International Business

HUM109
Version No.

: 1.30

Course Prerequisites

: Nil

L T P C
3 0 0 3

Objectives:
To Understand the concepts and intricacies of International Business
To enable the students to understand the importance of market liberalization &
privatisation.
To make the student realize how International Business affects everyones life and
improves our standard of living
Expected Outcome:
The students will be in a position to prepare the International Business Environmental
Analysis, know about Trade Blocks, MNCs role and the implications of the Indian
industries on the International Business. The students can use the concepts for
evaluating current global developments.
Unit No.1
9 hours
Basic Concepts: Scope and characteristics of International Business, Factors driving to
go international Role of MNCs - Emergence of Indian industries in the Global Context,
Domestic versus International Business.
Unit No.2
9 hours
Overview of Trade Theory: Mercantilism, Absolute advantage, comparative advantage New trade theory - Porters competitive advantage and Raymonds theory. Country
specific advantages versus firm specific advantages.
Unit No. 3
9 hours
International Business Environment: Protectionism and Free trade - trade barriers:
tariff and non tariff barriers - Regional economic integrations EU, NAFTA, ASEAN,
SAARC, and Indian experience with regional and bilateral agreements. The micro and
macro environmental factors affecting International Business.
Unit No. 4
9 hours
Continental analysis: cases drawn from North America; Europe/EU; South America;
Middle East and Asia (South Asia; South East Asia; and China).
The development of the world trading system: UNCTAD, WTO and BRICS nation.
Benefits and cost of International Business Balance of Payment corrective measures.
Unit No.5
9 hours
Market Entry Strategy and Operation: Entry Strategy methods and Strategic Alliances Global Manufacturing, Marketing, Logistics, Human Resource and International Finance
an overview.
Indias institutional support EOUs, EPZ and SEZ State and Central government
support Role of MSME in the International Business Problems faced - suggestions

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Textbooks :
Hill, Charles. & Jain, Arun. K (2011) International Business: Competing in the Global
Market Place, 8th Edition, Special Indian Edition, Tata McGraw Hill, New Delhi.
Reference Books :
1. John. D. Daniels, Lee. H. Radebaugh & Daniel Pl. Sullivan, International Business
Environments & Operations, Pearson Education.
2. Vyuptakesh Sharan (2006), International Business Concepts, Environment and
Strategy Pearson Education.
3. Johny K. Johansson, Global Marketing, McGraw Hill, Mumbai.
4. Warren J Keegan (2010), Global Marketing Management, Pearson Education, India.
5. Caves, Frankel & Jones: International Economics: Theory and Policy, Pearson Higher
Education, 2010.
6. Cherunilam Francis (2011) International Trade and Export Management, 20th
Edition, Himalaya Publishing House, Mumbai.
Recommended by the Board of : 29-11-2013
Studies on

Proceedings of the 31st Academic Council [10.12.2013]

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