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Purpose

TheSalonwillprovidemarketactorsanopportunitytoexchangeexperiencesand
knowledgeinanefforttocreateanetworkofcontactsthatimprovesthe
competitivenessofthecocoasectoratthedomesticandinternationallevels.

Objective
Developaforumforinteractionbetweenthedifferentactorsofthecocoaand
chocolatechainsatthedomesticandinternationallevels
Strategies

Displayproductselaboratedwithcocoa

Demonstratetheuniqueattributesand
characteristicsofPeruviancocoa

Displaythediversityofcocoaproductswithample
useingastronomyandconfection

Strengthentheplatformofknowledgeinthecocoa
valuechain

Exposeconsumerstonewcocoaproducts
ORGANIZERS AND PARTICIPANTS
Organizers:
Asociacin Peruana deProductores deCacao
(APPCACAO) Ministerio deAgricultura
(MINAG)Programa deDesarrollo Alternativo
(USAID/PERU/PDA) DEVIDAyVSFCICDA

1. Sponsors
2. ProducerOrganizations/DomesticExporters
3. CommercialBrands
4. DomesticandInternationalChocolateIndustry
Actors
5. FinancialServiceProviders
6. GastronomyandTourismPromotionSchools
Participants
1. Domesticandinternationalbusinesseswith
renownedbrands
2. CocoaorganizationsfromtheAndeancountriesand
CentralAmerica
3. Importers
4. GeneralPublic
Day1,ThursdayJuly8
BUSINESSPROMOTION

+Businessfairs
+Specializedconferences
+Paneldiscussions

Standswithsalesopportunitiesandtastingsopento
thepublic.

Objective:tobringtogetherproducers,commercial
agents, international and domestic financiers to
discuss aspects of the business end of the value
chain.
2ndday,FridayJuly9th
EXHIBITIONANDDEMONSTRATIONDAY

Productdiscussionsanddemonstrationswith
sponsors,industryactorsandthegeneralpublic.

Exhibitionofstands.Tastings,demonstrationsand
salesoffoodproducts.

Theobjectiveistospreadknowledgeofproducts
andthecocoaindustryamongsponsorsandother
marketactors.
3rdday,Saturday July10th
CHOCOLATEDAY

Thefairwillbeopentothepublicandmedia
coverage

Exhibitionofstands.Cocoaandchocolateproduct
tastingsanddemonstrations.Attractionsinclude
cocoaandchocolateproducts,liveshows,chocolate
fondueandsculpturedisplaysandawards
celebration.
Timeline
Thursday 8 Friday 9 Saturday 10
Opening to specialized
Beginning of product talks Opento generalpublic
members of the public

Tastings,demonstrations, Tastings,demonstrations,
Tastings
product talks,etc. showsand sales
Awards ceremony and
Inauguration
conclusion
PRINCIPLE EVENTS: SALON DE CACAO Y CHOCOLATE

1. Award ceremony for the winners of the IV Peruvian National Cocoa Competition
2. Miss Cocoa Competition
3. Entrepreneurs in cocoa
4. National Cocoa Fruit Competition
5. International Cocoa Fruit Competition (Andean Region and Central America)
6. Cocoa Sculpture Competition (entries submitted by professionals and culinary
schools)
7. Culinary competitions for food and drink prepared with chocolate
8. Culinary demonstrations, elaboration of fine pastries, desserts and chocolates
9. The Cocoa Museum (live demonstration of the making of chocolate from the
cocoa fruit to the final product)
10. Specialized conferences (branding, international and domestic financing,
processing machinery and production techniques)
11. Business fair (specialized meetings)
12. Guided visits to chocolate industry actors installations
PARTICIPANTES
Chocolateras nacionales: Internacionales:

1.- Chocolates Shatell 1. Tecnologas del Chocolate TCHO USA

2.- Xocolatl 2. Barry Callebaut - Suiza

3.- Bombons, Confits et Chocolats 3. Pierre Marcolini - Blgica


4.- La Iberica 4. Belcolade - Blgica

5.- Chocolates Helena 5. Pronatec Suiza

6.- Di Perugia 6. Salon Du Chocolat Francia

7.- Nestle 7. Amazonas Trading -Chocomundo


(Per - Holanda)
8. Jean Paul Hevin Francia
9. Maison du Chocolat Francia
10. Max Havelaar (Francia Blgica)
11. Cacao Aroma Venezuela
12. Rausch Schokolade Alemania
PERUVIAN ORGANIZATIONS OF COCOA

APROCAM CAC ORO VERDE


CEPROAA ACOPAGRO
CAC LA PALMA CAI TOCACHE
ASPROC NUEVO
ARPROCAT BAMBAMARCA
Tumbes

Amazonas
APROCAP Piura
CAC DIVISORIA
CEPICAFE
CAI NARANJILLO
San Martn

COCEPASA
APASC
Huanuco
Ucayali
Cerro de Pasco
CAC SATIPO
Junn
CAC PANGOA
Cusco
Municipalidad de
Echarati
Ayacucho
Puno

CAC EL QUINACHO
CA SAN GABAN
CACVRA
CENTRAL AND SOUTH AMERICAN ORGANIZATIONS OF COCOA

FederacindeorganizacionesNegrasymestizasdelSuroccidentalde Ecuador
Esmeraldas,AtacamesyMuisne(FONMSOEAM)
UninRegionaldeCampesinodelLitoral(UROCAL) Ecuador
FederacindecampesinosdelNortedeHait (FECANO) Hait
CooperativaElCeiboLtda. Bolivia
CIIAB Bolivia
UninNacionaldeAgricultores(UNAG) Nicaragua
ADYKAKAO Guatemala
CONCACAO (*) Ecuador
ANECACAO (*) Ecuador
Cmara Venezolana de Cacao (*) Venezuela

(*) Por confirmar


Processing Machinery
Financial Entities
1. Soluciones Integrales LECO - USA 1. Agrobanco
2. Industrias Metlicas IMSA 2. Cofide (*)
3. Banco de La Nacin (*)
3. Lloveras - Espaa 4. Shared Interest UK
Derivatives: 5. Root Capital USA
6. Oiko Credit Holanda
1. COOPAIN Cooperativa Naranjillo
2. Machupicchu Trading SAC Certification Organizations
1. Comercio Justo FLO Cert
3. Ecoandino 2. Biolatina
3. UTZ Certified
Confection/Cooking Schools: 4. Control Unin Per
1. Universidad San Ignacio de Loyola 5. Imo Control
2. Universidad San Martn de Porres 6. Rainforest Alliance
3. DGalia
4. Le Cordon Bleu Cmara Peruana de Caf y Cacao
5. CENFOTUR

Other Products Asociacin Peruana de Consumidores y


1. Montalvo Usuarios ASPEC
2. Natura

(*) por confirmar


Domestic Market Actors
International Market Actors

Cacao Aroma C. A.
Laboratorio de Calidad
Venezuela
Graphic Design Proposal
PROMINENT ACTORS IN PERUVIAN COCOA MARKET

PERUVIAN COCOA NIGHT

7 NOMINATIONS IN 5 CATEGORIES SUCH AS AROMA (AWARDED IN SALN


DE CHOCOLATE IN PARIS, FRANCE)

PERUVIAN COCOA 100% FINE AND


AROMATIC
PERUVIAN COCOA

CHOCOLATE: FROM PERU TO THE WORLD

INFORMATION:
www.salondelcacaoychocolate.pe

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