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O.R. Applications
b,*
a
College of Management, North Carolina State University, NC, USA
Goizueta Business School, Emory University, 1300 Clifton Road, Atlanta, GA 30322-2710, USA
c
Wallace E. Carroll School of Management, Boston College, Chestnut Hill, MA, USA
d
Eli Broad College of Business, Michigan State University, MI, USA
Abstract
Increasingly, purchasing managers are being asked not only to transform purchasing into a more strategic function
but also to integrate environmental issues in their decisions. Introducing the environmental dimension into purchasing
decisions embeds a new set of trade-os in the decision, complicating the decision-making process with both qualitative
and quantitative factors. Yet, few companies use any structured analysis to evaluate suppliers along environmental
dimensions. In this study, we illustrate the use of the Analytical Hierarchy Process (AHP) as a decision support model
to help managers understand the trade-os between environmental dimensions. We then demonstrate how AHP can be
used to evaluate the relative importance of various environmental traits and to assess the relative performance of several
suppliers along these traits. Three case studies were carried out to demonstrate the benets and weaknesses of using
AHP in this manner. Finally, we examine how AHP can be incorporated into a comprehensive information system
supporting Environmentally Conscious Purchasing (ECP). 2002 Elsevier Science B.V. All rights reserved.
Keywords: Environment (M); Analytic hierarchy processes (Z); Purchasing (T)
1. Introduction
Supply base sourcing and practices have
evolved signicantly in the last 20 years. Prior to
the 1980s, the purchasing function was typically
viewed as being primarily clerical. It was essentially a tactical activity, and had little or no impact
on how the rm competed in the marketplace. The
purchasing manager aected the cost of materials
but little else. That view has changed signicantly.
Research has shown that suppliers are becoming
increasingly critical for the competitive success
of the rm (e.g., Handeld and Pannesi, 1995;
Monczka et al., 1993; Richardson, 1993). As such,
purchasing managers are now major contributors
to the ability of the rm to oer better products,
0377-2217/02/$ - see front matter 2002 Elsevier Science B.V. All rights reserved.
PII: S 0 3 7 7 - 2 2 1 7 ( 0 1 ) 0 0 2 6 1 - 2
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without generating any osetting value. By eliminating pollution (especially in the purchased goods
and services), costs can be reduced and any associated legal problems avoided (or greatly reduced).
Companies such as Inter Continental Hotels have
been able to introduce green requirements successfully into their purchasing process (Makower,
1994). In this and other rms, initial evidence has
shown that incorporating environmental considerations has not harmed the ability of purchasing
to reduce costs, increase quality or reduce leadtime. Finally, there is the concern encountered by
Canadian and US rms involved in trade arrangements facilitated by NAFTA (North American Free Trade Agreement) that some suppliers
are using this pact to export their pollution
south of the border. These and other factors have
given environmental concerns both greater visibility and urgency.
Because the focus on environmental issues is
relatively new, little prior theory exists which could
direct environmentally friendly practices in manufacturing and materials management. Only recently have researchers begun to consider the
concept of ecological sustainability as a framework for studying management practices (Sarkis
and Rasheed, 1995; Klassen, 1993; Klassen and
McLaughlin, 1996; Wood, 1991). While these
paradigms provide broad frameworks for classifying organizational relationships with the natural
environment, they fail to address what conditions must be met, what factors need to be overcome, and what characteristics actually determine
an ecologically sustainable organization. Slowly,
however, the need to be environmentally friendly is
beginning to inuence decision-making in product
design (Allenby, 1993; Gupta, 1995), process design (Porter and Van der Linde, 1995,b; Klassen
and McLaughlin, 1996), manufacturing practices
(Winsemius and Guntram, 1992), and purchasing
(Handeld et al., 1997).
These factors have also exposed the inherent
complexities encountered when trying to merge
environmental concerns with purchasing practices
and systems. Environmental performance can be
evaluated at two dierent levels. It can be assessed
at the corporate level (and used as an indicator of
the predisposition of the rm to be environmentally
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Fig. 1. ECP strategy development process. Adapted from Monczka et al. (1997).
on current and potential new suppliers performance in terms of cost, quality, technology, delivery, and environmental record. Additional
information is provided in the form of engineerings product or technical specications/statement
of work for the required commodity. Finally,
information on new government emissions standards or new environmentally friendly technologies may be collected in the research phase. For
example, in the US an important criterion in this
process is the evaluation of suppliers capabilities
regarding distribution, safety, incidents, health
records, and adherence to federal EPA and Resource Conservation and Recovery Act regulations, and/or voluntary environmental programs.
For example, Dow Chemical only uses suppliers
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and interactions. The AHP makes complex decision processes more rational by synthesizing all
available information about the decision in a system-wide and systematic manner. Further, the
actual process of conducting this analysis helps the
manager prioritize the criteria in a manner that
otherwise might not be possible.
Broadly speaking, AHP is an appropriate tool
whenever a goal for a decision can be clearly stated, a set of relevant criteria can be determined and
a set of alternatives can be described using these
criteria. As the number of relevant criteria grows,
sub-criteria are identied and the relative importance of each criterion is allowed to vary, AHP
becomes more valuable. Because of the natural
structuring embedded in AHP, it is also valuable
when the problem domain is relatively new. All of
these describe the context of integrating environmental criteria into supplier assessments.
While supplier evaluation and selection decisions are routine, very few companies have
developed a methodology for incorporating environmental issues into this decision. Many large
companies have set an explicit goal of minimizing
the negative impact of their supply chain, including
the impact caused by their suppliers (see for example, Environment: Value to Business, 1998).
However, the question of which supplier Environmental Performance Indicators (EPIs) should
be measured remains unanswered (see Ditz and
Ranganathan (1997) for a discussion of EPIs). In
this type of situation, the problem structuring associated with developing the AHP decision tree
provides signicant insight into which criteria most
inuence a suppliers environmental performance.
While there is emerging agreement on appropriate environmental metrics, there is still little
agreement on the relationship between the metrics
and their underlying performance traits. For example, a company might have to evaluate the
trade-o associated with a supplier that uses considerable Volatile Organic Compounds (VOCs) in
their process but has achieved ISO 14000 certication. Further, many of the EPIs are multidimensional, which only complicates an already
dicult question. In this instance, AHP allows for
sub-criteria beneath each main criterion while
maintaining a systems perspective.
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Table 2
Top 10 criteria for supplier environmental performance
Top 10 most important
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ence and importance rankings to produce an environmental performance index for each supplier.
These indices range from 0 to 1, sum to 1 and can
be used as the environmental performance rating
for the supplier in a traditional weighted point
evaluation system.
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Table 3
Environmental performance attributes from Delphi group
Performance attributes
Description
Product attributes
This attribute considers the internal recycling activities within the suppliers
organization, as well as the level of toxic and hazardous materials being
consumed or emitted by the organization. This includes both internal processes,
as well as re-design of existing products to eliminate the level of toxic materials
purchased and used in the product/process. This type of data must be collected
through a detailed on-site performance evaluation of the suppliers processes
Waste management
This attribute includes the gross annual solid waste tonnage that goes to landll,
as well as disposition of hazardous materials. These are primary outputs from
the suppliers process, and evidence must be provided directly by the supplier
Labeling/certication
This attribute relies on the extent to which the suppliers processes have been
certied by third parties (government or non-government). One measure is the
extent to which the supplier participates in voluntary eco-labeling systems
(Green Lights, Green Label, etc.). It also measures if the supplier has undergone
third party certication of its environmental systems or activities (ISO 14000
certication would fall into this category.) Finally, the Environmental Protection Agency (EPA) provides a database of companies who regularly use a list of
the 17 most hazardous materials that can be easily checked by a purchasing
organization
Packaging/reverse logistics
This dimension assesses the extent to which the activities of the supplier are
being carried out in a manner consistent with existing and appropriate
regulatory requirements. One indicator of performance on this dimension is
citations and/or nes levied on the supplier. Another is whether air and water
permits are up to date, or whether other violations have taken place. These data
can be easily obtained from the EPA or OSHA (in the US)
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Table 4
Results from pilot test #1
Minimize environmental impact of supplier
Synthesis of leaf nodes with respect to GOAL
Ideal mode
Overall inconsistency index 0.03
S1
0.574
S2
0.426
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Table 5
Results from pilot test #3
Minimize environmental impact of supplier
Synthesis of leaf nodes with respect to GOAL
Ideal mode
Overall inconsistency index 0.03
S1
0.580
S2
0.210
S3
0.210
Table 6
Supplier performance from pilot test
Criterion
Supplier
1
Supplier
2
Supplier
3
Product attributes
Waste
management
Labeling
/certication
Packaging/Rev.
Log.
Government
Regs.
Environmental
programs
0.364
0.720
0.318
0.140
0.318
0.140
0.714
0.143
0.143
0.377
0.311
0.311
0.714
0.143
0.143
0.495
0.252
0.252
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Appendix A
Generally speaking, AHP requires the decisionmaker to describe up to four dierent components:
the objective, the relevant criteria, the relevant
sub-criteria if any, and the alternatives to be
evaluated. AHP begins by asking the decisionmaker to consider each of the criteria pairwise and
assign a relative importance to the criteria, often
on a nine point Likert-type scale where 1 represents equal importance and 9 represents much
more importance. These relative importances are
then used to construct a preference matrix, from
which the weights for each criterion will be extracted (Saaty, 1980). Note that the preference
matrix is a square reciprocal matrix.
These subjective estimates of relative importance are used to generate the weights assigned to
each of the criteria. Saaty (1980) recommends
using a normalized eigenvector approach, which
is best implemented by computer software such
as Expert Choice. AHP then evaluates the performance of the alternatives relative to these
weighted criteria.
The same method is followed to describe the
relative performance of each alternative for each
of the criteria. For each criterion, a reciprocal
preference matrix is generated that shows the
trade-os between each alternative on that one
criterion. This matrix is then used to calculate a
vector of weights that denote the performance of
the alternatives on that one criterion. When this is
done for all criteria, the result is an n m matrix of
performance weights, where n denotes the number
of criteria and m the number of alternatives. To
calculate the overall score for each alternative, the
matrix of criteria weights is multiplied by the
matrix of performance.
The literature concerning AHP has proceeded
in two distinct streams: debate on the theoretical
soundness of the technique (Stam and Silva, 1997)
and application of AHP to various multi-criterion
problems. Application areas include spare parts
inventory (Gajpal et al., 1994), inventory classication (Partovi and Hopton, 1994), purchase volume allocation across multiple vendors (Partovi
and Hopton, 1994), supplier selection (Barbarosoglu and Yazgac, 1997), robot selection (Goh,
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