Fashion

Marketing Communication & Social Media Marketing

Semester III

S.
No.

Name of the topics

Overview of Communication Process & Advertising

Management:
IMC Planning Process
Advertising Media Selection
Advertising Designs: theoretical framework & types of
appeals
Advertising Designs: message Strategies & Executional
framework
Evaluating Integrated Marketing Program
Promotions (will revise the Promotions class once again,
as there are still some to discuss)

Topics to
complete

Internet Advertising/Latest trends in Internet Adv.

2
3

Social Media Marketing

Ethical Issues in Advertising

Topics completed

1
2
3
4

5
6

The above list of topics is as per the Course Contents. I prepared the internal
assignments based on the concepts taught in the classroom lectures/discussions.

The nature of the assignments is such that application of the concepts as
discussed in the classroom sessions is expected; moreover assignments are to be
taken as an opportunity for you to solve the challenges of a real life situation at
the corporate office.

For any clarification/query, especially regarding Assignments please feel free to
discuss with me, either personally (at the campus) or over the phone (off duty
hours) anytime.

Angam Niumai
Faculty, FMS Dept.
NIFT, Shillong.

You may reach me at my cell no. 8131894614.