1. To campaign unhealthy diet and lack of exercise among children 2. To invite children who is obesity to join this campaign to fight obesity 3. Outlines the background of the campaign as well as facts about being overweight or obese Key objective 1. Raise awareness of the necessary combination of healthy eating and physical activity to promote good health in children 2. Raise awareness of the need to eat 2 serves of fruit and 5 serves of vegetables each day as part of a healthy diet
Strategic focus 1. 2. 3. 4.
Empowering parents and caregivers to make healthy choices.
Providing healthier foods at schools Increasing access to healthy, affordable foods Increasing physical activity