By

Tanarut Lerdsuwanrut, Non

Thapapat Techasooksant, Pluem
Kalyakorn Tabtimyhong, Nokyung
Pannathorn Jirasart, Kim
Thanatcha Jantanapongpun, June
Kittikhom Wannapak, Pong
Arisara Uttagosol, Nuk
Patsakorn Vijakwitchakorn, Ryu
Patcharapon Norramit, Gun

Company Overview
Hola Nachos is selling the mexican food, which is nachos cheese with salsa.
The purpose is to serve the good quality pork with nachos, and taste of real mexican food with
reasonable price. The company was doing well selling the product, and we got a good feedback
from ours customer. The company are now making the profit about 1700 bath, and we have a
trends that our business will grow more and gain more profit. Even though it is hard to make
meat dip, it is easy to serve to the customers. As a result, the customers will not need to wait for
a long line to grab the attention on students, which are impatient than other age.

Operations
Plan for product cost
Ingredients/Plate

Cash

Nachos/Lays

5.2

Vegetables

5.67

Ground Pork

5.2

Plate

0.55

Cheese

6.6

Total cost

23.22

Pricing Strategy
The product is all made from raw material which, as it is cost at around 23 bath already. We
utilizes a high quality cheese to enhance the attractiveness of the product. The process in
preparing the pork sauce is taken care by our groups best chef to provide the best flavor
possible by using many different spices and herb which, are quite high in price but, since it is
free we choose to get the most off it. According to all the ingredients used as listed above with a
very special way of preparation so, the price is at 40 baht which, is considered very cheap for
the quality of the raw material that is inside.

Margins (profit per item)

Sales Price
40 Baht / 1 plate
Product cost
23.22 Baht / 1 plate
Profit per item
40 - 23.22 = 16.78 / plate

70 Baht / 2 plates
46.44 Baht / 2 plates
70 - 46.44 = 23.56 / 2 plates

Operation complexity
Throughout the course of the business operation there is only one complexity happening. The
toughest time is when we have only one microwave to use, and it took around 1 minutes to
microwave each plate. The amount of customer is fairly high compared to the other business
which, causes the supply to be made at a slower rate. This complexity is the toughest situation
that could be worked out much better with more microwave.

Value chain management

In value chain management, the making of nacho by cooking the raw material into a plate of
nacho with full of topping such as fried ground pork, salsa that made of the ingredients such as
tomatoes, green bell pepper and green chiles. Every toppings required spices to create good
taste so the cost after we put all of the ingredients together cost per plate will be increases with
a decoration which it can attract the customer to buy our product.
Resources require
The resources required to make the product and serve it are:
Pork
Bags of Nacho
Cheese
Tomato
Onion
Green/Red Bell Pepper
Plate
Spices

Market and Marketing Strategy: Description of market, discussion about target market,
what gaps in the market do we fill? Competitive analysis, SWOT analysis

Student Market
During the last Thursday, December 1st, Mahidol University International Demonstration
School hosted the celebration for King Bhumibol Adulyadej. They included a student market
that business elective students could set up a stand selling product. Classes were shortened to
40 minutes that day so students could come visit the market.

Market Duration

1pm to 4pm
3 HOURS

Sold out in 1 hour

Target Market

The target market comprised of the students, teachers, and parents, visiting the market.
Most of the students were not participating on selling product, so they had the time and money
to visit our stand. However, few of the customers were one selling. Eventually, they were our
customers that bought our nachos.
Gaps
Hola Nacho is the only food stand selling nacho with meat,salsa, and cheese. The
product itself was homemade on the same day as selling. This is a guaranteed that Hola Nacho
is the freshest and most delicious food in the market that day. People wanted their food fresh
and good and we perfectly fulfilled their demand.

Competitor Analysis
Fish Balls (10 Per Stick)
- Sell Pepsi and Sprite (5 Baht) also
- Delicious Sauce
- In my opinion, too expensive for that amount.
Satay (30 Per Set)

Slow production
Good Meat
Cheaper but we got more customers somehow

Marketing Technique
The marketing strategy that we use for our product. We did advertising on the social
media such as instagram and line. Also, we use the promotion strategy. In order to get more of
customer , we set the price at 40 bath per serve, and 70 bath for two serve. This make the
customer concern more about the price because, if they buy two plate they will get discount 10
bath. Therefore our costumer will pair up and buy our product.

Swot Anaysis

Strength

Weakness

- There were customer all the

time
- Demand excess supply
- Fresh and delicious
- Satisfy most of the customers
- Location (first store in the
entrance)

Opportunities
- Become the most famous food
stand in MUIDS student market
- Expanded out to other market

Slow Production
Didnt prepare enough supply
Small serving portion
High price
No barrier of entry

Threat
- Fish balls
- Stay
- French Fries
- Rise of supply price
- People might do the same
product for lower price and higher
quality

Financial Summary
Income Statement
Revenue
Sales of Nachos

4390 THB

Sales of Drinks

0 THB

Total Revenue

4390 THB

Expenses
Nacho Cheese x 5 (185g)

310 THB

Papper plate x 2 (200plate)

110 THB

Garlic 0.62g

68.25 THB

Mozzarella Cheese 2.38 kg

590 THB

Sheddar Cheese

269 THB

Pork Shoulder 1.793 kg

186.5 THB

Pork Shoulder 2.043 kg

212.5 THB

Nacho Cheese x 2 (185g)

124 THB

Lay Classic x 4 (Family Pack)

220 THB

Owners, Drawing

239 THB

Tamotoes

80 THB

Chillis

20 THB

Sweet Chillis

220 THB

Total Expenses
Net Income

2649.25 THB
1740.75 THB

Financial Reconciliation
Starting Capital (9x300)

2700 THB

Nacho Cheese x 5 (185g)

-310 THB

Papper plate x 2 (200plate)

-110 THB

Garlic 0.62g

-68.25 THB

Mozzarella Cheese 2.38 kg

-590 THB

Sheddar Cheese

-269 THB

Pork Shoulder 1.793 kg

-186.5 THB

Pork Shoulder 2.043 kg

-212.5 THB

Nacho Cheese x 2 (185g)

-124 THB

Lay Classic x 4 (Family Pack)

-220 THB

Owners, Drawing

-239 THB

Tamotoes

-80 THB

Chillis

-20 THB

Sweet Chillis

-220 THB

Capital (Net of Expenses)

50.75 THB

Sales

4390 THB

Ending Capital

4440.75 THB

Liquidation:
For Owners:

Kalyakorn T.

Tanarut L.

Thanatcha J.

Kittikhom W.

Patcharapon N.

Arisara U.

Thapapat T. Pannathorn J. Patsakorn V.

Total Sales:
18 plates x 35 THB

630 THB

94 plates x 40 THB

3760 THB

Total

4390 THB

Return on Equity = Net Income / Starting Capital

Starting Capital = 2700 THB

Bank 35 THB

ROE = 35/2700 = 1%

Bank 40 THB

ROE = 40/2700 = 1.5%

Business = 1740.75 THB / 2700 THB = 64.5%

Future plans for the company: Our product is nacho with the ground pork on the top with
salsa and cheese. Our part that attract the customer for our product is the cheese that we only
select the good quality cheese and we provided a lot of cheese topping for one dishes which is
what our customer requires. Moreover our product is unique among every shop in wednesday
market. Also we cooked in Mexican style which is not easy to look for in school.So thats could
be strenght of our product.However, the part that didnt work in our business is the insufficient of
the equipment. We struggle in the heating part because we have only one microwave, so it slow
our process to make the cheese melt. And the supplies, nachos, during the sell wasnt enough,
we underestimate the customer, so that we need to go out of school to get the new supplies.
Account

Cash

Free Account

Cash

Starting Capital

2700

Store Decorating

Free

Nachos x 7
(185g)

-310

Microwave

Free

Paper Plates x 2
(200 plates)

-110

Utilities Expense

Free

Garlic 0.62g

-68.25

Mozzarella
Cheese

-590

Cheddar Cheese -269

Pork Shoulder
1.793kg

-186.5

Pork Shoulder
2.043kg

-212.5

Tomatoes

-80

Lays x 4 (Family
Pack)

-220

Chillies

-20

Sweet
Chillies
Sales

-220
4390