Assessment Brief BTEC (NQF)

Assessment title
Assessor
Date issued
Hand in deadline
Duration (approx.)

Animation Timeline
Owain Milford
29.09.16
16.12.16
10 (working) weeks

Qualification covered BTEC Level 2 Creative Digital Media Production

Unit 2: Planning and Pitching a Digital Media Product
Units covered
Unit 11: Animation for Digital Media
Learning aims
2:A Understand how to develop ideas for a digital media product.
covered
11:C Produce animated content for digital media

Interplay Entertainment are selling off the rights for their fighting genre
game ClayFighter. Your start-up games company, Sarum Games, has
managed to secure the rights for the IP (Intellectual Property) and are in
the process of developing the game.

Scenario

The uniqueness of the ClayFighter series is that all the ClayFighter

characters are rendered in actual clay to bring them to life. ClayFighter
characters have a huge on-screen presence, and they come to life with
digitized sound and voice.
Whilst the playable characters make up a recognisable cast it is always
beneficial to introduce new fighters with any new addition in the game
series. As one of the companies animators you have been asked to
come up with two new character designs and animations for the
series. You will not only need to think about the design of the character
but also how their design and personality influences their move sets. You
will also need to consider and add sound and dialogue to their moves to
reinforce their personalities.

Task 1
Evidence you must
produce for this task

Plan an animation

All product and audience investigation handouts.

A moodboard of ideas and related items.
A gallery of character concept designs and move sets.
Short written proposals of your two main ideas with annotated
diagrams.
Storyboards for your two main ideas with sound effect and dialogue
considerations.
A list of resources you will need to make your animation.

Criteria covered by this task:

To achieve the criteria you must show that you are able to:
Develop ideas for a digital media product using appropriate

Unit
2

Criterion
reference
2A:P1

verbal and written communication methods.

Develop ideas for a digital media product using clear and
effective verbal and written communication methods.

2A:M1

Develop creative ideas for a digital media product, using

confident and accurate verbal, written and visual communication
methods.

2A:D1

Summarise a selected idea for a digital media product which

demonstrates the requirements of the brief and relevant
planning issues.

2A:P2

Explain a selected idea for a digital media product, effectively

demonstrating the requirements of the brief and relevant
planning issues.

2A:M2

Justify the selected idea for a digital media product,

comprehensively demonstrating the requirements of the brief
and relevant planning issues.

2A:D2

Produce an appropriate planning portfolio with basic organisation

in preparation for a digital media production.

2C:P4

Produce a detailed, organised, planning portfolio in preparation

for a digital media production.

2C:M4

Produce a comprehensive, systematically organised, planning

portfolio in preparation for a digital media production.

2C:D4

Create appropriate plans for an animation, identifying related

considerations.

11

2C:P5

Create detailed plans for an animation, describing related

considerations.

11

2C:M5

Create imaginative plans for an animation, explaining related

considerations.

11

2C:D3

Task 2
Evidence you must
produce for this task

Make an animation

An animated, completed, move set for two characters featuring

Still stance
Walking stance
Low attack
High attack
Special attack
Taunt
A blog detailing your progress each session.

Criteria covered by this task:

Unit

Criterion
reference

Produce an adequate animation for a digital media product for a

specified brief and purpose.

11

2C:P6

Produce an effective animation for a digital media product for a

specified brief and purpose.

11

2C:M6

Produce an imaginative animation for a digital media product for a

specified brief and purpose.

11

2C:P4

To achieve the criteria you must show that you are able to:

Sources of
information

Simple movie making with stop-frame animation

http://www.bbc.co.uk/education/clips/zkn34wx
5 Tips for Making a Stop Motion Video
http://digital-photography-school.com/5-tips-for-making-a-stopmotion-video/

Stop Motion Photography!

http://www.stopmotioncentral.com/articles-6.html
How to Make a Stop-Motion Animation Brick Film
http://www.howcast.com/videos/427339-how-to-make-a-stopmotion-animation-brick-film/

If you have not achieved the Level 2 criteria, your work will be assessed to determine
if the following Level 1 criteria have been met.
Criterion
To achieve the criteria you must show that you are able to:
Unit
reference
Outline ideas which meet a brief for a digital media product, using
basic verbal communication methods.

1A:1

Outline a selected idea for a digital media product with limited

reference to the brief.

1A:1

2
11

1C:4
1C:5

11

1C:6

Produce a basic planning portfolio for a digital media product.

Outline basic plans and related considerations for an animation.
Produce a basic animation for a digital media product for a specified
brief and purpose.