Professional Documents
Culture Documents
PsychologicalBiases
ThatCauseUsToMake
BadDecisions
ByMichaelSimmonsWithIanChew
Itisremarkablehowmuchlongtermadvantagepeoplelikeushave
gottenbytryingtobeconsistentlynotstupid,insteadoftryingtobe
veryintelligent.Theremustbesomewisdominthefolksaying,`Its
thestrongswimmerswhodrown.
CharlieMunger
Illustrationcredit:
SuccessLabs
CopyrightMichaelSimmons2015.AllRightsReserved.
Overview
Wehumanshaveevolvedovertensofthousandsofyearsinanenvironmentthatisvery
differentthantheoneweliveinnow.Duringthisevolutionprocess,wedeveloped
unconsciousbiases,whichhelpedussurviveinthosetoughenvironments,butcanhinderus
intodaysmodernsociety.
Byrecognizingthosebiasesandapplyingthemtoourdecisionmaking,wecanmakeinfinitely
betterdecisions.Overhis70yearcareer,CharlieMunger(WarrenBuffettslongtime
businesspartner)hasdoneexactlythis.Theendresultarethebiasesbelow,whichwe
excerptedandcondensedfromseveralofMungersspeeches.
UnderstandingthesebiaseshavehelpedCharlieandWarreninseveralways:
AvoidingSmartPeopleMistakes.
Therearecertaintypesofmistakesthatpeople
whoaresmartandambitiousareparticularlyproneto.Inhisbook,
PoorCharlies
Almanack,
Charlietalksaboutthecolossalfailureofthehedgefund,LongTerm
CapitalManagementinthelate1990s.Ledbysomeofthesmartestpeopleinthe
worldincludingNobelLaureates,itultimatelywentbankruptanddestroyedthenet
worthsandreputationofitsleaders.
IftheyhadusedCharliesmodel,theywouldhaveseenthecolossalrisktheywere
takingandthefactthattheywerealreadyextremelysuccessfulandhadbuiltup
reputations,sotheriskwasparticularlynotworthit.
MakingCriticalDecisions.
Theyhavemadethebiasesactionablebyturningthem
intochecklistsandusingthemwhenmakinginvestmentdecisions.Thesebiases
uniquelyhelpthemunderstandbehaviorsandpredictthefuturebetterthantheir
competitors.
ProtectingThemselvesFromManipulation.
Thebiasesbelowoccurata
subconsciouslevel.Therefore,itshardtoidentifywhenpeopleareusingtheseto
influenceyourbehavior.Knowingthesebiasesandhavingachecklisttoprotect
againstthemhelps.
Table Of Tendencies
Ouraimistohelpyourealizewhatthebiasesare,howtheyarerelevanttoyourlife,andto
giveyouresourcestogodeeper.(Ofcourse,theultimateresourceisCharlies500page
book,
PoorCharliesAlmanack
.)
1.
2.
Liking/Loving
3.
4.
Reward&
Punishment
6.
5.
Disliking/Hating Doubt/Avoidance
7.
8.
9.
Inconsistency
Avoidance
10.
Curiosity
KantianFairness
Envy/Jealousy
Reciprocation
InfluenceFrom
MereAssociation
11.
12.
13.
14.
15.
PainAvoiding
Denial
Excessive
SelfRegard
OverOptimism
Deprival
Superreaction
SocialProof
16.
17.
Contrast
Misreaction
StressInfluence
21.
Reason
Respecting
22.
18.
Availability
Misweighing
Lollapalooza
19.
20.
Authority
Misinfluence
Twaddle
23.
24.
TakeAction
Resources
InfluenceOthers.
Wanttogetanindividualorateamtodosomething?Mungersays
youneedtoanswerthisquestioncorrectly:Whatsinitforthem?
ProtectYourselfFromBadAdvice.
Mungercautionsustobecarefulofprofessional
advicethatmightbeshapedbytheadvisorspersonalinterest.
InfluenceYourself.
Byunderstandingwhatreallydrivesyou,youcandriveyourself.
Quotes
Ifyouwouldpersuade,appealtointerestandnottoreason.BenFranklin
Perhapsthemostimportantruleformanagementisgettheincentivesright.
Munger
Antidotes
Bewaryofpeoplesactionsandbehaviors.
analyzethecontexttoseeifthereare
anyulteriormotives.
ObeyMungersGrannyRule.
GrannysRuleischildreneattheircarrotsbefore
theygetdessert.Getyourhardestworkdonebeforerewardingyourself.
Example
Studentswhoarerewardedfortheirhardworkatschoolbutnottheirtestscores
have
higheracademicachievements
.
Resource
Drive:TheSurprisingTruthAboutWhatMotivatesUs
2. Liking/Loving Tendency
Mungerarguesthatwearewiredtonaturallyfavorpeoplewelikeandlovetothepointof
irrationality.
Insocialpsychology,thistendencyisknownas
ingroupbias
.
Inordertokeeplikingandlovingthem,wedothefollowingbehaviorsthatwemaynothave
doneotherwise:
Distortfacts
Ignorefaults
Complywithwishes
Favorpeople,products,andactionsmerelyassociatedwiththeobjectofaffection.
Weevengotogreatlengthsinordertokeepbeinglikedandlovedbyothersevenpeoplewe
dontknow.
Quotes
...[Man]willgenerallystarve,lifelong,fortheaffectionandapprovalofmanypeople
notrelatedtohim.Munger
Examples
IfyouidentifyasDemocrat,youwould
findBarrackObamamoreattractivethanSarah
Palin
andviceversa.
Inoneresearchstudy,babieswereshownto
favorresearchersofthesamerace
.
Antidotes
Beaware
ofhowlikingorlovingothersdistortsyourlogic.
Whenbuildingrelationshipswithothers,dowhateveryoucanto
startthe
relationshipoffaspartoftheingroup.
Resource
14HabitsOfExceptionallyLikablePeople
3. Disliking/Hating Tendency
Theoppositeoftheliking/lovingtendencyisalsotrue.Wetendtodisfavorpeoplewealready
dislikeandhatetolevelofirrationality.Thisresultsin:
Ignoringvirtuesofpeoplewedislike.
Dislikingpeople,products,andactionsmerelyassociatedwiththeobjectofourdislike.
Distortingfactsinordertofacilitatethehatred.
Quotes
[A]majordifferencebetweenrichandpoorpeopleisthattherichpeoplecanspend
theirlivessuingtheirrelatives.WarrenBuffetasquotedbyMunger
Politicsistheartofmarshallinghatreds.Anonymous
Examples
WhentheWorldTradeCenterwasdestroyed,manyPakistanisimmediately
concludedthattheHindusdidit,whilemanyMuslimsconcludedthattheJewsdidit.
Munger
Similarly,post911yearssawinvestmentfundmanagerswithforeignsoundingnames
experiencingreducedfundflowfrominvestors
,incomparisontocounterpartswith
commonplaceAmericannames.
Inotherwords,beforehavingevidence,theyusedthetragedytofurthertheir
preexistinghatred.
Resource
ElizabethLesserTaketheOthertoLunc
h
(TEDTalk)
4. Doubt/Avoidance Tendency
Thehumanbrainhasevolvedtoresolveopenissues(i.e.,
cognitivedissonance
)bymaking
decisions.Partofourspeedydecisionmakingprocesscomesataprice:weeliminateany
potentialdoubts,whichmightcauseustomakemistakes.
Whatnormallytriggersthetendencyissomecombinationof:
1. Puzzlement
2. Stress
Quotes
Afterall,theonethingthatissurelycounterproductiveforapreyanimalthatis
threatenedbyapredatoristotakealongtimeindecidingwhattodo.Munger
Sopronouncedisthetendencyinmantoquicklyremovedoubtbyreachingsome
decisionthatbehaviortocounterthetendencyisrequiredfromjudgesandjurors.
Munger
Antidotes
Forceyourselfto
takeabreak
and/ordelaybeforemakingadecision.
Example
Toyotaengineerspracticeaproductionsystemofdelayingdecisions,dubbed
thesecond
Tokyoparadox
,toproducebetterandcheapercars.
Resources
ImproveYourDecisionMakingSkillsByDoingThisOneSimpleThing
MistakesWereMade(ButNotbyMe):WhyWeJustifyFoolishBeliefs,BadDecisions,
andHurtfulActs
5. Inconsistency-Avoidance Tendency
Werarelydothingsthatareinconsistentwithouridentity,beliefs,andhabits.Tosaveenergy,
weareoftenreluctanttochangeourhabits,especiallybadones.Suchbadhabitsinclude
biasedthinkingpatterns.Thesepatternsleadtocognitiveerrors,limitingourchoiceofactions
inlife.
Quotes
WhenMarleys[
ChristmasCarol
]miserableghostsays,IwearthechainsIforgedin
life,heistalkingaboutchainsofhabitthatweretoolighttobefeltbeforethey
becametoostrongtobebroken.Munger
Therarelifethatiswiselylivedhasinitmanygoodhabitsmaintainedandmany
badhabitsavoidedorcured.Munger
Anounceofpreventionisworthapoundofcure.
PoorRichardsAlmanack
OnecorollaryofInconsistencyAvoidanceTendencyisthatapersonmakingbig
sacrificesinthecourseofassuminganewidentitywillintensifyhisdevotiontothe
newidentity[i.e.,hazingatfraternities].Munger
Antidotes
Realizethat
everyactionyoutakeleadstogoodhabitsorbadhabits
.So,
endeavortoconstantlybecreatingnew,positivehabits.
Becarefulaboutthebeliefsyoutakeon.
First,findsufficientevidencetodisprove
yourpointfirstbeforebelievinginit.CharlesDarwintrainedhimself,early,to
intensivelyconsideranyevidencetendingtodisconfirmanyhypothesisofhis,moreso
ifhethoughthishypothesiswasaparticularlygoodone.
Findwaystochallengeyourpreconceivedbeliefs.
ElonMusk
proactivelyseeks
out
ideasthatchallengehisexistingbeliefs.Athispeak,Einsteinwasagreat
destroyerofhisownideas.
Example
Stanfordprofessor,
BJFogg
,isoneoftheworldstopexpertonhabits.Hesharesthatthe
simpleactofflossingonetoothcan
leadtomuchbetterhabitsinlife
.Notonlythesmallhabit
minimizestheresistancetowardsnewhabitscausedbyourinconsistencyavoidance
tendencyitbreakstheunproductivecognitivepatternwemighthaveinourlifestyleand
helpsusbuildbigger,betterhabits.
Resources
UnleashYourPotential:HowToChallengeYourAssumptionsAnd
ExpandYourThinking
WednesdayWorkout:TestingYourAssumptions
TinyHabitsMethodology
6. Curiosity Tendency
Mungerarguesthatcuriositynotonlycountersthenegativeeffectsofourpsychological
tendencies,italsoletsusenjoytheprocessoflearningandacquiringknowledge.
Quotes
Manscuriosity,inturn,ismuchstrongerthanthatofhissimianrelatives.Munger
Curiosity,enhancedbythebestofmoderneducation(whichisbydefinitiona
minoritypartinmanyplaces),muchhelpsmantopreventorreducebad
consequencesarisingfromotherpsychologicaltendencies.Thecuriousarealso
providedwithmuchfunandwisdomlongafterformaleducationhasended.
Munger
Example
LateMITprofessor,AmarBose,used
insatiablecuriosity
todiveintosubjectslikenuclear
physics,aswellascreatehisaudioequipmentcompanyfromscratch.
Resources
HowtoThinkLikeLeonardodaVinci:SevenStepstoGeniusEveryDay
Curious:TheDesiretoKnowandWhyYourFutureDependsOnIt
Quotes
[There]is,inmodemhumanculture,alotofcourteousliningupbystrangerssothat
allareservedonafirstcomefirstservedbasis.Munger
Example
Asearlyas15months,
babiescanrecognizetheconceptoffairness
whenitcomesto
sharingfood
.Inoneofthetasksduringtheresearchstudy,babieswhopreviouslyreactedto
unequalfooddistributionsharedtheirpreferredtoyswithastranger.
Resource
SuperCooperators:Altruism,Evolution,andWhyWeNeedEachOthertoSucceed
8. Envy/Jealousy Tendency
Mungerpointshowoutourevolutionarydesiretoownotherspossessionsleadstoworse
situationslikehatred,fightsandsoon.AbrahamTessers
academicresearch
onthe
SelfEvaluationModelcounterintuitivelyshowsthatourselfesteemsuffersandtherefore,feel
themostjealousofotherpeoplewhentheyre:
Closetous(iesibling,friend)
Outcompetingusinareasthatareimportanttous
Quotes
Itisnotgreedthatdrivestheworld,butenvy.WarrenBuffetasquotedbyMunger
Antidotes
Disarm
otherpeoplesjealousyofyou
withvulnerability.
Practicemindfulness
whenyoufeeljealousorenviousacceptandappreciateyour
emotions.Youremotionsoftenaretellingyousomethingaboutyourself,andbeing
awareofwhatmessagestheybringcanbringyounewpersonalinsights.
Example
IntheWescoAnnualMeeting(2000),Munger
madethefollowingremark
ontheimportanceof
beingsatisfiedwithonesownlife:
Here'sonetruththatperhapsyourtypicalinvestment
counselorwoulddisagreewith:ifyou'recomfortablyrichandsomeoneelseisgettingricher
fasterthanyouby,forexample,investinginriskystocks,
sowhat
?!Someonewill
always
be
gettingricherfasterthanyou.Thisisnotatragedy.
Resources
ToCreateaRealConnection,ShowVulnerability
BeHappierwithYourLife:6WaystoLetJealousyGuideYou
9. Reciprocation Tendency
Wearewiredtoreciprocate.Ifpeoplegivetous,wefeelweowetheotherperson.Similarto
thefairnesstendency,ifsomeonehurtsus,wefeeltheneedtohurtthemback.
Companiescanusethisapproachto:
Startarelationshipbygivingsomething,evenifitssmall.
Negotiatebyaskingforsomethingbigandunrealisticatfirst,andthenwhenthe
personsaysno,askforsomethingthatissmallerthatistheultimatethingyouwanted
anyway.InanexperimentperformedbyRobertCialdini,thisapproachwasincredibly
effective.
Usethefootinthedoortechnique(a.k.a.,
FranklinEffect
)byaskingforsomething
smallthateveryonewillsayyestoandthenincreasethesizesoftheasks.
Quotes
Theautomatictendencyofhumanstoreciprocatebothfavorsanddisfavorshaslong
beennoticedasitisinapes,dogs,andmanylesscognitivelygiftedanimals.The
tendencyfacilitatesgroupcooperationforthebenefitofmembers.Munger
Antidotes
Startanddeveloprelationshipsbyproactivelygiving.Mostpeoplewillreciprocate.
Wiseemployers,therefore,trytoopposereciprocatefavortendenciesofemployees
engagedinpurchasing.Thesimplestantidoteworksbest:Dontletthemacceptany
favorsfromvendors.
Thestandardantidotetoonesoveractivehostilityistotrainoneselftodeferreaction.
AsmysmartfriendTomMurphysofrequentlysays,Youcanalwaystellthemanoff
tomorrow,ifitissuchagoodidea.
Example
JohnCorcoran,anattorneywhoworkedasaWhiteHousespeechwriterat23yearsold,
sharedhowBillClintonwouldnotonly
writehandwrittennotes
tofollowupwithcontacts,he
wouldfreelygivehistimetostrangersateventstofulfilltheirvariousrequestslike
autographing.Bygivingfirst,peoplewilltendtoreciprocatewhenyouaskforfavors.
Resources
Influence:ThePsychologyofPersuasion
GiveandTake:WhyHelpingOthersDrivesOurSuccess
IfYouWantToGoFast,GoAlone.IfYouWantToGoFar,GoTogether
Sometimeswhenpeoplereceiveafavorwhentheyreinpain(poor,sick,etc.),theyassociate
thepersonthatgavethemthefavorwiththepain.Asaresult,thefavorjustreinforcesthe
pain.
Ifwelinkapasteventwherewegotluckytoskillratherthanluck,thenwewillmakepoor
choicesaboutthefuture.
Quotes
Advertisersknowaboutthepowerofmereassociation.Youwontsee
Coke
advertisedalongsidesomeaccountofthedeathofachild.Instead,Cokeadspicture
lifeashappierthanreality.Munger
Someofthemostimportantmiscalculationscomefromwhatisaccidentally
associatedwithonespastsuccess,oroneslikingandloving,oronesdislikingand
hatingwhichincludesanaturalhatredforbadnews.Munger
Hatinganddislikingalsocausemiscalculationtriggeredbymereassociation.In
business,Icommonlyseepeopleunderappraiseboththecompetencyandmoralsof
competitorstheydislike.Thisisadangerouspractice,usuallydisguisedbecauseit
occursonasubconsciouslevel.Munger
Antidotes
Carefullyexamineeachpastsuccess,lookingforaccidental,noncausativefactors
associatedwithsuchsuccessthatwilltendtomisleadasoneappraisesoddsimplicit
inaproposednewundertaking.
Lookfordangerousaspectsofthenewundertakingthatwerenotpresentwhenpast
successoccurred.
Dontshootthemessengermakeahabitofwelcomingbadnewstocounterthis
tendency!Alwaystellusthebadnewspromptly.Itisonlythegoodnewsthatcan
wait.commoninjunctionatBerkshire
Example
Bycontinuously
associatingtopathleteswithitsproducts
overdecades,Nikehasbuilta
globalbrandthatistrustedbyconsumers.Ithaslinkedthisfeelingwithitsswooshlogo.
Resource
Don'tShoottheDog!:TheNewArtofTeachingandTraining
Ifwemakeahabitofcontinuallyavoidinginformationthatispainful,wellnotonlydevelopa
distortedviewofreality,welltrainotherpeoplenottotellusthetruth.
Quotes
Itisnotnecessarytohopeinordertopersevere.WilliamtheSilent
Antidote
Dontresolvecognitivedissonancebydistortingrealityinordertomakeyoufeel
better.Findawaytoalwayskeepyourselfopentothefactsofanysituationsoyou
canmakethemostsoundchoices.
Example
IntheclassicAesopsfable
,thefoxclaimedthatthegrapesweresourafterfailingtogetthem
inordertocopewiththefactthathecouldntreachthem.Areallifecomparisonwouldbethe
cultleaderwho
failstopredicttheendoftheworldtimeandagain
andeachtimecomesup
withadifferentexcuse.
Resource
MistakesWereMade(ButNotbyMe):WhyWeJustifyFoolishBeliefs,BadDecisions,and
HurtfulActs
Theresultofthisisoverappraisingthingsweown,decisionswemake,andpeoplelikeus
underappraisingthingsthatchallengeourselfregard.
Quotes
Mansexcessofselfregardtypicallymakeshimstronglypreferpeoplelikehimself.
Munger.Thisisalsoknownas
homophily
.
Evenmansminorpossessionstendtobeoverappraised.Onceowned,they
suddenlybecomeworthmoretohimthanhewouldpayiftheywereofferedforsale
tohimandhedidntalreadyownthem.Munger.
[A]manshouldtrytofacethetwosimplefacts:
Fixablebutunfixedbadperformanceisbadcharacterandtendstocreatemore
ofitselfcausingmoredamagetotheexcusegiverwitheachtoleratedinstance.
Indemandingplaces,likeathleticteamsand
GeneralElectric
,youarealmost
suretobediscardedinduecourseifyoukeepgivingexcusesinsteadof
behavingasyoushould.Munger
Antidotes
Excessesofselfregardoftencausebadhiringdecisionsbecauseemployersgrossly
overappraisetheworthoftheirownconclusionsthatrelyonimpressionsin
facetofacecontact.Thecorrectantidotetothissortoffollyistounderweigh
facetofaceimpressionsandoverweightheapplicantspastrecord.Munger
ThemaininstitutionalantidotestothispartoftheTolstoyeffectare:
Offermeritocratic,demandingculture,pluspersonalhandlingmethodsthat
buildupmorale,and
Severanceoftheworstoffenders.Munger
Thebestantidotetofollyfromanexcessofselfregardistoforceyourselftobemore
objectivewhenyouarethinkingaboutyourself,yourfamilyandfriends,yourproperty,
andthevalueofyourpastandfutureactivity.
Ofallformsofusefulpride,perhapsthemostdesirableisajustifiedprideinbeing
trustworthy.Moreover,thetrustworthyman,evenafterallowingfortheinconveniences
ofhischosencourse,ordinarilyhasalifethataveragesoutbetterthanhewouldhave
ifheprovidedlessreliability.Munger
Resources
ManagingOverconfidence
TheWinnerEffect:TheNeuroscienceofSuccessandFailure
Twosoberingexamplesareweareoveroptimisticregardinghowfastwecanpayoffour
studentdebt
,orhowwellwecanuse
ourdrivingskills
.
Quotes
Whatamanwishes,thatalsowillhebelieve.Demosthenes,themostfamous
Greekorator
Antidotes
Onestandardantidotetofoolishoptimismistrained,habitualuseofthesimple
probabilitymathof
Fermat
and
Pascal
,taughtinmyyouthtohighschool
sophomores.
Munger
Example
ThelateSteveJobs
refusedsurgeryatfirst
whenhewasfirstdiagnosedwithcancer,
thinkingthathecouldbeattheailmentbyusingalternativemedicinaltreatments,but
noneworkedtohisavail.
Resource
TheOptimismBias:Whywe'rewiredtolookonthebrightside
TheMungerNetworkOfMentalModels(page5)
Quotes
Amanordinarilyreactswithirrationalintensitytoevenasmallloss,orthreatened
loss,ofproperty,love,friendship,dominatedterritory,opportunity,status,orany
othervaluedthing.
Munger.
Timeandagain,studieshaveshownthatlossandthethreatofitisapowerful
motivationforhumanbeings,from
highstakeinternationalpolitics
to
daily
consumptionbehavior
.Examplesofhowwefearpotentiallossesaboundinreallife:
losingacointoss
,
missingashoppingdeal
,andsoon.
DeprivalSuperreactionTendencyisalsoahugecontributortoruinfromcompulsion
togamble.First,itcausesthegamblertohaveapassiontogetevenoncehehas
sufferedloss,andthepassiongrowswiththeloss.Second,themostaddictveforms
ofgamblingprovidealotofnearmissesandeachonetriggers
DeprivalSuperreactionTendency.Munger
Antidotes
Oneantidotetointense,deliberatemaintenanceofgroupthinkisanextremeculture
ofcourtesy,keptinplacedespiteideologicaldifferences,likethebehaviorofthe
justicesnowservingonthe
U.S.SupremeCourt
.
Munger
Anotherantidoteistodeliberatelybringinableandarticulatedisbelieversof
incumbentgroupthink.Successfulcorrectivemeasurestoevilexamplesofgroupthink
maintenancehaveincludedactionslikethatof
DerekBok
when,aspresidentof
Harvard,hestarteddisapprovingtenureappointmentsproposedbyideologuesat
HarvardLawSchool
.
Munger
Oneofthebestantidotestothisfollyisgoodpokerskilllearnedyoung.Theteaching
valueofpokerdemonstratesthatnotalleffectiveteachingoccursonastandard
academicpath.Munger
Resources
LettersfromaStoic
OvercomingtheFearofLoss:5StepstoGetUnstuck
Entrepreneurswhocreatepublicsocialproofoftheirproduct(i.e.positivecustomerreviews)
getmoresales
.
Quotes
WhenwilltheSocialProofTendencybemosteasilytriggered?Heretheansweris
clearfrommanyexperiments:Triggeringmostreadilyoccursinthepresenceof
puzzlementorstress,andparticularlywhenbothexist.Munger
Insocialproof,itnotonlyactionbyothersthatmisleadsbutalsotheirinaction.Inthe
presenceofdoubt,inactionbyothersbecomessocialproofthatinactionistheright
course.Munger
Insocialproof,itisnotonlyactionbyothersthatmisleadsbutalsotheirinaction.In
thepresenceofdoubt,inactionbyothersbecomessocialproofthatinactionisthe
rightcourse.Thus,theinactionofagreatmanybystandersledtothe
deathof
Kitty
Genoveseinafamousincidentmuchdiscussedinintroductorypsychologycourses.
Munger
Monkeysee,monkeydoAnonymous
Antidotes
Learnhowtoignoretheexamplesfromotherswhentheyarewrong,becausefew
skillsaremoreworthhaving.Munger
BecausebothbadandgoodbehavioraremadecontagiousbySocialProof
Tendency,itishighlyimportantthathumansocieties:
Stopanybadbehaviorbeforeitspreads.
Fosteranddisplayallgoodbehavior.
Example
Restaurantownersshouldespeciallypayattentiontotheimpactofcustomerreviewsontheir
products,becauseaHarvardBusinessSchoolstudypointedoutthat
aonestarincreasein
Yelpratingleadstoa59percentincreaseinrevenue
,largelybecause
customerstrustother
customersthemostingeneral
.
Resource
Influence:ThePsychologyofPersuasion
Contagious:WhyThingsCatchOn
Thissameprincipleappliestotheworldofvalue.Wedontmeasurethevalueofthingsina
vacuum.Weoftennoticevaluebycontrastingitwithsomethingelse.Retailerstake
advantageofthisbyattachinganartificiallyhighpricetotheirproductandthenprovidinga
significantdiscount.
Quotes
Thestockmarketisfilledwithindividualswhoknowthepriceofeverythingbutthe
valueofnothing.PhillipFisher
Asmallleakwillsinkagreatship.Theutilityoftheaphorismislargeprecisely
becausethebrainsooftenmissesthefunctionalequivalentofasmallleakinagreat
ship.BenFranklin
Cognition,misledbytinychangesinvolvinglowcontrast,willoftenmissatrendthat
isdestiny.Munger
Antidotes
Trainyourselfto
noticesmallchangesthatotherpeoplemiss.
Thisgivesyouthe
abilitytostopbadchainreactionsbeforetheyspread,andinvest/nurturepositiveones
beforetheyspread.Mostfamously,CharlesDarwintrainedhimselftometiculously
trackverysmallvariationsofanimalfeaturesovermanyyears.Theseobservations
ultimatelyledDarwintotheTheoryofEvolution.
Trainyourselfto
makesmallchangestoyourhabits
.Makeamicroresolutiona
small,specificmeasurablegoalthatwillkeepyouaccountableonaregularbasis,
withouttriggeringyourInconsistencyAvoidanceTendency.
Examples
Byrunningfiveminutesaday,youcanreducechancesofdyingprematurely
by30%
.
Resources
Mastermind:HowtoThinkLikeSherlockHolmes
HowtoMakeaMicroresolution
Anydogcouldbebrokendown.
Hecouldntreverseabreakdownexceptbyreimposingstress.
Quotes
...Theheavyhandedimpositionofstressmightbetheonlyreversalmethodthat
wouldworktoremedyoneoftheworstevilsimaginable:astolenmind.Munger
Antidotes
Listentoyourbody.
Whenyoufeelpersistentlyoverwhelmed,takeastepback.
Meditate.
Multipleresearchstudies
haveproventhatmeditationishighlyeffectivein
regulatingouremotions,especiallyourcapacitytocopewithstress,mainlyby
increasingourmindfulnesstowardsnegativeemotions.
Rest,nap,sleep.
No,noskimpingyourbrain
needs100%ofitsresttime
.
Resources
Mindfulness:AnEightWeekPlanforFindingPeaceinaFranticWorld
8ReasonsWhyYouShouldDefinitelyTakeThatLunchBreak
Thiscanworktopeoplesbenefitintheworldofpersuasionandmemory.Bypaintingavivid
pictureofsomething,wecanmoreeffectivelyinfluenceothersandkeepideasinourown
memories.
Wheningroupenvironments,simpleexplanationsofcomplexphenomenacanrapidlygain
currencyandspreadeveniftheyrewrong.Thisisknownasthe
availabilitycascade
.
Quotes
Anideaorafeatisnotworthmoremerelybecauseitiseasilyavailabletoyou.
Munger
WhenImnotnearthegirlIlove,IlovethegirlImnear.FrankSinatra
Antidotes
Trainyourselftobrainstormallpossibilities
openlyratherthanjumpingonyour
firstconclusions.Developyour
strategicthinking
abilitiestotacklecomplexproblems.
Useachecklist,orprocedures,tocurbthistendency.
Alwayslookforevidencethatdisprovesyourpoints,andconsistentlydoso.
Getskepticalpeopleonboardorassignadeviladvocateroletosomeoneyoutrust,so
thatyouropinionsarechallengedbydisconfirmingevidence.
Wheninmeetings,letotherpeopletalkfirstsoyoudontbiashowtheyrespond.
Resource
MakingDumbGroupsSmarter
Wealsotrustleadersinareaswheretheyarenotexperts.Thisisknownasthe
HaloEffect
.
Quotes
[Man]isoftendestinedtosuffergreatlywhentheleaderiswrongorwhenhis
leadersideasdontgetthroughproperlyinthebustleoflifeandaremisunderstood.
Munger
Antidotes
[Be]carefulwhomyouappointtopowerbecauseadominantauthorityfigurewilloften
behardtoremove,aidedashewillbebyAuthorityMisinfluenceTendency.Munger
Useachecklistandacriticalmindtocounteroratleastreducetheinfluenceof
authority.
Resource
Influence:ThePsychologyofPersuasion
Instead,trytosurroundyourselfwithpeoplewhoshowrestraintinsharingtheiropinionsuntil
theyremoreprovenorthoughtthrough.
Quotes
Man,asasocialanimalwhohasthegiftoflanguage,isborntoprattleandtopour
outtwaddlethatdoesmuchdamagewhenseriousworkisbeingattempted.Some
peopleproducecopiousamountsoftwaddleandothersverylittle.Munger
Example
DavidOgilvy,oneofthefoundingfathersinmodernadvertising,
hadthistosaywhenit
comestohiringathisagency
:Ourofficesmustalwaysbeheadedbythekindof
peoplewhocommandrespect.Nophonies,zerosorbastards.Hiswisdominhiring
talentswhoupholdprofessionalintegrityintheworktheydoisapowerfulsolutionto
thetwaddletendencya.k.abullshit.
Antidotes
Theprincipaljobofanacademicadministrationistokeepthepeoplewhodont
matterfrominterferingwiththeworkofthepeoplethatdo.
Caltech
engineering
professor
Resources
Managingyourself:TheBossAsHumanShield
AreYouListeningLikeALeader
Ina
famousstudy
byresearcher,EllenLanger,sheshowedthatwhenaskingforafavorfrom
astranger,simplygivingareasonfortherequest,evenifitsartificial,greatlyincreasesthe
oddsofthepersoncomplying.
Quotes
Thereisinman,particularlyoneinanadvancedculture,anaturalloveofaccurate
cognitionandajoyinitsexercise.Munger
Ingeneral,learningismosteasilyassimilatedandusedwhen,lifelong,people
consistentlyhangtheirexperience,actualandvicarious,onalatticeworkoftheory
answeringthequestion:Why?Indeed,thequestionWhy?isasortof
Rosettastone
openingupthemajorpotentialityofmentallife.Munger
Unfortunately,ReasonRespectingTendencyissostrongthatevenapersonsgiving
ofmeaninglessorincorrectreasonswillincreasecompliancewithhisordersand
requests.Munger
Antidotes
Keeptrackoftheevidenceforyourvalidbeliefssothatwhenyouexplainittoothers,it
makessense.
Resource
XeroxMindfulnessExperiment
Thistendencyworksinoneoftwoways:
Effectsbolstereachother.
InthefamousMilgramexperimentsatStanford,test
subjectsdevolvedintoterriblebehaviorinjustafewdaysasaresultofsixtendencies
beingtriggeredatonce.InMungersexperience,whenyoucombinetwoforces
together,youdontgetsimpleaddition,yougetanuclearexplosion.
Effectscanceleachotherout.
Ascompaniesgrow,theygetbenefits(ieeconomies
ofscale)anddisadvantages(iebeauracracy).
Byunderstandingallofthebiases
and
howtheyrelatetoeachother,youwillhaveahuge
advantageinyourlife.
Quotes
Tendency#1
Tendency#2
Results
Reciprocation
Inconsistency
Avoidance
Inconsistency
Avoidance
Deprival
Caseswherethereisextremesofideology,whichare
Superreaction maintainedwithgreatintensityandwithgreatdislike
towardnonbelievers.
Deprival
Superreaection
Inconsistency
Avoidance
Formofbusinessfailurewheresomeonegradually
usesupalltheirgoodassetsinafruitlessattemptto
rescueabigventuregoingbad.
SocialProof
Incentives
SerpicoSyndrome.
Namedtocommemoratethestate
ofaneartotallycorruptNewYorkpolicedivisionjoined
byFrankSerpico.Hewasnearlymurderedbygunfire
becauseofhisresistancetogoingalongwiththe
corruptioninthedivision.Suchcorruptionwasbeing
drivenbysocialproofplusincentives.
SocialProof
Tendency
Envy/Jealousy
+
Deprival
Superreaction
Onesuchinteractionamusedmyfamilyforyearsas
peoplerecalledthetimewhenmycousinRussandI,at
agesthreeandfour,foughtandhowledoverasingle
surplusshinglewhilesurroundedbyavirtualseaof
surplusshingles.
Buttheadultversionsofthisoccasion,boostedby
psychologicaltendenciespreservingideologies,arenot
funnyandcanbringdownwholecivilizations.The
MiddleEastnowpresentsjustsuchathreat.Munger
1. Fulfillmentofpromisesmadeaspartofa
bargain,includingloyaltypromisesinmarriage
ceremonies,
2. Correctbehaviorexpectedfrompersons
servingaspriests,shoemakers,physicians,and
allelse.Munger
Quotes
Lifeisjustonedamnrelatednessafteranother.JulianHuxley
EveryonewhohastakenPscyh101knowsthatstressmakesSocialProofTendency
morepowerful.Munger
Example
Acombinationoffactors
causedApplestockpricestogodownbyalmost50%last
year.
Resource
ExamplesOfLollapaloozaEffectInTheRealWorld
Assharedin
ChecklistManifesto
,checklistsaredeceivinglypowerful.Theauthor
,
Atul
Gawande,shareshowsimplechecklistsusedinsurgeriessavelives.Avoidablemistakes
happenwhensmartpeoplewhothinktheyknowitalldontusechecklists.
In
SeekingWisdom
(294295),
abookfullyendorsedbyCharlieMungerandWarrenBuffett,
thefollowingchecklistisproposedforunderstandingtheimpactofourbiasesonanygiven
decision:
Whatiscausingmetodothis?
Whatisthecontext?
CanIjudgehim?
Whatisinhisselfinteresttodo?
Whatarethepsychologicaltendenciesandshortcutsthatinfluencehimandcancause
misjudgment?
Whataretheconsequences?
WhatsystemwouldIliketohaveiftheroleswerereversed?
Isthistherightsystem?
Two-Track Analysis
AnotherchecklistCharlieusesisTwoTrackanalysis.Itcombinesinsightsfrompsychology,
neuroscienceandeconomicsaboutthenatureofhumanbehavior.Thismodelinstructsthat
whenanalyzinganysituationinwhichdecisionmakingbypeopleisinvolved,whichofcourse
coverseverybusinesssituation,hemustconsidertwotracks:
Howtheywouldactiftheybehavedrationally,accordingtotheirtruebestinterests.
Howtheywouldsuccumbtothepullofanumberofirrationalpsychologicalbiasesthat
seemtobeprogrammedintothehumanbrain.
MistakesWere
Made
(ButNotbyMe)
Thinking,Fast
andSlow
Psychologyof
Intelligence
Analysis
ChecklistManifesto
Yes!50Scientific
WaystoBe
Persuasive
TheLogicOf
Failure
DeepSimplicity
BreakingBias
Influence
ThinkingIn
Systems
CharliesAlmanack
Credits
ThankyouIanChewfortheresearchassistance.
SeekingWisdom