Professional Documents
Culture Documents
a9*א
!"
ونא
#$%&'
(*)א
‘!"
ونא
’
אد
:
56.7
-%.,،897:9
-%./'
(א0،234
+',
!;<5;=-%.,،>89*
نא*;سوא
א
אG9* نHIJאB*قא9אL*';אنABC7%D*אE',F
Marketing Outrageously MN,OP*وא،Jon Spoelstra
LB8,5,QRز,ERد%*،""*وא,8
*אAG*אT9*5,+BR,و
.UU,B8AB
X-، ذ,و,XYد,و,2#*ZU;B[,-*[אU;LB8,#*Zא
\و،]3;*אC*א:B*وא،^_`وאB3*אI8وאa9*אQ'
b%*א!אC7c\و،% (א0\de[*אI:U
'B[,B5א
fR-: `ضhא8C9D
iQjU,B*kF،lD"*א
.0mאa9*א
صcB%
Xc,opUUH,
O76` '
א
،L%*אאP\X\
א,OP*א
.لrB%$*אU.
OB=5Hو0stuאאP5.،L%*א!^אB8RلFO/Ev(tuאאP\
w-^-وB6*T9*X\و،L%**[;אOدBD*אX5.و،Xu$*אO-=;و،u$*א
.و,و,""r
،L%*אאP\!אBCددG(،tuאאP\3R,ذאp
.^
Dא2%*
אlא/*>D*ZאI3$kR0Rא
+!و-
؟R3$**
א0\:ولdא0D*א
Lh
א
{ RC0Rא،a9*אCb
אByuאz'Pc,C:א-%fذאp
T
وG !
;دF,
F,C
JאBHزع0R،R13א،ن
H،L%*א#*Z>نF
نHB=. م0R U;قBv9
ولHC،^
BH50ونزع،ن
3$(
. 5R
^א*א*نزBmאCG$f5RBYbj~j0>ن,
H.
E
y8;ع8p%*U, \دDFop.kF-5'6L$*نאHBdقאBv א
U*X،B%D,
و،_,-a
" نU.،5R
^א*زBmאCאG(אkRb*אMP\
ذ*؟
:5.2،>G$א7:bbRkR5' *و-نH
R,،b*אMP\Ey8!N,U;IA،IB
"*UJאBHp
'
bذאCم0Q%*l;م,B,وHא-د2-א،08X
\Fو،TوGد-c,^
BHא**
زع,
^
Bmنאp.Q
%א7m5 ,[Q%*^
BmאQ9X%نp.B אBl:و,"אrm א!نא،T8*א
I.Bא8*אאR،BdאBiد-,ذא.،5! אB'ن9 Q%,
R,,و،^*~\م7[אb(
T*ذאpو،r`אDkR ع,^
^وBH0rم8/ و،Q%*l;LzkRMP\* -
.OB50%$[*אz8,,.Q%*5rCB /9.،Q%3Rp^
Bmא
و,د5אbאP*U*PIU-DR6،a9*אCU8Bv9OP*אT8*אbذאC^
B H100Q9نHن،j~j-5~لc
لPI،^
BH150opU9
دR
l*،ar~XFCBc,^BBdنאHLBH،-5'6\
'.~
8
ز,
;L*L%BR IنH,
،M
;R03`אkR2vX%* و،>; I6\
'.C
دא5אz'
،א;نa9*^אB%D;';X%*L%*אאP\#*,U,kRنH
Z. 9*^אBaB.C2''وmאCس-
ن
، bR;8
ونH,
وbאG.(אk9;OP*א،U;7v*אBu z.B(OP*א،א 'لא`لkR
'א
!אa9*אLlFU6.B00'DOP*א
X
%Bdא9*^אBaB.~U; 2y>F،Bc([نH;*LB6
BJ9`אaBD*אP;ن,،X
7H(وCNew Jersey Nets
IC-(ندو5op4>TFאوB*وא5s;א*ن9*א
zDb8ImאאR,Q5,kFس/*نא~א.b;'9*א
IعT5,kF،aBD*9*^אBb--6FBאPkR
^א--6F^BPkR*04-(دو40'H،2hא*אbHHز
.UאB8,دونو-H0%0[7\$5.
\$
+pBFdو,،aBD*ذא-%.,نH
*
'9אאP*و،א9
8Q\و،!X0 ~ولאF
*
،אل295ByR%YBc,2* ,O,-U;%*،>D*;אDF\)aB.ن/نH;ع8אQ:-.B J9`א#l
:6B'*א5ycMP\،"Dr709cC5'و
:5\אi
0C،l%
-a
B.I3$kR>'<א5\,%*،aBD*א-دאB8.9kR5^BlHن,Q:-
.%Bdא"
^אb(*אC_ ق,j،X 7H(لوCaBD*R
*אkRlG*א
:Bcdא
قBD*א7\$a9*א
lG*_אR،X%Bdא9*^אBO-دوb*'.M
2' *א9.;قאBD*אL9FkR)aBD*a9*א*م
.Q\7:وX-l*-و,0و,0و,دون-H0%75$*\
^א*'~قא$rB.kR
:.X\b~J'*א
F،XJ'*אU.G*אkRlB; ،Q5'*BykRlG*وא,،>
'אאa
BD*אR(kR R
*אClG*אRR
.B9cم,aBD*زא.! א،א*;سIk9;(9,)aBD*^א--6F0'3;
T$.ذאpو،\PD;*R3$*نא%Q;ذאp،;<^B%.5pQل8،'9*אaBD*אX%*!*نH2\>ذF
JRlD8و،-(ندو17op5BאP*אb'T'D-.،`אPD;א8Q5,*אMP\5!a
BD*אIQ%"/.
نH0F-kR>R
'و،-(ندو120op40aBD*89*א*אbوزאد،ن7op#*,400bR
*א
.-(ندو140\-
8DrCaBD*نא%*عא،aBD*a9*^א-دאp
:>9*א
b%
p
Cو،5;جBIm אقنא,Ca9*و،'*אC:Bc,Cو،دא8א+وBCa9*نHم8
a9*אfRC>>~زDr
Hو\و،59kR,CQu6*א**وאTز
:;\ن$'ن6.אB*א
!X د8((! *نאZ\. *قא.LP*א0[^B[%ن;;و$'^B%.Odن6.אB*.،د8(א#'و,^8Q5(
،897:H-
$';د8(نא%
;R.
-PF=>و.ن%ن,;R،ع.
(אאP5a9*;;א%Y(،v*
وא-
r,ن6.אB*(!אZ\.a9*אC-PF=>و.ن%;;%Yذp،ع.
(אאP5a
9*H;9*:! (Z\ل
ن, BHD*אa9*אe5;kR2%*،Bc,bא-RאO,RB=;*אzv،א;نa9*אz.Ba9אQ5%F
(,Q5א،;"U4%YQ\دHنو,
'.B; ذp،!9*אH-
*אMP5א9*Q\و،>6.אB*(!אZ\I8
.ByQ\!DcאI8
X[*א0D*א
אP\دB3&
a4.،*אL
;R
08و,)B+B'T,،I*؟B9و0$D#ن/Uy$,
X-aB.و,B
و,B2Fr+B'0\
UB0$Dنd–وعא*'دdאC–
i(%*،%Y, ,
c/' و
م,.\אB(bB
aB.29ن%OP*א،X%BdאO-א*
وCLB8RURنHF(
؟sOP*א.،ذאp،UB.و,U-دאpو,r`א
.ق
~yאkRJlmאMP\CونB%D(Q\7:;،O-אא*
وP5زD*وB%D*אX\.قB.4و,3ن,، ^B
و,، H-دk8dbD;*א0CلRdلאH-B%D
؟3;X
%*BdאUOP*א:ل
אZ9*אאP\ل/9ن,;نH2
!""*א7: dאX\MP\ن,kR؟Xא*'مאR]-d;;زد^א%Y#
Iو,!אB$*(%fU;%*،ز-l0B
~-aBD*אB
نHن1980مRC
->وא*د-
نאHIA.*ذkR-א*دIعH(אkRא-د8نU;%*،>R(
_Rא،I*אא*'م ؟P\**زD*مlOP*א:Q
/ >وR~*אIא!وBkR
^7^و7[مa*/b
5^GD*אMP5.،Q5R و'لQ\pU,kRאلZ9*ونאBhא
&¡>א9.BB40[ز**
وD*ونא،X%Bdא9*אO-دوfRC
E'U,
א*
قوU,Urن
و,
5Hوא،אلZ9*نאHدR,.א* مURن9א
o'bאrdא,
و،ونBhאI;8^אBאMP\. **زD*ByR
"U,و،U*
TFوQ5~T
אF،عH(אאP5ونBhو '
א،>R عH(אB وא،**زD*09*אUوB&
Imنא¢kR,+
\kR2*אURن,
HنوH%*،(;؟9*אMP\نHaB.ز.0\.!9*אX*R,CQ\-%.,
.v*אMP\opلr*א0H,و،94O,a40H,،URL
Ca9*א28a4C7%D*אB$*אbא-אI;YaJ R_,ولو,אلt
3 ،MP\0[bRHאC
א*'لI;Yس/*طوאF.،'J6:bHאb!H،אلZ9*אאP\نHل/ %.،*ذB[dא0،-6א
Q9HCQ%"U,-د,9BD*א0
Rن,.،^-mא*^אbذא59B.kR9אk'.d>אR0'D[،7%D*א
0'Dذא%*.b
אo
pUد,~U
*2
$*אU.c%*،U9DPdPDو،k'.dאR'
אOBmאU;%YO8
.7v *א+`א29و،09%*א29و،URkR!*אopقB*א05 ,Udאل؟tkRא*مX:
*;ذ
אلt!
F*א29*אل*)אt.Q
5R\طאلQ:-*P>نD*(!אZ\Q='ن,*ذkR0*
*א
.!"
ونאa9*אU*F-א
وP\و،א
ع7%D*א2
ز**؟D*UH4OP*א
aBD*אUHsOP*א:אلZ9*אbلذא/ ،Qa9*B
>R0R
'،)X 7HaBD*9J-نH0R>F
kRلhن؟نאH0'Dذא.>
~5אH,؟6*Q،نHQ/ ،אلU,!א`_אIA,
'ز** ؟D*
E;%Y(U*ل8و،aBD*אL-
IنH)H.
:
*[*א0D*א
%Y
'd7%D
ودא'لFI.دBc(
MP\،"6*
^אQ\-5kR'אkF،Q\.!0>%FImא5;Bu9.،^
H9^B%D;
مR
نH>نF.U;R
"*אkRنHL,دX\-%.dאR;*אMP\.I87:F5"*7لFB$^B%D*א
"א*;س0'm09*א$8;*،U8وCb~RوאR
*אOBR)*ج-HI)H،)aBD*a9*אR(وZ9
U;'0%;<^B%.op~r.08
F,U'Df!X$*HBdنא,kRDא.O
*א-vאaBD*אאP\R
.)aB.b--6h^BP0I<*HB*אcא~)א*
אXD9*!אlmאIز:%*א
ن35 وאLאBv B=;5وא*;س،~'.
sBdא0Ud،^B%D*;نאHQ:-نH"6f(؟B9)XcوאلدאB
7\mقא$ و،aBD*^אB5opOدZ*ن¢،89א7:'D*אMP\R
א*;س40و،¦-*אOllR[
I;*B5, opجF^אB%D*אa،# §*!
HولFو،Bdא0،Imא56.B،'Jא-^B%.
3 F
7%D*!^אRO
-א،*وyop
R.ن
ضא-d
אByT;%*،MP\^7v* א
T6:T;*0 ؟X$אQ'
JlmאMP\kR
'a9*אfRCF.^ B%D*אkRאضGR(אL ,CB%
.،U5Hو,IABdא
א،a'*א
.א7[
^Bو,)لlaB.\و،ز- س3.(سaBD*a9ل9 0'*אU *8
'،
*[*אU.X[*!אl3*نH0;
O,ن,
0אaBD*نא،; 18
kRو،U'*
*אC
(،+GX%B,(T
ذאp^
R*א
Q
א7vCنHB%.،0א
אP\B9%*
. 5;aBD*אאP\!m
*אMP\C~!dאB[,-c(
XRق
Q\
Hوو،Oא*;دC>'*א!א-نHI א. !XR*
א*;سT%*^אB%D*א7v2'،; 18
'.،aBD*א
Q אk;')،U.G*אR;rX\م3;*אT،س3.
;(سXD.،^7[ ,U*نMB%*אאP\.Q
(א\אB kR>D
.(س3.نم(س%B'*aBD*א
ل/ >F،!PU*אZ غrنH%*،RאyU;RXBR)J-^;زلB%.
;R'دلaBD*אQ א7v^B%.،I*
نh,+lRCImא,
mאaBD*אRQ%Im*
نא.B dلאF^7[b אb-ودא،א*نC
Tu B^B%.7vن,ق9אkR!X2'r,نp...M
*U.G*>אR~*(!אZ\
*F،אP\0[(""ول08و,)
...*ذ0'D*قBy;\%*،!XR*
א*;س
IאB*א0D*א
]3;*אCrB.bزאد،8
9D#B'CT"ذאp
b;'9*אFC
F.;
Fوא0U.0'OP*א0'*א*"
لא#B'*א:
אH9!XلF0D*אאP\-
و
BאPICن0$D*אאP\.(1978مRCl opQ (א7v)l DB.،^ -«
א0.aBD*a9*אB
نHنن,
مaBD*نא,
HوQj،-
8وB%.و،BdאCنHB=. yeJasو،^
Hb-2'نaBD*א%*،b-א
ن,نH
Hو.نlD*مא,،U2F-
9.C5
\$&XD%ن,tuOd%YMP\.2
9".9*^אB-
k;אאP\op9D;\P UR04(OP*אU.G*א،U.G*אB;R\2'אop7\mא-6hI.א*
א0'*א
.B$*%אQu6*א
Q\B5,،^7^B[אU;
%*U.وQ:-و،^
F ;وאX9B)D*א75$*אEv^א.وkRBن،l*אאP\C
b
D.X9B)D*(
B5,5'*
'Ev،aBD*^א-R-kR،B7:bوB$BIنHaDא.ن
א
وBOدp
Oدpلl>F%*،^א-א#;
'#*,12opزאدوא،I3$+(8אB85א^ذא-אB6Fو،^א- אBאPb'
7/cRD،Rb
D2'
אRBאPIA%*،Uא-aBD*אB9c.#
*,19Rزאد-6h
دאRن،Ev*
.bא'
אC
2'*_R U.G*א،U.G*<لאC'نQ5,دقd
وאrdא%*،9*^אB-\Q5R ن<ل,a9*אaB.ن
^-دאp،UذאB%D*نאHI
אF،
~-Cز-l0B،BcaBD*نH0א،Q אאP\
'. \7:!,و،9*^אB
،5ذאB*~¬R.a
0.;.BR،)X 7HaB.o
pنH0;\
'.U .G*א0J وU,kRaBD*א
CאB5א*=~م04^-p=,نHBH/ א. %Bdא9*^אB2R~C،ق97:X5.BHacopنH
R
.
אHQ=Rن/O
ذFop\ذא5pB'$7\mא0'H،XBR#r!אB"r
^دHC،9*^אBR(7\$
F^وא-r5R_و,Q3FC،
H0%Cb-אBאPنHQ r*P
.5R*^א7%*א-*א*'*و5دm.\وG&א-0،5لc
*^'
אBP*אkRD"*7\mאT'.*دR
Ey*~مא9*א0v$!;j,rc،-L'*,و6-אr،r` אB*אbאBjZ~قאypopنH
R*P
!!0;*وא-א*אBذU.X/OP*א،X%Bdא
"Xو،7\m
אsX2'ضא-,opلl،uوDDc]و-Oذ،75IP&نH*א 'نP
_R،7\mאRU.G*،אطd>אFאG (אbאG.و،I9אT8*אbאG. نH0v *אP.b
R
*אz'R
.X
\%.O
ضBRCMBcop2'ون
אאB،*א9*א-R(u6*مא9HdאOوP جl*א
-6hא7\A
*^B5B[,T!(Z\9*אXR-!N/.،MP\א7%D*אBy-PF؟אDu ^B%.5;=0\
!Q59D,aBD*אR(
.אBjZو8دX9*אy$ن%\
;R،
אHO-3*אy$
'y+BRא
:0D*אאP\
\$*א
)`א0D*א
س,B*אkR0'ن,08،א*
مt".א
**אasaBD*نא.;
אC^7v*
;אد;نאC،X5*زBو,אد;نaB.opU_אcن*
مH2\ذ
,
;RU,نHB.
אلl5LBאP*אb'b,
Qj،7Q8BaBD*אC2R(B5,U%*عkF،Bcdא
אضBR,ن,نHB.
;\%$نא%^'د.،b'אQ98t"D!
*א23.،b'אtX'B
:RجB(%$א
Ce;06.,kR0'*'نאJ*א06D.U '06.,3;
B:>
J8b'لאH-%$^دR:b;'ضאD®א
،
"*אU%Ce;אI وa9*لאH-kR2' ؟8;א*אFCB dאאP\U*];QאلZ9*א%*،f'*א
.^B\HkRUcدאOsb3;אI$/.،e;^אlkR-['*وא
Y
B R
مU'Hوא،00R,kRU ن,X\،b'א0H-^-5kRQ%"*By05 ,:2-
*א8
2-
8^دRX'#200
دאR08dאbB$*א،مR0%$.
.BkR א03 T' ذאאpو،*
.5
*>'*א
2Hb(وRQ5D8]BmאaRb'لאH-
l،X'B$*א,
;R:
دH!~R2mb'دא5H8
%>אغBD*אT8نو,א.>*
אl ،>9**>وאhא*'~!אb%ود-ونوB=;و،
دH!~R
.U'OP*אe;د^אH8B[,ن%$>'J*א0'Bcdوא
b'لאH-CونB(
F،لRdאL"r,7[Iلh[א.نH0 G9
F;\و:b'אaB.Q3FBvr
0H-D%ن,U*k%aB.*RنHX%s.! (Z\M-
OP*א0c
* نא9;و،Q5D*%وQ5وא-
UR-,;\و،٪15op10 R;*אC
>نאFC،M-
OP*א0c
*א٪25UB.C
Fא*אb'א
ن% *P%*،نHURدB.،I,**P%*U*ل8Qj0HB*אB%.. א-.b'لאH-IA
8'X5;ن/نH
.٪BDrI*אD%
Xvb'2Q5;
Fوא0ن,y،*[*אkFb'لאH-
دR
lن,0'*א2FrkRن/نH
;
#*,^
"אb(*אC
5RوB.و5~
دR°>F،
و*
زb~99אP\U~"rkRنH
ل9.UD*%
وعBD*'
دא0rوkFI *אCB א58*
و*
زو%*،U*pلr*א%Yk8,אP\ن,^-אدאT;و،عB.
B*وאa"א0c
*زد^א
:
blog.shabayek.com - 10 -
و
Marketing Outrageously ﻣﻠﺨﺺ ﻛﺘﺎب اﻟﺘﺴﻮﻳﻖ ﺑﺪون اﺳﺘﺤﻴﺎء
دس9*א0D*א
Q58bزد،ق9*د^א8b
8ذאp
نHB%.،^`אMP\08.^7BopX9ضB'>
مF1980IC-5a9*
אkRنH+B'
^
FوאDrCאدB*אkRU- 0aFIUB.
H.B=( \) و،bB$*א-ل8k*U'.%Y!XC
.*ذB[,!X(و،2'*אkRlG*אXB*אaBD*אkRU,،58
وJ9*مא*'مא5Dא،N
،^א-א00RאذאU*I.
ن,(
.*אRאذאB,X*-B8–نH;'–+
*/אRوجBcC
D%.،58وBdאאP\'rQ5D*.b~RوאbR
*א-,(\)oو،! אאkR^ א-אT8وl3F0(\)I.د
.-א'دR0وجBcC،BdאאP\CB%.ول,ننHن,+B'ن,
–نHaB.b-
אF,RذאpX*~نאR^אB%.ضBRkRb
RنאHD*X3אG (א7%D*אBy
IنH
4،58%*.l
;وQR.،א,ن.،e;BHBQR.، א,ن.،
و*
زQR9 kR–!א
א
R
*نHضBR08*U,نH_c,ن,(pa9*אB
0'.د-(ونB H_*)
;א0.BH
B،QR9
.-5a9*א)\(אP\و،0%*9*אUאl0I אP5.،XR;!א*
אذאj,
،-5a9*אQsBdنאpن*لHURد-.
D0Rو2F--
z.B*UنHu$23''B[,
. אP%\و20e;BHBضB'و،Q5[30ض
و*
زB' ،*~نRp00.،5.B%D*نאlD*אbRدopB=א
.*).;RدI9~.OBhאahאkR0" .،X'I8>F%*
QuXJR(د7
ق-)*]وG ،UB'*9~
%نHضBR،!אB:א.ن
،G *אאP\kRaBD*I3$00sX%*و،م98,'9op 9،U B.!6R,0%*
kR0"*(a
BD*אQ نא-l)-lHو2yو0.BHBb~opL\P*אUR
a9*אB
I;8ذאp،B\*]א3;*א، I8T*' !א9*
^אF'وא8
IJذאQ אop7vrدن0.BHBT*4و،]3;-5mא5'0RDو،نH^B%D
-(دو#*,50kRنHaB.0sن,(
و،b'אTDR6و،B\TrOذ
.אدB*אb'
JאR-(دو#*,900نHIA،אدB*אkRU-RذאpaF0.
Q5RضBRن,نma ذp،Qولdאz.B*א\אP\%f،אدB*אeאBR
*
و*
زאb~T6.->F
'.U R5BR>FنH^B%D**
و*
زa9*אB
z.-By\;\MBذB
mא%*،^GD58Bc,^B%.
M_c,،U~,
ن,08نوH0r>وF.U %CUkRذאa.وא،#אkR^B%D*אURضBRنوHU 0א
I6ن,,
,
s*. ;<B%.ن,_c,ن,وX.28א-:
אFوאM_u*U%CUkRa.وאU,ذא
.ByCzא،!9'~و،9'^-دאpو،)'aB.Q,."6D*א²9*א#'6*אB.IU*R
و*
زد
blog.shabayek.com - 11 -
و
Marketing Outrageously ﻣﻠﺨﺺ ﻛﺘﺎب اﻟﺘﺴﻮﻳﻖ ﺑﺪون اﺳﺘﺤﻴﺎء
f'*אC:
F.B%D*#8و،ذא2%ج- cجBcوU8א-و,نHQ>F
BD* א#
ن,نH
H؟وUو\אa 'Q:-،aBD*אI~نR
אD9ن,U*%Y
99*אMP\T.(! 6*א*'אBHB)زBHB0 Tوאb~\06.d
אBא
. אop^7D*د*א8(אbH*אkRlB
*אQ
R^א7v*א
-6hc-
RkROG$א0" ،-('>دو-,0:X
**ضB'*نא
. ^B'و8
Jزא،0 T*
وאbHوI-,
Jزא،aBD*א^א-
5Rو5'^BP00-( دو10aBD*אI.>دFC،aBD*אR-0-(دو#*,150T'.ود،!6*א*'אT.وא
QRCX0%$ybH*אB[,
*jT%*وא،BאP*אMP\+(אbאB$RaBD*عא.ص
`ضאB'*אאP\
CU-نزH2،*
و*
زa9*אB
،نHopD\%bد-و،X**אQ
א.! 6*א*'א
";.،*;ذ%Y(:ن
HURد-.! 6**'אJR
*אhאbذא2ذאM-د،نH0c>دF.
Bc,^BU%
;'I8ن
,B،Q5'
8'*!א5 '
אU.B%D0
ول/' ,ن,I ,E%*،j~jb
^ ;אQ5'
ون8'
.אن
Oא*;دRنH0F-Q:-.! 6*א*'אj~jX5;
'
و*
زbRلد8kRنHa.وא،-(ندوI-0
8MP\B%.0\U*/ و،Bc,(وC*
و*
زBca9B
نH2\>ذFو،قD(א%*،58و
!5R0FkFb~ ;אjO-=(Bא5.،X 7HCلز/ א:نHUH,،a"*
LBhאop2\P
AOL
bB5,ذאp,kFQ3h_א9.;:#
8אאP\C9D0
7vr-زkRv6*\ אM'D 0%.BvrdאB"H7v* א,-
U*a OP*وא،)(#
)D IلhאنאP%\.0
%*7
*
^
HB) ,
8ن# .O
-,وT\אl
*a9*אC
0'*א
ذאp−ل
אkR%B,و,(ون,%B,\N,'وB%*^אl5H,0r*
Uy$ذنp،8~Rل.,FC^7vr©U9D
HوQj،7'*زאH
.IBMBQ5;-%*9.;
B5^
אG(א5'9ل، Bص
B8/ نא א250Uא8א-אBH$H0 -,y9؟# 0'.ذא
אC–58وXD%ون،5 א"
^ذאb(*نא% _'
אد,نmאאP\.AoLU%Cن
.U;j~jو,>rB8kR%B,CB
مu900sنd–b;'9*א
)kRTFذאp.X
H-`א5.~:kRU
H*B<TGذאאpא( א؟/ص
B*אאP\kR0"*T;#
^
\$T\ذאذpو,،^
<مh
JאBTGذאאp.)%*אIU
H* %B,אن7yBO,kRXدא9*لאD*א
X,ل8,ن,2F,).
B/U
H*،0'DfوCTذאp. 5'URTh%B,
م8^B^א-
blog.shabayek.com - 12 -
و
Marketing Outrageously ﻣﻠﺨﺺ ﻛﺘﺎب اﻟﺘﺴﻮﻳﻖ ﺑﺪون اﺳﺘﺤﻴﺎء
א א/ص
B8U*;f
אF,
iن
,-نא*;د.(Q
دB[,TG;
אRj¢א אkRBCTF
.AoL
ن,;لRد،B[,#8אQ5D;*.M B,CوאB%D*Q
אM'_وQ.# وאB" אQ5p0،Q5r,ن9.;אBf
نX[*)א.;א.٪40op30; 9;;Tو،b;[*אI5y$b,
،+7 :ل
وd)א.;א
ون،-(دو-#אB8XودB~قyR
*א#-Tvو،Bc!BIIBM08אXودB
.-(دو10M-
8OB5אGوא،-(دو40B'9وع،^75$*زא7 b~عB.500B[,CאB.5Rلc
*אeB
.G$ن#5.>G$
دאR°و،-(ندو20;9*אa9*אאlT
(]
-,(
JאRF() ;
JאR-(ندو40 نs،G$#*,300אB8AoL
*T،Bcdא5mאkR
C^BولdbB$*אMP\ن,kR
/* א5;+
אאGR( ^אBD*אMP\. 5'.*א9*אU'.# 0'.Qj
B אB dאאP5;T;ذאp.Q
59D,op59 وIאא0CG#$5ولF,EBiX\و،
و
T91994B;B5C%*. ;[eJCB=;و،B[,و, ع,
'mאMP\R
";Rود،F~fT;*
.G$نB[,5
cC>G$
دאRX*Ap)ن9:,B5ول،
HG$#*,70אB8AoL
(–-(ندو298قD
JאRنs،G$ن23B[,AoLC>G$
دאR°،b'
\'
^ ;א
،אlU
*0%a9*# B:
'אP\و،B5$*אC-(دو-
j،Q'،B50،;
J אRT9*،03'
z',
و،5قא '
אدאD>G$
دאRC^-.kRTFAoLن,BdאC9*א2mא.!" و
ونא
B$*אb9FopTc^א*د7[%*אلאdא%*،(א(ل-=( א5R%B,B59BP>אG$א
!0mא...mאBjdאאP\m'kR5
R
، a9*HT9*5,BT5d؟7vr#').;B'אXودBو+7 bB9 cذא%*
C.א مBkRX6Y!X0و،אز ددop>G$
دאRB50و،אدB7ckR799c5
*نX5.
.B5# Q5 F،R9*
مu9א2 4X\T>F
،B%*אb~<IAIنBصB8#*,250bB.نو/b,
*،(I*؟OوBو,L9F
ون
AoL5'.0\
10I
وزI
y'.،G$نkR04X
%*O,،>
u9105'Gא،U RصزB810000 U,b
H.
.%¢ن%0CאصB8dאMP\IزkR0Rو،ن250Q8--c,و،U;%Y
',op# 2\ذ.نBصB8ن
،7:5v א،rBD*א0v9fنp
...7:opT\ذ،rBD*אl5;fنp
blog.shabayek.com - 13 -
و
Marketing Outrageously ﻣﻠﺨﺺ ﻛﺘﺎب اﻟﺘﺴﻮﻳﻖ ﺑﺪون اﺳﺘﺤﻴﺎء
I9*א0D*א
ددB
ون5v א،5BikR-د87:;%*–=RrB.*]
;R
a9*אC^Bvא
*א،BHBدن-H،**אB$*א-
–b $–
وBJ
אدRpCT
IE*زאB*אLF;ع،XBHB
U\kRD"*z*وאbא-5*אel
kR^
'אBH_*אb$
و0[*
و
(9Q5.،!~'*אR,.Q"*
אJאB
O,ن/(P**;نא.،5س/
،دق,0%$و,)مhUBC0c!دX
.אزددop(אنFbU;R290
ByR
"ن,5R20،.>;*א*'~!אsB$!D(א5;%Y(،7©
'
لB$*אMP\a4X%*%*
0،29".אP\)*.
*אBH_*אb~0 ~ *R).;ن,و،>;*א-ypج-c–!~'*
אJאB529
.(B'*~دא5-(אP*–%BdאbB$*א7'a.
א)\;"
وH^7vrB$*אMP\
*a9*אאlنp
~RpbGنא/،ع.
א0%a9*אBHBدن-Hb-B8،*ذ0'D*؟5;(
ز-dאBHB2א*"م0,I;#
א4،(
D; )75O
XlD099^7cdאh قא،^
F^وאBضB'¤،j30U
XlD
CB$*
אJאRTvQ.- (دو#>؟نوj~[*אXא*[אMP\D%Q.1998مR14مC!9' *א
9D0،אن.-( ندو3.3؟B$*;9*~نאRوאR
*אאlTvQ.-(ندو39~ن؟R´*a9*א*'مא
T;u,.
.
F~نوאRpkR5Dd;9*אאlא#
-,،L: B$*^א-دאpkR^B%D*אMP\ضB'
!MP\0[^Bvz.-d
:
FوאB37.'*אB
LBB$*אbאد-,،
F*~نאRאאP\_R؟
BHBدن-HB59F#
B[,X"rא*
\نو08'مyU
ن,kRlG*وא،5;Rl*وא،;*אQRאLB ج-clD*אB$*אbאد-,
D; 099^7cdאhنא,B$*אb,-و،7O7\A
FrB.~لv א5Rن،*ذ0'D*.Q
'*אPP*و
.5'
\$א7[%*א0'3 57c,ن,Imאaj^
وB5$*אTbhאMP\. ;אrBD*אX\
Rنj
"D"rאد و-نوlD400אB8T'H،^7~Rp35*pTH،B HBدن-H
*ذT'.>F
ن.U ~نذאRאeJT8.8eJTF~
Rא36*אMP\.
F~نوאRpC!X0%bB:*^א7v*אMP\
blog.shabayek.com - 14 -
و
Marketing Outrageously ﻣﻠﺨﺺ ﻛﺘﺎب اﻟﺘﺴﻮﻳﻖ ﺑﺪون اﺳﺘﺤﻴﺎء
'%*
.2006CجB5GאkF2005مRCBc,^B)Dbد5,
.
dאopFE'(^B
F
blog.shabayek.com - 15 -
و
Marketing Outrageously ﻣﻠﺨﺺ ﻛﺘﺎب اﻟﺘﺴﻮﻳﻖ ﺑﺪون اﺳﺘﺤﻴﺎء
[*א0D*א
^"*09*
\א3*א
X B$*OPD;*)אJB*א،
و,X*אU
rR0D*אאP\CنHX%s
!'*אHU.B%DR
hنאH-$ن#(وL%*א#*/T8)و%B,
kR~'.a"9א-%.dאMP\T#و،X B
*0'*א
^B9وאJא*
אQ%HFF#Bd
Up:ن
HU*/ مbذא.X
b3;
،%F
و,URد-؟-5 \-
8^G.~لc5
^
Hb3;C7%D*
.ق9*אCb; ،T8*אلאy،
אHB%fذאp،;FL ,\
mא
a;,
א%*،X لH-0[bو,^F#8Ca9*אaB.ن%(
8
،^
H–9-%.,^
'!Xאa9*אaB.kR،-5 0%.،Q5R
ل.- 5 0
He;-%
(א،BR،-j،^B%
Qj،~y8قوBv9^
Ha9قByאعGcنאp>89نאJ$א
H;\0\
^؟mא-%.dX/; ,Qj;؟9FeJX'*hאTذאp^
H2*
,ع
p%hאX\
)؟$*אT4
'
وHbذא7:
א
א*م9**א
,j،~قyאkR8قوBv9(Bdو(א,،y9نHدB
.3;a9
*
אH
^7[قBy;\
[*j،-5
9قByaو7%D*^א-وBkR0[نאHLB6
Artisan ن9-אBa9B897:
^BF وعB$:+`وא2RB*אQD*Entertainment
"*אUH;\ود,(وBlair Witch Project)7
yOP*و אB"*א-¶
אRXوزXcd
.QD*אאPa9*אRو-REj
F
Od!u9 و.[%a9*;א9*~مא.,bB$
5'*نא
X
Fو،#"*نوאlD*אCbR_دR،Q.
-yאאP\THBcن9-אB%*،b
א-אhאeאB
אF~وאRpI6Q.،\7:-אB%RT';وא،
.U;R
"א75T'Hو,D"rو,نlDC
blog.shabayek.com - 16 -
و
Marketing Outrageously ﻣﻠﺨﺺ ﻛﺘﺎب اﻟﺘﺴﻮﻳﻖ ﺑﺪون اﺳﺘﺤﻴﺎء
.Q.Q\Bj,
و,!8
r,IQ5\א.,
.Q5RbB=F،QD*لא,0\א[>א،j~[*אL$*אkRن9-אBbB=F.>~
.M-وزאد·سزوאI8ضא:زאدBdאאP\.wB*א9T4نא,و،QD*אR."rو,!B:
،א*'
د0JدאQD*א0'H،; -دو27kRא*'
دbBF،^7[ضBR-دوCQD*ضאBRB$*%Y>نFC
..ضBR-دو1000kF5زאد،2\B*אO7\mאv6*אT4و
- (ندو
.... 248B[,
؟R.ولdאQD*אI
Jא
RX*ApنQ
.- (دو#*,
50؟QD*א
B D%TQ
10a4U9Tv
F،UD%0^7F-,aFQ.B[/);HR
+( QD*א0cود
،אBJو(زאلא*'
אددא
...
URaD,-(دو00-(دو
blog.shabayek.com - 17 -
و
Marketing Outrageously ﻣﻠﺨﺺ ﻛﺘﺎب اﻟﺘﺴﻮﻳﻖ ﺑﺪون اﺳﺘﺤﻴﺎء
I *א0D*א
-%.dאB8/0
.B c8-;\نT8*مא8-,2«و،T8*ضאB'^7R
\،y*אr'*عא-אCنH7 !;j,
U*/ ^و-
אF,نH#8و,.
blog.shabayek.com - 18 -
و
Marketing Outrageously ﻣﻠﺨﺺ ﻛﺘﺎب اﻟﺘﺴﻮﻳﻖ ﺑﺪون اﺳﺘﺤﻴﺎء
blog.shabayek.com - 19 -
و
Marketing Outrageously ﻣﻠﺨﺺ ﻛﺘﺎب اﻟﺘﺴﻮﻳﻖ ﺑﺪون اﺳﺘﺤﻴﺎء
B'*א0D*א
^
l*
وאzuאI
(YB%*א
/^
$*א
/
l*جא0rא0%$*אB4
)
אBوdא8]B7vr2kR0F،R*אop0cو;)\ (دא،אBوdאC0DF-6hUH
زوIنH2\>ذF
R.b'kR0FنHא!^نB*אaJ8دB$RC.
Bcd;אD*אb'אz'و،>;v!אN,ضBRو
#و،2%*אאP\C
B%DPc,،UopنHIH->F.و*א* م,Br/!;:/a
'2 Q5.و،M B6sOP*א0Dhא
5NאaBD*א-c,B$قFI58و9*^אB-C
J9*א+B¤'*نא.a
BD*אI0j¢!X0'.U*%Y
.k5
א8אIنHaB.
8'ن،hא9h.
دB'9-53*عTوHoop
2'א-6FkR5'وزO-دو0%$−aBD*א-c,kR^Br8−j¢<I yU%U,
Hوو،م8-dنאH29º F
º
bR
*אb'X*وdאB
*; نא،- (دو#*,70\-
8Jא
אD%0C،Q אلאy<-5mא
RaBD*Hoop<U'.
OP*אX*א0نא،UذאT8*אC.>;'אلא,-(دو#*,700אB8b~Rوא
..-(دو#*,70UQ א
I9(U,#אBcא+B*אkR0HB*אM_c,و،U*~لHoopTR- kFMP\UcRنHR,ن,
F,U'Df0'Dن,U*#%.،
אI^
8'NBAO-قدوB.0T،B§*B=;>".،MP\U'.0'.
U'.
א#'،-(دو#
*,150op\زאدوQj،نHz.B.-(دو#*,100op5BRbنאزאد,#B*א.08
8'*א0C^دl*אb!Hو،"H^B%.5,UB%.אP\Bu >FB'5.،نHz.-،I*.O
-قא*
وB.06.d
.BdאאP\
Z*
I
3*אO-א*
وCقB.)»T6.-X**אQ אCو،7
.
وBb~RאbF90 وعUcCنHk6
<,و،Bc,b-b-دوCBc,قB.T'.Q5[و،]
-dאא9F
' r`אQ5<وאB$אو
.U9F
'*−.5,kR^B%.=ن−tu)H".Hoop
Ra
BD*b-B $R06.,
\$ن, 5G$
،-( دو1200نlD8نH7.نH-B8،aBD*<א0[
ن,
J9*نא*=א. د-دون%
kF5G$ن,،عHG (وא,!v*´*87:T8*אMP\،0
%*אaBy
وא,،!~Rو,!Fd5
و5אBאP*ونאG$نא,
F%*،
BcdאB אP*אb'0 8*אMP\
.58وrcאl'وJא-~
$'א.B:#;C^א-\
^א$^B%.TאP*و،-6"*2'*L\P*אkR-د87:
0c
*د^אl*0J وF;5.،B=;*و'א2;و،B0cد/cد-د0C
"*אRن,0D*אr~c
!*אIلhא،^
l**אB5=kF
"*אCB א.9D;-dאz'T*T,نp]-,a4و
blog.shabayek.com - 20 -
و
Marketing Outrageously ﻣﻠﺨﺺ ﻛﺘﺎب اﻟﺘﺴﻮﻳﻖ ﺑﺪون اﺳﺘﺤﻴﺎء
B$ROدhא0D*א
-RpC*XB(
'ن.
!~RkR04;B5¼
¼א
XB&B dאאP\~[¢،bR
*وאb~RאkRאطB.אz.B5.،نH7%DBy*%אد-;*B5=،0D*אאP\C
ن,5;
B0،%*R
*نאHz.B(،(.( R**אC;لRد،7rRdא+B'8ن~دd)و،-RpCU*א,
.]-,bא-(دو4asن,
B،b~RאkRUD;-(دو00.،'-,op
F'د*وאU*a4
&B*و،aBD*אb-op( عbא-9*אXJ BP*،ع-א$*אCb.*אkRR
*אNetsaB.^
RT
نHlHو,.
JאBmوא#"*אop(58و-(دو#*,J)R
*אאlUH2yو،BdאאP\نHz.-.\\
و
،ولd~نאR!طאH>F.X
<אلQ8-،^7[b،^-r،7;אنR:b
~RאQ*وopLא
MB=5HوRI.ندאH%*،-*lG*وאb%*א0Ll F,kF،;9F.^ 7[bJ8^-אدאU6.-
؟b%*مא,-*א0H,,
^؟Bmא!אB*"אOG$"ذא:~J9
-B.-(دو#*,12TvBאP*אb';-(دوXD*,#%~نR.،6op1b'9aF،^Bولd~نRאB$¤>F
אlن,#B*א.
H\B$
^وHRدQr5R kFو1op4R9;*אT6D®אkF~نR אB$نH
.אbR
*אI.
U/U';8,نH%*،D ^אא¡
دlقא.-(دوI.אدlلא9z.-و،b
DR
*א
Bv.I*.
Jא*'א#CaBD*א-$Qj،U'.دO
P*نאلא
HدG9 ،b~R
אJאR،طB$%*،UH
!!R
*אאl^زدkR-D*אkRa.وאQj−M.ل9א
/e;^א-rDh و5,kR–^B5;.#4^-rCX/*–אb~RوאbR
*אopz'*אB=;>FC
O
iذ\نdאCe;^א-rkRDhنא,Zو،a9*א0J ~نوRنאHB،ذ\نא*;س,C
B$*^אB5
–X[–نH%*،PFdوא,bא-9*وא,زv*אbوB$א0[،א*;سzBRع85
u9*אb3;אI.
!س
D*"אrU'وIHBن,+وB).0kR2>F،^א¡
ودbאlאbذא#8אאkRlB
:R
* ن-
;\ن,BP.،~نRوאR
*א2HB[,UD8نH
وאQ
(;!א
-
–1
^-9*א*;س#
B'*ل
אdא0J*قאD*X5.، אقdאC^
H^- bא- B]B
;R
BP0\.b
אG.(אMP\0و9وאRوA5,.،^-9*א0rDR7[%*(_אbR
*אMP\.^
mא
CBdאbذא.^ -9*אR
אH-5mא+B'ن,
'kF#8(R
*אR;*אMP\^؟-9*אOG$,~نRא
.y^GD*5RدB9*ذQ:Bو،(I*دن؟X9G~نאRאC
i0\،X9*(وF
blog.shabayek.com - 21 -
و
Marketing Outrageously ﻣﻠﺨﺺ ﻛﺘﺎب اﻟﺘﺴﻮﻳﻖ ﺑﺪون اﺳﺘﺤﻴﺎء
אنGא
-
–2
;،I;½وאe;אkRI\אزBy^و-9*אQ אB$!2R.(X
- 5d؟O
^אن)ذא\
אmאO\
אGא
CI6 ;אزع،RlDb;א8CbRدI6 -%*אO\
א.I
J*אزعوאaRkRI5'!2R
Q ;!אURدCאزعQ5 0\!
mא0%$*
ومא8LB829ونluאtu*ضא`صB'*אbR
^دBmא
ID-אنאG$fنpU/X
א5kRאنG א-
lB.^-9*אI*MB' tcB
3*وאI*0،(؟e;א
.M
D*אTRوB'9*א
0C79(. r`אU*FB0%*وe;0%*%*،Q
'
/*؟Bcd]
ونא3;* א-
%Y0\
z'C'نa9*لאH-7[%*نא,;*]B$*نHX6Y. [*'نאbא-9*אI!~;و،oوd א-
א
:~نRوאR
*a'.!cdא
.*;ذ%Y
/*:BאI*R
*אوא
!;*R
*;א`>א%Y(
'نD Q\و،b~אb"DrkR
وJאBmאC-9*אbאB $R,B*;س.،نH#:^7[%*א*;صא,B(א*;س
.قو
ع$0%$b%*א:r(3)،Q5\~نאRאLPH(2)،^!אB*'.دאQbB5,(1):ذאp~نRpI*ذ
.~ن;!אRpIUذאBd
אF&B.،
~نRp
^!אB*א*;سMאLPHC
3;fذאp
blog.shabayek.com - 22 -
و
Marketing Outrageously ﻣﻠﺨﺺ ﻛﺘﺎب اﻟﺘﺴﻮﻳﻖ ﺑﺪون اﺳﺘﺤﻴﺎء
B$RX[*א0D*א
XyجאH
*אBy
;!אB$*אU5aBykRJ~RI
mאQ אBאP
iم8-,IHאB( ;אB و,)l3;;אB aB.)J-نوHa
r،B;-)H
وkRن-ن,kF٪40-&
אBאP*אb'T'HאBو،'DO
ifQ5*p^7cdאj~[*אUJ -ن,#و،aBD*
*،
3**'
مאQ5;;عא(م،BcopMP\Q\BאPI U,>9*>אG$^_א7c,* - ل-p
[&aBD**
ن א،*^א-9`אbאB
دRC 88-aF
8نaBD*.،
O و/IوC-ن
.^7RB9*عU3*א2Bא
نB©p>'3$א٪40*(!אZ\ن,نHO,-. 'אB* *אB*)\(غאU'ن,و،0'D(,-U
rنH
،_,وא\مrc' אدوא-,!(Z\.0
%O/B;*א2H^-אدאkRن,و،aBD*אBJ9c אQ5,\دD* -
.8א*دU* -CQنHMB.אوP\و
د-؟5وwBQ5'3 #،* B*אMP\T -,*وkF،*ل-دلH
.yאHH
*א
:نH
CطB،y HHدUc
א،Qu.XB;
وقrkRنH^B%.b
Rא
;[Q5[.
3*אא6.-P*(!אZ\
Fو א0%*U B،* B*א5
8
،BdאT%"*v*א%*،Q5!אl5 وא+Du אBdא8.b_Rא،LB'*א
ن,kF،5\HوkR9(אوאG(
دאiaBD*Tوא،* B*אb,B8و
z'ن,kFو،yאQ5HH
aBD*
دوאאא*نאH¢6'
!!;[*
وאBdאkR>'Q5
R,C>אD"*א
0·OP*"نא$אXB%*א*;
وقאITא*
א.! אB$*אU5،-
";aBykR>'3$אIن؟وH0'.ذא
yאHH
*אT*\
'.U "D *>'3$لא6.I.אא*;
وقدP\،IB9*"א$*)_9אلא-
.B~R
Bc. **^אBD*אkF^!אB*>'3$אI.*د9* B*אC^B.ول,T*;\. * B*א!^אB*>'3$אI.*د9
.!אB$*>'3$אI.*د9T*^B.
و'دل,،Q\BאP>'3$א#*,
دH، yHHدF;
وقr0D%-(دو120^؟B%D*אT".,0\
;ع8p_Rن%5;*–وא5;*אkF^!אB*¦-*אa$kRصBFא،~RpI6>F،نm.و.- (ندو
2.5
.U*U'!אB$¦-*א
blog.shabayek.com - 23 -
و
Marketing Outrageously ﻣﻠﺨﺺ ﻛﺘﺎب اﻟﺘﺴﻮﻳﻖ ﺑﺪون اﺳﺘﺤﻴﺎء
:نH\אB~نRpO,b%وBr;R
XRBD*א!^א*';אنאB*¦-*אI.אא*';אندP\Dو:)J-;אنR
oوd^אBD*א!^אB*¦-*אI.دUDو:XRB.;אنR
[*^אBD*א!^אB*¦-*אI.د5Dو:oوd^אBD*א
¦-*~نR]אB5Dو:5FB$
b
I،'Jא--r
^!אB*אC-אB ~*¦-*אI.
*:j;وR
!אB$*אI.;אQ\,
'*^
HBy:^7ط
I.;אMP\]Bא،XD%(I.;'
א:!אB$*-_
'B \Bj,XZMP\و،OG$אkR
\ضBRא:X<!X
نHBiI8وא
–!6دא!و
Dc0'9ن,وp
B'9*א
5
אد
By
TG;אنאR)وD*
وא#אQ8-وB$*אQ
א
ن%*kذאp.–-'$*א
س'
ل8~لcX\~نRpO,^!Dس8Byن/'*אb א-
*א*\=و·אb'mאBc
3 >FC
kRTD,Qس8O,،9;*אL ,op!3*نH;";،
u9אR
*و א-$و'
لא،~نRא-אB%
.08P;Bذ،~نRאאP\29T4*'אD*אb'א0op،~نRא
و,نlDو,אد-CR
*אU*k;9f
و،R
*^7bאlbذאBIa9-$90'*نאHLBf
*ن/9ن6.אB*نא. D"rB5,CB*אa" [*[*"אD* אCU~RpI6ن0،ع-א$*אCbF*
G$אsB٪65Gp،5وwBא*;س.٪35نpع؟
dאC0Rولم,Cא¡ ؟D"*א،نH
;;%*،MP\_,9غkR;; 'אl©(";.،0'D**ذ0'.,،Q':ن
HدB.
;TD>¡א
.B[,(، عdאC>^
BmאC~نRpB$I9
;¥I.
*Pو،م,j~[M
'Bc¾U'Qj،X**א*مאCنHU'6،^زHمאCQ5RدImאI6>FC
~RpB$ذאpU,X\نHB=5Hو.! אB$*א0H,B"*אRن9R، Q5زHpمCo9!אB*אBU,،08,
،D%*
אl~نRאB$^B[ن,،5;a"א0R
*אkRaD;א9;\،7[%*ذ*אUD،'*مאC
.^-9`
(אB*א5Hop0،*RU9kن,0H,، عdאC>BRنH
l(אP*و
0D*א.B אI*R
*~ن*;!א وאRوאR
*ق>אBD*אR
"*UB$R
*[*א0D*نאHد-و,Qj
.Qق
9bو'
אb.jTאjRجB(+~cא،ق9*אC7:RDن%ن,^-وBR
4B$RIאB*א
0RI0ن,*و،B$*0c
*א-
م00'ن,^-وBkR
/*UنHU'3.B$R)`א0D*א,
.*P*XאBjdאkRو\
د،U*B$*אb3;Iول40
blog.shabayek.com - 24 -
و
Marketing Outrageously ﻣﻠﺨﺺ ﻛﺘﺎب اﻟﺘﺴﻮﻳﻖ ﺑﺪون اﺳﺘﺤﻴﺎء
قC06.dא2Hو،!"
ونאQ5' 3$و،
BC
'>'*;'*نHU5H.B$Rدس9*א0D*א,
]-,
l.،Q5G$
l.،Jl*א*'~!وאQ5".،نR
ونو53.،0'*نאsאP5و،'*'א0'*א
I3$،5R
אلH(b95MP\^؟-9*אBوX"*>א/*وאXu9*א2אB*_אR0\؟DI3$#.B$*א
'*نא,kF،Q\7:و
و نQ\B5نs>لRجBf،م5Dو05 0R
R_RX/'>'*א
.U5T*زא,א*'
و0rDTFB^-b -kRFאU ,BOP*אa9*אaB.IنHU'8وOP*א
אP5.،D%*א٪1009;،aBD*אد\א-,'bא-دوO,0]9*_א
RTنH5',*א*[אI3$*אBy
MP\
وאD9fP*(!אZ\kFو،Q5J~l*א*'
و0[0;*hאMP\،06.,9D*FCQ5'62-
*وאQ'*א
.Q\B.دB^'د9*ونB'$Q5'3 \B.دB3.،^lא
نH 9.،\7:و,!;§* -
DFو,وزوאج,~دBذ،JR ;O,TD
مRkR
/*אT[*[*א
·אBcdא5mאkRQ5;%*،
א,^؟lאMP\~لv !א*'نא,0\. J'*אkR0'*אkv(,T;'א
0FB
مRT'אB*א. mאbBP*אMP\;ص8QT"N*אB$*–Q5~JRوQ\–'Jא-وAbBذ
.Q5زאHpkR>'*لאFkR-אBrوא،bزאHא
!L%*אX5;אP5و،UCMBذ0kR*3RC
Z*نH'د.،7cdوא،B$RI9*א0D*א,
http://findsuccess.net:L%*א#*ZI8
OB=5Hو0stuאאP5.،L%*א!^אB8RلFO/Ev(tuאאP\
w-^-وB6*T9*X\و،L%**[;אOدBD*אX5.و،Xu$*אO-=;و،u$*א
.و,و,""r
،L%*אאP\!אBCددG(،tuאאP\3R,ذאp
.^
Dא2%*
אlא/*>D*ZאI3$kR0Rא
+!و-
blog.shabayek.com - 25 -
و
Marketing Outrageously ﻣﻠﺨﺺ ﻛﺘﺎب اﻟﺘﺴﻮﻳﻖ ﺑﺪون اﺳﺘﺤﻴﺎء
l
אB0\
؟buאMP\
Gא−
و,
!5JאB$7v*אI;8א−
blog.shabayek.com - 26 -
و
Marketing Outrageously ﻣﻠﺨﺺ ﻛﺘﺎب اﻟﺘﺴﻮﻳﻖ ﺑﺪون اﺳﺘﺤﻴﺎء
:^-$;א!אBوblog.shabayek.com^
و-;ز%Y،X
lאkR~عy´*
blog.shabayek.com - 27 -
و
ﻣﻠﺨﺺ ﻛﺘﺎب اﻟﺘﺴﻮﻳﻖ ﺑﺪون اﺳﺘﺤﻴﺎء Marketing Outrageously