Table 1.

Internal Factor Evaluation Matrix

Key Internal Factors
Strengths
1. Strong Brand Identity
2. High Market Share
3. Return on Assets
4.Marketing and Advertising
5.Partnership with Global Content
Provider
Weaknesses
6. Weak wireless signal in Rural Areas
7. Quality of Customer Service
8.. Competency in merger and
acquisition
9.Inaccurate billing system and hidden
changes
10. Low Current ration and Quick
Ratio
TOTAL

Weights

Rating

Weighted Score

0.15
0.13
0.09
0.11
0.09

4
4
3
4
2

0.60
0.52
0.27
0.44
0.18

0.09
0.13
0.09

3
4
4

0.27
0.52
0.36

0.07

0.14

0.05

0.10

1.00

3.40

The two most important factors to be successful in Banking Industry based in Table 1are High
Profitability and revenue and Brand Reputation with a weighted score of 0.56 and 0.52 respectively
which the researcher believe that it a must for any financial institution to have. Philippine Business Bank
has a problem both in two factors which is advertising/marketing and Store has poor website since
the researcher believe that their website is not user-friendly and the bank needs to be known not only for
SMEs but also for other entities.
Table 2. External Factor Evaluation Matrix

Key External Factors

Opportunities
1.High Demand in Telecommunication
2. New Technology Trend
3. Income level at constant increase
4. Few Competitor
5. SME retailing
Threats
6. Government Regulation
7. Weather condition affects its service
quality
8. Inflation rate and Foreign Exchange Rate
9. Free Application (Substitutes)
10. Intense Competition
TOTAL

Weights

Rating

Weighted Score

0.18
0.12
0.07
0.06
0.09

4
4
3
3
3

0.72
0.48
0.21
0.18
0.27

0.13
0.14

4
4

0.52
0.56

0.06
0.08
0.07
1.00

2
3
3
-

0.12
0.24
0.21
3.51