CURRICULUM VITAE

Name CIOLETTI, Gian Luca

Date and place of birth 22.12.1963, Montecatini Terme (Florence), Italy

Nationality Finnish citizenship.

Address and Helsinki, Finland

contact information
Tel. work, +358 50 342 3554,
e-mail, work: gian-luca.cioletti@nokia.com

Briefly about me
I'm an executive and professional in the Telecom industry, Im a strategic thinker, a
visionary and inspiring Leader, I'm a consumer, I'm a human being with over 16 years of
experiences in international business. I have excellent skills in strategic business
development and customer/partners relationship. The comprehension and background in
technology and the strategic planning, development and management of international
business are my core competences. I have collected a strong know-how in planning,
developing and managing international business, sales and marketing activities. I have an
excellent understanding in international business cultures in addition to an extremely goods
presentation, negotiation, social and language skills. I'm customer and results oriented.
In add Im a well recognized speaker, been invited to have keynote speeches at many
international conferences.
What motivates me in my job are: the responsibility and possibility to influence, contribute
and improve in my work, challenges and different tasks in an international company, the
possibilities that an international company can offer to move on in the own career, a
professional work-team and inspiring work-atmosphere.

Education, studies and recognitions

FINTRA, The Finnish Institute for International Trade, 1996 - 1999

Diploma in International Marketing Management

Case study: Study made for a Finnish company. The study included: Italian market
analysis, competitor situation on the market, customer segmentation, value chain definition,
the search, screening and evaluation of the partner candidates that would operate as
distribution channel for the Italian market.
Grade: excellent.
For this study FINTRA awarded to me a stipend as the best Case study.

Espoo-Vantaa Institute of Technology, 1991-1995,

Degree in Electronic and Automation Engineer, B.Sc. (Eng.)

Master work: Planning, development and implementation of a banknotes reader/acceptor.

Grade: excellent
For this work Espoo-Vantaa Institute of Technology awarded to me a stipend as the best
Master work.

Technical Institute, A. Pacinotti, Pistoia-Italy, 1976 - 1982

Electric and electronic Technician Diploma

Work experiences, tasks and responsibilities

Nokia Corporation, 2007

Forum Nokia
Head of Business Development EMEA

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Forum Nokia is the leading Internet-era developer community for companies and
individuals who want to cooperate with Nokia to develop wireless applications. Forum
Nokia is responsible for ensuring profitable and sustainable business opportunities for the
mobile software developers. On top of this, Forum Nokia drives external innovation in the
area of mobile services, applications and solutions for Nokia platforms and devices.

As Head of Business Development my main responsibilities are the evangelization of the

Forum Nokia offering within Nokia organization and mobile software developer
communities and to provide business opportunity to the mobile software developers
through Nokia channels, operators, integrators and aggregators. Among of these
responsibilities an important task was to build a strong Business Development Team in
Forum Nokia EMEA.
I negotiated with Turkcell in Turkey an agreement where Forum Nokia will deliver to
Turkcells web and wap portal Forum Nokia 3rd party mobile applications and services.
Turkcell deployed those mobile applications and services to their customers through the
portal, at the moment more then 200 applications have been deployed.
I have been negotiating the same agreements with the major European operators.
This was a new business model for Forum Nokia and for Nokia, this new business model
now has been negotiated on a global scale with carriers in other regions and it has been
taken as a best practice in Forum Nokia.

Hewlett-Packard, 2004-2007
HP Mobile e-Services Bazaar
Leader, Business Development

HP Bazaar is a marketing and business development unit, a part of Hewlett-Packard group.

The business unit was founded in 1999 in Espoo.
HP Bazaar operations are focused on the business development of the mobility solutions.
HP Bazaar offers to the telecom operators turn-key solutions and applications through his
partners. HP Bazaar works in a close co-operation globally with the leading companies in
the field, e.g. Nokia, and with the telecom operators.

As Leader, Business Development the main responsibilities were the consulting, the
business developing, promoting and selling activities of Visual Radio to the telecom
operators and the radio stations, and leading the contract negotiations for the deployment of
Visual Radio service in EMEA countries (Visual Radio is a mobile application developed
by Nokia, more info at www.visualradio.com). I have closed agreements with operators in
Turkey (Turkcell), in Spain (Telefonica) and in Sweden (TeliaSonera). I had negotiations
going-on in the Middle-East (Jordan, Fastlink, UAE, Etisalat, Du, Kuwait, Wataniya, Mtc
and Saudi, Aljawal, Zain) in Europe (Italy, TIM, WIND, H3G, Portugal, TMN, Optimus,
Vodafone, The Netherlands, KPN, Orange) and North-Africa (Egypt, Orascom).
Furthermore I was consulting telecom operators in order to provide to them new revenues
generating mobile applications and solutions in the fields of mobile enterprise, mobile
music, mobile entertainment and games and mobile marketing and documents. I was also
involved with the business related marketing and PR-activities.

Setec, Vantaa, 2001 / 2004

Business Development Manager,
Manager, Partner network

Setec develops and manufactures smart cards, smart card operating systems and
applications. Setec's main product groups are SIM cards, payment cards, PKI cards for e-
business, electronic ID cards, passports, and a variety of printed security products. Major
clients are financial institutions, telecom operators, and public authorities throughout the
world.
Setec headquarters are located in Finland other production facilities are in Sweden and
Denmark, Setec has sales offices in Poland Singapore and Thailand. The turnover in 2002
was 50,7 MEUR and employees 420.

As Business Development Manager I was in charge for the central and southern European
market operations covering the three Setecs business lines: SIM cards, payment cards and
PKI cards. I studied the development of those markets and the competitors position and

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products. I made also research and screening of the key partners and potential key
customers. I was responsible for their evaluation and their suitability to the Setecs strategy.
In add I planned and developed the internationalization and partner strategy for the
company. I carried through negotiation with potential partners and drawn partner
agreements with them during the evaluation process. I planned and developed also new
operation models for the company in international markets.
As Business Development Manager my task was to create a strategy model for the
evaluation of key-partners and competitors as well as to make products and deep market
analyses.

As Partner Manager I was in charge for the research and screening of key-partners, the
acquisition of new customers in the home-market and in the central and southern European
markets. I was responsible for the sales and marketing of Setecs products (electronic IDs,
passports, identification products and relatives soft-wares) to my account customers, in
private and public sector and key-partners with a demanding sales budget. I was in charge
and responsible for the agreement negotiations, for the pricing of the products and projects,
technical consultation and training for the customers and key-partners. As Partner Manager
I achieved new customer accounts and a working partner network in the home market and
in the selected international markets and realized news operational models for the company.

Finpro ry, Helsinki, 1999 - 2001

Senior Consultant Sector Manager, electronic and automation

Finpro is an expert and service organization controlled by the Finnish Government whose
mission is to speed up the internationalization of Finnish businesses. Finpro promotes
Finnish Business Solutions Worldwide. Finpro is also partially owned by Finnish
companies. Finpros clients are Finnish companies at different stages of internationalization
and the aim is to guarantee that Finnish companies, especially small and medium size
companies, have access to high quality, comprehensive internationalization services in
different parts of the world.
In addition to the Helsinki office Finpro has 52 Finland Trade Center in 40 countries,
Finpro employs 370 persons, 130 of them are based in Helsinki and 240 at the Finland
Trade Centers.

As Senior Consultant I consulted Finnish companies in their internationalization processes

and in the planning and realization of their internationalization strategy. I worked tightly
with the companies management board. The companies mainly were from the ICT,
electronic, automation and metal sectors, a considerable number were also Nokias contract
manufacturers. In my tasks was included: the strategic business planning, business
development and business opportunities analysis in new market areas, the analysis of the
readiness of the companies to affront the challenges that bring these new operations and the
analysis of the environment and opportunities for the companies in the international
markets (SWOT- and PEST analysis, Benchmarking), competitor analysis, customer
segmentation and value-change specification. In add I planned, in cooperation with the
companies, different models for the market-entry strategy (Join Venture, company
acquisition and merges, feasibility study for establishing manufacturing plant, distribution
channel and network set up, etc.). I was also involved actively in the Finpros internal
development for the quality standard, processes and in the planning of new services and
operational models.

As Sector Manager I followed the development of the markets in the ICT, electronic and
automation sectors locally and globally and set-up valuable contacts with organization
operating on the fields.

The Finnish Foreign Trade Association (now Finpro), Finland Trade Centre, Finnish
Embassy, Milan, 1997 1999
Deputy Trade Commissioner / Marketing Advisor

As Assistant Trade Commissioner I was involved in administrative tasks concerning the

office in collaboration with the Trade Commissioner.
As Marketing Advisor I made Market analysis and in base of those I prepared operational
recommendations for Finnish companies that would like to establish business in the Italian

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 market or search cooperation partners in contract manufacturing and outsourcing. The
principal industrial sectors of the companies were: ICT, electronic, automation, energy,
metal industries and investment goods. The tasks were basically consultation on the finding
the more efficient and profitable way to start-up business operations or cut-down costs in
production. Typically the searching of distribution channels but also feasibility studies for
acquisition of Italian companies, the realization of Joint Ventures or start-up sales offices. I
have arranged also different types of marketing events for the companies as fairs, PR-
events, direct contacts with local medias etc.
In add I was responsible for the sales and marketing of the Finpro-Milan Trade Center
services to the Finnish companies with a demanding sales budget.

ASPO Systems Oy, Porvoo, 1985 - 1996

Project Engineer

ASPO Systems Oy is a leading company in the Nordic countries, which provides systems
and services for the automation of gasoline stations. The main products are automated
payment systems for filling of gasoline, gasoline pumps remote control systems, cash and
pay desk systems.
In 1996 the turnover of the company was 5 MEUR and 35 employees.

As Project Engineer I worked on tight collaboration with the R&D team. I was in charge for
the design, planning and realization of microprocessor embedded systems: the design of the
hardware and realization of the software. Eg. I designed, developed and realized a new
model of banknote acceptor/reader. In add I was in charge for the testing of prototype
equipment and reporting of the results. I developed news testing and measurement systems
for increasing the reliability and quality of the products.

Knowledge of languages Italy (mother tongue), excellent Finnish, excellent English, practical Spanish and French

Hobbies Different form of sports and physical activities, reading.