gml1-b4-gml1 b4 118 Sarner Mcguire Os

Top Emerging Trends in Digital Marketing
And Which Will Have the Greatest

Impact for Digital Marketers
Adam Sarner
Michael McGuire
CONFIDENTIAL AND PROPRIETARY
This presentation, including any supporting materials, is owned by Gartner, Inc. and/or its affiliates and is for the sole use of the intended Gartner audience or other intended recipients. This presentation may contain information that is confidential,
proprietary or otherwise legally protected, and it may not be further copied, distributed or publicly displayed without the express written permission of Gartner, Inc. or its affiliates. 2015 Gartner, Inc. and/or its affiliates. All rights reserved.
The Digital Marketing Hype Cycle: Most Trends Will Plateau in

Less Than 5 Years
expectations
Native Advertising
Data Management
Privacy Management Tools
Platforms (Advertising)
Data-Driven Marketing
Tag Management
Responsive Design
Social Marketing
Content Marketing
Crowdsourcing
Commerce Experiences
Advocacy/Loyalty Marketing
Digitalized Business Processes
Event-Triggered Marketing
Automatic Content Recognition
Multichannel Marketing
Digital Commerce
Social Analytics
Neurobusiness
Social TV
Augmented Reality
Personalization
Social Co-browsing
Social Commerce
Web Analytics
Multichannel Attribution
Digital Offers
In-App Advertising
Marketing Technology Integrators
Gamification
Predictive Analytics
Real-Time Bidding (Advertising)
Mobile Marketing Analytics
Idea Management for
Online Product
Digital Marketing Hubs
Digital Marketing
Recommendation Engine
Email Marketing
Social
Media
Quantified Self
Distribution
Programmatic Direct Advertising
Lead Management
Persona Management
Mobile Advertising
Online Advertising
Data Exchanges
Mobile Ticketing
Marketing Talent Communities
Dynamic Creative Optimization

Digital Out-of-Home
Campaign Segmentation
Real-Time Marketing
As of July 2014
Innovation
Trigger
Peak of
Inflated
Expectations
Trough of
Disillusionment
Slope of Enlightenment
Plateau of
Productivity
time
Plateau will be reached in:
From "Hype Cycle for Digital Marketing, 2014,"
02 July 2014, (G00262698)
#GartnerDMC
1
less than 2 years
2 to 5 years
CONFIDENTIAL AND PROPRIETARY I 2015 Gartner, Inc. and/or its affiliates. All rights reserved.
5 to 10 years
more than 10 years
obsolete
before plateau
Rapid Change Is Fueling Digital Marketing
#GartnerDMC
2
And Sometimes Change Doesn't Work
#GartnerDMC
3
Which Trends Will Be Most Impactful to Marketers?

5 Underlying Trends
New Emerging Trends
The Purchase Funnel Is

Blown to Bits
Real-Time Marketing
Social Marketing
CRM Is Dead
Quantified Self
The Rise of Big Data
Lead Management
The Rise of Big Content
Email Marketing
The Experience Economy
Content Marketing
Responsive Design
#GartnerDMC
4
Prevailing Trends

5 Underlying Trends
New Emerging Trends

Blown to Bits
Real-Time Marketing
Social Marketing
CRM Is Dead
Quantified Self
Lead Management
Email Marketing
Content Marketing
Responsive Design
#GartnerDMC
5
Prevailing Trends
No. 1: The Purchase Funnel Is Blown to Bits
#GartnerDMC
6
No. 1: The Purchase Funnel Is Blown to Bits
How do I track and respond to intent?
#GartnerDMC
7
No. 2: CRM Is Dead The Customer Manages the Relationship
#GartnerDMC
8
No. 2: CRM Is Dead The Customer Manages the Relationship
How do you meet customers on their terms?
#GartnerDMC
9
No. 3: The Rise of Big Data
#GartnerDMC
10
No. 3: The Rise of Big Data
How do I use data to drive engagement?
#GartnerDMC
11
No. 4: The Rise of Big Content
Create
Curate
Sourcing:
Creation
Curation
Cultivation
#GartnerDMC
12
Cultivate
No. 4: The Rise of Big Content
Create
Curate
Sourcing:
Creation
How do I rise aboveCultivate

the noise?
Curation
Cultivation
#GartnerDMC
13
No. 5: The Experience Economy

Multichannel
Owned
Product
Paid
Value
Voice
Earned
Attraction
Loyalty
Process
Advocacy
Growth
Context
Valence
#GartnerDMC
14
Paid
People
No. 5: The Experience Economy

Multichannel
Owned
Product
Paid
Value
Voice
Earned
Attraction
Loyalty
Paid
Advocacy
Growth
How do I deliver extraordinary branded moments?

Process
Context
Valence
#GartnerDMC
15
People
Five Phases of the Hype Cycle

expectations
Innovation
Trigger
Peak of
Inflated
Expectations
Trough of
Disillusionment
time
#GartnerDMC
16
Plateau of
Productivity

5 Underlying Trends
New Emerging Trends
Prevailing Trends

Blown to Bits
Real-Time Marketing
Social Marketing
CRM Is Dead
Quantified Self
Lead Management
Email Marketing
Content Marketing
Responsive Design
#GartnerDMC
17
Hype Cycle for Digital Marketing

expectations
Native Advertising
Data Management
Tag Management
Responsive Design
Social Marketing
Content Marketing
Crowdsourcing
Digital Commerce
Social Analytics
Neurobusiness
Social TV
Augmented Reality
Personalization
Social Co-browsing
Social Commerce
Web Analytics
Digital Offers
In-App Advertising
Gamification
Idea Management for
Online Product
Digital Marketing
Email Marketing
Social Media
Quantified Self
Distribution
Lead Management
Persona Management
Mobile
Advertising
Online Advertising
Data Exchanges
Mobile Ticketing
Real-Time Marketing

Digital Out-of-Home
Real-Time Marketing
As of July 2014
Innovation
Trigger
Peak of
Inflated
Expectations
Trough of
Disillusionment
Plateau of
Productivity
time
02 July 2014, (G00262698)
#GartnerDMC
18
less than 2 years
2 to 5 years
5 to 10 years
more than 10 years
obsolete
before plateau
Marketing Moves in Real-Time
#GartnerDMC
19

expectations
Native Advertising
Data Management
Tag Management
Responsive Design
Social Marketing
Content Marketing
Crowdsourcing
Digital Commerce
Social Analytics
Neurobusiness
Social TV
Augmented Reality
Personalization
Social Co-browsing
Social Commerce
Web Analytics
Digital Offers
In-App Advertising
Gamification
Idea Management for
Online Product
Digital Marketing
Email Marketing
Social Media
Quantified Self
Distribution
Lead Management
Persona Management
Mobile Advertising
Online Advertising
Data Exchanges
Mobile Ticketing
Quantified Self

Digital Out-of-Home
Real-Time Marketing
As of July 2014
Innovation
Trigger
Peak of
Inflated
Expectations
Trough of
Disillusionment
Plateau of
Productivity
time
02 July 2014, (G00262698)
#GartnerDMC
20
less than 2 years
2 to 5 years
5 to 10 years
more than 10 years
obsolete
before plateau
Quantified Self: Gateway to IOT and Emerging Real-Time

Touch Point for Marketers
Lifelogging
Personal
Sensors
Internet of
Things
Wearable
Computing
Quantified
Self
Mobile
Apps
#GartnerDMC
21
Sousveillance
Biohacking
expectations
Native Advertising
Data Management
Tag Management
Responsive Design
Social Marketing
Content Marketing
Crowdsourcing
Digital Commerce
Social Analytics
Neurobusiness
Social TV
Augmented Reality
Personalization
Social Co-browsing
Social Commerce
Web Analytics
Digital Offers
In-App Advertising
Gamification
Idea Management for
Online Product
Digital Marketing
Email Marketing
Social Media
Quantified Self
Distribution
Lead Management
Persona Management
Mobile Advertising
Online Advertising
Data Exchanges
Mobile Ticketing

Digital Out-of-Home
Real-Time Marketing
As of July 2014
Innovation
Trigger
Peak of
Inflated
Expectations
Trough of
Disillusionment
Plateau of
Productivity
time
02 July 2014, (G00262698)
#GartnerDMC
22
less than 2 years
2 to 5 years
5 to 10 years
more than 10 years
obsolete
before plateau
The Case for Emerging Digital Marketing Hubs

Data
Hub
Breadth
Suite
Bundled Features
Orchestration
Converged Capabilities
Analytics
Point
Tool
Platform
Discrete Features
Standardized Services
Extensibility
Source: Gartner for Marketing Leaders
#GartnerDMC
23
Content
Gartner Digital Marketing Transit Map

Media
Companies
Program
Guide
Promo.
Embedded
Merch.
Native
Ads.
AD. TECH
User Groups
Search
Engines
SEARCH
Gamification
Tools
Rich Media
Search
OTT
Video
AD. OPS.
Product Design
Experience Targeting
CREATIVE
DESIGN
Media
Labs
UX
Virtual
Actors
Natural
Language
Questioning
COMMERCE
NFC
Online
Retailers
UXP
Online Video Publishing
SOCIAL
OPS.
Reviews & Recs.
Mobile Messaging
Social Apps
Social TV
SOCIAL
Social
Networks
UX Design
& Commerce
Search Retargeting
Advocacy
Mobile App &
Mktg.
In-Game
Social
Commerce
Digital
Offers
Mobile App
Content Svs
Ads.
Mobile Search
Marketplace
Ad Verification
Video Ad. Mgmt.
Ad Exchanges
SEO Tools
Digital Asset Mgmt.
Communities
Blogs
Predictive Real-Time
Video Ad.
Mktg.
QR Codes
Social Mktg.
Decisioning
Mobile Media
Attribution
Campaign
Networks
Addressable
Analytics
Mgmt.
& Targeting
E-Commerce
Analytics
Census and
TV
Enablers
CSPs
Panel Data
Mobile
DMP
Social
Dynamic Creative
Analytics
ANALYTICS
Analytics
Content Mktg.
Programmatic Media
Data Exchanges
Compliance Tag Mgmt.
Social Ads.
Mobile
DOOH Media
Online Ad
Venues
Web Content Mgmt.
Ad.
Svcs.
Emotion
Networks
Email Mktg. Web Analytics
Data
Providers
Networks
Detection
MOBILE
SEM Platforms
Microsensors
RT DATA
A/B Testing
Site Retargeting
EMERGING TECH.
Geotargeting
DM HUB
Finger- Augmented Automatic Content
Smart Kiosks
Digital
Printing
Reality
Recognition
Management
Agencies
Geofencing
Mktg.
Consultants
Business
Campaign
Resource Lead
Agency Holding
Process
Mktg. Mgmt.
Mgmt. Media Agencies Companies
Mgmt.
Outsourcers
Mgmt.
Agile Mktg. PM
Connection to
WEB OPS.
MOBILITY
DATA OPS.
Connection
to IT
IT Service
Providers
Product Station
Vendor Station
Offline Connection
Mktg.
Service
Providers
Data
Warehouses
Connections to
Sales and Service
MARKETING OPS.
#GartnerDMC
24
Crowdsourcing
Media Metrics
Customer Analytics
Idea Mgmt.
STRATEGY
Connection
to CMO
General Ad.
Connection to
Business Intelligence
DM HUB
expectations
Native Advertising
Data Management
Tag Management
Responsive Design
Social Marketing
Content Marketing
Crowdsourcing
Digital Commerce
Social Analytics
Neurobusiness
Social TV
Augmented Reality
Personalization
Social Co-browsing
Social Commerce
Web Analytics
Digital Offers
In-App Advertising
Gamification
Idea Management for
Online Product
Digital Marketing
Email Marketing
Social Media
Quantified Self
Distribution
Lead Management
Persona Management
Mobile Advertising
Online Advertising
Data Exchanges
Mobile Ticketing

Digital Out-of-Home
Real-Time Marketing
As of July 2014
Innovation
Trigger
Peak of
Inflated
Expectations
Trough of
Disillusionment
Plateau of
Productivity
time
02 July 2014, (G00262698)
#GartnerDMC
25
less than 2 years
2 to 5 years
5 to 10 years
more than 10 years
obsolete
before plateau
Multichannel Attribution: A Holy Grail for Marketing

Econometrics
Method
Scope
(Broadcasting, print, digital, out-of-home)
Allocation of media budgets
Multichannel (hybrid)
(Offline, digital combinations)
Optimization of media budgets
Digital multichannel
(Keywords) (websites) (audience segments)
Optimization of digital media budgets
User level
Optimization of user experience
#GartnerDMC
26
(Search, display, programmatic, email, social, mobile, video)
Allocation of digital media budgets
Digital in-channel
Causal
(Advertising, direct marketing, trade promo., sales force, pricing)
Allocation of marketing budgets
Media mix
Algorithmic
Complexity
Marketing mix
Business rules
Precision

expectations
Native Advertising
Data Management
Tag Management
Responsive Design
Social Marketing
Content Marketing
Crowdsourcing
Digital Commerce
Social Analytics
Neurobusiness
Social TV
Augmented Reality
Personalization
Social Co-browsing
Social Commerce
Web Analytics
Digital Offers
In-App Advertising
Gamification
Idea Management for
Online Product
Digital Marketing
Email Marketing
Social Media
Quantified Self
Distribution
Lead Management
Persona Management
Mobile Advertising
Online Advertising
Data Exchanges
Mobile Ticketing
Content Marketing

Digital Out-of-Home
Real-Time Marketing
As of July 2014
Innovation
Trigger
Peak of
Inflated
Expectations
Trough of
Disillusionment
Plateau of
Productivity
time
02 July 2014, (G00262698)
#GartnerDMC
27
less than 2 years
2 to 5 years
5 to 10 years
more than 10 years
obsolete
before plateau
Content Marketing:
Building a Content Marketing Supply Chain
Sourcing
Manufacturing
Distribution
Creation
In-House
Ambient
Curation
Agencies
Responsive
Cultivation
Talent Communities
Calendar-driven
#GartnerDMC
28

expectations
Native Advertising
Data Management
Tag Management
Responsive Design
Social Marketing
Content Marketing
Crowdsourcing
Digital Commerce
Social Analytics
Neurobusiness
Social TV
Augmented Reality
Personalization
Social Co-browsing
Social Commerce
Web Analytics
Digital Offers
In-App Advertising
Gamification
Idea Management for
Online Product
Digital Marketing
Email Marketing
Social Media
Quantified Self
Distribution
Lead Management
Persona Management
Mobile Advertising
Online Advertising
Data Exchanges
Mobile Ticketing
Responsive Design

Digital Out-of-Home
Real-Time Marketing
As of July 2014
Innovation
Trigger
Peak of
Inflated
Expectations
Trough of
Disillusionment
Plateau of
Productivity
time
02 July 2014, (G00262698)
#GartnerDMC
29
less than 2 years
2 to 5 years
5 to 10 years
more than 10 years
obsolete
before plateau
Responsive Design
Building Foundations for Mobile Experiences
Trends Rated Critical by Mobile Marketers
Source: Gartner (November 2013)
#GartnerDMC
30

5 Underlying Trends
New Emerging Trends
Prevailing Trends

Blown to Bits
Real-Time Marketing
Social Marketing
CRM Is Dead
Quantified Self
Lead Management
Email Marketing
Content Marketing
Responsive Design
#GartnerDMC
31

expectations
Native Advertising
Data Management
Tag Management
Responsive Design
Social Marketing
Content Marketing
Crowdsourcing
Digital Commerce
Social Analytics
Neurobusiness
Social TV
Augmented Reality
Personalization
Social Co-browsing
Social Commerce
Web Analytics
Digital Offers
In-App Advertising
Gamification
Idea Management for
Online Product
Digital Marketing
Email Marketing
Social Media
Quantified Self
Distribution
Lead Management
Persona Management
Mobile Advertising
Online Advertising
Data Exchanges
Mobile Ticketing
Social Marketing

Digital Out-of-Home
Real-Time Marketing
As of July 2014
Innovation
Trigger
Peak of
Inflated
Expectations
Trough of
Disillusionment
Plateau of
Productivity
time
02 July 2014, (G00262698)
#GartnerDMC
32
less than 2 years
2 to 5 years
5 to 10 years
more than 10 years
obsolete
before plateau
Sourcing Technology for Social Marketing:

Align With Purpose
Idea
Management
Market
Research
Product Development
Kindling, Lithium,
Brightidea, Salesforce, Mindjet
Talkwalker, NetBase,
Infergy, Omnicom
(Communispace) Vision Critical
Listening,
Strengthening Brand
Hootsuite, Salesforce,
Spredfast, Tracx
and Sprinklr
Social
Analytics
Identifying Influencers
Brandwatch, Crimson Hexagon,

IBM, Socialbakers
and Synthesio
Social
Campaigns
Decision Support
for Purchases
Adobe, Falcon Social,

Shoutlet Salesforce
and Oracle
Social
Media Engagement
#GartnerDMC
33
New Ideas
expectations
Native Advertising
Data Management
Tag Management
Responsive Design
Social Marketing
Content Marketing
Crowdsourcing
Digital Commerce
Social Analytics
Neurobusiness
Social TV
Augmented Reality
Personalization
Social Co-browsing
Social Commerce
Web Analytics
Digital Offers
In-App Advertising
Gamification
Idea Management for
Online Product
Digital Marketing
Email Marketing
Social Media
Quantified Self
Distribution
Lead Management
Persona Management
Mobile Advertising
Online Advertising
Data Exchanges
Mobile Ticketing

Digital Out-of-Home
Real-Time Marketing
As of July 2014
Innovation
Trigger
Peak of
Inflated
Expectations
Trough of
Disillusionment
Plateau of
Productivity
time
02 July 2014, (G00262698)
#GartnerDMC
34
less than 2 years
2 to 5 years
5 to 10 years
more than 10 years
obsolete
before plateau
In the U.S. alone, loyalty membership is approaching the
3 billion mark.
Gartner surveyed 8,000 buyers enrolled in multiple loyalty
programs. A third of those admit to never using them.
Enter Advocacy Marketing
Brand advocates are 50% more likely to influence a
purchase; are four times more active in blogs and forums.
Customers referred by other customers have 37% higher
retention rate.
Brand advocates in B2B 33% to 50% more likely to renew.
#GartnerDMC
35

expectations
Native Advertising
Data Management
Tag Management
Responsive Design
Social Marketing
Content Marketing
Crowdsourcing
Digital Commerce
Social Analytics
Neurobusiness
Social TV
Augmented Reality
Personalization
Social Co-browsing
Social Commerce
Web Analytics
Digital Offers
In-App Advertising
Gamification
Idea Management for
Online Product
Digital Marketing
Email Marketing
Social Media
Quantified Self
Distribution
Lead Management
Persona Management
Mobile Advertising
Online Advertising
Data Exchanges
Mobile Ticketing
Lead Management

Digital Out-of-Home
Real-Time Marketing
As of July 2014
Innovation
Trigger
Peak of
Inflated
Expectations
Trough of
Disillusionment
Plateau of
Productivity
time
02 July 2014, (G00262698)
#GartnerDMC
36
less than 2 years
2 to 5 years
5 to 10 years
more than 10 years
obsolete
before plateau
B2B Marketers Are Investing in B2C Technology

B2B
Users Demanding
Data Mining
Customer Segmentation
Behavioral Analytics
Multichannel Campaigns
Real-time Marketing
B2C
Lead Management
Event Management
Webinar Applications
Pricing Optimization
Contract Management
#GartnerDMC
37
Vendors Developing

expectations
Native Advertising
Data Management
Tag Management
Responsive Design
Social Marketing
Content Marketing
Crowdsourcing
Digital Commerce
Social Analytics
Neurobusiness
Social TV
Augmented Reality
Personalization
Social Co-browsing
Social Commerce
Web Analytics
Digital Offers
In-App Advertising
Gamification
Idea Management for
Online Product
Digital Marketing
Email Marketing
Social Media
Quantified Self
Distribution
Lead Management
Persona Management
Mobile Advertising
Online Advertising
Data Exchanges
Mobile Ticketing
Email Marketing

Digital Out-of-Home
Real-Time Marketing
As of July 2014
Innovation
Trigger
Peak of
Inflated
Expectations
Trough of
Disillusionment
Plateau of
Productivity
time
02 July 2014, (G00262698)
#GartnerDMC
38
less than 2 years
2 to 5 years
5 to 10 years
more than 10 years
obsolete
before plateau
More Email Is Experienced On-the-Go

More email is being consumed on the go, through multiple devices:
Half of marketing emails are opened on a mobile device
BUT, over half of marketers do not have a strategy to address
mobile email
Mobile opens must lead to a good mobile experience to yield results
The shift to mobile consumption also changes ideal delivery time
(depending on call-to-action), though few are testing to
understand impacts
#GartnerDMC
39
Email Marketing Is Valued Because It's Measurable

Through the metrics collected, is your organization able to attribute each activity to a measurable business outcome?
100
Sum = 94%
92%
89%
89%
26
24
28
82%
89%
25
34
83%
87%
85%
28
33
33
81%
Percentage of Respondents
90
80
26
70
39
60
50
40
30
68
66
65
63
57
55
20
55
54
52
42
10
0
E-commerce Search engine Email marketing
advertising
Content
marketing
Display ads.
Currently linked to business outcomes

Base = Those who measure each activity (varies by activity)
#GartnerDMC
40
Mobile
marketing
Corporate Funnel/pipeline Search engine

website activity
metrics
optimization
In the process of linking to business outcomes
Social
marketing
What to Do Next
Resist the temptation to chase shiny objects ... for the most part.
Prepare for speed, agility and rapid customer response most hyped trends will reach the
plateau in less than five years, erasing competitive advantage.
Investigate quantified self and see it as an emerging category to extend the brand and become a
major touch point in the customer experience.
Focus on hubs: Tight coordination of marketing activities around a common view of the customer.
Tie social to the corporate vision. Show how specific social marketing activities will support it.
This is the path to ROI.
Align loyalty programs with advocacy techniques.
Expand B2B lead management investments to take advantage of B2C tech.
Re-think email. It's mobile, serves as "connected tissue" for other channels and is
more measurable.
#GartnerDMC
41
Recommended Gartner Research
Hype Cycle for Digital Marketing, 2014

Adam Sarner and Jake Sorofman (G00262698)
Leading Change in the Digital Marketing Transformation
Jake Sorofman (G00255282)
How to Evaluate Multichannel Campaign Management Applications
Adam Sarner, Jennifer S. Beck and Others (G00261701)
Content Marketing Pushes Digital Marketers to Adopt Newsroom Habits
Jake Sorofman and Allen Weiner (G00250220)
Ensure Emerging Trends and Technologies Advance Your Marketing Strategy
Jackie Fenn and Richard Fouts (G00237993)
Designing the Marketing Organization
Richard Fouts (G00252354)
For more information, stop by Gartner Research Zone.
#GartnerDMC
42
Questions?
THANK YOU!
#GartnerDMC
43

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Top Emerging Trends in Digital Marketing

And Which Will Have the Greatest

The Digital Marketing Hype Cycle: Most Trends Will Plateau in

Dynamic Creative Optimization

less than 2 years

more than 10 years

Rapid Change Is Fueling Digital Marketing

And Sometimes Change Doesn't Work

Which Trends Will Be Most Impactful to Marketers?

New Emerging Trends

The Purchase Funnel Is

The Rise of Big Data

Digital Marketing Hubs

The Rise of Big Content

The Experience Economy

Which Trends Will Be Most Impactful to Marketers?

New Emerging Trends

The Purchase Funnel Is

The Rise of Big Data

Digital Marketing Hubs

The Rise of Big Content

The Experience Economy

No. 1: The Purchase Funnel Is Blown to Bits

No. 1: The Purchase Funnel Is Blown to Bits

How do I track and respond to intent?

No. 2: CRM Is Dead The Customer Manages the Relationship

No. 2: CRM Is Dead The Customer Manages the Relationship

How do you meet customers on their terms?

No. 3: The Rise of Big Data

No. 3: The Rise of Big Data

How do I use data to drive engagement?

No. 4: The Rise of Big Content

No. 4: The Rise of Big Content

How do I rise aboveCultivate

No. 5: The Experience Economy

No. 5: The Experience Economy

How do I deliver extraordinary branded moments?

Five Phases of the Hype Cycle

Which Trends Will Be Most Impactful to Marketers?

New Emerging Trends

The Purchase Funnel Is

The Rise of Big Data

Digital Marketing Hubs

The Rise of Big Content

The Experience Economy

Hype Cycle for Digital Marketing

Marketing Talent Communities

Dynamic Creative Optimization

less than 2 years

more than 10 years

Marketing Moves in Real-Time

Hype Cycle for Digital Marketing

Marketing Talent Communities

Dynamic Creative Optimization

less than 2 years

more than 10 years

Quantified Self: Gateway to IOT and Emerging Real-Time

Hype Cycle for Digital Marketing

Digital Marketing Hubs

Dynamic Creative Optimization

less than 2 years

more than 10 years

The Case for Emerging Digital Marketing Hubs