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rior conflicts.
Critics of these approaches often argue that ecological selection itself is a po
or model of minimizing manufacturing complexity or conflict, and that the free m
arket relies on conscious cooperation, agreement, and standards as much as on ef
ficiency
more analogous to sexual selection. Charles Darwin himself contended th
at both were balanced in natural selection
although his contemporaries often avo
ided frank talk about sex, or any suggestion that free market success was based
on persuasion, not value.
Advocates, especially in the anti-globalization movement, argue that the matinglike processes of standardization, financing and marketing, are already examples
of runaway evolution
rendering a system that appeals to the consumer but which
is inefficient at use of energy and raw materials. Biomimicry, they argue, is an
effective strategy to restore basic efficiency.
Biomimicry is also the second principle of Natural Capitalism.
Other uses[edit]
Business biomimetics is the latest development in the application of biomimetics
. Specifically it applies principles and practice from biological systems to bus
iness strategy, process, organisation design and strategic thinking. It has been
successfully used by a range of industries in FMCG, defence, central government
, packaging and business services. Based on the work by Phil Richardson at the U
niversity of Bath[18] the approach was launched at the House of Lords in May 200
9.
In a more specific meaning, it is a creativity technique that tries to use biolo
gical prototypes to get ideas for engineering solutions. This approach is motiva
ted by the fact that biological organisms and their organs have been well optimi
zed by evolution. In chemistry, a biomimetic synthesis is a chemical synthesis i
nspired by biochemical processes.
Another, more recent meaning of the term bionics refers to merging organism and
machine. This approach results in a hybrid system combining biological and engin
eering parts, which can also be referred as a cybernetic organism (cyborg). Prac
tical realization of this was demonstrated in Kevin Warwick's implant experiment
s bringing about ultrasound input via his own nervous system.