Feasibility

GROUP 1
MACRO SCREENING TABLE

Project
Good or
Services
Solvent
Deman
d
1. Eggplant
Lasagna
Availabili
ty of
Qualified
Personnel
3
Availability
of
Technology/
Equipment
4
Availabili
ty of Raw
Materials
Tota
l
Competi
tors
Correcte
d Total
Critical S
Facto
14
14
2. Veggie
Pastillas
3. Eggplant
Fries
13
10
19
16
4. Paper
Accessories
14
11
5. Bottle
Brush
6. All in
Cake
7. Chair with
Locker
8. Glow in
the Dark
Toilet Rim
9. Okoy
10
10
20
17
Allergy F
Others wil
same produ
meat as th
ingredie
Allergy F
Easy to im
Due of Cri
is limited,
of Phys
Appeara
Easy to
deformed
suitable f
season
Uneas
recogni
High sugar
17
15
Easy to Pu
15
13
Easy to be
if not use p
15
12
10. Yarn Bag
12
Due of crisp
limite
Easy to im
Scoring system: 5- extremely high; 4- high; 3-average; 2- fair; 1-poor; 0-absent

Critical success factors: write text
Leader: Taluban, Mayka Patricia P. (09061956821)
Members: Castro, Angelica
Mendoza, Precy
Rosette
Ladrillo, Maica
Jimenez, Marla
1 College of Business and Accountancy

Our Lady of Fatima University
Fernandez, Analyn
Salcedo,
Brain Storming: Business Ideas

1. Okoy (Unripe Banana)
2. T-shirt Convertible
3. Ampalaya Chips
4. Eggplant Lasagna
5. Veggie Jam
6. Veggie Pastillas
7. Eggplant Fries
8. Paper Accessories
9. Multi-Purpose Flat Iron
10. Yarn Bag
11. Squash Cupcake
12. Squash Leche Plan
13. Bottle Brush
14. Hairnet Pouch
15. Glow in the dark toilet rim
(Cover/Seat)
16. Ballpen Pouch
17. Banana Peel Cookies
18. All in Cake
19. Jolen Bag
20. Bag with LED lights
21. Fork Lampshade
22. Chair with Locker
23. Bottle Chandelier
24. Labong Patties
25. Mango Pickles
26. Turon Fruit Cocktail
27. Vegetable Cookies
28. Bag with charger
29. Umbrella Bottle
30. Heels into flats
Macro Screening
1.
2.
3.
4.
5.
6.
7.
Eggplant Lasagna
Veggie Pastillas
Eggplant Fries
Paper Accessories
Bottle Brush
All in Cake
Chair with Locker

8. Toilet Seater
9. Okoy (Unripe Banana)
10. Yarn Bag
Micro Screening
1. Eggplant Fries
2. All in Cake
3. Chair with Locker
Name of the business

"Waxy Caddy"
Reasons for the choice of name
We came up with the name "Waxy Caddy" because waxy means 'plastic' and caddy
means 'chair' or 'seat'. The name of our business is after our product which is a chair made up of
recycled bottle with a locker.
Names of Owner(s)
Castro, Angelica
Ladrillo, Maica
Taluban, Mayka Patricia
Their qualification
The owners are all degree holder of Business Administration Major in Marketing
Management. They were thought to think of the most innovative and new kinds of products. As a
result they were able to come up with such product.

Detailed list of strengths and weaknesses of proposed project.

Strength
-Comparative cheap price
Weaknesses
-Lack of Working Capital
-Product features
STRENGTHS
Comparative Cheap Price- it is the strength of the business that will be offered in
cheaper price compared to other products. For customers will go after products that are
good quality and of low price and we are confident enough that the products we are
offering is of good quality.

Product Features- the features and specifications that our products has is also a good
point for the business. The product do exist in the market but our product is an
environmental friendly and it is good because the government is already encouraging the
use of such raw materials.
WEAKNESS
Lack of Marketing Capital- it is hard for us student to raise enough money to fund all
the activities that the business may be facing. It will became the business' weakness
because it will not be maintained financially especially when emergency occurs.

Product/Product's name
Drawing, photo, sample or similar product of a competitor to be brought to the
presentation

Location of business office and factory

The location of our business is at Maimpis, City of San Fernando, Pampanga.
Map of the location

Location Address: #396 Maimpis, City of San Fernando, Pampanga
Approximate Plant & Space Requirements; (Drawing)
Front Perspective

Floor Plan

Reasons for Choice

Our main reason for choosing our location which is in Maimpis, City of San Fernando is
because it is not that so crowded compared to other locations. It is also accessible because it is
just along the national road. It can attract more customer since always all people is passing that
way every day.

Technical Aspects
Machinery and equipment necessary (type, cost, output, power needed, supply situation
etc.)
Type
Cost
Welding
Output
Php 3, 500.00
Machine
Use to attached
Power Needed
220VV
Supply
Situation
Locally Available
the metal
Raw Materials
Type
Cost
Plastic Bottle
Output
Php 50.00
Serves as the
Power Needed
Supply
Situation
Locally Available
Locally Available
Locally Available
body of the
Foam
Php 150.00
product
To make the seat
Leather
Php 200.00
comfortable
To cover the
entire product to
make it more
Stone
presentable
To make the
Locally Available
Rugby
Php 50.00
product heavier
To attached the
Locally Available
Php 250.00
foam
Use to secure the
Locally
Locker
things to be put
Metal
Php 200.00
inside the chair

Use as the
Available
-
Locally Available
Locally Available
foundation of the
Nylon Cord
Php 200.00
product
Use to attached
the plastic bottles

Nail 1x1
Php 50.00
To attach the
Locally Available
Plywood
Stretch Wrap
Php 150.00
Php 330.00
leather
Use as a base
Use as a
Locally Available
Locally Available
Php 50.00
packaging
Use as branding
Locally Available
Sticker Logo
Production Process
Materials needed
- 10 plastic bottles
- 1 welding machine
- 1 foam (in circle form)
- 1 nylon cord
- 3 yards of leather
- 10 pieces of nail
- 1 pale of stone
- 1 piece of plywood
- 1 bottle of rugby
- 1 locker
- 2 pieces of metal
- Stretch Wrap
- Sticker Logo
The following steps are done to make sure that this product was done presentable and
with good quality:
Step 1: Collect/Buy all raw materials needed. (E.G.: plastic bottle, leather, nylon cord, metal,
stone, foam, nail, rugby, locker, welding machine, plywood) Make sure that the materials are all
available for you to proceed to the succeeding steps.
Step 2: Fill in the plastic bottles with stones.
Step 3: Place the bottle in the ground. Put them together using the nylon cord. Make sure that
they are bind tightly, make sure they don't lose.

Step 4: Cut the metal. Make sure that it is proportionate to the height of the plastic bottles. The
metal will serve as the foundation of the plastic bottle as well as the locker. Attached the metal
using the welding machine. The metal should be positioned in sides, front, back, top and bottom.
At the bottom part, make sure to make a small hole for the plywood.
Step 5: Attach the locker using the welding machine.
Step 6: Put plywood of both top and bottom of the chair. Attached the plywood, use the nail and
the rugby.
Step 7: Put the foam that is in circle form on top of the seat. You can use the rugby to make it
more stick on the plywood.
Step 8: After making sure that all the steps are properly done, you can now cover the chair with
the leather clothe to make it more presentable. Use nail (1x1) to attach the leather clothe.
Step 9: After making sure that the product is already presentable, get the stretch wrap and put it
on the one, this will serve as the packaging of the product. If it is completely covered with the
wrap, put the sticker logo for branding. The product is ready for selling.

Demand and Supply Situation
Demand
DisAgreed; 35%
Agreed; 65%

This is an pre-assumed data that depicts that many favoured to buy our product. If this
happened then the business will earn profit and will be able to introduce its product to the
market. This will also depicts a better start for the business to be operated.

Competitor's Marketing Strategies (4 P's of Marketing)

Product
Our Product
Competitors Product
Materials
Price
Promotion
(Chair with locker)

Eco-friendly materials
Cheaper Price
Will even focus more
(Chair with locker)

Regular materials are used
More expensive Price
Focus promotional activities
Packaging
Product Development
promotional activities
Stretch wrap with sticker logo
Newly develop product
Stretch wrap with sticker logo

Needs more product
Product Popularity
Not yet introduced to the
innovation
Already out in the market
Availability
market
Still not available for the
Available
Quality
market
Good
Good
As we can see in the table above, that are some of the comparisons that we can
see between the existing product which is the competitors product and the new product which is
the groups product.
Price
The product that we are about to offer is actually new so we are to use the cost
plus method of pricing. This pricing is usually used by newly opened businesses, their reason is
that it will make them attract more customers specially that the product they are offering is new
to the market it is hard for a new business attract customer so they are using this method.

The same reason why we decided to use the cost plus method, we want to attract more
customers through the pricing method that we will be using. Knowing that customers now a days
Total Capital for Raw Materials
Plactic Bottle (Coca-
Php 10.00
Cost of Raw Materials that will be use

during the Production
Php15.00
Cola 2 litres Plastic

Bottle)
Uratex Foam
Leather
Rugby
Metal
Welding Machine
Nylon Cord
Nail
Plywood
Stretch Wrap
Sticker Logo
Lock
Zipper
TOTAL
Mark Up
Charge for
Php 600.00
Php 200.00
Php 50.00
Php 200.00
Php 3, 500.00
Pho 200.00
Php 50.00
Php 500.00
Php 330.00
Php 50.00
Php 150.00
Php 50.00
PHP 5,865.00
20%
5%
Php 150.00
Php 200.00
Php 20.00
Php 100.00
Php 50.00
Php 15.00
Php 125.00
Php 75.00
Php 50.00
Php 150.00
Php 50.00
PHP 1000.00
Php 200.00
Php 50.00
Emergency Fund
Suggested Price
PHP 1,250.00
are becoming more practical, so they would choose products that are of good quality and has low
price at the same time.
Competitors price is a little bit higher than ours. They use the pricing method such as
Bear Method, Competition based method and Cost-Plus Pricing Method.
Place (Distribution)

Our main way of distributing our product is through selling it to the proposed
business establishment that we are to put up. We are to use direct selling. This will be use since
we are just be starting our business and it is good to be more connected to your target customer
because you will be selling the product in person. Which is good because you can answer their
questions immediately.
Competitors way of distributing their product is through their own stall and do
partnerships with home furniture store and other furniture shops.
Promotion
Good promotion means you are properly communication with your customers, so
as a new business establishment we will be using the following promotional activities:
DISCOUNTS- knowing that the business is newly opened, discounts should be given to
the first buyers of the product. A week after the business has opened we will give
discounts. This qualification might change. When a customer has bulk orders then we can
still give them discounts even if it is after a week prior to the opening of the store.
Seasonal discounts can also be given.

CARAVANS- a month before the opening of the store, small caravans should be done.
This is to alarm the customer that new establishment is going to be opened. It will also
leave curiosity to the customers, caravans that will be held at the national high way and
subdivisions or baranggays.
TARPAULINS- the most common used promotional activity. We will be hanging
tarpaulins along the McArthur High Way. Before doing so, we should secure all the
necessary permits that the government will issue upon posting such marketing materials.
SALE- it is expected for a newly opened business that they will conduct many sales, and
so we will be doing it. This is done to promote the product. It can be the reason for the
customer to buy the products offered.

SPONSORSHIP- this promotional activity may be costly but when you do it you can
capture larger number and area of your target market. By sponsoring into some events
you will be able to promote the product. The business and the product is still new we will

not be sponsoring big event, we will go for the small events like baranggay beauty
pageant, seminar, local congress, etc.

EXPO's- another way or promoting business is attending and joining the expo. Of course
you should choose the one's that is related to the product line that you have. We all know
that expo's are attended almost everyone who has an interest to a things then it will be a
good way to promote and introduce your product.

SOCIAL MEDIA- today that the world is evolving in the world of Internet, we are to
promote our product through the social media. People nowadays are now engaged in the
social media, everyone will be able to see the product since promotion through Internet is
fast. We should see to it to take care of the image of the business because it is truly fast to
promote through the internet but also is an easy way to destroy the company's reputation.

Government Priorities in Detail

The main priority the government regarding the business establishments are the
permits and licenses. Because of this, the business should get all the permits and licenses needed
for the business to operate legally. It should be immediately provided for the business to operate
continuously without any future problems.
Market Catalyst- The government can change the business by doing different policies
that can affect the behavior of the customer on how they will be seeing the nature of the
business.
Political Stability- future policies will always defend on the current political situation
that is within the vicinity of the business location.

Government Spending- governments earn revenue from the taxes that the business pays.
Policies can change, whether they will make the taxes higher, then the company has no
choice but to follow and pay for the corresponding amounts.

Interest Rates- the government also has the power to make the interest rates higher.
Borrowing money from the banks when the rates are low is advisable because the
business can use the money properly because the interest is not that high.
Regulations- different regulations are also done by the government, some of the
regulations that they are doing and implementing are securing permits and license for the
business. These permits and licences should be secured so that the business will not
encounter problems during the operation.

Opportunities and Threats

Opportunities
-No such product in the market
-Natural disasters
Threats
-Adequate training opportunities
-Changing government policies
OPPORTUNITIES
No such product in the market- as I mentioned a while ago our product, chair with
locker using plastic bottles, an eco-friendly material. While the other businesses are using
the usual raw materials.

Adequate Training- it is a great opportunity for our company the trainings that we
encounter. Through the feedbacks and comments from our customers we can conduct
trainings to improve and make it better.
THREATS
Natural Disasters- natural disasters are one of the major threats that may be encounter
by almost all of the businesses. Unexpected events should always be taken seriously by
the business and they should be prepared.

Changing government policies- government laws are changing and increasing overtime.
The business should always have strategies that will be use whenever it will be needed in
the future.

Major consumer of the product (target group)

For our target group we are going to use the Demographic Segmentation and the
Geographic Segmentation. As we all know demographic segmentation is the way of grouping
your target through their information while geographic segmentation is grouping your target
markets by their location or area. Here are some of the qualifications of our target markets:
Demographic Segmentation Customer Criteria
Male or Female
Married, Single, Separated, or Widowed
Teenager, Young adults, Adults
Employed or Unemployed
Geographic Segmentation Customer Criteria
Residence of Maimpis
Residence of City of San Fernando, Pamapanga
Residence of Pamapanga
Residence near the vicinity of Pampanga

Critical Success Factor identified

CSF means a certain factor particular to the identified project which is very important for
the success of that specific project. If that certain factor is missing, is inadequate, or is not
properly taken into account, it can indicate that the project may not be feasible in the long run.
For example, not just raw materials but seasonal availability of raw materials,
perishability of raw materials, lack of standardization of raw materials, unpredictability of
availability of supply (Perhaps due to import restrictions, infrastructure problem, weather
condition, etc.), if absent the project is bound to die soon.
Lack Supply
Natural Phenomenon or Disasters
Fluctuation of Prices of Raw Materials
RECOMMENDATION
Lack of Supply- the business should find suppliers in long term. They should have an
agreements they will be supplying them the raw materials that they needed.
Government Policies and Regulations- the laws that the government makes sure it is
not biased for everyone. The business should expect that there is a great chance that they
will be affected by it. As a solution they should have strategies for the business may
encounter.
Natural Phenomenon or Disaster- the business should have stocks of the products for
them to be ready is a natural disaster strikes.

Fluctuation of Raw Materials- one factor to be discovered in the emergency fund is the
budget for the price fluctuations, for the business to easily recover from the changes in
the prices of raw materials.

NAME OF THE BUSINESS:

CAKE *O* LOGY
REASON FOR CHOICE OF NAME:
We choose CAKE *O* LOGY as our business name because the LOGY from the Latin word
which mean study. Study on how to make our product much unique, pleasant in eyes and most
especially to make it delicious.
NAME OF OWNER(S):
Jimenez Marla M.
Salcedo, Rosette C.
THEIR QUALIFICATION:
We are 4th year college students of Our Lady of Fatima University (Pampanga Campus) taking up
Bachelor of Science in Business Administration major in Marketing Management. In Partial
Fulfilment of the Requirement Subject Feasibility 1.

DETAILED LIST OF STRENGTH AND WEAKNESSES OF PROPOSED PROJECT
STRENGTH
WEAKNESSES
1. Good network with customers
1. Limited product life
2. Managerial experience
2. Comparatively high price
3. Superior technology
4. Packaging
5. Technical expertise
STRENGTH
1. Good network with customers Customers are the life blood of every business because
they provide profit. You should always prioritize to communicate with your customers to
make them feel important and valued because if they feel that they are valued you can
build customer loyalty. You can also get some ideas from them by asking how the quality
of the product and service is.
2. Superior technology Since were on modern age, it is a big help for every business
establishment to at least have one updated technology because it can make the
transactions easier. Its an advantage because the transactions and communication
becomes continuous clear and updated.
WEAKNESSES
1. Limited product life As we all know cakes are perishable products. It is one of the
weaknesses of the food business because it only last for few days. Knowing our product it
is a combination of different delicacies the longevity of the product may became shorter.
2. Comparatively high price Since the product gives you what you crave for it has an
equivalent high price. It is a weakness because as for a beginner on a business the cost
must begin at low price so it could attract customer.
PRODUCT/PRODUCTS NAME:

DRAWING, PHOTO, SAMPLE OR SIMILAR PRODUCT OF A COMPETITOR TO BE

BROUGHT TO THE PRESENTATION.
COMPETITORS PRODUCT

OUR PRODUCT
LOCATION OF BUSINESS OFFICE AND FACTORY:


APPROXIMATE PLANT & SPACE REQUIREMENT: (DRAWING)


REASONS FOR CHOICE:

There are a lot of reasons why we choose Sindalan, City of San Fernando, Pampanga as our
place. The main reasons of this is we all know a lot of us love sweets thats why we think that
this place consist of a lot of people passing by and of course in that reason we can attract
customers, in addition Sindalan, City of San Fernando, Pampanga is one of the accessible place
where we can bought foods or some products that can satisfy their needs and wants our business
is located along the highway because of that theres a big chance that our product will be love
and patronize of our soon to be loyal customers and not having a hard time in finding our
business.
TECHNICAL ASPECTS
MACHINERY AND EQUIPMENT NECESSARY (TYPE, COST, OUTPUT, POWER
NEEDED, SUPPLY SITUATION ETC.)
Type
Measuring cups and
spoon
Cost
Php 50.00
Mixing Bowl
Php 100.00
Wire Whisk
Php 120.00
Output
Use for measuring
the ingredients
Use in mixing
ingredients
To blend ingredients
smooth, or to
incorporate air into a
Power Needed
Supply Situation
Locally Available
Locally Available
Locally Available
Locally Available
Locally Available
mixture
Used for blending
food or removing it
Rubber Spatulas
Php 150.00
from cooking vessels

such as pans, bowls,
or cans
Knives
Php 100.00
Use to cut ingerients

Hep to prevent being

Oven Mitts
Php 150.00
hurt when holding
Locally Available
Locally Available
Locally Available
Locally Available
Locally Available
Locally Available
Locally Available
the equipments.
Keep your baked
goodies from
sticking, or you can
lay them out on
Parchment Paper
Php 50.00
your counters to
protect that
beautiful granite top
from flour and
sugar.
Used for lining
Wax Paper
Php 36.00
baking pans or
storing baked goods
so they dont dry.
For smoothing out
your batter in the
Icing Spatula
Php 300.00
pan so you end up

with a flatter surface
Deck Oven
Php 28,000.00
Llanera
Php 5.00
Steamer
Php 1,800.00
at the end
Use conduction heat
to bake products.
Use in molding leche
flan
To steam leche flan
PRODUCTION PROCESS:
In making Leche Flan:
Ingredients:
10 pieces raw eggs

1 small can condensed milk
1 cup fresh milk (or evaporated milk)
1 cup granulated sugar
1 tsp vanilla extract
Instructions:
1.
2.
3.
4.
5.
6.
Using all the eggs, separate the yolk from the egg white (only egg yolks will be used).
Place the egg yolks in a big bowl then beat them using a fork or an egg beater
Add the condensed milk and mix thoroughly
Pour-in the fresh milk and Vanilla. Mix well
Put the mold (llanera) on top of the stove and heat using low fire
Put-in the granulated sugar on the mold and mix thoroughly until the solid sugar turns
into liquid (caramel) having a light brown color. Note: Sometimes it is hard to find a
Llanera (Traditional flan mold) depending on your location. I find it more convenient to
use individual Round Pans in making leche flan.

7. Spread the caramel (liquid sugar) evenly on the flat side of the mold
8. Wait for 5 minutes then pour the egg yolk and milk mixture on the mold
9. Cover the top of the mold using an Aluminum foil
10. Steam the mold with egg and milk mixture for 30 to 35 minutes.
11. After steaming, let the temperature cool down then refrigerate
12. Serve for dessert. Share and Enjoy!
In making Ube Halaya:
Ingredients:
boiled ube or purple yam - 16 ounces, pre-boiled, mashed (frozen from Asian
markets), about 2 cups

granulated white sugar - 1 cup
coconut milk - 1/2 cup (canned)
sweetened condensed milk - 1 can (14 oz.)
butter - 1/4 cup
Instructions:
1. Thaw the frozen boiled ube at room temperature.
2. In a medium stock pot, combine the boiled ube, granulated sugar, coconut milk and
condensed milk. Stir and blend till ingredients are mixed together.
3. Over medium heat, stir the ube mixture and cook till it becomes thick. Stir continuously.
Do not leave the stock pot unattended or the mixture will burn. Stir the mixture slowly
for about 30 to 35 minutes till the purple yam jam comes off the sides of the pot.
4. If the medium heat becomes too intense while stirring and cooking, lower heat to simmer.
The coconut milk should not curdle.
5. At the last 5 minutes of cooking, when ube jam has thickened, add the butter to make the
jam shiny. After the jam is cooked, remove the stock pot from the stove top and cool on
the counter.
6. Store ube in glass jars that have been washed thoroughly and sterilized. Keep
refrigerated. This keeps for a week up to ten days in the refrigerator.
In making Braso de Mercedes:
Ingredients:
Egg Whites Egg whites of 7 large eggs
Cream of Tartar tsp
Sugar 1 cup
Cornstarch 1 Tbsp
For dusting:
Confectioners Sugar cup
For assembly:
Brazo De Mercedes Filling 2 cups
Instructions:
Preheat oven to 350 F

1. Lightly brush a 12 x 16 x 1 sheet pan with vegetable oil then line with parchment
paper. Set aside.
2. Pour egg whites, cream of tartar and cornstarch in a mixing bowl with wire whip
attachment. Mix for 30 seconds at low speed to blend ingredients.
3. Switch mixer to high speed and beat egg whites. Gradually add the sugar in a steady
stream and continue beating for 4 minutes, or until medium peaks are formed.
4. Pour meringue onto prepared sheet pan and spread evenly. With a decorators comb, level
off the meringue, to create a wavy design.
5. Bake the meringue in the center of the oven for 28 to 30 minutes.
6. Once the meringue is baked, remove from pan and transfer immediately over a piece of
cheesecloth that has been dusted generously with confectioners sugar. Ensure that the
portion of the meringue with the wavy design lies on the cheesecloth.
7. Spread 1 cups of Brazo De Mercedes filling onto the bottom half of the meringue and
roll the meringue. Arrange it on a plate and cover both ends with the remaining Brazo De
Mercedes filling.
In making the Icing:

Ingredients
1 cup of icing sugar.
Milk.
1/3 teaspoon of Vanilla essence.
Introductions:
1. Place the icing sugar in a bowl.
2. Add 1 tablespoon of milk and the vanilla essence.
3. Mix thoroughly.
4. Add more milk one teaspoonful at a time until the desired consistency is reached this
icing can be made thin enough to drizzle over a cake, or thicker if you want to apply it
with a knife or spatula.
DEMAND AND SUPPLY SITUATION:
90
80
70
60
50
DEMAND
40
SUPPLY
30
20
10
0
2010
2011
2012
2013
2014
2015
2016
As we all know Cakes are for all seasons, in every occasion that we celebrate theres
always a cake involve. For the Filipinos, cake is part of their culture that when theres a event
they will buy a cake.
We can see on the chart that the supply and demand of cakes gets higher as time goes by.
Because cakes nowadays are always present in every celebration and from that the supply and
demand of it gets higher. Another thing is that if there is something new about the cake the
customers will be aware of it. When the demands gets high we need to cater the right supply to
our customers.
COMPETITORS MARKETING STRATEGIES (4PS OF MARKETING):

PRODUCT
The important thing to remember when offering menu items to customers is that they have a
choice. They have the huge number of ways of spending their money and places to spend it.
CAKE *O* LOGY places considerable emphasis on developing a menu which customers want.
Customers requirements change over time. What is fashionable and attractive today may be
discarded tomorrow. In order to meet the changes, CAKE *O* LOGY has introduced new
products every now and then and will continue to do so. This business knows that items on its
menu will vary in popularity. Their ability to generate profits will vary at different points in their
life cycle. Products go through a life cycle.
PRICE
The customers perception of value is an important determinant of the price charged. Customers
draw their mental picture of what a product is worth. A product is more that physical item, it also
has psychological connotations for the customers. It is important when deciding on price to be
fully aware of the brand and its integrity.

COST PLUS PRICE

INGREDIENT EXPENSES
17 large eggs
P102.00
2 cans of condense milk
P76.00
1 can of evaporated milk
P32.00
1kg of sugar
P53.00
1 small bottle of vanilla extract
P50.00
Ube
P120.00/kg
cup coconut milk
P80.00
cup butter
P55.00
tb cream of tartar
P25.00
1 box of cornstarch
P50.00
1 box of milk
P60.00
P747.00
Mark up
- 20% (149.4)
Emergency funds
- 5% (37.35)
Total cost
P933.75
Cost of all in cakes
- P934.00
Cost per slice of all in cake
- P93.4
PLACE (DISTRIBUTION)
Place in the marketing mix, is not just about physical location or distribution points of products.
It encompasses the management of a range of processes involved in bringing products to the end
consumer. Thats why we choose that location because we know that a lot of people will pass by.

PROMOTION
For our business to be known by the customers we should conduct a good promotional activities
like:
Discount Coupons To build a customer relationship and loyalty we are giving this kind
of promotional activity to make them feel valued.
Free Home Delivery Unlike other business, we provide our customers a free home
delivery. If they are not able to come to our stall they can call for delivery.
Social Media As we know social media has a big help in terms of promotion because
the information can disseminate easily. We create pages or blogs about our product for
the customers to notice it.
Tarpaulins To be easily notice by the customer we put or hung tarpaulins either along
the way or in front of the business establishment.
Free Taste To be patronize by the customer they should first taste or experience our
product. They need to know the quality of it, and for them to know if it pass their taste
buds and for us also to know what we need to improve on our product.
Sponsorship One way to promote our business is through sponsoring small events like
school pageants, barangay basketball league, and fashion show. We will be giving food
samples to the organizers, judges, contestants, players and couches.
GOVERNMENT PRIORITIES IN DETAIL:
The business proposal will help the government to generate funds through taxes that will help the
government to fulfil their expenses for the improvement of the society.
Market Catalyst The government can execute a policy that can revise the social
behaviour in the business environment.
Political Stability The government relies on the current political condition of the
business when they are making business regulation.
Government Spending The government made laws on taxes because it is one of the
sources of revenue.
Interest Rate Government encourage small business units to invest or take a load when
the interest is low.
Regulations Government encourage every business to complete all the requirements
needed so that they will not have problems in the future.
OPPORTUNITIES AND THREATS
OPPORTUNITIES
THREATS
1. Growing demand
1. Natural disaster
2. Rising income of target market
2. Changing government regulations

3. Too much competition
OPPORTUNITIES
1. Growing demand Obviously cakes are food that are in demand all through the year.
Every now and then new cakes are being made, as a result demands are going higher and
higher which is a great opportunities for those who has a cake business and for those who
are planning to start. Since people are now inclined with desserts it is a good chance to
satisfy and cater the growing demand for cakes.
2. Rising income of target market As the income of the target market increase they
become more aware about products that are more expensive than the usual products they
buy. It is an opportunity because customer will not consider the cost even if the product is
expensive they will surely buy it and if the products have a good quality.
THREATS
1. Natural disaster Since natural disaster is unpredictable, it is a treat for any business
establishment because anytime of the day it may affect the business and it may cause
decline of sales.
2. Changing government regulations Government has the power to stop the operation of
a business. It becomes a threat because whatever the government said or change about
their rules and regulations you need to follow it no matter what.
3. Too much competition Cakes are very popular and well known nowadays. Theres a
lot of businesses that is related to cakes, it is a threat because other business already
establish their names and they already have a loyal customer and they also have a strong
relationship with them.
MAJOR CONSUMERS OF THE PRODUCT (TARGET GROUP):
1. Demographic Segmentation
-
A method of segmenting a market based on the demographic characteristics of

customers.
Dividing the market on the basis of demographic variables such as age, sex,
family size, education, income and social class.
Demographic segmentation is applicable in our business because it is suitable in

all ages, social class, sex, family size, education and income it doesnt choose a particular
customer it is open to all.
2. Geographic Segmentation
-
A method of segmenting a market on the basis of different geographic units or

areas.
In the geographic segmentation approach, markets are divided into different

geographic units. These units may include nations, states, countries, or even
neighborhoods.

On the geographic segmentation we find a location that will suits on our business,
we choose it according to the culture of the customer, we know that we will meet our
target market on that community because nowadays many people want something new on
the market and there are numerous number of people around that community. From that
we can attract a lot of customer.
3. Psychographic Segmentation
-
Dividing the product on the basis of personality and lifestyle.
There is some disagreement as to whether personality is useful basis for the

segmentation, lifestyle factors have been used effectively.
The determination of lifestyle is usually based on an analysis of the activities,

interest, and opinion of consumers.
We provide a good ambiance for the customer who wants to have a peace of mind
and for them to relax. All of us love to eat sweet foods so we decided to offer to our
beloved customers a sweet product.
CRITICAL SUCCESS FACTORS IDENTIFIED:

CSF means a certain factor particular to the identified project which is very important for the
success of that specific project. If that certain factor is missing, is inadequate, or is not properly
taken into account, it can indicate that the project may not be feasible in the long run. For
example, not just raw materials but seasonal availability of raw materials, perishability of raw
materials, lack of standardization of raw materials, unpredictability of availability of supply
(perhaps due to import restrictions, infrastructure problem, weather condition, etc.) if absent the
project is bound to die very soon.
Perishability of products
Side effect of too much consume of the product
RECOMMENDATION:
PERISHABILITY OF PRODUCT Produce a product which will suit the forecasted
demand for the day. All ingredients and finished products should be kept in a cool and
dry place.
SIDE EFFECT OF TOO MUCH CONSUME OF THE PRODUCTS Look for the
alternative ingredients that will not harm the costumer. You should also innovate the
product and add a twist by adding some nutritious or healthy food.

Name of the business:

PREAN CUBAN SANDWICH
Reason for choice of name:

The reason why we came up with our business name is we simply combine the beginning
of our name. (Pre is for Precy and An is for Analyn) so that we come up in Prean. Our main
purpose is to mark our partnership and also our friendship to our business name.
Names of owner (s);
Fernandez, Analyn
Mendoza, Prescilla B.
Their qualification,
The owners are good in cooking and also in marketing aspects. They are good in
promotional activities for the business so that they are decided to make and create this kind of
product.

Strengths
New improvements of product
Technical Expertise
Comparative cheap price
Weaknesses
Limited product life
Lack of marking capital
STRENGTHS
New improvements of product as we conduct a research, Filipinos are food lover so

that we decided to innovate a simple sandwich to be richer than a simple sandwich that
we had lure in the Philippines.

Technical Expertise Since we have to try the product we know that we have enough
expertise to make the product available in the market.

Comparative cheap price when the prospect consumer hear the name of the product
they would think that our product is costly but in fact the price of our product are
cheaper than other.
WEAKNESSES
Limited product life the product is inline in food industry, it is easy to deteriorate and
it takes 1-12 hours, whether it is in proper reservoir.

Lack of marking capital as well as we are still students, we have no enough principal
to finance all of the cost.

Opportunities
Few and weak competitors
Threats
Rising raw materials costs
Force Majuere
OPPORTUNITIES
Few and weak competitors product is the first Cuban sandwich that will be adapt here
in the Philippines.
THREATS
Rising raw materials costs due to economic changes price of raw materials are
affected and cannot inevitable.

Force Majeure natural disaster.
Product/products name
presentation.


The location of our business office and factory is in the middle of New Era University
and Mt. Carmel
Hospital.

Location Address: #8 Mc Arthur Highway, City of San Fernando, Pampanga
Approximate Plant and Space Requirements; (Drawing)
Reasons for choice

The accessibility to the people and reason for choice because is it near in the University
were in students loves to eat and also near in the Hospital and lot of people who passes by.
Technical Aspects
Machinery and equipment necessary (type, cost, output, power needed, supply situation etc.)
Production process
Step 1:
Gather all the ingredients needed
Type
Cost
Output
Power
Supply situation
Frying Pan
P380.00 For fry
Locally Available
Gas stove
P480.00 For cook
Locally Available
Microwave
P1,700
Locally Available
Oven
Grill Pan
cheese
P600.00 To grill
needed
To
melt 220v
Pork Ham
Salami Ham
Turkey Ham
Cheese
Pickles
Mustard
Ciabata Bread
Step 2:
Fry the salami, pork, and turkey ham
Locally Available
Step 3:
Slice the Ciabata Bread in half
Put mustard in the bread
Then the cheese
Place the salami, turkey, and pork ham in top of the cheese
Then the pickles
Place again cheese in top of the pickles
Then cover it with the other half of the bread
Step 4:
Pre-heat the griller for 20-30mins
Then grill the Cubano Sandwich
From time to time check the Cubano to see if the cheese is melting
The flip the cubano, check again time to time If the cheese is melting
When the cheese are melted, get the cubano cut of the griller and ready to serve
Sales
1st Qtr
2nd Qtr

We did survey in OLFU Pampanga Campus (4 th yr BSBA students) and 80% of them are
willing to try our product PREAN CUBAN SANDWICH but 20% of them do not want to try it
because it is new or unfamiliar to their sense, also they are no Idea about the product.
Competitors Marketing Strategies (4Ps of marketing)

Product
Prean Cuban Sandwich was originated from the cuban country. We made it very unique
because it compose of different kinds of ham turkey, salami and pork, and we add some cheese
and grilled it to make the cheese melt. It can give pleasure to those who are health conscious
because our product has no oil and we did not use ordinary bread.
Price
We all know that the Pampagenos are food lover, they are also willing to pay some
expensive food to satisfy their wants yet we make it very affordable to increase the eagerness of
our target market to patronize our product. For as low as 30.00php you can avail our Prean
Cuban Sandwich.
Costing
Ciabata Bread - 44php/8pcs. =5.5/pc.
Turkey Ham - 0.798php per grams
Pork Ham - 0.45php per grams
Salami Ham - 59pesos divided by 250grams =0.24phpper grams
Cheese - 76pesosdivided by 185grams =0.41phpper grams
Pickles - 54pesos divided by 250grams =0.22phpper grams
Mustard - 62pesos divided by 200grams =0.31phpper grams
____________________________________________________________
Turkey Ham - 0.798php x 5.7g = 4.55php

Porm Ham - 0.45php x 10g = 4.5php
Pickles - 0.22php x 2g = 0.44php
Cheese - 0.41 x 1 = 0.41php
Salami Ham - 0.23php x 2g = 0.46php
Mustard - 0.31php x 2g = 0.62php
Ciabata Bread - 5.5php x 1 = 5.5php
Total - 16.48php
Computation
Subtract 100 from the markup rate = 1 minus 45 percent equals 55
Then divide the cost of the product by the number calculated.
16.48php divided by .55 = 29.9php or 30php
So the company will sell the product for 30php.
Place (distribution)
The place that we choose is near to our target market because it is surrounded in school,
church, and hospital that people would patronize it because it is approximate and good place that
a good ambiance.
Promotion
The promotion aspect of marketing mix, cover all types of marketing communication, some
of the methods includes:
Sales promotion after opening we do conduct sales promotion like package, bundles
and coupons.

Word of Mouth is so powerful were it can be used to promote the business especially
when your build a good reputation and image in the market. Whenever a customer
experience good service in your business they can spread about it.
Personal selling we can sell it personally that we may tell the benefits/quality of our
product.
Social media to increase awareness that we sell this kind of product and to reach
potential customers in our product.

Free tasting one week prior our opening we will conduct free tasting to be places
where we can reach most of our target market.

Tarpaulins we use tarpaulins in our promotion to be well known and easy to recognize.
Government Priorities in details

Governments establish many rules and regulations that guide businesses. Businesses will
normally change the way they operate when government changes these rules and regulations.
Government economic policy and market regulations have an influence on the competitiveness
and profitability of businesses. Businesses owners must comply with regulations established by
federal, state and local governments.
Market Catalyst
The government can implement a policy that changes the social behavior in the business
environment.
Political Stability
Government policy will always depend on the political culture of the moment.
Government Spending
Government gets money to spend from taxation. Increase spending requires increases in
taxes or borrowing.
Interest Rates
Government policy can influence interest rates, a rise in which increases the cost of
borrowing in the business community.

Regulations
Trade regulations, the federal minimum wage, and the requirements for permits or
licenses have effects on business.
Major consumers of the product (target group)

Our target consumers are in San Fernando especially those who are students, professional
and unprofessional.
Critical Success Factors identified.
CSF means a certain factor to the identified project which is very important for the
success of that specific project. If that certain factor is missing, is inadequate, or is not properly
taken into account, it can indicate that the project may not be feasible in the long run.
Prior to the food industry

Inconsistency of preference
When the new customer/prospect customer are expecting of expensive and they
cant afford the product.
RECOMMENDATION
The purpose of the proposal is to enter a new kind of business in the food industry that
will suit the taste and budget of the consumer and also to satisfy their needs and wants when it
comes to food. The business will use market penetration strategy when it decide to market
existing products within the same market. It has been using growth strategy in the business. The
business will offer existing product but will develop it not only once but continues development.
One way to increase market share is by lowering price of product that affordable to the target
market.

GROUP 2
PROJECT Good
or Service
Solvent
Demand
Availability
of qualified
personnel
Availability
of qualified
equipment
Availability
of Raw
Materials
TOTAL
Corrected
TOTAL
competitors
1. Portable
water proof
boots
5
5
5
4
19
2. Hologram
box
3
4
5
5
17
3. Mobile
Projector
5
5
5
5
20
4. Squash
Lumpia
3
5
5
5
18
5. Led Doormat
3
4
4
5
16
6. Banana peel
patties
4
5
5
5
19
7. Convertible
curtain
4
4
4
4
16
8. Tikiw bag
5
4
5
5
19
9. Convertible
travel pillow
3
3
3
4
13
10. Led slippers
3
3
4
5
15
Scoring system: 5 - extremely high; 4 - high; 3 - average; 2 - fair; 1 - poor; 0 absent
18
14
18
5
2
13
14
14
3
2
13
17
2
3
11
12
Group Leader:Ella Mae M. Dela Cruz

Contct #: 0916-1643-088
Members:
Camba, Grace S.
Dionisio, Javiely
Mendoza, Dexter Deo M.
Meneses, Maria Carmela T.

Nery, Cristine Mae L.
Cri
suc
fact

1. Dayap Perfume
2. Broccoli Soap
3. Hologram box
4. Glue stick jelly case
5. Convertible travel pillow
6. Tikiw bag
7. LED slippers
8. Coconut hollow blocks
9. LED umbrella
10. Pillow with tissue
11. Sweetened chili
12. Banana peel patties
13. Kangkoy
14. Car shades freshener
15. Compartment chair
16. Portable water proof boots
17. Mobile Projector
18. Squash Lumpia
19. LED doormat
20. T-versible
21. Convertible curtain
22. Magnetic mat
23. Car seat massager
24. Veggie okoy
25. Infinity candle
26. Pony Watch

27. Chili Shake
28. Jelly Guitar Case
29. Cracker cupcake
30. Mirror magnet
Macro:
1. Portable water proof boots
2. Hologram box
3. Mobile Projector
4. Squash Lumpia
5. Led Doormat
6. Banana peel patties
7. Convertible curtain
8. Tikiw bag
9. Convertible travel pillow
10. Led slippers
Micro Screening:
1. Portable Waterproof Boots
2. Mobile Projector
3. Tikiw Bag

Name of the business: Proof Swear

Because of our product water proof boots, weve come up business name Proof Swear from
the word proof came from our product which is the Water Proof Boots itself the word Swear is
the assurance and guarantee for our customers for its main features
Name of owners;
Ella Mae Dela Cruz
JavielyDionisio
Their qualification;
Creative
Knowledgeable in tailoring, trimming, sketching
Critical thinker
Craft skills
Graduate of business administration



Strengths
Durability
Packaging
High Barriers to entry
Light weigh compared
Weaknesses
to
No control of Raw materials

Comparatively high price
Lack of working capital
other
products
Product/products name
presentation.


B. Mendoza Street Sto. Rosario City of San Fernando Pampanga
Approximate Plant & Space requirement (Drawing)

Reasons for choice

We chose our Location for business in City of San Fernando because the demand of our
product is high in this place
Technical aspects
Equipments
Sewing Machine
Grinder
P12,000.00
P8,000.00
Tools
Materials
Black softy
Rugby
Rubber Cement
Nylon twine
Special lining
Fiber board
Shoe last
Shoe plate
Shoe Tacks
EMCOR black
Air sole
Greco strong adhesive 405
Enya
Crepe sole
Total costing per shoe
Total cost of 1 pair of shoes
Price
P295.0
0
P10.00
P15.00
P15.00
P180.0
0
P25.00
P100.0
0
P5.00
P10.00
P15.00
P25.00
P15.00
P17.50
P22.50
750
1500

Product process
Step 1: Make a pattern with the desire size and height of the boots using pencil and
brown paper
Step 2: Trace the pattern to the black softy and to the special lining and cut it using
scissor
Step 3: Sew the black softy and special lining together using the sewing machine and
nylon twine
Step 4: Place the shoe last inside the special lining using the shoe tacks and rugby
Step 5: Put a rubber cement within the shoe last which serves
as the mold of the shoes
Step 6: Cut air sole and crepe sole using shoe blade, put them together using Greco
Strong adhesive 405 then grind it in the grinding Machine
Step 7: Place the shoe plate inside the crepe sole, and trace the fiber board with the size
of the air sole and position it on the crepe sole , then place the enya on the side, tap it
with the hammer
Step 8: Remove the Shoe last inside
Step 9: Put emcor black to make the shoes shiny
Step 10: Dry the shoe and try to immerse it with water to
Make sure that the water will not flow inside

Historical
Demand
YEAR
2011
2012
2013
2014
2015
Projected Demand
YEAR
2017
2018
2019
2020
In City of San Fernando Pampanga

POPULATION
269,365
285,912
301,312
304,642
306,659
In City of San Fernando Pampanga

POPULATION
323,659
329,971
337,613
340,954

% DEMAND
40%
40%
40%
40%
40%
% DEMAND
40%
40%
40%
40%
DEMAND
107,746
114,365
120,525
121,858
122,664
DEMAND
129,464
131,988
135,045
1366,382
Historical Supply
YEAR
2011
2012
2013
2014
2015
Pr
In City
oj
of San
ec
Fernan
te
In City of San
Fernando d
do
Pampa
Pampanga Su nga
POPULATION
pp
269,365
ly
285,912
Y POPU
301,312
304,642
E LATI
306,659
ON
% S
U
S P
U P
P L
P Y
L
20
323,65
Y
5 1
17
% 1
,
8
3
20
329,97
0
1
18
% 4
,
9
8
20
337,61
6
1
19
% 8
8
0
7
20
340,95
20
% 0
,
% SUPPLY
50%
50%
50%
50%
50%
SUPPLY
164,683
142,956
150,656
152,321
153,330
Competitors Marketing Strategies ( 4 Ps of marketing)

Product
Water boots that are sold in the market were typically made of rubber or plastic and it is a bit
heavy for an ordinary shoe, but our Portable Water proof boots would help people to value a
comfortable yet water proof shoe that can keep your feet dry and be worn not just during rainy
days but also as long as you want to wear it because of its fashionable style and appearance. Our
product will offer a made to order so that our customers will fit the boots and be satisfied with
it.
Price
The price was obtained from adding cost of raw materials plus the desired mark- up which
includes the labour, electricity, Machineries and transportation.
Cost per shoe= 750, 1 Pair= 1500
Total cost of raw materials (Pair)+ desired mark-up = Price
(1,500)+30%= Price 1,500+(1,500x.30)=Price
1,500+450= 1950
Selling Price= P1,950.00
We chose City of San Fernando for our business to become near in such a place that has
many potential buyers, many people will recognize our store, our main location is prone to flood
because it is also the centre of market in the City of San Fernando.. The main distribution of our
raw materials is retailing because we want to sell directly from our customers.
Promotion
We will be using advertising, internet and other alliance to promote our product like in
the Local newspaper, radios, brochures, and leaflets

Government Priorities
For the opposed ordinance of the City of San Fernando, it is accepting and boosting more
businesses for the innovative commercialize city in Pampanga, for their rules and regulations for
the newly coming businesses should observe no plastic policy in all market, distribution, observe
clean and green surroundings.

Opportunities
Rising income of target market

Growing demand
Accept to cheap raw materials
No such product in the market
Technical assistance available
Investors
Threats
Natural disasters
Government bureaucracy
Restive labor force
Poor infrastructure


The target market of our proposed business mainly focuses in using Geographic, Demographic
for the basis of our marketing segmentation.
Demographic Segmentation
Target Market
Age: 30-40 years old
Class: With the income class A Upper Class with Higher managerial, administrative and
professional, such as Mangers, Lawyers, all high paying jobs earning demographic would be
around 50,000 and over) and B Middle Class with Intermediate managerial, administrative or
professional, such as agent secretary and or above average pay, earning demographic would be
around 35-50,000),
Geographic Segmentation
In the area of City of San Fernando because as we all know that this area is prone to flood even if
its heavy rain or not, both female and male, it depends on who can afford the product.

Critical Success Factors Identified

the success of that specific project. If that certain factor is missing is inadequate, or is not
properly taken into account, it can indicate that the project may not be feasible in the long run.
For example, not just raw materials but seasonal availability of raw materials, perishability of
raw materials, lack of standardization of raw materials, unpredictability of availability of supply
(perhaps due to import restrictions, infrastructure problem, weather condition, etc.). If absent the
project is bound to die very soon.
Critical Success Factor
The other raw materials might not be available always especially our products are made up of
leather.
RECOMMENDATION
Since the availability of raw materials are unpredictable, we recommend to have another
supplier.

Name of the Business: InnovaTech
Reason for Choice of Name:

We came up with the idea of the business name InnovaTech because we thought
something that can be alternative to some gadgets to be particular the LCD projector.
Name of Owner(s);
Dexter Deo F. Mendoza
Cristine May L. Nery
Their Qualification;
We, the 4th year students of Our Lady of Fatima University Pampanga Campus, taking
Bachelor of Science in Business Administration Major in Marketing Management, in partial
fulfilment in our subject Project Planning/FS1

Lady of Fatima University
Our
Detailed Lists of Strengths and Weaknesses of Proposed Project

Strengths
o
o
o
o
Technical Expertise
Comparatively Cheap Price
New Improvements of Product
Product Features
Weaknesses
o Lack of Promotion Expertise
Product/Products Name
presentation
Location of Business Office and Factory

3rd Floor Jenra Mall Angeles City

Our
Approximate Plant & Space Requirement (Drawing)
Reasons for Choice

Since we are located inside the mall, it is expected that a lot of people can be easily
noticed or attracted in our store

Our
Technical Aspects
Type
Shoe Box
(Direct)
Glue (Indirect)
Scissor (Tools)
Magnifying
Cost
Output
Power Needed
Supply
n/a
Body frame
n/a
Situation
Available
10.00
20.00
70.00
To stick/glue
To cut
Serves as
n/a
n/a
n/a
Available
Available
Available
Glass Lens
illuminator
(Direct)
Paper Clip
30.00
Stand
n/a
Available
(Direct)
Wallpaper
15.00
Desired designs
n/a
Available
(Indirect)

Our
Production Process
Step 1: Trace a Hole on the Box
A shoebox or similar will work great for your new projector. If the inside walls of your
box are a bright color, you may want to spray paint them black or tape up some black paper for
best image quality. Once your box is ready, trace the outer edge of your lens or magnifying glass
onto one of the short sides of the box.
Step 2: Cut a Hole in That Box
Cut out the inside of the circle you just traced. You dont want light leaking around your
lens so try not to cut too much. At the back of your box, cut a small hole for your phones power
cord.
Step 3: Attach Your Lens
Now youve got a porthole cut in your shoebox its time to stick on that lens. If your
magnifying glass has a handle, you may want to remove it first. Line up your lens with the hole
and apply tape around the entire edge of your lens. Make sure your lens is held securely and
there are no holes between the tapes for light to escape.
Step 4: Take a Stand
We used a paper clip for the stand of the mobile phones.
Step 5: Flip Your Screen

When light passes through a lens (including the lenses in your eyes), it gets flipped,
which means the picture from your projector will come out upside down.
Step 6: Finding Focus
If your walls are plastered with pictures you will need to clear out a little space for your
projection. For a screen you could use a white bed sheet, turn a poster around, project onto a
Our
shower or window curtain, or just use the bare wall. Without a focus ring on your magnifying
glass youre going to have to foot focus. Position your phone in its stand near the back of the box
and walk forwards or backwards until your image starts to come into focus.
Step 7: Dont Fight the Light
Its not the power of your projector. Its how you use it! For best viewing, turn the screen
brightness of your phone all the way up and turn the room lights down. Set your phones photo
app to slide show mode for a hands free experience. Your power cord can go through the hole
you cut in the back of the box and a little tape will seal the deal.

Our raw materials are not hard to find because it is always available in the market and the
demand is occasional.
Historical Demand
YEAR
2011
2012
2013
2014
2015
Angeles City Pampanga

POPULATION
326,336
326,400
327.205
327,504
328,101

% DEMAND
40%
40%
40%
40%
40%
DEMAND
130,534
130,560
130,882
131,002
131,240
Our
Historical Supply
YEAR
2011
2012
2013
2014
2015

POPULATION
326,336
326,400
327.205
327,504
Projected Demand
YEAR
2017
2018
2019
2020
In Angeles City Pampanga

POPULATION
329,659
329,971
330,613
330,954
Projected Supply
YEAR
2017
2018
2019
2020
328,101

POPULATION
329,659
329,971
330,613
330,954

% SUPPLY
50%
50%
50%
50%
50%
% DEMAND
40%
40%
40%
40%
% SUPPLY
45%
45%
45%
45%
SUPPLY
163,168
163,200
163,602
163,752
164,050
DEMAND
131,863
131,988
132,245
132,381
SUPPLY
148,346
148,487
148,775
148,929
Our
Competitors Marketing Strategies (4 Ps of Marketing)
Product
Our product is an ultimate innovative version of the actual LCD projector, aside from it
was innovated, the expenditures of raw materials is very cheap. Apparently is strictly
limited for mobile functions only.
Price
As mentioned above, our product price is very cheap because of the raw materials used.
Total cost of raw materials (Pair) + desired mark-up = Price
(145) + 50% = Price
145 + (145 x.50) = Price
145 + 72.5 = 217.5
Selling Price = P217.5
Our location is accessible and a lot of people hook us and we are able to be noticed
because some of our employees are giving flyers.
Promotion
We give some flyers, promotion through social media like facebook, instagram. In that
way, people know that our business exists.

Our
Government Priorities in Detail

We follow the rules and regulations of Angeles City. The business is expected to give a
great contribution to the government in the form of taxes. The tax payment from the business
would help the localities in its future project especially for people that will benefit. This would
help the people more sprightly.
Section 50 Accountable officers board requirements
(1) Every officer of any government agency whose duties permit or required the possession
or custody government funds shall be accountable therefore and for safekeeping therefore
in conformity with the law and
(2) Every accountable officer shall be properly bonded in accordance with the law
Source: http://angelescity.gov.ph/
Opportunities
o
o
o
o
o
o

Growing Demand
Similar Products Making Profit
Access to Cheap Raw Materials
Investors
Threats
o Piracy of Skilled Labor
o Insufficient Power
o Imitation

Our
Major Consumers of the Product (Target Group)

Demographic
Teenagers to early adults (age 14 ' 25) ' This age group of consumers is usually target
customers as they are mostly technology savvy. This group of customers is growing as this group
has more spending power in recent years compared to in the past.
Adults (age 26 ' 50) ' This specific group of targets the largest portion of target market as
this is the group of consumers that have the most ability to purchase any of the product has to
offer in the market.
Geographic
Our store is located in an environment where a lot of people usually pass by and Angeles
City has a lot of variety establishments to choose from.
Psychographic
Our target markets are the ones that are mentioned above, they are mostly technology
savvy and as well as in the adults who is very wise when it comes in the price.

Our

the success of that specific project. If that certain factor is missing is inadequate, or is not
properly taken into account, can it indicate that the project may not be feasible in the long run.
For example, not just raw materials but seasonal availability of raw materials,
perishability of raw materials, lack of standardization of raw materials, unpredictability of
availability of supply (perhaps due to import restrictions, infrastructure problem, weather
condition, etc.). If absent the project is bound to die very soon.
o Lack of standardization of raw materials.
RECOMMENDATION
Since we are lack of standardization of raw material and it is non-powered, we
recommend that we should develop technical standards.

Our
Name of the business: TChic

We chose TChic as our business name because we think that it is a unique
name and it would make our products remarkable from others. TChic was derived from
the words T-Tikiw plants in which our products are made up of and Chic which
means fashionable style.
Name of owners:
Maria Carmela T. Meneses
Grace S. Camba
Their qualification:
For production staffs:
Must be knowledgeable and skilled in using sewing machine
Must be creative
good practical skills
the ability to work quickly and methodically
good team working skills
the ability to concentrate while doing repetitive tasks
the ability to follow instructions
an awareness of health and safety
a willingness to work flexibly
For Office staffs:
Our
Graduate of BS in Accountancy/Business Administration

Writing skills to write a formal report
Speaking skills to deal with enquiries from customers
Digital skills to record information on a computer
Number skills to calculate wages
Time management skills to prioritize workload
For Customer Service officers:
College graduate
Must be patient, attentive. With a calming presence
Must posses clear communication skills
Knowledge of the product
Ability to use positive language
Ability to handle surprises
Persuasion skills
Goal oriented focus
List of strengths and weaknesses of proposed project.
Strengths
Product features
Competitive price
Low cost skilled labour
New to the market
Weaknesses
Lack of promotion experience
barriers to entry

Our
Drawing/photo/sample or similar product of a competitor to be brought to the

presentation.

The location of the proposed business would be at New Point Mall, Angeles City,
Pampanga.

Our
Approximate Plant & Space requirement (Drawing)
180 sqm. Space
P80.00 per sqm.=P14,400.00 per month for rental
Electricity- metered so it'll vary with the store's consumption
Production
room
Stockroo
m
TChic Store Layout
Reasons for choice

New Point Mall is a new build establishment in Angeles City, Pampanga that is
mob by people since its grand opening. We decided to locate our business inside
because we know that this will serve us an opportunity to make the business be known.

Our
Technical aspects
Machinery and equipment necessary (type, cost, output, power needed, supply situation
etc.)
Item
Type
No. Of
Power
Cost
Total Cost
Singer Sewing
Machinery
Items
1
Needed
220V
P12,000
P12,000.00
Machine
Flattening Tool
Tools
None
P100.00
P200.00
Production process
Step 1: Collect tikiw leaves.
Step 2: Wash the leaves then let them dry under the sun for at least 5 days or more.
Step 3: Flatten the dried leaves using a machine until they become thin.
Step 4: Weave the leaves according to what would be the design & shape of the pouch.
Step 5: Put the fabric inside as an inner lining and the zipper by sewing it using thread
and sewing machine.
Step 6: Color the outer part of the pouch using fabric paint.
Step 7: Decorate it by putting beads on it to make it more fashionable.
Step 8: Lastly, lacquer paint was sprayed to make it shiny and durable. This is use to
make the leaves
last.

Our

Demand
YEAR
2011
Historical Demand in Angeles City, Pampanga

POPULATION
% DEMAND
TOTAL DEMAND
29,206
35%
10,222
2012
2013
2014
29,779
30,352
30,925
2015
31,498
YEAR
2016
2017
2018
2019
2020
35%
35%
35%
10,423
10,623
10,824
11,024
Projected demand
POPULATION
% DEMAND
37,797
35%
45,356
35%
54,247
35%
65,312
35%
78,374
35%
TOTAL DEMAND
13,229
15,874
18,986
22,859
27,431
Supply
Historical Supply in Angeles City, Pampanga
YEAR
POPULATION
% SUPPLY
TOTAL SUPPLY
2011
29,206
40%
11,682
2012
29,779
40%
11,912
2013
30,052
40%
12,021
2014
30,925
40%
12,370
2015
31,498
40%
12,599
YEAR
2016
Projected Supply
POPULATION
% SUPPLY
37,797
40%

TOTAL SUPPLY
15,119
Our
2017
2018
2019
2020
45,356
54,247
65,312
78,374
40%
40%
40%
40%
18,142
21,699
26,125
31,350
Suppliers
Aikoshine Fabric and Crafts Supply (Sto. Rosario St., Angeles city)
Competitors Marketing Strategies (4 Ps of marketing)

Product
The tikiw bag is made from the tikiw plant/giant bulrush. Its scientific name was
Actinoscirpus grossus, one of the coarsest sedges in the country. It is a large, erect,
and aquatic or marshy herb plant. It has triangular stems that measure 2m high. Tikiw or
giant bulrush is found in central Luzon to Mindanao and in most islands and provinces,
abounding in fresh water swamps, and in newly opened rice land at low altitudes. The
thing is that, it doesnt cost us much capital because of its abundance to produce such a
durable, fashionable and unique bag with a very high quality.
Price
The price for our products would be depending on its raw materials and labour. It
has a competitive price among similar products and its affordable but with great quality.
The price was obtained from adding the cost of raw materials plus the desired mark up
which includes labour, electricity, transportation and packaging.

Our
Type
Tikiw leaves
Quantity
1
Cost
P20.00 per
Total
P20.00
bundle
P80.00 per
P80.00
1
1
pack
P30.00 per roll
P20.00 per
P30.00
P20.00
2 (2
yard
P65.00 per
P130.00
ounce/pc)
5
1 (1L)
piece
P10.00
P110.00
P50.00
P110.00
Beads
Thread
Cloth/Textile
Folk art Fabric paint
Zippers
Boysen Lacquer
Paint
Total
=P440.00
Cost per product = Total cost of raw materials/no. of product produced

Cost of raw materials = P440.00
Product produced = 5pcs.
= P440/5
= P88.00 (cost per product)
Selling Price = Initial price + desired mark up (includes labor, packaging,

electricity)
Initial price = P88.00
Mark up = 5% (P22.00)
= P88 + P22
= P110.00 (Selling Price

Our
The place of our proposed business would be at New Point Mall, Angeles City,
Pampanga. Our products would be available for retailing. We also accept whole sale
purchases for bulk orders.
Promotion
We will promote our products through the use of different kinds of advertising
materials like flyers, tarpaulins/banners and brochures. We will also use the internet and
social media like facebook, twitter, instagram and on our website on TChic.com.ph to
inform the people about our business and products.
Government Priorities in detail

The Provincial Government of Pampanga adheres to uphold effective and
comprehensive delivery of social services, role model in terms of good governance,
environment protection, promotion of culture, peace and catalyst of change through
sustainable trade and investment, quality and affordable education, availability of
needed infrastructures and public utilities where its public officials, private sectors and
the Kapampangans are partners and committed to the principles of common, unity, love
of country, and dedicated service God Almighty.
(http://pampanga.gov.ph/index.php/the-government/vision-mission.html)

Our
Opportunities
rising income of target market
access to cheap raw materials
few competitors
Growing demand
Threats
Natural disasters
Competitors new to the market
Raw materials shortages

Our target market was determined using demographic and geographic
segmentation.
Demographic & Geographic segmentation
Age
14-50 yrs old
Profession
Students/teens
Employed
Location
Angeles City,
Pampanga
Our target market of our business were people having ages between 14-50 years
old, students/teens and employed living or around Angeles city where our store is
located.

CSF means a certain factor particular to the identified project which is very
important for the success of that specific project. If that certain factor is missing is
inadequate, or is nor properly taken into account, it can indicate that the project may not
be feasible in the long run.

Our
Unpredictable availability of raw materials- this is a factor that can affect the
production process in case of natural disasters. It may stop the production by
means of lack or shortage of raw materials especially the tikiw plants.

Availability of supply of goods/product- if there would be lack of raw materials,
the availability of products would be inadequate to supply the needs of
customers. This may affect the business itself by transporting the goods due to
weather conditions.
Recommendation
Since the availability of raw materials are unpredictable, we recommend to have
another supplier when the shortage comes. At least, we can still supply and continue
the production process to fulfil the demands of our customers.

Our
GROUP 3
Project Goods/
Services
Solvent
Demand
Availability
of
Qualified
Personnel
2
Availability
of Raw
Materials
Total
Competitors
1.Multipurpose
2
3
7
2
Casserole
2.Avocado Flan
3
4
2
9
2
3. 5 Meters
3
4
5
12
0
Charger Cable
4.Library Chair
4
5
5
14
3
5.Banana Patties
3
3
5
11
0
6.Organic Lip
3
3
3
9
4
Balm
7.Recycled
3
3
3
9
4
Bottle
Chandelier
8.Acacia Tea
3
2
4
9
4
9.Tomato Ice
4
4
4
12
4
Cream
10.Ampalaya
3
3
4
10
5
Cheese Cake in a
Jar
Scoring System: 5-Extremely High; 4-High; 3-Average; 2-Fair; 1-Poor; 0-Absent;
Critical Success Factors: Write Text
Corrected
Total
5
7
12
11
11
5
5
5
8
5
Group Leader: RoseannDela Cruz

Contact No. : 0936 343 2643
Group Members:
Abigail Ramos
Yves Brian Lleva
Sheila Paraan
Robbie Fernandez
Jimwell David
Marjorie Joyce Frialde

Paula Yen Madla
Our
Critical
Success
Factor
Macro Screening:
1. Coco Bass
1. Multipurpose Casserole
2. Multipurpose Casserole
2. Avocado Flan
3. Acacia Sanitizer
3. 5 Meters Charger Cable
4. Sticker Perfume
4. Library Chair
5. Avocado Flan
5. Banana Patties
6. Fiber Casket
6. Organic Lip Balm
7. Patty Fish
7.Recycled Bottle Chandelier
8. Acacia Tea
8. Acacia Tea
9. Slipper Sweeper
9. Tomato Ice Cream
10. Folding Super Umbrella
10. Ampalaya Cheese Cake
11. Banana Fiber Tray

12. 5 Meters Charger Cable
13. Library Chair
Micro Screening:
14. Water Lily Basket
1. Banana Patties
15. Banana Patties
2. 5 Meter Charger Cable
16. Shoe Plastic Cover
3. Library Chair
17. Acacia Paper

18. Organic Lip Balm
19. Recycled Bottle Chandelier
20. Glow in the Dark Cap
21. Umbrellight
22. Ampalaya Cheesecake in a Jar
23. Slipper made of Cactus
24. Slipper made in Cotton
25. Ballpen with Lights
26. Bag with Lights
27. Ice Cream with Cotton Candy
28. Tomato Ice Cream
29. Vodka Mix Drinks
30. Multipurpose Wallet.
Our

MAS PATTY
Reason for choice of name
The partnership chose MAS PATTY as name of the business MAS PATTY comes
from the initials of the owner M for Marjorie Joyce, A Abigail Ramos and S Sheila Marie
Paraan. Patty as for emphasize that our business provide banana patties.
Names of the owners:
Abigail Ramos
Sheila Marie Paraan
Marjorie Joyce Frialde
Have good managerial skills.

Have good communication skills.
Have an expertise in marketing and financial reports.
Can identify marketing problems.
Able to make decision and solve the problem.
Can provide advertising campaigns, social media campaigns.
Have a degree in Business Management.
Familiar with marketing aspects.

Our
Detailed List of Strengths and Weakness of the proposed product
Strength
Comparatively cheap price
Good network with customer
Distribution system
Superior technology
Weaknesses
Lack of promotion experiences
In experience manager / owner
Product/ Product Name

Drawing, photo, sample or similar product of a competitor to be brought in the presentation.
BANANA PATTIE
Location of Business
Our
Franda Mall Brgy Del Pilar City of San Fernando Pampanga.
Plant
style

Our
Reason for choice

In selecting an ideal location on where to establish the business, we carefully research is
accessible and suitable to our consumer. We decided to establish our business at Franda Mall
Brgy Del Pilar City of San Fernando Pampanga. Our chosen location is convenient and suitable
for our customer and supplier.
Suppliers:
San Fernando Public Market

GarbesDizon Supermarket
Technical Aspects
Machinery and equipment (type, cost, output, power needed, supply situation etc.)
Items
No. of Items
Unit Price
Hanabishi G202 Gas Stove
1
790.00
Hanabishi HPJ100 Blender
2
998.00
95
College
of
Business
and
Accountancy
Union UGCF-175 Freezer
1
12950.00
Hanabishi HHMB120SS Mixer
2
2,890
Total
790.00
1196.00
12950.00
5780.00
Our
Equipments
Tools
Items
Anchor Mixing Bowl
Yolk Sepeator
Shun serrated knife
Knife set
Strainer
Measuring Spoon
Stainless steel tong
Spatula
No. of Items
3
4
3
4
3
5
2
3
Unit Price
233
150
250
120
135
20
200
128
Total
699
600
750
480
405
100
400
384
Production Process
1. Shred the banana with your hands. Remove the parts that are dark and hard. The more
ripe the sagingnasaba, the better because there will be less dagta (Sap)
2. In a bowl mash the shredded banana pet with your hands. Add the salt while mashing.
3.
4.
5.
6.
This will remove the dagta from the banana peels.

Squeeze to remove the excess juices or dagta.
Wash properly with water to remove the salt and other imporities.
Using a kitchen knife, shop the feels until fine.
Put the chopped peels in a bowl and flavor with oyster sauce and pepper and the flour and
mix.
7. After mixing use a spoon to get from the mixture, then roll form, and flatten the patties.
Demand and Supply Situations
Historical Demand
Year
2011
2012
2013
2014
2015
Population
24,124
24,875
25,282
25,924
26,922
% Demand
46%
46%
46%
46%
46%
Projected Demand
Demand
11,097
11,443
11,630
11,925
12,384
Our
Year
2016
Historical Supply
2017
2018
Year
2019
2011
2020
2012
2013
2014
2015
Population
35,789
39,248
42,013
Population
51,201
24,124
69,222
24,875
25,282
25,924
75,529
% Demand
46%
46%
46%
% Demand
46%
50%
46%
50%
50%
50%
50%
Demand
16,463
18,054
19,326
Demand
23,552
12,062
31,842
12,438
12,641
12,962
37,765
Projected Supply
Year
2016
2017
2018
2019
2020
Population
35,789
39,248
42,013
51,201
69,222
% Demand
50%
50%
50%
50%
50%
Demand
17,895
19,624
21,007
25,601
34,611
Banana Patties Marketing Strategy (4Ps)

Product
Our product is banana patties. We chose this product because its unique in the market.
Bananas are among the most widely consumed fruits on the plant and according to the U.S
Department of agriculture, Americans favorite fresh fruit. The curvy yellow fruits are high in
Potassium and pectin, a form of fiber said Laura Flores a San Diego- based nutritionist. They
can also be a good way to get magnesium and vitamins C and B6. Bananas are high in
antioxidants, which can provide protection from free radicals, which come into.
Reference (http://www.livescience.com/45005-banana-nutrition-facts.html.

Our
Price
We determined our priced by what our firm believe and customers will be prepared to pay
to price of our product is affordable and based on equality that we serve. We use cost plus
method to determine the capital that we invest.
Ingredients
No
Unit Price
Total
Excess
Banana
Flour
Salt
Pepper
Oyster Sauce
Minced Onions
Eggs
2 piling
1 kilo
100 grams
100 grams
1 liter
100 grams
24 pcs
120.00
58.00
20.00
20.00
128.00
25.00
130.00
120.00
58.00
20.00
20.00
128.00
25.00
130.00
No Excess
No Excess
No Excess
No Excess
No Excess
No Excess
No Excess
Total
501.00
Packaging
No
Price
Product Container
Sticker (Logo)
Total
12
12
82.00
24.00
106.00
Other Expenses
Total
Electricity
Labor
Water
1000.00
200.00
300.00
Total
1500.00
Description
Total

Excess
No Excess
No Excess
Our
Ingredients
Packaging
Others Expenses
501.00
106.00
1500.00
Total
2107.00
Cost per product

= total expenses/total no of product produce
= 2107.00/35 = 60.2
Cost per pack of product (6pcs) = 60.2
Mark up
=price cost per pack of product
= 75.00 60.2
Mark up = 14.8
Place
We determined our priced by what our firm believe and customers will be prepared to pay
to price of our product is affordable and based on equality that we serve. We use cost plus
method to determine the capital that we invest.
Direct Sale Channel
PRODU
CERS
Our
CONSU
Promotion
We use different promotion to make it well known. We used fliers, discounts, coupons, tarpaulins
and thought social media. For our opening will passed by in our shop. The promotion strategy of
our business is giving our customer something that they can use every time.

The provincial Government of Pampanga adheres to upload effective and comprehensive
delivery of social services, role model in terms of good governance, environment protection,
promotion of culture, peace and catalyst of change through sustainable trade and investment,
quality and affordable education, availability of needed infrastructure and public utilities where
its public officials, private sector and the Kapampangans are partners and committed to the
principles of common, unity, love of country, and dedicated service.
Health
Making sure that the product is safe and nutritious for the customer.
PRESIDENTIAL DEGREE No. 856 Code on Sanitation of the Philippines

Our
WHEREAS, the health of the people, being of paramount importance, all efforts of public
services should be directed towards the protection and promotion of health; and
WHEREAS, with the advance in the field of sanitation in recent years, there arises the need for
updating and codifying our scattered sanitary laws to ensure that they are in keeping with
modern standards of sanitation and provide a handy reference and guide for their enforcement;
Food Safety Act of 2013
Republic Act (RA) No. 10611, also known as the Food Safety Act of 2013 defines food as any
substance or product whether processed, partially processed or unprocessed that is intended for
human consumption. It includes drinks, chewing gum, water and other substances, which are
intentionally incorporated into the food during its manufacture, preparation and treatment
(Section 4.g). On the other hand, food safety refers to the assurance that food will not cause harm
to the consumer when it is prepared or eaten according to its intended use (Section 4.n).
Environment
Making sure that the product will not have detrimental impact in the environment.
12 POINT DEVELOPMENT AGENDA (Priorities Framework)
1. Good Governance
2. Poverty Alleviation
3. Health
4. Social Amelioration
5. Sustainable Quality Health Service
6. Equal Access to Quality Education
7. Environmental Sustainability and Disaster Resiliency
8. Attractive Investment Climate
9. Adequate Infrastructure Support
10. Peace and Order and Public Safety
11. Conservation and Promotion of Kapampangan Culture, Arts and Heritage
12. Promotion of private-public Partnership
http://pampanga.gov.ph/index.php/the-government/12-point-development-agenda.html
Our
Opportunities
Threats

Favorable government programs
Growing demand
Natural disaster
Piracy of skilled labor
Smuggling
Major Consumer of the Product (Target Market)

The target market were determined by using Demographic and Geographic as the basis
for segmentation.
Gender
Since Banana Patty is unisex it can be eaten by both men and women
Age
No age required. Everyone is welcome to buy and to taste our banana product.
Career
Obviously segments that are love to eat patties but health conscious and focus on more organic
products and for the young generation who are curious about the product.
In view of the fact that MAS Patty will be located at Franda Mall Del Pillar Highway,
City of San Fernando Pampanga we all know that a huge quantity of target markets are around its
specially the school and universities in the area.
CRITICAL SUCCESS FACTOR

Our
Perish ability of raw materials

Is the one of critical factors that our business will encounter and we know that this will be
a big problem. Thats why on bulk orders we will only derive made to order products to ensure
the freshness and healthy benefits that banana patties has.
RECOMMENDATION
To sell our product in retail. (6patties per package)

To locate our store near in our supplier
Continue searching for another supplier so that we will have an alternative in case of
shortage of the raw materials.

To build a suppliers relationship management (SRM)

Our
Reason for choice of name

Choosing a business name is an important step in the business planning process. Not only
you should pick a name that reflects your brand identity, but you also need to ensure it is register
and protected for long term. Nowadays different stores and businesses are appealing with their
unique names. We use EXPANDABLES to be more classic and more attractive to our
prospective customers and also for the competitors that might hear our name.
Names of the owners:
Yves Brian Lleva
Jimwell David
Robbie Fernandez

Have good communication skills.

Our
Detailed List of Strengths and Weakness of the proposed product

STRENGTH
New improvement of the Product

Good network with customers
Product features
WEAKNESSES
Lack of Promotion Experience

Lack of Working Capital
Limited Product Life
Inexperienced Managers/Owners
Lack of Technical Expertise
Product/ Product Name

Drawing, photo, sample or similar product of a competitor to be brought in the
presentation.
Expandable Charger Cable Extension

Our
Location of Business
New Point Teresa St. Angeles City, Pampanga (Nepo Quad)

Our
Tools
Types
Cost
Output
Power Needed
Screw Driver
P100
Turn in/out Screw
Long Nose Pliers
P100
To Bend Snip Wires
Human Hand
Available
Tweezers
P70
Picking Small Object
Human Hand
Available
Human Hand
Supply Situation
Available
Plant Style
Reason for choice

EXPANDABLES has chosen this location, because it gives us an exposure. Since
Direct Material
Types
Usb Cable
(made in US)
Molex Housing
Extension
Cost
P100
Output
Power Supply
Power Needed
For Testing
Supply Situation
Available
P250
P180
Disk Drive Connector

For Testing
Supplies Power
220V
Equipment
Available
Available
Types
Soldering Iron
Helping Hand
Dremel
Cost
P200
P350
P300
Output
Power Needed
Melting Solder
220V
Craft Work
Human Hand
Used in Metal Working
220V
Supply Situation
Available
Available
Available
Newpoint Mall is newly established the people will get curious on what commodities that they
can consume on that building.
Technical Aspects
Machinery and equipment (type, cost, output, power needed, supply situation)

Our
Production Process
Indirect Material
Types
Cost
Screw (16pcs)
P70
Painters Tape
P60
Output
Lock the Pinch Point
Mask Off Areas
Power Needed
Human Hand
Human Hand
Supply Situation
Available
Available
In making the Expandable charger cable extension you should have the correct and
proper raw materials and place for the production process.
Historical Demand
YEAR
POPULATION
% DEMAND
2011
128,092
46 %
2012
143,652
46 %
2013
152,486
46 %
2014
164,189
46 %
2015
176,236
46 %
Demand and Supply Situations
DEMAND
58,922
66,079
70,144
75,572
81,069
Our
Projected Demand
YEAR
2016
YEAR
2017
2011
2012
2018
2013
2019
2014
2020
2015
POPULATION
% DEMAND
Historical Supply
180,859
46 %
POPULATION
% DEMAND
192,627
46
128,092
50 %
%
143,652
50 %
%
199,052
46
152,486
50
%
206,729
46 %
164,189
50 %
%
218,756
46
176,236
50 %
Projected Supply
YEAR
2016
2017
2018
2019
2020
POPULATION
180,859
192,627
199,052
206,729
218,156
% SUPPLY
50 %
50 %
50 %
50 %
50 %
DEMAND
83,195
DEMAND
88,608
64,046
71,826
91,563
76,243
95,095
82,094
100,351
88,118
SUPPLY
90,429
96,314
99,526
103,364
109,078
Expandables Marketing Strategy (4Ps)

Product
The expandable charger cable extension which is our business will serve an enjoyment
for the prospective user wherever they are. It focuses on creating uniqueness because its
expandable and it comes with different colors like red orange yellow blue and green, to attract
our prospective customer.
Price
Pricing is an important factor because it denotes the overall sales of the business. Each
variety has a different price that depends to the consumer. We must consider a through price not
only to gain profits but also to have patrons to our customers. We determine our price by what
the firm believes and customer will be prepared to pay.
Material Cost
No.
Unit Price

Total
Excess
Our
Extension
USB Cable
Total
1 piece
5 pieces
P180.00
P100.00
P180.00
P100.00
P280.00
Other Expenses
Total
Electricity
Labor
P60.00
P20.00
Description
Total
Material Cost
Labor
Other Expenses
Total
P280.00
P20.00
P60.00
P360.00
No Excess
No Excess
= Price - cost per product

= P450.00 P360.00
Mark up = P90.00
Place

Our
In putting up a business it is necessary to have a good location. The success and failure of
the firm depend on this factor. The place should be accessible to the consumer. The prepared
location of our business will be located at New point Mall, Dona Teresa Avenue, Nepo Quad
Angeles City. There are several factors that were giving priority in choosing the proposed
location because the place is newly established.

Our
Promotion
Being a new entrant in a business world one of the most difficult and critical aspect that
the business could encounter is how the product is going to promote and advertise which needs a
lot of effort. The promotion strategy of our business is giving our customer something that they
can use every day. We prepare to give umbrella and calendar to our customer every year. This is
just to prove that we are giving the appreciation for patronizing our business, and by the help of
our family friend and other relatives buzz marketing which is the word of mouth by telling others
on what product that we are offering.
The provincial Government of Pampanga adheres to upload effective and comprehensive
delivery of social services, role model in terms of good governance, environment protection,
promotion of culture, peace and catalyst of change through sustainable trade and investment,
quality and affordable education, availability of needed infrastructure and public utilities where
its public officials, private sector and the Kapampangans are partners and committed to the
principles of common, unity, love of country, and dedicated service.
SAFETY
Making sure that the product is safe and without causing any damages.
PRESIDENTIAL DEGREE No. 856 Code on Sanitation of the Philippines
WHEREAS, with the advance in the field of sanitation in recent years, there arises the need for
updating and codifying our scattered sanitary laws to ensure that they are in keeping with
modern standards of sanitation and provide a handy reference and guide for their enforcement;
Environment
Making sure that the product will not have detrimental impact in the environment.

Our
12 POINT DEVELOPMENT AGENDA (Priorities Framework)

13. Good Governance
14. Poverty Alleviation
15. Social Amelioration
16. Equal Access to Quality Education
17. Adequate Infrastructure Support
18. Peace and Order and Public Safety
19. Conservation and Promotion of Kapampangan Culture, Arts and Heritage
http://pampanga.gov.ph/index.php/the-government/12-point-development-agenda.html

OPPORTUNITIES
No such Product in the Market

Technical Assistant Availability
Growing demand
THREATS
Too much Competition

Rising raw material Cost
Natural Disaster

Our
Major Consumer of the Product (Target Market)

The target markets were determined by using Demographic and Geographic as the basis
for segmentation.
Total Population of Angeles City: 326,336
Gender
Since cellphone can use by everyone, all cellular phone users can be our
customer.
Male
165,126
Female 161,210
Age
When it comes to the age, Ages from 15-50 years old, because in that age they
have the knowledge on how to use the cellular phones.
15-50 Years Old 180,859
EXPANDABLES is located at New point Mall, Teresa Nepo Quad Angeles City. This
mall has a huge population and prospective buyers that will come to our location and give us a
chance to encourage them to patronize our product.
Lack of Standardization
Lack of standardization of raw materials is one critical success factor that we will
encounter while running the business because it is new in the market we need
expertise/professional when it comes in to the wirings of the charger and also we need to
have a good supplier of raw materials that supplies a high quality materials in order to
have a durable and high quality product.

Unpredictable Availability of Supply

Our
Unpredictability of availability of supply is another factor to consider, we are not

sure if raw materials are available here in Pampanga, because if the raw materials are not
available here in Pampanga and it is available in other places/countries the price of the
product will be much more expensive than can affect the production process.
RECOMMENDATION
Lack of Standardization
Get a expertise/professionals for the production process

Build long term relationship with qualified suppliers
Must enhance or update the machineries and equipments for much more improve the
quality of product
Supplier Screening Management
Unpredictable Availability of Supply
Proper monitoring for Inventory
Look for multiple Supplier

Our
Name of the Business: Locker and Chair
Name of the Owners

Dela Cruz, Roseann D.
Madla, Paula Yen Q.
Their Qualifications

Have a good communication skills.
Organize accounting like profit and loss statements.
Reason for choice of Name

Locker & Chair in a furniture brand for us in our school lives, we always want a chair
that is comfortable and also functional specially when it comes to school. We came up with the
business name of Locker & Chair. It is a combination of Locker which means the storage for
school materials and a Chair to be use in the classroom.
Consumers will patronize this product because of its multi function use since our target market
will be Schools and Universities. Because it comes with a drawer desk where in student you can
place their pencils, pens, ruler and other school materials. It also has a storage under the seat
cover of the chair this will function as their locker where they can place their books and activity
notebooks or their shoes and physical education uniform and other materials.

Our
Features of product
Multi-function
Chair
Drawer desk
Locker
Durable
Specially designed for students
Benefits
Can use as locker.

Can use as drawer desk.
Comfortable
Functional
Product Picture
1.Chair
2. Locker
3. Locker & Chair
STRENGTH AND WEAKNESSES

Our
STRENGTH

Managerial experience
New improvements of the product
Product features
WEAKNESSES

No control of raw materials
STRENGTH

Since it is new in the market we are not yet known to our target market. Customer
relationship building a good network with customers is the best way to promote our product.
Simply the what we call Word of Mouth. Having a relationship to customer is profitable
because we can have Loyal Customers and Repeat Customers.
Managerial Experience
Managing is an important aspects of every business by having an experience this is typically

an advantage to them. We the student have such an experience of managing a business. Weve
encounter problems and analytically most of them with proper procedure and analysis.
New Improvement of the product
It is the first improved chair in the market where in it is multi function with a drawer desk
and locker seat cover. This product is specially designed for the students that can satisfy the need
and their wants.
Product Features
This Chair & Locker can be use as locker and also as a drawer desk. It is comfortable to seat
and functional too.

Our
WEAKNESSES
Lack of working capital may create a lot of financial problems that can be cause for choosing
the business. Lack of sufficient funds may find it difficult to attract lenders especially investors.
It is difficult to grow business and if this experience continuous, it may find itself losing the
business
Pricing is one of the most components within the theory of marketing mix. Compare to other
chair the locker and chair is a little bit expensive because of the high quality materials that will
be used in producing the chair.
No control of raw materials
Raw materials are important in making the finished product. If the prices of the increase raw
materials then the owner naturally will increase the prices which will have adverse effects and
negative reaction from the customer of his product
LOCATION
Vicinity Map

Our
Actual Picture
Floor Plan

Our
Reason for Choice

In selecting an ideal location on where to establish the business, we carefully research is
accessible and suitable to our consumer. We decided to establish our business at Del Pilar
Highway near in San Fernando River City of San Fernando Pampanga.
TECHNICAL ASPECT
TYPE
COST
TOOL BOX
HAMMER
DRILL SET KIT
SCREWDRIVER
KIT
CROSS
1049.50
709.50
430.00
1499.75
CUT 199.75
OUTPUT
POWER
SUPPLY
ASSEMBLING
CONNECTING
NEEDED
MANPOWER
MANPOWER
MANPOWER
MANPOWER
SITUATION
AVAILABLE
AVAILABLE
AVAILABLE
AVAILABLE
CUTTING
MANPOWER
AVAILABLE
ASSEMBLING

Our
SAW
STAPLE GUN
CUT OFF SAW
CIRCULAR
969.75
7549.75
4699.75
PACKING
CUTTING
CUTTING
MANPOWER
220V 300W
220V 300W
AVAILABLE
AVAILABLE
AVAILABLE
SAW
ORBITAL
5399.75
SANDING
220V 200W
AVAILABLE
SANDER
ELECTRONIC
4899.75
PLANING
220V 300W
AVAILABLE
PLANE
SKIL DRILL
SKIL GRINDER
JIG SAW
2699.75
1899.75
4799.75
DRILLING
GRINDING
CUTTING
220V 200W
220V 200W
220V 300W
AVAILABLE
AVAILABLE
AVAILABLE
PRODUCTION PROCESS
Kiln Dry Process

The drying process (Kiln Dried) with specific heating system is a process in order to
reduce the moisture content on the wood about 12 to 15%. All kinds of wood must be dried.
Soft wood will easy crack in the process of draying quickly. Kiln dry process need 2 until 4
weeks depend on specify of wood, panels thick, and room dry capacity.
Spliting and cutting process

Spliting and cutting process is the first of component process. Here, the wood be cut and
split according size product that was needed with a circle machine or cutter saw.
Planning and drilling process

Small block wood then be sent to plane machine or thickness to get final result smooth
surface without line saw. After planning, component be moved to drilling machine or pen
machine (Tenoner and Mortizer) to get construction. If basically construction manufacturing
process of furniture finish, all component will the end in sanding process before assembling
process.
Sanding process

Our
In the sanding process, all the components that have been processed it will obtain the
components that have been refined with the same size before assembling process.
Assembling process
Assembling manufacturing process of furniture is a assemble of components into finished
goods. There some possibility components need to be assembled before finishing, and there
are only assembled after finishing. Commonly assembling process be done before finishing,
in order when the product has smooth do not get defect because of scratch.

Our
Assembling one of them important quality key, mainly strength of product. This
process need patient so glue usage enough proper and not excess. Beside that patch quality
only can be repaired in this process. From all manufacturing process of chair, assembling is
the relative long process and difficult.
Finishing process
Finishing process is the last manufacturing process of chair. It is a process of layering
wood surface with purpose to make beautiful and also protect furniture insect attach or
moisture air.
Packaging process
Out of finishing, products move to packaging area. In this area some accessories (key
handle, reel, etc) and other equipment patched again. Kinds of packaging also depend on
last purpose and level quality furniture.
DEMAND AND SUPPLY SITUATION

Demand Situation
Base on the analysis of the target market, high level of demand is seen on around
the area of San Fernando Pampanga. When the demand is high and the supply is limited.
The price of the product increases.
Supply Situation
As our suppliers of our raw materials, and machineries the local suppliers will be
given trust. We also practice of patronizing our own products. When the demand is low,
and the supply is high. The price of the product decreases.

Our
COMPETITORS MARKETING STRATEGIES
COMPETITOR
LOCKER & CHAIR

A. PRODUCT
Locker & Chair the main raw material that
will be use in making the chair is wood. The
Furniture are different types and different purpose of this product will locker and drawer
designs of furniture that can be use in home desk. Since students specially the Elementary
and other indoor re
and Secondary have a lot of books and activity

notebooks plus other school materials it will be
helpful and comfortable for them to place their
things inside the locker. The drawer desk will
function as their storage of pencils, pens, ruler
and etc to place them inside so that they would
not misplace them.
B. PRICE
By lowering our price based on
Since the competition have an established

business firm, price is at some point
considered as high.
competitors we make sure the quality of our

product still remained at the same time we
assure to satisfy the need and wants of our
customers
C. PLACE
We choose to put Locker & Chair along Del
Pilar Highway near San Fernando River City
Most of the furniture shop are located in
of San Fernando Pampanga because it is very
malls or well establish business firms, where
accessible to everyone and to the sometime we
people can easy to go to.
are only the furniture shop in the area. In short

Locker & Chair is in the center of San
Fernando where in everyone passes by
everyday, thats why we choose this location
because we know that we can generate more

Our
customers that soon will patronize our product.

D. PROMOTION
The promotion of Locker & Chair we will
be using newspaper ads and radio as part of
Since they are well established business firm promoting our product to the public. As well as
they can afford to have tv commercials also word of mouth to increase awareness to the
actress/actor to promote their products and consumers. Also using of social media like
services.
Instagram and Facebook. Using of tarpaulin

and signage in front of school and universities
for the teacher, student and parents will be also
aware about the product. We will also send
letters to the head of Department of Education
and conduct seminar about the Locker & Chair
to market the product.
GOVERNMENT PRIORITIES
Section 50. Accountable officers; Board requirements
Every officer of ay government agency whose duties permit or require the possession or
custody government funds shall be accountable therefore safe keeping in conformity
with law.
Every accountable officer shall be properly bounded in accordance in law.
Section 51 Primary and secondary responsibility. The head of any agency in the
government is immediately

(http;//www.gov.com.ph)
Our
OPPORTUNITIES AND THREATS

OPPORTUNITIES
Rising income of target
market
No such product in the
market
Growing demand
Similar products making
THREATS
Rising raw material cost

Restive labor force
profit
OPPORTUNITIES

Customers give life to the business. The rise of their income will surely benefit the
business. It will be a great opportunity if our prospects increase their income level.

Since it is new in the market there are many competitors but they dont have the
managerial skills required in a business firm.

There no any other chair like this. This product is unique from the usual chair we see
in the market. This is Multi function with combination of locker and drawer desk in a chair.
Growing demand
This business can provide more jobs to the public speciall in nearby areas of Del
Pilar, City of San Fernando the firm that can reduce the unemployment rate in the country
which can help the standard living of their families.
Similar products making profit

Like the other furniture store earning profit there is a big possibility that Locker &
Chair will make sales too.

Our
THREATS

Since we cannot control the rising cost of raw materials. It will be one factor that the
product price will increase too which will have effects among the consumers of the Locker &
Chair.
Restive labor force

In success of a business one of the most important factor to consider is the labor
force. Because employee will produce your product so itt is in their hand the satisfaction off
the customers.
Piracy of skilled labor.

Piracy is some of the employees tend to shift to competitors to make their business a
success. For not to make it happen we have to really take good relationship with our
employee.
TARGET MARKET
a. Demographic Segmentation
Locker and chair has been part of our school and universities specially designed for
students. In this part of segmentation targets will be classified according to their Gender, Age
and Career.
o Gender
Since locker and chair is unisex designed it can be used by both man and
women
o Age
In this category, the target market of locker and chair will be students whose
ages range from 7-21years old.
o Career
Obviously segment that are considered as school and universities for the
purpose or they can use it in their classrooms.

Our
b. Geographic Segmentation
In view of the fact that Locker & Chair will be located at Del Pilar Highway Near
San Fernando River, City of San Fernando Pampanga, we all know that a huge quantity
of target markets are around it specially the schools and universities in the area.
c. Behavioral Segmentation
Our prospects will be the school and universities whom want to have their student
a Locker & Chair for their comfortability due to its multi function use.
d. Psychographic Segmentation
In this phase we are looking for prospects the students whom want to try our multi
function Locker& Chair.
Lack of standardization
Lack of standardization of raw materials is one critical success factor that we will
encounter while running the business because it is new in the market we need expertise/
professional when it comes in making the chair. Also a available supplier with high
quality materials for the chair become durable
Unpredictable availability supply

Unpredictability of availability of supply is another factor to consider because we are
not sure if raw materials will be available to time.

RECOMMENDATION
Employee management.
Innovation of machineries and equipments.
Improve quality.
Corporate Social Responsibility
Build long term relationship with customers and suppliers.
Create a good image to the public.
Continues research and development.
Effectiveness and efficiency.

Our
GROUP 4
Project (Goods)
1. Box made of
Recycled
Materials
2. Chocolate Ice
Cream with
Vodka
3. Chandelier
made of Mussel
Shells
Solvent
Deman
d
Availabilit
y of
Qualified
Personnel
Availability
of
Technology/
Equipment
Availability
of Raw
Materials
TOTA
L
Compe
titors
Correct
ed
TOTAL
16
13
Solvent
Demand
13
Solvent
Demand
16
14
11
4. Taro Cake
5. Spicy
Chocolate Cake
6. Powdered
Carrot-Cucumber
Juice
18
17
16
13
18
18
7. Kamias Candy
18
16
8. Aloe Vera
Shampoo
9. Calamansi w/
Honey Body
Scrub
10. Turmeric Tea
19
17
17
14
Scoring System: 5- Extremely High; 4- High; 3- Average; 2- Fair; 1-Poor; 0- Absent

Group Leader:
Cacnio, Maria Pamela S.
Contact No.
0925-568-1736
Group Members:
Carbon, Eva A.
De Ocampo, Lyka M.
Meneses, Romalin M.
Sigui, Jea O.

Our
CRITICAL
SUCCESS
FACTORS
Qualified
Personnel
Solvent
Demand
Solvent
Demand
Qualified
Personnel
Solvent
Demand
Qualified
Personnel
and Raw
Materials
Qualified
Personnel
Availability
of Raw
Materials

1. Taro Cake
2. Chandelier made of Mussel Shells
3. Chocolate Ice Cream with Vodka
4. Clay Beads
5. Banana-Apple Ice Cream
6. Spicy Chocolate Cake
7. Powdered Carrot-Cucumber Juice
8. Instant Salabat
9. Lemon Grass Sanitizer
10. Sugar-free Chocolate
11. Ginger Candy
12. Veggie Cake
13. Kamias Candy
14. Malunggay Cake
15. Malunggay Cookies
16. Sweet Potato Ketchup

17. Malunggay Tea
18. Pencil Case made of Dried Leaves
19. Instant Avocado Juice
20. Siopao Balot Flavor
21. Veggie Siomai
22. Fork Chandelier
23. Chair with Storage
24. Salted-egg Ice Cream
25. Tomato Ice Cream
26. Buko Powder
27. Turmeric Tea
28. Aloe Vera Shampoo
29. Calamansi Body Scrub
30. Box made of Recycled Materials
31. Macro Screening
32.
1.
2.
3.
4.
5.
6.
7.
8.
9. Calamansi with Honey Body Scrub

10. Turmeric Tea
Taro Cake
Chocolate Ice Cream with Vodka
Chandelier made of Mussel Shells
Box made of Recycled Materials
Spicy Chocolate Cake
Powdered Carrot-Cucumber Juice
Kamias Candy
Aloe Vera Shampoo
33. Micro Screening

1. Powdered Carrot-Cucumber Juice
2. Calamansi with Honey Body Scrub
3. Taro Cake
34.
35.
36.

Our
37.
38.
39. Business Name:
40. CMDS Manufacturing
41. Product Name:
42. Power V Juice
43. Reason for choice of name:
44. The owners choose the product name of Power V Juice for the product Powdered
Carrot-Cucumber Juice. The idea came from the main ingredient itself which is the vegetable,
the letter V for vegetable and the Power from the nutrients that the product contains.
45. Name of Owners:
46. Cacnio, Maria Pamela S.
47. Carbon, Eva A.
48. De Ocampo, Lyka M.
49. Meneses, Romalin M.
50. Sigui, Jea O.
51.
52. Their qualification:
53.
54.
55.
Graduates of BSBA Major in Marketing

Has good background in business industry
Creative thinkers
Hard working and hands-on entrepreneurs
56. Strengths and Weaknesses of Powdered Carrot-Cucumber Juice:

57. STRENGTHS
58. WEAKNESSES
New to the market

Nutritious (product feature)
Low cost of production
Insufficient demand
Lack of strong advertisement
Weak selling effort
59. Photo/Sample of Competitors Product

60. Our product (9.80)
61.
62. Competitor (10.00)
63.
64.
65.
66. Location of business office and factory
67.
68.
69.
70.
The location of the office and the factory will be at Guagua, Pampanga in
which the cost of its operating expenses is within the range of the business.
71.
72.
73. Approximate Plant and Space requirements
74. 100sqm.
75.
76. Reason for choice of Store Area
77.
78.
79.
The owners choose the Savemore in Guagua, Pampanga and the
Supermarket in SM City Pampanga in displaying the products because of the accessibility

of the place and possible target market.
80. Technical Aspects:
81.
Machinery and Equipment:

82. TYP
E
83. UNIT
84. QU
COST
AN
85. TOTAL
COST
TIT
Y
86. Blen
der
90. Seale
r
94. Stov
e
87. 34,300.
88. 2
89. 68,600.00
92. 1
93. 23,324.00
96. 1
97. 23,814.00
00
91. 23,324.
00
95. 23,814.
00
98.
1. Waring Heavy Duty 1 Gallon Blender
99.
Specification:
120 volt
Commercial
128 oz (1 gallon) stainless steel jar with blade and lid
3 horse power motor
100.
2. WESTON PRO-2300 STAINLESS STEEL 15 VACUUM SEALER HEAVYDUTY COMMERCIAL or HOME
101.
Specification:
Commercial-grade vacuum sealer with an extra large Teflon bar for sealing bags up
to 15" wide
Double piston vacuum-pump delivers 28" HG vacuum strength with 935 watts of
power
Polished stainless steel case (65-0201)
935W, 8A, 120V
Easy to use, bright LED lights let you monitor the stages of the sealing process
Automatic Mode has simple one-touch vacuum-to-seal operation
Manual Seal Mode lets you control the amount of vacuum pressure for sealing soft
foods, photos, valuables or delicate objects
Seal-Only Mode lets you seal bags without air extraction
See-thru acrylic vacuum lid for perfect bag alignment while sealing
Fan-cooled motor for continuous duty and long equipment life
Detachable power cord with convenient cord storage compartment
Heavy-duty construction for top of the line performance
Perfect for protecting domestic meats, game, fish, vegetables or your personal
possessions like silver and valuable documents
3. Turbo Air TASP-18, 18-Inch Radiance Stock Pot Range, CSA

102.
Specification:
Manufacturer: Turbo Air

SKU: TASP-18
Width (Inch): 18
Depth (in): 21
Length (Inch): 21
Height (Inch): 24
Weight (Lbs): 111.00
Burner Type: 3-ring
Cooking surface: 18x21
Gas Type: NAT/LP Convertible
Number of Burners: 1
Power Input Type: Gas
Power Output (BTU): 79
103.
104.
105.
Production Process
106.
The Powdered Juice

Wash/clean the ingredients (vegetables) and peel off the unnecessary parts
then chop into small pieces;
Liquefy the vegetables with the use of a blender or a juicer;
Add a little water to make it even more liquid;
Extract to have it smooth;
Cook the juice for a couple minutes and add sugar to have it powderized.
107.
108.
Packaging
Place the powdered juice on a tetra pack;
Seal the tetra pack with the use of a sealer.
109.
110.
Supply- Demand Gap Analysis

111.
Supply-Demand gap analysis is so important in putting up a business
because it will determine the market feasibility of a business because it will show the
target market percentage of the business. The proponents do this supply-demand gap
analysis to know how many percentages are not being satisfied with the supply of
powdered juice because there is low supply of it and but it has high demand. The gaps of
the supply and demand are the markets that are not being satisfied by the supply of the
proponents product.
112.
113.
114.
115.
116.
117.
Projected/Estimated Demand & Supply
118.
119.
121.
120.
123.
122.
ESTIMATED DEMAND PER MONTH

126.
No. Of Participants on
Consumption Basis
132.
125.
124.
thrice
Popula
Area
130.
131.
tio
once a
or
wice a
mor
mo.
mo.
ea
(5%)
(20%)
mo.
127.
Total
(40
%)
135.
134.
139.
111,19
Guagua
136.
137.
5,560
2
2,240
138.
72,27
44,480
140.
9
145.
San
141.
Ferna
185,8
285,91
ndo
142.
143.
14,296
5
7,182
144.
114,365
146.
Total
151.
147.
Mont
hly
39
Cons
7,1
umpti
11
on
150.
148.
149.
19,85
6
79,422
25
1
8,
58,8
44
2
2
152.
153.
154.
156.
155.
157.
159.
158.
ESTIMATED SUPPLY
160.
162.
%
onMa
rket
161.
Brand
166.
Power V-
Share
167.
Juice
171.
Tang
176.
Other
Brands
165.
169.
170.
174.
175.
03,249
179.
180.
258,122
184.
185.
168.
Total
100
2
5,812
173.
1
29,061
178.
40
182.
186.
164.
50
177.
S
upply
10
172.
181.
163.
183.
Market Segmentation
187.
188.
Age
189.
Gender
190.
Education
191.
192.
5 years old and onwards
Male or Female
Elementary to post college graduate
193.
The potential target markets of our product are those who goes and
shops at Savemore Guagua, Pampanga which has a population of 111,199 and has
a land area of 4,867 hectares and also the Supermarket of SM City Pampanga in
which it is located in the City of San Fernando, Pampanga that has a population of
285,912 and a land area of 6,774 hectares .
194.
195.
Psychographic Segmentation
People who would like to try an innovative product that is unique.

People who are conscious about healthy in an instant.
People who would like to taste a quality product.
196.
197.
Behavioural Segmentation
People who frequently buy healthy drinks..
People who have the ability and willingness to buy the product.
198.
199.
200.
(4 Ps of Marketing)
201.
Product
202.
Our product is uniquely delicious and nutritious in an instant. This
is because you can prepare your nutritious drink in an easy way by just adding water
to the powderized juice rather than your usual way of having a drink by juicing the
vegetable which takes them a lot longer to prepare.
203.
Vegetables play an important role in human nutrition. Most are low
in fat and calories but are bulky and filling. They supply dietary fibre and are
important sources of essential vitamins, minerals and trace elements. Particularly
important are the antioxidant vitamins A, C and E. When vegetables are included in
the diet, there is found to be a reduction in the incidence of cancer, stroke,
cardiovascular disease and other chronic ailments. The nutritional content of
vegetables varies considerably; some contain useful amounts of protein though
generally they contain little fat, and varying proportions of vitamins such as vitamin
A, vitamin K and vitamin B6, pro-vitamins, dietary minerals and carbohydrates.
Vegetables contain a great variety of other phytochemicals (bioactive non-nutrient
plant compounds), some of which have been claimed to have antioxidant,
antibacterial, antifungal, antiviral and anticarcinogenic properties.
204.
205.
Price
206.
The proponents decided to use cost-plus pricing method in setting
the price of Power V-Juice. In cost-plus pricing, the proponents first determined its
break-even point for the product. This was done by calculating all the costs involved
in the production of the product, work force, and promotions. Then a mark-up is set
based on the profit the company needs to make. Power V-Juice must understand how
much profit it needs to generate. It will know exactly how low it can go and still be
profitable.
209.
Unit
207.
210.
211.
Quantit
Total
articular
208.
Co
Unit
st
Used
st
213.
1
212.
arrot
214.
216.
5
k
5.
il
16
215.
3.0
5.0
0
218.
219.
3
k
5.
il
ucumber
217.
223.
222.
10
220.
3.0
5.0
0
224.
ugar
221.
4
k
5.
il
226.
225.
2.0
90.
00
228.
1
227.
Te
tra pack
p
i
229.
3.
231.
72
230.
240.00
0.0
0
236.
232.
1,0
OTAL
235.
233.
234.
80.
00
240.
237.
238.
239.
241.
244.
242.
abor Cost
243.
2@
200/worker
400.0
0
245.
249.
246.
248.
verhead
247.
(Label)
240
@ 2.00/pc.
250.
88
480.0
0.0
0
254.
OTAL
1,9
UNIT
253.
COST
251.
252.
60.
00
258.
255.
256.
257.
260.
259.
264.
261.
262.
263.
265.
269.
266.
267.
268.
270.
275.
271.
1,9
otal Unit
Cost
276.
274.
272.
273.
Divide by Units
60.
00
277.
Produced (6,000kg/25g)
278.
240
282.
279.
Unit Cost per
25g pack
283.
Mark-up
Price (20%)
281.
280.
284.
8.1
7
285.
286.
0.2
0
290.
287.
Selling Price
per 25g pack
289.
288.
9.8
0
291.
292.
293.
Place(Distribution)
Savem
ore
Savemore
&
&
Superm
ark
Supermark
et (SM
(SM
Pam
p.)
Pamp.)
Pow
er VPower
Juice
(Factory)
294.
CO N SU M ER
CONSUMER
S
Because of the accessibility of the place and possible target market
of Power V-Juice the location of the display area is at Savemore Guagua,

Pampanga and Supermarket at SM City Pampanga in City of San Fernando.
295.
296.
297.
Promotion
298.
299.
Social Networking Sites
300.
It is one of the best promotional tools when your business is a new
entrant you can promote your product through online. Customers nowadays are
more techie and most of them know how to use social networking sites like
Facebook. This promotional tool is the cheapest because there is no practically
involved once the setup has been completed.
301.
302.
Posters
303.
To convey information about our product at a low cost. To be
posted in the selected stores of distribution.

304.
305.
Tarpaulin
306.
We used also tarpaulin as one of our advertising in that way we can
attract customers by the content of it and also for our customers who were not be
able to receive leaflets.
307.
308.
309.
310.
The government gives attention to agriculture and rural sector in general,
including agribusiness development in which our product/ingredients are from the farm.
311.
312.
313.
Opportunities and Threats of Powdered Carrot-Cucumber Juice:
314.
OPPORTUNITIES
315.
THREATS
To be able to expand/open a new branch

Fewer competitors
Scarcity of product in the locality
Natural disasters
Rising raw material costs
Rising competition
316.
317.
318.
Major consumers of the product (Target Market)

Our major consumers are those who wanted to live a healthy lifestyle and
those who wanted to diet and be slim. The vegetable which is a good source of dietary
factors that makes a person slim in a nutritious way.
319.
320.
321.
Critical Success Factors

We have identified some factors that could hinder in the success of the
business which are the following: perishability of raw materials, unpredictability of the
availability of the supply of raw materials and also the weather condition.
322.
323.
Recommendations:
Be able to make use of raw materials instantly once available;
Be able to make use of the supply needed by pre-order or reservation;
Be able to anticipate the climate and have assurance with the supply.
324.
325.
Business Name:
326.
CMDS Manufacturing
328.
Product Name:
329.
Sweet & Citrus Scrub
330.
327.
331.
The owners choose the product name of Sweet & Citrus Scrub
for the product Calamansi with Honey Body Scrub. The simple idea came from its
ingredient which is calamansi for the citrus and honey for the sweetness.
332.
333.
Name of Owners:
334.
Carbon, Eva A.
De Ocampo, Lyka M.
Meneses, Romalin M.
Sigui, Jea O.
335.
336.

Creative thinkers
337.
338.
339.
Strengths and Weaknesses of Powdered Vegetable Juice:
340.
STRENGTHS
341.

Comparatively cheap price
WEAKNESSES

No control over raw materials
342.
343.
344.
Photo/Sample of Competitors Product

345.
Our product (100 ml - 117.00)
346.
347.
Competitor (200 ml - 721.60)
348.
349.
350.
351.
352.
The location of the office and the factory will be at Guagua, Pampanga in
which the cost of its operating expenses is within the range of the business.
353.
354.
Approximate Plant and Space requirements

355.
100 sqm.
356.
357.
358.
Reason for choice of Store Area

359.
360.
361.
362.
The owners choose the Savemore in Guagua, Pampanga and the
Supermarket in SM City Pampanga in displaying the products because of the accessibility

of the place and possible target market.
363.
364.
365.
Technical Aspects:
366.

367.
368.
TYPE
369.
370.
UNIT
QUAN
COST
TIT
TOTA
L COST
Y
371.
Juicer
372.
,773.00
373.
3
374.
11,319.
00
375.
376.
Mixer
377.
6,501.0
378.
46,501.
00
0
379.
380.
Juice Press Commercial Juicer Citrus Orange Fruit Squeezer Heavy
Duty Manual
381.
Specification:
The Alpine Cuisine Heavy Duty Extra Large Commercial Juice Press is a highly
efficient 3-pinion Juice extractor
Juicer exerts maximum pressure with minimal effort
This juicer has a large opening between the base legs for large containers to be used
for collecting the juice
The wide base is designed for stability while juicing so the appliance will not tip over
The perforated strainer cone and funnel cup are two separate pieces made of stainless
steel
Easy cleaning
The body is made from ultra strong and durable cast iron and is coated with an
enamel finish which resists citrus acids, pitting and corrosion
The sure grip rubber handle is ergonomic and easy to use
The rubberized handle stop provides a quiet operation
This is an excellent juicer for all citrus fruits
Large 4.75-inch wide space for your fruit
28 inches tall opened, 15 inches closed
Base measures: 7 x 8.5 inches
382.
383.
384.
20 QUART DOUGH FOOD STAND MIXER HEAVY DUTY THREE
STIRRER BAKERY STREET

385.
386.
Specification:
20 QT stainless steel bowl.

5KG max. flour capacity.
Three fixed speeds,Agitator speeds of 94/165/386 RPM.
With three different Agitator Attachments.
Easy speed selector lever.
Comes with a safety guard.
Formidable 1HP / 750W motor.
Hardened metal alloy gears and shafts.
Durable, heavy duty food/dough mixer.
Conforms to Safety and Sanitation Standards.
387.
388.
389.
Production Process
390.
The Sweet & Citrus Scrub
Squeeze the calamansi by a juicer to get its extract;

Pour honey into the calamansi extract;
Add a little coconut oil;
Add also salt into the mixture to make it more effective;
Mix all the ingredients with the use of a mixer;
Then pour the finished product into a tube bottle.
391.
392.
Supply-Demand gap analysis is so important in putting up a business
because it will determine the market feasibility of a business because it will show the
target market percentage of the business. The proponents do this supply-demand gap
analysis to know how many percentages are not being satisfied with the supply of body
scrub because there is low supply of it and but it has high demand. The gaps of the supply
and demand are the markets that are not being satisfied by the supply of the proponents
product.
393.
394.
395.
396.
400.
397.
401.
398.

404.
Area
No. Of Participants on Consumption

Basis
403.
402.
399.
408.
Populat
nce a
ion
412.
413.
Guagua
111,199
405.
o
409.
410.
th
mo.
wice a
rice a
(3%)
mo. (6%)
mo. (1%)
414.
415.
6,
,336
416.
672
1,
112
Total
417.
11,120
418.
San
Fernan
419.
420.
do
285,912
421.
,577
422.
7,155
2,
859
423.
28,591
424.
Total
Mont
425.
3
hly
426.
97,1
Consu
427.
11,913
23,827
3,971
11
mptio
429.
428.
39,
711
n
430.
431.
435.
432.
436.
433.
434.
437.
441.
438.
442.
439.
440.
ESTIMATED SUPPLY
443.
445.
444.
447.
%
onMar
ket
446.
Brand
451.
Calmansi &
Share
452.
Body Scrub
456.
457.
Body Scrub
Other Brands
0
467.
466.
Total
00
454.
458.
460.
459.
463.
465.
15,884
1
449.
455.
19,856
4
450.
453.
3,971
462.
S
upply
Sweet Lemon
461.
448.
464.
468.
470.
39,711
469.
471.
472.
Market Segmentation
473.
474.
475.
Age
476.
477.
Gender
Male or Female
Education
Secondary to post college graduate
478.
479.
480.
481.
The potential target markets of our product are those who goes and shops
at Savemore Guagua, Pampanga which has a population of 111,199 and has a land
area of 4,867 hectares and also the Supermarket of SM City Pampanga in which it is
located in the City of San Fernando, Pampanga that has a population of 285,912 and a
land area of 6,774 hectares .
482.
483.
People who would like to have a beautiful skin.

People who are conscious about their skins wellness.
People who would like to try a quality product.
484.
485.
People who frequently buy body scrubs.

486.
487.
(4 Ps of Marketing)
488.
489.
Product
490.
Our product is very essential and nourishing to our skin because it
has calamansi, honey and salt which gives our skin vitamins and cleanses as we as
relaxes it. It is like pampering your skin in a simple way.
491.
492.
Calamansi has vitamin C which enhances your beauty, by
rejuvenating skin from within and thus bringing a glow on your face. That's because
vitamin C, also known as ascorbic acid, is key to the production of collagen, a protein
that aids in the growth of cells and blood vessels and gives skin its firmness and
strength. It is an antioxidant that slows the rate of free-radical damage -- free radicals
are unstable molecules that damage collagen and cause skin dryness, fine lines and
wrinkles so it helps skin to recover, prevent premature ageing and can protect it from
future damage.One of the natural benefits of calamansi juice is it acts as a natural skin
bleaching agent. It is good for treating dark spots or discoloration of the skin, it helps
erase scars and other blemishes for a more even tone.
493.
Honey consists of 18 amino acids with antiseptic and antibiotic
properties in it. It is also rich in vitamins and mineral and so if used, it can heal
wounds and also moisturize your skin very well. Its coarse texture helps in exfoliation
and buffing away all those dead cells on your skin.
494.
Scrubbing with salt also helps to remove bacteria from the skin and
unclog pores. Salt has antiseptic qualities, and when applied to the skin it may help
kill bacteria and reduce inflammation along with any itching and pain associated with
bacterial-related skin disease.
495.
496.
497.
Price
498.
The proponents decided to use cost-plus pricing method in setting
the price of Sweet & Citrus Scrub. In cost-plus pricing, the proponents first
determined its break-even point for the product. This was done by calculating all
the costs involved in the production of the product, work force, and promotions.
Then a mark-up is set based on the profit the company needs to make. Sweet &
Citrus Scrub must understand how much profit it needs to generate. It will know
exactly how low it can go and still be profitable.
499.
500.
503.
504.
505.
506.
507.
554.
501.
555.
502.
556.
Qua
n
ti
t
y
Partic
ula
rs
U
Unit
Total
os
t
512.
508.
509.
Calamansi
510.
1 kilo
12
511.
0.
3.0
00
517.
513.
514.
Honey
340 ml
515.
60
516.
0.
3.0
00
522.
518.
Salt
519.
520.
1 kilo
20
521.
.0
0.5
0
527.
523.
Coconu
t
Oil
524.
200 ml
525.
10
526.
0.
1.0
00
532.
528.
Tube
Bot
tle
529.
530.
1 piece
531.
24
16.0
0.
00
537.
1,
533.
TOTAL
8
0.
534.
0
535.
536.
541.
4
538.
Labor
Cos
t
539.
2@
200
/wo
rker
540.
542.
546.
543.
Overhe
ad
544.
16 @
547.
(La
5.0
48
bel)
0/p
0.
545.
00
550.
551.
c.
548.
549.
552.
TOTA
L
UN
1,
IT
56
CO
0.
ST
00
553.
557.
Tot
al Unit
Cost
562.
558.
559. 560.
561.
1,560.00
563.
564.
566. 567.
568.
97.50
571. 572.
573.
0.20
575. 576.
577.
Divide by Units Produced
(1,600ml/100ml)
565.
Unit Cost per 100ml bottle
569.
Ma
16
rk-up
Price
(20%)
574.
570.
Selling Price per 100ml bottle
578.
579.
580.
Place (Distribution)
117.00
581.
Savemore &
Supermarke
t (SM
Pamp.)
Sweet &
Citrus Scrub
(Factory)
582.
CONSUMER
S
Because of the accessibility of the place and possible target market
of Sweet & Citrus Scrub the location of the display area is at Savemore Guagua,
Pampanga and Supermarket at SM City Pampanga in City of San Fernando.
583.
584.
585.
586.
Promotion
587.
588.

589.
It is one of the best promotional tools when your business is a new
entrant you can promote your product through online. Customers nowadays are
more techie and most of them know how to use social networking sites like
Facebook. This promotional tool is the cheapest because there is no practically
involved once the setup has been completed.
590.
Posters
591.
To convey information about our product at a low cost. To be
posted in the selected stores of distribution.

592.
Tarpaulin
593.
We used also tarpaulin as one of our advertising in that way we can
attract customers by the content of it and also for our customers who were not be
able to receive leaflets.
594.
595.
Government is advising the people to use organic so as to be healthy and
be economic. Our products ingredient is organic which is healthy for the skin of
everyone.
596.
597.
598.
599.
Opportunities and Threats of Sweet & Citrus Scrub:
600.
OPPORTUNITIES
Growing demand
Adequate training opportunities
601.
THREATS
Too much competition

Natural disasters
Rising raw materials costs
602.
603.
604.
605.
Our major consumers are those who wanted to have a nourished skin and be more
beautiful through their skins look. Most women who want their skin to be healthy with vitamins
and clean and moisturized skin are the main target of the product.
606.
607.
608.
We have identified some factors that could hinder in the success of the business
which are the following: unpredictability of the availability of the supply of raw materials and
the unpredictability of the prices of the raw materials.
609.
Recommendations

Be able to anticipate the price change and at least have ample amount of supply
when the price is at its lowest.
610.
611.
612.
Business Name:
613.
CMDS Manufacturing
614.
615.
Product Name:
616.
Tarorrific Cake
617.
618.
The owners choose the product name of Tarorrific Cake. It signifies that the
proponents are introducing a cake that is uniquely made up of Taro. We derived the word
Tarorrific from the root crop Taro itself and the Terrific taste of our delicious cake. Since it is
made from Taro, our cake is not only delicious in nature but also nutritious. That is the power we
can tell to our customers.
619.
Name of Owners:
620.
621.
622.
623.
624.
625.

Carbon, Eva A.
De Ocampo, Lyka M.
Meneses, Romalin M.
Sigui, Jea O.
Creative thinkers
626.
627.
628.
Strengths and Weaknesses of Tarorrific Cake:

629.
630.
STRENGTHS
631.
New to the market

Nutritious (product feature)
Low cost of production
WEAKNESSES
Insufficient demand
Lack of strong advertisement
Weak selling effort
632.
633.
Photo/Sample of Competitors Product

634.
Our product
635.
636.
637.
638.
Competitor
Goldilocks Bakeshop
639.
640.
Approximate Plant and Space requirements
641.
100sqm.
Display
642.
643.
Reason for choice of Store Area
644.
645.
The location of the store will be atMc Arthur Hiway, City of San Fernando,
Pampanga near Mother Theresa of CalcutaMedical Center and SACOP, because of the
accessibility of the place and possible target market.
646.
647.
Technical Aspects:
648.

649.
650.
TYPE
651.
652.
UNIT
QUAN
COST
TIT
TOTA
L COST
Y
653.
Blender
654.
655.
4,300.0
656.
68,600.
00
0
657.
Mixer
658.
659.
6,501.0
660.
46,501.
00
0
661.
Oven
662.
663.
5,500.0
0
665.
4. Waring Heavy Duty 1 Gallon Blender
666.
Specification:
120 volt
Commercial
128 oz (1 gallon) stainless steel jar with blade and lid
3 horse power motor
664.
85,500.
00
667.
668.
5. 20 QUART DOUGH FOOD STAND MIXER HEAVY DUTY THREE STIRRER
BAKERY STREET
669.
Specification:
20 QT stainless steel bowl.

5KG max. flour capacity.
Three fixed speeds,Agitator speeds of 94/165/386 RPM.
With three different Agitator Attachments.
Easy speed selector lever.
Comes with a safety guard.
Formidable 1HP / 750W motor.
Hardened metal alloy gears and shafts.
Durable, heavy duty food/dough mixer.
Conforms to Safety and Sanitation Standards.
670.
6. Gas Deck Oven 2 Deck 4 Trays
671.
Specification:
Stainless Steel
2 Deck
8 Trays
Digital thermometer and timer
Saves times two of LPG Computation
Size 1340H x 940W x 1270D
672.
Production Process
673.
674.
675.
The Taro Cake

Wash/clean the ingredients specially the Taro;
Liquefy the Taro with the use of a blender;
Mix all the baking ingredients including Taro;
Bake it in the oven then prepare the coating of the bread or icing;
Design and put the icing on the cake bread.
Chill to preserve
Supply-Demand gap analysis is so important in putting up a business because it
will determine the market feasibility of a business because it will show the target market
percentage of the business. The proponents do this supply-demand gap analysis to know how
many percentages are not being satisfied with the supply of powdered juice because there is low
supply of it and but it has high demand. The gaps of the supply and demand are the markets that
are not being satisfied by the supply of the proponents product.
676.
678.
677.

679.
680.
681.
686.
No. Of Participants on
683.
685.
684.
Area
Consumption Basis
691.
t
692.
690.
Popula
once a
tion
682.
687.
Total
t
wice a
hrice a
mo.
mo.
mo.
(3%)
(2%)
(1%)
693.
699.
694.
San
695.
Fernan
17
285,91
do
700.
Total
Mont
696.
697.
8,577
698.
,718
2
,859
701.
85,
Consu
702.
703.
704.
5,718
17
8,577
2,859
912
mptio
55
705.
2
hly
,1
,1
55
n
706.
707.
708.
712.
713.
714.
721.
718.
Brand
709.
710.
711.
715.
716.
719.
724.
717.
720.
725.
ESTIMATED SUPPLY
722.
723.
%
onMa
S
upply
rket
726.
Share
727.
Tarorrific
Cake
10
732.
731.
736.
Goldilocks
Other
50
737.
Brands
741.
40
742.
Total
100
728.
1
,715
733.
729.
730.
734.
735.
739.
740.
744.
745.
8
,577
738.
6
,862
743.
1
7,155
746.
747.
Market Segmentation
748.
749.
Age
750.
Gender
Male or Female
751.
Education
Secondary to post college graduate
752.
753.
754.
755.
The immediate target geographic location is Mc Arthur Hiway ,City Of San
Fernando, Pampanga, targeting potential customers with a population of more than 8,872 people.
756.
757.
People who would like to try an innovative product that is unique.

People who are conscious about healthy and affordable food.
People who would like to taste a quality product.
People who frequently buy cakes.

758.
(4 Ps of Marketing)
759.
Product
760.
Taro is the root of the taro plant, which is grown in semi-tropical and tropical
climates all over the world. Taro is nutritious, and is an excellent source of potassium, which is
an essential mineral for many bodily functions. This cake is not just delicious and affordable but
also nutritious.
761.
762.
763.
Price
The proponents decided to use cost-plus pricing method in setting the price of
Tarorrific Cake. In cost-plus pricing, the proponents first determined its break-even point for the
product. This was done by calculating all the costs involved in the production of the product,
work force, and promotions. Then a markup is set based on the profit the company needs to
make. CAKE me HOME must understand how much profit it needs to generate. It will know
exactly how low it can go and still be profitable.
766.
Unit
764.
articular
765.
Unit
st
771.
770.
1
k
0.
Ta
il
ro
774.
Fl
o
775.
0
776.
768.
Quantit
Total
Co
Used
st
773.
769.
our
767.
15
772.
3.0
777.
5.0
0.0
0
778.
5
k
0.
25
il
0.0
0
781.
780.
779.
ugar
0
783.
4
k
5.
il
0
786.
13
782.
3.0
4
784.
0.
785.
1 lb
790.
788.
east
5.0
12
787.
0.25
2.5
0
1
789.
gg
794.
p
i
791.
6.
12
792.
21.00
6.0
0
798.
78
OTAL
797.
795.
796.
3.5
0
802.
799.
804.
793.
abor Cost
800.
805.
801.
3@
200/worker
806.
600.0
803.
807.
0
811.
808.
810.
verhead
809.
(Box)
7@
30.00/pc.
812.
210.0
0
OTAL
81
0.0
0
816.
1,5
UNIT
815.
COST
813.
814.
93.
50
820.
817.
818.
819.
821.
825.
822.
823.
824.
826.
830.
827.
832.
828.
829.
1,5
otal Unit
Cost
837.
831.
836.
833.
Divide by Units
835.
93.
838.
50
839.
834.
Produced (7pcs)
840.
7
844.
22
nit Cost
per Cake
845.
843.
841.
842.
Mark-up
Price (20%)
849.
Selling Price
per Cake
4
848.
847.
846.
850.
7.6
851.
0.2
0
852.
27
3.1
7
853.
854.
855.
Place(Distribution)
856.
Tarorrific
Cake
CONSUME
RS
857.
858.
Because of the accessibility of the place and possible target market of Tarorrific
Cake, the location of the store will be at Mc Arthur Hiway, City of San Fernando, Pampanga near
Mother Theresa of Calcuta Medical Center and SACOP.
859.
Promotion
860.

861.
862.
It is one of the best promotional tools when your business is a new entrant you
can promote your product through online. Customers nowadays are more techie and most of
them know how to use social networking sites like Facebook. This promotional tool is the
cheapest because there is no practically involved once the setup has been completed.
863.
864.
865.
Posters
To convey information about our product at a low cost. To be posted in
theselected stores of distribution.
866.
Tarpaulin
867.
We used also tarpaulin as one of our advertising in that way we can attract
customers by the content of it and also for our customers who were not be able to receive
leaflets.
868.
869.
The government gives attention to agriculture and rural sector in general,
including agribusiness development in which our product/ingredients are from the farm.
870.
Opportunities and Threats of Powdered Carrot-Cucumber Juice:

871.
OPPORTUNITIES
To be able to expand/open a new branch

Fewer competitors
Scarcity of product in the locality
872.
THREATS
Natural disasters
Rising raw material costs
Rising competition
873.
874.
Our major consumers are the households from the City of San Fernando who
would love to buy and taste a healthy and delicious product which is also affordable. Then, the
answer with that would be Tarorrific Cake.
875.
876.
877.
We have identified some factors that could hinder in the success of the business
which are the following: perishability of raw materials, unpredictability of the availability of the
supply of raw materials and also the weather condition.
878.
Recommendations:
879.
Be able to make use of raw materials instantly once available;

Be able to anticipate the climate and have assurance with the supply.
880.
881.
882.
Pro
ject
883.
Group 5
884.
886.
888.
889.
885.
Availabi
Availab
890.
lity
Solve
n
Go
ility
To
of
887.
891.
893.
895.
896.
892.
894.
ri
Comp
Correct
su
od or
Of
raw
etit
ed
service
quali
mat
ors
total
fied
erial
pers
onel
fa
n
897.
Squ
ash candy
905.
Salt
ed egg ice
cream
913.
Cal
amansi ice
d
898.
899.
900.
901.
902.
903.
904.
2
906.
4
907.
2
908.
8
909.
0
910.
8
911.
912.
3
914.
2
915.
3
916.
2
7
917.
7
918.
0
919.
920.
cream
921.
Ch
922.
ocolate
pizza
929.
Sna
930.
931.
932.
933.
934.
935.
936.
il in a box
937.
Ma
3
938.
3
939.
4
940.
10
941.
1
942.
9
943.
944.
ngo taho
945.
Avo
3
946.
3
947.
3
948.
9
949.
0
950.
9
951.
952.
cado flan
953.
Ma
4
954.
5
955.
5
956.
14
957.
1
958.
13
959.
960.
copa juice
961.
Po
3
962.
3
963.
2
964.
8
965.
0
966.
8
967.
968.
wderized
923.
4
924.
4
925.
13
926.
3
927.
928.
10
buko
969.
Str
awberry
970.
971.
972.
973.
974.
12
975.
12
pie
977.
978.
Scoring system: 5- extremely high 4-high 3- average 2- fair 1- poor 0-absent
979.
Critical success factors: write text
980.
Group leader: Charlemaine Calbang
981.
Contact no. 0915-269-9922
982.
Group members:
983.
John Laurence Cortez
Pineda
984.
Elaine Corpuz
Andrea Melo
Erika
976.
985.
Macro screening
1. Acacia Tea
1. Squash candy
2. Chair with Bluetooth Speaker
2. Salted egg ice cream
3. Acacia Sanitizer
3. Calamansi ice cream
4. Salted Egg Ice cream
4. Chocolate pizza
5. Squash Candy
5. Snail in box.
6. Calamansi Ice cream
6. Mango taho
7. Chocolate Pizza
7. Avocado flan
8. Seafoods Pizza
8. Macopa juice
9. Snail in a box
9. Powderized buko
10. Mango Taho
10. Strawberry pie
11. Avocado Jam

12. Avocado Chips
Micro Screening
13. Avocado Flan
1. Avocado flan
14. Chili Spray
2. Chocolate pizza
15. Powderized Buko
3. Strawberry pie
16. Bagoong Powder

17. Macopa Juice
18. Chocolate Soap
19. Bag with Light
20. Mango Soap
21. Umbrelight
22. Rubber Vase
23. Tomato Ice cream
24. Camias Soap
25. Sambong Tea
26. Wireless Irion
27. Amazing Umbrella
28. Strawberry Pizza
29. Strawberry Pie
30. Ice cream with cotton candy
986.
Name of the business: JECASWEETS
987.
988.
989.
Choosing a business name is an important factor to consider in the product
planning process. You should not just pick a name that reflects your brand identity, but you
should need to ensure also that it is properly registered and protected for a long period of time.
990.
The company chooses Jecasweets as the name of the business. JEC comes
from the initials of the four partners who can make a flan out of avocado. J for John, E for Erika,
C for Charlie and Avocado, to give an emphasis, that our business is offering a product that can
help decrease the risk of obesity , heart disease and overall mortality.
991.
992.
Name of owner (s);
993.
Calbang Charlemaine D,
994.
Pineda Erika M,
995.
Cortez John Laurence D,
996.
997.
998.
999.
Detailed list of strength and weakness of the proposed product
1000.
Strengths
Distribution system
Packaging
1001.
Weaknesses
1002.
1003.
Inexperienced managers/owners
1004.
1005.
Product/product name.
1006.
1007.
1008.
1009. Our logo is a visual representation of our business. Ideally, our business logo
enhances potential customers and partners crucial first impression. This logo of our firm create
cognizance of market pertaining to our bisiness.
1010. We emphasize in our logo the product that we are offering, as what have seen
inside the circle there is an image of an Avocado. The product is surrounded by the name of our
business which is Jecasweets this name was placed with effect that tends to show that our
avocado flans are in big sizes, and expect them to be more delicious.
1011.
1012.
Barangay Sindalan City of San Fernando, Pampanga (in front of Sindalan
Elementary School)
1013.
1014.
Approximate plant & space requirements; (drawing)

1015.
1016.
1017.
1018.
1019.
1020. The space requirement of the business is approximately 350sq. meters. This
would include the parking lot and the floor area of the restaurant.
1021.
1022.
1023.
Reason for choice

We decided to establish our business at Barangay Sindalan City of San
Fernando, Pampanga. It will be very accessible for both clients and the suppliers. It will
be easier to find and the business can use Sindalan elementary school near them as a
landmark. It is also in between San Fernando, Pampanga and Angeles city, wherein most
of the target markets are located.
1024.
1025.
1026.
Technical aspects
1027.
Equipments
1028.
Types
1029.
Hanab
1032.
ishi mixer
1036.
Toshib
a blender
1040.
Hanab
Unit
1031.
Total
items
1033.
1
price
1034.
Php
1035.
Php
1037.
900.00
1038.
1,200.0
900.00
1039.
1,200.
0
1042.
00
1043.
1041.
No. of
ishi steamer
1044.
Tools
1046.
Types
1047.
Llaner
a
1054.
1058.
Bowl
Tuppe
1,500.0
1045.
1050.
1030.
No. of
00
Unit
1049.
Total
items
1051.
12
price
1052.
Php
1053.
Php
1055.
1059.
10.00
1056.
250.00
1060.
12.00
120.00
1057.
250.00
1061.
144.00
1
12
1048.
1,500.
r ware
1062.
1063.
Production process:
1064.
Step 1; Using all the eggs, separate the yolk from the egg white (only egg yolks
will be used).
1065.
Step 2; Place the egg yolks in a big bowl then beat them using a fork or an egg
beater
1066.
1067.
1068.
1069.
1070.
1071.
1072.
Step 3: Add the condensed milk and mix thoroughly

Step 4: Pour-in the fresh milk and Vanilla. Mix well
Step 5: Peel the avocado and remove the seed.
S tep6: Put the avocado inside the blender
Step 7: Get the cloth strainer to strain the excess rough texture of avocado
Step 8: Mix well with the milk egg and vanilla
Step 9: Put the mold (llanera) on top of the stove and heat using low fire
1073.
Step 10: Put-in the granulated sugar on the mold and mix thoroughly until the
solid sugar turns into liquid (caramel) having a light brown color. Note: Sometimes it is hard
to find a Llanera (Traditional flan mold) depending on your location. I find it more
convenient to use individual Round Pans in making leche flan.
1074.
Step 11: Spread the caramel (liquid sugar) evenly on the flat side of the mold
1075.
Step 12: Wait for 5 minutes then pour the egg yolk and milk mixture on the mold
1076.
Step 13: Cover the top of the mold using an Aluminum foil
1077.
Step 14: Steam the mold with egg and milk mixture for 30 to 35 minutes.
1078.
Step 15: After steaming, let the temperature cool down then refrigerate
1079.
Demand and supply situation
1080.
Historical demand
1081.
Year
1082.
1085.
1089.
1093.
1097.
1101.
1105.
2011
2012
2013
2014
2015
tion
1086.
1090.
1094.
1098.
1102.
1106.
Projected demand
1107.
Year
1108.
1111.
1115.
1119.
1123.
1127.
1131.
2016
2017
2018
2019
2020
tion
1112.
1116.
1120.
1124.
1128.
1132.
Historical supply
1133.
Year
1137.
1141.
1145.
2011
2012
2013
Popula
1083.
1084.
Deman
20,204
21,799
23,002
24,256
25,025
Demand
1087.
45%
1091.
45%
1095.
45%
1099.
45%
1103.
45%
d
1088.
1092.
1096.
1100.
1104.
9,092
9,810
10,351
10,915
11,261
Popula
1109.
1110.
Deman
31,125
42,235
49,125
56,211
61,125
Demand
1113.
45%
1117.
45%
1121.
45%
1125.
45%
1129.
45%
d
1114.
1118.
1122.
1126.
1130.
14,006
19,006
22,106
25,294
27,506
1134.
Popula
1135.
1136.
Supply
tion
1138.
1142.
1146.
40,135
45,000
48,123
Supply
1139.
50%
1143.
50%
1147.
50%
1140.
1144.
1148.
20,067
22,500
24,061
1149.
1153.
1157.
2014
1150.
2015
1154.
Projected Supply
52,385
59,765
1151.
1155.
50%
50%
1152.
1156.
26,192
29,882
1158.
Year
1159.
Popula
1160.
1161.
Supply
2016
2017
2018
2019
2020
tion
1163.
1167.
1171.
1175.
1179.
60,521
64,698
69,666
73,832
80,382
Supply
1164.
50%
1168.
50%
1172.
50%
1176.
50%
1180.
50%
1165.
1169.
1173.
1177.
1181.
30,260
32,349
34,833
36,916
40,191
1162.
1166.
1170.
1174.
1178.
1182.
1183.
1184.
Competitors marketing strategies (4ps of marketing)
1185.
Product
Leche flan, (existing product)
1186.
Is the usual flan we eat for dessert, it contains milk and eggs. The taste of
the leche flan is less creamy than the avocado flan. The color of the leche flan is golden
yellow.
1187.
Avocado flan,
1188. Avocado flan is a new version of flan dessert. It is new to our taste and it sounds
more healthy and nutritious since avocado is rich in 20 vitamins. The taste of avocado is
just right, it is moderately sweet which will suit the taste of the people. And it is low on
calories. Obviously the color of the flan is green as the color of the avocado
1189.
1190.
Price
We use the cost-plus pricing, by calculating all the costs involved in the production such
as the cost of the raw materials used and how it is being transported, the marketing and
distribution of the product. Then a markup is set for each unit, based on the profit the
company has to earn.
1191.
In
gredients
1196.
vocado
1192.
1193.
1194.
1195.
Amou
Total
Excess
nt
1198.
1199.
1200.
Php
95.00
No excess
0
1203.
1204.
1205.
150.0
150.00
No excess
0
1208.
1209.
1210.
250.0
250.00
No excess
0
1213.
1214.
1215.
90.00
1218.
90.00
1219.
No excess
1220.
20.00
20.00
No excess
1223.
1224.
1225.
uantity
1197.
kilo
avocado
95
.0
1201.
gg
1206.
ugar
1216.
24
pcs egg
M
ilk
1211.
1202.
1207.
cans
S
1212.
kilos
1217.
anilla
bottle
extract
1221.
T
1222.
otal
= Php
605.0
0
1226.
1227.
1228.
1230.
1232.
Other expenses
Electricity
Water
1229.
1231.
1233.
Total
Php 80.00
25.00
1234.
1236.
1238.
Gas
Total
1239.
Packa
1240.
Tupper
ty
1244.
ging
1243.
ware
1247.
1251.
Sticker
Total
1235.
1237.
1248.
1252.
50.00
155.00
Quanti
1241.
1242.
Ex
12
Total
1245.
cess
1246.
No
12
144
1249.
excess
1250.
No
24
24
1253.
excess
1254.
No
168
1.
3.
5.
7.
9.
Total expenses
Ingredients
Other expenses/utilities
Packaging
Total
1256.
1257.
1258.
1259.
1260.
1261.
Cost Per Product
1262.
= 928/12 = 77.3
1263.
Cost per product php 77.3
1264.
1265.
Mark Up
1266.
= price cost per product
2. Total
4. Php 605.00
6. 155.00
8. 168.00
10. Php 928.00
excess
1255.
1255.
1255.
1255.
1255.
1267.
= 99 77.3
1268.
Mark Up = 21.7
1269.
For the distribution process we will provide a whole sale and retail products to our valued
customer because it is being surrounded by offices, churches, public markets, barangays,
hospitals, and villages. People will patronize it because it is new to the market and
affordable at the same time, and we will have a good place and nice ambiance that will
satisfy the customers.
1270.
Promotion
(Buy more, save more) this kind of strategy will entice the customer to buy more of our
products, so its kind of win win. There will be plenty of potential customers visit our
store and buy more quantity to avail volume discount.
1271.
Government priorities in detail
1272.
Section3. The Congress shall enact a local government code which shall provide
for a more responsive and accountable local government structure instituted through a
system of decentralization with effective mechanisms of recall, initiative, and
referendum, allocate among the different local government units their powers,
responsibilities, and resources, and provide for the qualifications, election, appointment
and removal, term, salaries, powers and functions and duties of local officials, and all
other matters relating to the organization and operation of the local units.
1273.
Section4. The President of the Philippines shall exercise general supervision over
local governments. Provinces with respect to component cities and municipalities, and
cities and municipalities with respect to component barangays, shall ensure that the acts
of their component units are within the scope of their prescribed powers and functions
1274.
1275.
1276.
Opportunities
1278.

Investors
1277.
1280.
Threats

Inflation
1279.
1281.
1282.
Major consumer of the product (target market)
1283.
The target market were determined by using demographic and geographic as the
basis for segmentation.

1284.
1285.
Primary Target
1286.
Age 15-20 years old.
1287.
Sindalan High School
1288.
Information Communication Technology
1289.
1290.
Secondary Target
1291.
Age 21-50 years old
1292.
Profession
1293.
Government company employee
1294.
Private Sectors
1295.
Local Residence
1296.
1297.
Jecasweets choose Barangay Sindalan City of San Fernando as our target location
because it is being surrounded by offices, churches, public markets, barangays, hospital

and villages. People will patronize it because it is new to the market and affordable at the
same time we will have a good place and ambiance that will satisfy the customers.
1298.
Critical success factor identified
1299.
Seasonal availability we will assure that the quality of our avocado flan will not
be compromised even if the fruit are off season because we have resources and supplier
who could cater our needs for our avocado flan.
1300.
Recommendation
1301.
Need synchro marketing

Dizon farm will be responsible for giving us the quality and standard size our avocado
Keyuks poultry will be our suppliers for the egg.
Garbes dizon for the consumable ingredients
A quality control officer will be needed to check every finish product that will be
produce.
1302.
1303.

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GROUP 1

MACRO SCREENING TABLE

10. Yarn Bag

Scoring system: 5- extremely high; 4- high; 3-average; 2- fair; 1-poor; 0-absent

1 College of Business and Accountancy

Brain Storming: Business Ideas

2 College of Business and Accountancy

Name of the business

3 College of Business and Accountancy

Detailed list of strengths and weaknesses of proposed project.

offering is of good quality.

4 College of Business and Accountancy

5 College of Business and Accountancy

Location of business office and factory

Map of the location

6 College of Business and Accountancy

Location Address: #396 Maimpis, City of San Fernando, Pampanga

Approximate Plant & Space Requirements; (Drawing)

7 College of Business and Accountancy

8 College of Business and Accountancy

Reasons for Choice

9 College of Business and Accountancy

inside the chair

10 College of Business and Accountancy

- 1 foam (in circle form)

11 College of Business and Accountancy

12 College of Business and Accountancy

Demand and Supply Situation

13 College of Business and Accountancy

14 College of Business and Accountancy

Competitor's Marketing Strategies (4 P's of Marketing)

(Chair with locker)

(Chair with locker)

Stretch wrap with sticker logo

Not yet introduced to the

15 College of Business and Accountancy

Cost of Raw Materials that will be use

Cola 2 litres Plastic

16 College of Business and Accountancy

Seasonal discounts can also be given.

customer to buy the products offered.

17 College of Business and Accountancy

pageant, seminar, local congress, etc.

good way to promote and introduce your product.

18 College of Business and Accountancy

Government Priorities in Detail

that is within the vicinity of the business location.

choice but to follow and pay for the corresponding amounts.

19 College of Business and Accountancy

Opportunities and Threats

-Adequate training opportunities

-Changing government policies

the usual raw materials.

the business and they should be prepared.

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Major consumer of the product (target group)

Demographic Segmentation Customer Criteria

Geographic Segmentation Customer Criteria

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Critical Success Factor identified

them to be ready is a natural disaster strikes.

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NAME OF THE BUSINESS:

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