Irit Aish

Salt Lake City, UT 84101

iritapw@gmail.com | (801) 719-7281

---------------------------------------------------------------------------------------------------PROFESSIONAL SUMMARY
Global Marketing Strategy & Business Development
Built solid business cases to enriched company's pipeline Launched global brands to become
blockbusters -Received special retention transition plan - Authorized to work in the USA
Open and ready to move within the USA if needed.

-----------------------------------------------------------------------------------------------------------EMPLOYMENT HISTORY
Global Marketing Strategy Consultant, Freelance

2014 - Present

Counsel start-ups, small and medium companies to formulate and implement a successful
strategic plan, realising their vision, mission values and goals.
Produced well-based commercial evaluation for educated investment decisions.
Developed solid business and marketing plans.

Senior Director Global Marketing, New Entities, Teva

Pharmaceutical Industries, Ltd. Israel

2013 2014

Managed commercial evaluations of repurposing products and innovative technologies in CNS,

pain and ophthalmology therapeutic areas. Developed solid business cases for go/no-go
decision.
Expanded Teva's pipeline with 7 new products per year, each with over $100M annual sales.
Contributed in Due Diligence of potential innovative CNS products and technologies.
Produced robust commercial models that ensured business case feasibility and viability.
Improved organisational process for effective communication and fluent ideas flow.

Head of Global Marketing Strategy - Parkinson Disease, Teva

Pharmaceutical Industries, Ltd. Israel

2009 2013

Led the development and implementation of Azilect long-term brand strategy, tactics and
global marketing plans. Co-managed with Lundbeck strategic key marketing imperatives, TPP,
pricing, reimbursement, positioning, branding, and life cycle initiatives.
Increased annual sales of Azilect from $270M to $400M in 3 years.
Optimized medical operating plan and publication strategy to enhance brand penetration.
Achieved KOL advocacy and collaboration through strong relationship and advisory board
meetings.

 Enhanced the PD teams' working relationships with Lundbeck key partner and Teva's

stakeholders.

International Marketing Manager - Multiple Sclerosis, Teva

Pharmaceutical Industries, Ltd. Israel

2005 - 2009

Managed product portfolio and marketing activities of Copaxone, the leading Multiple
Sclerosis therapy with global sales of over $3.5B, in major European countries and Latin
America. Led efforts across conceptualizing & executing sales promotion campaigns.
Increased sales annually by over 50% in major European markets and Latin America.
Introduced launch programs and enhanced markets' performance and growth.
Produced global conferences of Copaxone with innovative media and market research
activities.
Jointly developed and implemented comprehensive cross-media marketing campaigns.

Director of Marketing & Product Development, NeuroHealing

Pharmaceutical Inc. Boston, MA

2003 - 2005

Part of a start-up team, responsible for driving strategy and market development for NH001,
NeuroHealing's leading product.
Participated in preparing IND for the FDA. Conducted analysis for orphan drug application.
Jointly produced the company business plan, executive summary and VC presentations.
Won Harvard Biotechnology Club first prize in business plan competition.
Established a non US open-label study, participated in the planning, conducting and
reporting stages.

Product Manager, Neopharm Pharmaceuticals, Israel

Marketing and Business Unit Manager, Agis Ltd. Israel

1997 - 2000
1990 - 1997

----------------------------------------------------------------------------------------------EDUCATION
M.B.A., Executive, Boston University, 2003
Bachelor of Science, Life Science, Tel Aviv University, 1989
Certificate, Strategic Consultancy, Technion, 2016
Certificate, Business Management, 1997
Certificate, Marketing and Sales Management, 1993