Professional Documents
Culture Documents
BY
NINAD MAYEKAR
ROLL NO- 33
SYBMS A
Professors
Signature:
Table of Contents
1.Executive Summary
2.Background & Purpose
3.Objective
4.Market Analysis
5.Development & Production
6.Marketing
7.Financial Plans
8.Organisation & Management
9.Ownership
10. Critical Risk & Contingencies
11. Summary & Conclusion
Type of Business:
The Greater Gouda is a fine dining
restaurant specializing in the cheese and wine
area. Major dishes will be cheese based along
with the wines.
We at The Greater Gouda hope that we
become an ideal choice for a lazy lunch, wine
flights post work or a relaxed supper.
The Greater Gouda hopes to be the perfect place
to enjoy a perfect meal with your loved ones.
Product:
The speciality cuisine will be European as
this cuisine is majorly based on cheese. One of
the best things about the European cuisine is that
it goes well with wine. Some of the items on our
menu are cheese croquettes, lasagne and pasta.
b. Current Market:
In a city like Mumbai, where people
have enough money to spend and no time to
cook, selling food is the most easiest and
Objective
a. Short Term:
The main objective in this period
would be to make The Greater Gouda known
in the market, to create its own identity. Our
other objective would be touching the breakeven point to cover all our money invested in
the first 2 years.
b. Long Term:
As our restaurant creates its own
identity in the market, makes profits larger
than the investments well try to set up The
Greater Gouda in different cities across India.
Market Analysis
a. Overall Market:
The food industry is growing at a
very rapid speed. People dont have the
time to cook food but have the money to
pay for it. Hence the saying, Nothing sells
faster than food.
b. Specific Market:
The Greater Goudas target
market would be the rich SoBo crowd. We
are planning on locating it in a place like
Lower Parel which is easily accessible to
people from the town as well as the suburbs.
Our target crowd is the people above 30 as
III.
bottles of wine.
Wine Refrigerator: To store all the opened
bottles of wine.
IV. Raw Materials
V. Employees with a knowledge of wines
and cheese.
c. Quality Assurance:
The food industry is completely based
upon the quality you serve. No restaurant will
ever work if they do not assure good quality.
Customers coming in prefer good quality food
and wine. We make sure that all our cheese
Marketing
a. Overall Concept & Orientation:
c. Sales Forecast:
The sales forecast of The Greater
Gouda will be to maintain stability and profit.
We will make sure that there will be no
decline in the profit during the growing
stages of the company. This will ensure that
there wont be any loss because we will be
constant in our production and service. This
consistency in the business will help us grow,
earn more profit and expand our restaurant
business in the future.
Financial Plans
a. Financial Resources:
The main requirement for starting
anything in this world is money. Nothing
works without money. To generate funds to
start a restaurant and to keep it going, all
we need isI. Capital
II. Loan from banks
III. Investors
b. Financial Strategy:
I. Raw material cost minimization
II. Implementing the Kaizen method in
III.
I.
II.
III.
IV.
V.
Owner
Chef
Wine Sommelier
General Manager
Public Relations
Ownership
Form of Business:
The Greater Gouda is a sole
proprietor form of business. Distribution
of the profit will not be split as there is
only a single owner of this restaurant.
The sole proprietor of this restaurant
Greater Gouda.
Employee Problems: Timing,
III.