Professional Documents
Culture Documents
Bachelor of Arts in
Journalism and Mass Communication
BA (JMC)
Program Curriculum
Program Curriculum
Objective:
The Course shall focus on functional and operational use of journalism & mass media. With the specific
aim of use in media, it will equip students with competence in different modes of communication.
Scope:
There is definitely a great scope for journalism in India. The advent of so many new platforms, such as
The Logical India, Scroll, SaddaHaq, and the traction that these platforms are gaining is sign of that.
In fact, look at the number of foreign players vying for journalism space in India -- Huffington Post,
Mashable, Quartz already have operations and a few more are planning to start operations soon.
The challenge, however, is what impact journalism is able to make. At this time, thanks to the Internet, it
is all about "top x things that `blow your mind" which doesn't add real value. Unfortunately, many new
platforms are trying to fight for this "viral" space, which will most likely die out in a few years.
Real journalism platforms will be those that add real value to people. If journalism platforms can do this,
then they will be in play in the long run.
Admission Criteria:
1. Eligibility for Admission:
Candidates for being eligible for admission to the three-year integrated course leading to the Degree of
Bachelor of Arts in Journalism & Mass Communication, shall be required to have passed the Higher
Secondary School Certificate Examination (Academic or Vocational Stream) conducted by different
Divisional Boards of Maharashtra State Board of Secondary and Higher Secondary Education or an
Examinations of any another Body recognized as equivalent.
The criterion for selection of candidates is purely based on merit. The minimum requirement of marks/
grades for the admission process for Open category is 50% or equivalent grade. For reserved category
candidates, the relaxation limit is up to 5%, which is 45% or equivalent grade.
2. Selection Process:
Online form should be submitted on University website or Institute.
Student will be communicated for Common Entrance Test (CET) details through email, after registration.
Merit list will be declared on website based on performance in CET.
______________________________________
2
Core Subjects
L
BA 101
BA 102
Credits
per
paper
Teaching
Hrs.
(min. per
week)
Evaluation
of Marks
Marks
per
Paper
3
2
0
0
0
2
3
3
3
4
Int.
30
30
Information Technology- I
(Practical Subject)
Global political system and media
practices
70
30
100
30
70
100
3
3
0
0
0
0
3
3
18
3
3
21
30
30
70
70
100
100
Final
70
70
100
100
Allied Subjects
BA 103
BA 104
BA 105
BA 106
Total
Extension/Field/Experimental Work
Lab Work
Semester II
Type/
Category
Course
Code
Core Subjects
BA201
Advanced Communication
Skills
A peep into Indian & Global
Literature
BA202
Credits
per
paper
Teaching
Hrs.
(min. per
week)
Evaluation
of Marks
Final
70
Marks
per
Paper
100
70
100
Int.
30
30
3
3
0
0
0
0
3
3
3
3
30
30
70
70
100
100
30
70
100
30
70
100
18
20
Allied Subjects
BA203
BA204
Psychology: An Introduction
Indian Political System- A
perception
Ideology of Management &
Marketing
Translation Techniques for
Mass Media
BA205
BA206
Total
Extension/Field/Experimental Work
Lab Work
Semester III
Type/
Category
Course
Code
Core Subjects
BA301
Introduction to Media
Studies
Process of Creative Writing
Introduction to Cinema
Studies
Introduction to Public
Relation
BA302
BA303
BA304
Credits
per
paper
Teaching
Hrs.
(min. per
week)
Evaluation
of Marks
Final
70
Marks
per
Paper
100
Int.
30
3
2
0
0
0
2
3
3
3
4
30
30
70
70
100
100
30
70
100
30
70
100
70
30
100
18
21
Allied Subjects
BA 305
BA 306
Introduction to Cultural
Studies
Information Technology- II
(Practical Subject)
Total
Extension/Field/Experimental Work
Lab Work
Semester IV
Type/
Category
Course
Code
Core Subjects
BA401
BA402
BA403
BA404
Essentials of Advertising
Journalism: A perspective
Radio & Television
Print, Production &
Photography
Credits
per
paper
Teaching
Hrs.
(min. per
week)
3
3
2
2
0
0
0
0
0
0
2
2
3
3
3
3
3
3
4
4
3
3
0
0
0
0
3
3
18
3
3
20
Evaluation
of Marks
Int.
30
30
30
30
Final
70
70
70
70
30
70
70
30
Marks
per
Paper
100
100
100
100
Allied Subjects
BA 405
BA 406
Organizational Behavior
Mass Media Research
Total
100
100
Extension/Field/Experimental Work
Lab Work
Semester V
Type/
Category
Teaching
Hrs.
(min. per
week)
Course
Code
Core Subjects
Credits
per
paper
BA501
BA502
BA503
News Reporting
News Editing
Journalism and Public
Opinion
Features & Opinion
Indian Regional Journalism
Newspaper & Magazine
Production
2
2
3
0
0
0
2
2
0
3
3
3
4
4
3
Int.
30
30
30
Final
70
70
70
100
100
100
2
3
3
0
0
0
2
0
0
3
3
3
4
3
3
30
30
30
70
70
70
100
100
100
18
21
BA504
BA 505
BA 506
Evaluation
of Marks
Marks
per
Paper
Extension/Field/Experimental Work
Lab Work
Semester VI
Type/
Category
Course
Code
Core Subjects
BA601
BA602
BA603
BA604
BA 605
BA 606
Credits
per
paper
Teaching
Hrs.
(min. per
week)
2
3
2
3
0
0
0
0
2
0
2
0
3
3
3
3
3
3
4
3
3
3
0
0
0
0
3
3
18
3
3
19
Evaluation
of Marks
Marks
per
Paper
Int.
30
30
30
30
Final
70
70
70
70
100
100
100
100
30
30
70
70
100
100
Extension/Field/Experimental Work
Lab Work
Semester: I Syllabi
Paper BA 101: Media Communication Skills
Credit: 3
Type: L:0:0, 3:0:0
Lecture: 45 hours
Objective:
The paper shall focus on functional and operational use of language and media. With the specific aim of
use in media, it will equip students with competence in language structure. Abilities in reading and
writing skills of:
Close, critical reading of informative and discursive texts Marathi, Hindi and English.
Effective presentation in writing (concise statement, use of appropriate organizational and
rhetorical patterns and style) Marathi, Hindi and English.
Efficient oral communication in Marathi, Hindi and English.
To equip students with structured and analytical thinking skills.
To teach presentation skills and effective use of presentation aids in Marathi, Hindi and English.
Topic
Unit: 1
Unit: 2
Unit: 3
Language Skills:
Introduction
Importance and Usage
Language Skills Listening, Reading, Speaking and Writing:
Listening Skills: - What is listening? Types of listening (Theories
and definition), objectives, Active Listening, Tips of Effective
Listening.
Reading Skills: - Definition, Basic concepts and terminology
used for describing reading skills, Importance of reading.
Speaking Skills: - Basic concepts and Terminology used for
describing speaking skills, Types of speaking, Language Function,
Body Language.
Writing Skills: - Basic concepts and Terminology, sentence,
Phrase, speech, Article, Vocabulary, Spelling, and Punctuations.
Thinking
No. Of
Lectures
05
10
05
10
10
05
Topic
Unit: 1
Unit: 2
Unit: 3
10
Defining Communication:
Definition, what is communication, Importance of communication,
how to communicate.
Verbal and Non- Verbal Communication
Origin:
Mass Communication and origin of Mass Media Function, Role
and Impact of Media.
Meaning
Elements
Visual Communication Photographs, Traditional and Folk
Media, Films, Radio, Television and New Media.
Communication Theories and Models:
Communication Theory
Communication Models
No. Of
Lectures
13
12
20
Topic
Unit: 1
No. Of
Lectures
Unit: 2
04
Unit: 3
Introduction to Internet
05
Unit: 4
Networking Basics
02
Unit: 5
30
11
Topic
Unit: 1
No. Of
Lectures
08
Unit: 2
04
Unit: 3
08
Unit: 4
05
Unit: 5
04
08
Post-Colonial India
08
Unit: 6
Unit: 7
12
Topic
Unit: 1
No. Of
Lectures
Introduction to Sociology
12
Unit: 2
20
Unit: 3
Class Movement
05
Unit: 4
Linguistic Movements
04
Unit: 5
04
13
Topic
No. Of
Lectures
Micro Economics
20
Unit: 2
Welfare Economics
05
Unit: 3
Macro Economics
10
Unit: 4
International Economics
04
Unit: 5
04
Environmental Economics
02
Unit: 1
Unit: 6
14
Semester: II Syllabi
Paper BA 201: Advanced Communication Skills
Credit: 3
Type: L:0:P, 2:0:2
Lecture: 45 hours
Objective: To advance the communication skills acquired in First Semester.
Topic
Unit: 1
15
No. Of
Lectures
10
10
10
15
Topic
Unit: 1
No. Of
Lectures
Unit: 2
05
Introduction to world writers North American, African, European, South
American,
07
Unit: 3
Unit: 4
04
Unit: 5
04
Unit: 6
Unit: 7
08
08
Unit: 8
04
16
Unit: 1
Topic
No. Of
Lectures
Evolution of Psychology
05
Personality
Unit: 2
08
Motivation and Emotion
08
Cognition
08
Perception
08
Attitude
08
Unit: 3
Unit: 4
Unit: 5
Unit: 6
17
To provide the students with a strong base on the Indian Concepts and to expose them to the
complexities of Indian Political System.
Unit: 1
Topic
No. Of
Lectures
10
Indian Constitution
Unit: 2
15
Political Dynamics (India)
20
Unit: 3
18
Objective:
To provide an introduction to the fundamentals of management and marketing.
Topic
Unit: 1
No. Of
Lectures
Introduction to Management
06
Unit: 2
Management Today
06
Unit: 3
05
Unit: 4
04
Unit: 5
04
Unit: 6
Product Mix
04
Unit: 7
Price Mix
04
Place Mix
04
Promotion Mix
04
02
02
Unit: 8
Unit: 9
Unit: 10
Unit: 11
19
Objectives:
Topic
No. Of
Lectures
03
Unit: 2
02
Unit: 3
Translation Theories
16
Unit: 4
Types of Translation
09
Unit: 5
15
Unit: 1
20