Professional Documents
Culture Documents
Members of Group 5:
1. Elangkoh Ragianan
2. Ahmad Rizal bin Muhammad Arif
3. Rosazlina binti Mohd Adzmi
SB22450
SB22264
ST22506
Factors that can limit the threat of new entrants are known as barrier to
entry. Nowadays, there is no new entrance in Malaysia.
3. Suppliers
The threat of suppliers is very low because the supply system is based
purely on contracts, government policies and centralized.
Any influences on the supply for PETRONAS GAS will also effect the
other oil and gas companies in Malaysia.
4. Customers
The customers still have a considerable bargaining power and this is
constantly influenced by price and quality of products that oil and gas
companies have to offer.
5. Traditional Competitors
Petronas has its own traditional competitors known as the Big Oil. Each
of those competitors continuously develop new technology and new
products to remain competitive in the market. Examples of new
products are like new petrol with different carbon contain. Petroleum
with higher carbon content will be able to burn longer and at a higher
temperature. Where else example of new technology is new crude oil
cracking method, which enables much purer and different types of fuels
to be derived
2. Product differentiation
Petronas has to been sold products at the best value, so it has to be all
across the value chain.
Expansion with growth project such as Refinery and Petrochemical
Integrated Development (RAPID), the Floating Liquefied Natural Gas
(FLNG).
3. Focus on market niche
Reference
1. http://www.thestar.com.my/business/business-news/2016/03/01/petronasexpects-1000-redundancies-under-group-wide-revamp/
2. http://www.themalaymailonline.com/money/article/petronas-ceo-says-no-fixedtarget-for-layoffs
3. http://www.thestar.com.my/business/business-news/2015/10/12/petronasoutlines-six-strategies-to-remain-profitable/
4. http://www.petronas.com.my/our-business/Upstream/Documents/FLOW
%20VOL%20204%20(LOW%20RES%20FILE).pdf
5. http://www.petronas.com.my/our-business/Upstream/Pages/default.aspx
6. http://ilokabenneth.blogspot.my/2015/06/petronas-gas-overview.html
7. http://www.petronas.com.my/partnering-us/eprocurement/Pages/default.aspx
8. http://www.mymesra.com.my/#