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MIT Art, Design & Technology University, Pune

MIT- International School of Broadcasting & Journalism

Bachelor of Arts in
Journalism and Mass Communication
BA (JMC)

Program Curriculum

(Credit Based Semester and Grading System


With effect from the academic year 20162017)

MIT INTERNATIONAL SCHOOL OF BROADCASTING AND JOURNALISM,


PUNE I INDIA

Program Curriculum
Objective:
The Course shall focus on functional and operational use of journalism & mass media. With the specific
aim of use in media, it will equip students with competence in different modes of communication.

Scope:
There is definitely a great scope for journalism in India. The advent of so many new platforms, such as
The Logical India, Scroll, SaddaHaq, and the traction that these platforms are gaining is sign of that.
In fact, look at the number of foreign players vying for journalism space in India -- Huffington Post,
Mashable, Quartz already have operations and a few more are planning to start operations soon.
The challenge, however, is what impact journalism is able to make. At this time, thanks to the Internet, it
is all about "top x things that `blow your mind" which doesn't add real value. Unfortunately, many new
platforms are trying to fight for this "viral" space, which will most likely die out in a few years.
Real journalism platforms will be those that add real value to people. If journalism platforms can do this,
then they will be in play in the long run.

Admission Criteria:
1. Eligibility for Admission:
Candidates for being eligible for admission to the three-year integrated course leading to the Degree of
Bachelor of Arts in Journalism & Mass Communication, shall be required to have passed the Higher
Secondary School Certificate Examination (Academic or Vocational Stream) conducted by different
Divisional Boards of Maharashtra State Board of Secondary and Higher Secondary Education or an
Examinations of any another Body recognized as equivalent.
The criterion for selection of candidates is purely based on merit. The minimum requirement of marks/
grades for the admission process for Open category is 50% or equivalent grade. For reserved category
candidates, the relaxation limit is up to 5%, which is 45% or equivalent grade.

2. Selection Process:
Online form should be submitted on University website or Institute.
Student will be communicated for Common Entrance Test (CET) details through email, after registration.
Merit list will be declared on website based on performance in CET.

Program ordinances are as per the University academic ordinances, 2016.

______________________________________
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MIT INTERNATIONAL SCHOOL OF BROADCASTING AND JOURNALISM,


PUNE I INDIA

Program Credit Structure


Semester I:
Type/ Category
Course
Code:

Core Subjects
L

BA 101
BA 102

Credits
per
paper

Teaching
Hrs.
(min. per
week)

Evaluation
of Marks

Marks
per
Paper

3
2

0
0

0
2

3
3

3
4

Int.
30
30

Information Technology- I
(Practical Subject)
Global political system and media
practices

70

30

100

30

70

100

The Sociology of Global News


Concepts of Economics

3
3

0
0

0
0

3
3
18

3
3
21

30
30

70
70

100
100

Media Communication Skills


Concepts of Mass
Communication

Final
70
70

100
100

Allied Subjects
BA 103
BA 104
BA 105
BA 106

Total

Internal Assessment / Evaluation:


Each theory oriented (L: 0: 0 and L: 0: P = 3:0:0 and 2:0:2) subject comprises of 30 marks of internal
evaluation and final exam will be of 70 marks. For internal (continuous) assessment, a teacher may select
a variety of procedures for evaluation (depending on the requirement of the subject):
Mid Term Test/ Open Book Test - 10 Marks
Written Assignments- 20 Marks
Each Practical oriented subject (L: 0: P that is 1: 0: 4) comprises of 70 marks of internal evaluation and
final exam will be of 30 marks. For internal (continuous) assessment, a teacher may select a variety of
procedures for evaluation (depending on the requirement of the subject):
Case Study

Extension/Field/Experimental Work
Lab Work

MIT INTERNATIONAL SCHOOL OF BROADCASTING AND JOURNALISM,


PUNE I INDIA

Semester II
Type/
Category
Course
Code

Core Subjects

BA201

Advanced Communication
Skills
A peep into Indian & Global
Literature

BA202

Credits
per
paper

Teaching
Hrs.
(min. per
week)

Evaluation
of Marks
Final
70

Marks
per
Paper
100

70

100

Int.
30

30

3
3

0
0

0
0

3
3

3
3

30
30

70
70

100
100

30

70

100

30

70

100

18

20

Allied Subjects
BA203
BA204

Psychology: An Introduction
Indian Political System- A
perception
Ideology of Management &
Marketing
Translation Techniques for
Mass Media

BA205
BA206

Total

Internal Assessment / Evaluation:


Each theory oriented (L: 0: 0 and L: 0: P = 3:0:0 and 2:0:2) subject comprises of 30 marks of internal
evaluation and final exam will be of 70 marks. For internal (continuous) assessment, a teacher may select
a variety of procedures for evaluation (depending on the requirement of the subject):
Mid Term Test/ Open Book Test - 10 Marks
Written Assignments- 20 Marks
Each Practical oriented subject (L: 0: P that is 1: 0: 4) comprises of 70 marks of internal evaluation and
final exam will be of 30 marks. For internal (continuous) assessment, a teacher may select a variety of
procedures for evaluation (depending on the requirement of the subject):
Case Study

Extension/Field/Experimental Work
Lab Work

MIT INTERNATIONAL SCHOOL OF BROADCASTING AND JOURNALISM,


PUNE I INDIA

Semester III
Type/
Category
Course
Code

Core Subjects

BA301

Introduction to Media
Studies
Process of Creative Writing
Introduction to Cinema
Studies
Introduction to Public
Relation

BA302
BA303
BA304

Credits
per
paper

Teaching
Hrs.
(min. per
week)

Evaluation
of Marks
Final
70

Marks
per
Paper
100

Int.
30

3
2

0
0

0
2

3
3

3
4

30
30

70
70

100
100

30

70

100

30

70

100

70

30

100

18

21

Allied Subjects
BA 305
BA 306

Introduction to Cultural
Studies
Information Technology- II
(Practical Subject)
Total

Internal Assessment / Evaluation:


Each theory oriented (L: 0: 0 and L: 0: P = 3:0:0 and 2:0:2) subject comprises of 30 marks of internal
evaluation and final exam will be of 70 marks. For internal (continuous) assessment, a teacher may select
a variety of procedures for evaluation (depending on the requirement of the subject):
Mid Term Test/ Open Book Test - 10 Marks
Written Assignments- 20 Marks
Each Practical oriented subject (L: 0: P that is 1: 0: 4) comprises of 70 marks of internal evaluation and
final exam will be of 30 marks. For internal (continuous) assessment, a teacher may select a variety of
procedures for evaluation (depending on the requirement of the subject):
Case Study

Extension/Field/Experimental Work
Lab Work

MIT INTERNATIONAL SCHOOL OF BROADCASTING AND JOURNALISM,


PUNE I INDIA

Semester IV
Type/
Category
Course
Code

Core Subjects

BA401
BA402
BA403
BA404

Essentials of Advertising
Journalism: A perspective
Radio & Television
Print, Production &
Photography

Credits
per
paper

Teaching
Hrs.
(min. per
week)

3
3
2
2

0
0
0
0

0
0
2
2

3
3
3
3

3
3
4
4

3
3

0
0

0
0

3
3
18

3
3
20

Evaluation
of Marks
Int.
30
30
30
30

Final
70
70
70
70

30
70

70
30

Marks
per
Paper
100
100
100
100

Allied Subjects
BA 405
BA 406

Organizational Behavior
Mass Media Research
Total

100
100

Internal Assessment / Evaluation:


Each theory oriented (L: 0: 0 and L: 0: P = 3:0:0 and 2:0:2) subject comprises of 30 marks of internal
evaluation and final exam will be of 70 marks. For internal (continuous) assessment, a teacher may select
a variety of procedures for evaluation (depending on the requirement of the subject):
Mid Term Test/ Open Book Test - 10 Marks
Written Assignments- 20 Marks
Each Practical oriented subject (L: 0: P that is 1: 0: 4) comprises of 70 marks of internal evaluation and
final exam will be of 30 marks. For internal (continuous) assessment, a teacher may select a variety of
procedures for evaluation (depending on the requirement of the subject):
Case Study

Extension/Field/Experimental Work
Lab Work

MIT INTERNATIONAL SCHOOL OF BROADCASTING AND JOURNALISM,


PUNE I INDIA

Semester V
Type/
Category

Teaching
Hrs.
(min. per
week)

Course
Code

Core Subjects

Credits
per
paper

BA501
BA502
BA503

News Reporting
News Editing
Journalism and Public
Opinion
Features & Opinion
Indian Regional Journalism
Newspaper & Magazine
Production

2
2
3

0
0
0

2
2
0

3
3
3

4
4
3

Int.
30
30
30

Final
70
70
70

100
100
100

2
3
3

0
0
0

2
0
0

3
3
3

4
3
3

30
30
30

70
70
70

100
100
100

18

21

BA504
BA 505
BA 506

Evaluation
of Marks

Marks
per
Paper

Internal Assessment / Evaluation:


Each theory oriented (L: 0: 0 and L: 0: P = 3:0:0 and 2:0:2) subject comprises of 30 marks of internal
evaluation and final exam will be of 70 marks. For internal (continuous) assessment, a teacher may select
a variety of procedures for evaluation (depending on the requirement of the subject):
Mid Term Test/ Open Book Test - 10 Marks
Written Assignments- 20 Marks
Each Practical oriented subject (L: 0: P that is 1: 0: 4) comprises of 70 marks of internal evaluation and
final exam will be of 30 marks. For internal (continuous) assessment, a teacher may select a variety of
procedures for evaluation (depending on the requirement of the subject):
Case Study

Extension/Field/Experimental Work
Lab Work

MIT INTERNATIONAL SCHOOL OF BROADCASTING AND JOURNALISM,


PUNE I INDIA

Semester VI
Type/
Category
Course
Code

Core Subjects

BA601
BA602
BA603
BA604
BA 605
BA 606

Journalistic Laws and Ethics


Global Media
Broadcast Journalism
Business and Magazine
Journalism
New Media Management
Contemporary Issues

Credits
per
paper

Teaching
Hrs.
(min. per
week)

2
3
2
3

0
0
0
0

2
0
2
0

3
3
3
3

3
3
4
3

3
3

0
0

0
0

3
3
18

3
3
19

Evaluation
of Marks

Marks
per
Paper

Int.
30
30
30
30

Final
70
70
70
70

100
100
100
100

30
30

70
70

100
100

Internal Assessment / Evaluation:


Each theory oriented (L: 0: 0 and L: 0: P = 3:0:0 and 2:0:2) subject comprises of 30 marks of internal
evaluation and final exam will be of 70 marks. For internal (continuous) assessment, a teacher may select
a variety of procedures for evaluation (depending on the requirement of the subject):
Mid Term Test/ Open Book Test - 10 Marks
Written Assignments- 20 Marks
Each Practical oriented subject (L: 0: P that is 1: 0: 4) comprises of 70 marks of internal evaluation and
final exam will be of 30 marks. For internal (continuous) assessment, a teacher may select a variety of
procedures for evaluation (depending on the requirement of the subject):
Case Study

Extension/Field/Experimental Work
Lab Work

MIT INTERNATIONAL SCHOOL OF BROADCASTING AND JOURNALISM,


PUNE I INDIA

Semester: I Syllabi
Paper BA 101: Media Communication Skills
Credit: 3
Type: L:0:0, 3:0:0
Lecture: 45 hours

Objective:
The paper shall focus on functional and operational use of language and media. With the specific aim of
use in media, it will equip students with competence in language structure. Abilities in reading and
writing skills of:
Close, critical reading of informative and discursive texts Marathi, Hindi and English.
Effective presentation in writing (concise statement, use of appropriate organizational and
rhetorical patterns and style) Marathi, Hindi and English.
Efficient oral communication in Marathi, Hindi and English.
To equip students with structured and analytical thinking skills.
To teach presentation skills and effective use of presentation aids in Marathi, Hindi and English.

Topic
Unit: 1

Unit: 2

Unit: 3

Language Skills:
Introduction
Importance and Usage
Language Skills Listening, Reading, Speaking and Writing:
Listening Skills: - What is listening? Types of listening (Theories
and definition), objectives, Active Listening, Tips of Effective
Listening.
Reading Skills: - Definition, Basic concepts and terminology
used for describing reading skills, Importance of reading.
Speaking Skills: - Basic concepts and Terminology used for
describing speaking skills, Types of speaking, Language Function,
Body Language.
Writing Skills: - Basic concepts and Terminology, sentence,
Phrase, speech, Article, Vocabulary, Spelling, and Punctuations.
Thinking

No. Of
Lectures
05

10
05
10
10
05

MIT INTERNATIONAL SCHOOL OF BROADCASTING AND JOURNALISM,


PUNE I INDIA

Paper- BA 102: Concepts of Mass Communication


Credit: 3
Type: L:0:P, 2:0:2
Lecture: 45 hours
Objective:
To introduce the students, the communication model
To various aspects of Mass Communication
To develop the critical understanding of Mass Media, its potentialities and its impact

Topic
Unit: 1

Unit: 2

Unit: 3

10

Defining Communication:
Definition, what is communication, Importance of communication,
how to communicate.
Verbal and Non- Verbal Communication
Origin:
Mass Communication and origin of Mass Media Function, Role
and Impact of Media.
Meaning
Elements
Visual Communication Photographs, Traditional and Folk
Media, Films, Radio, Television and New Media.
Communication Theories and Models:
Communication Theory
Communication Models

No. Of
Lectures
13

12

20

MIT INTERNATIONAL SCHOOL OF BROADCASTING AND JOURNALISM,


PUNE I INDIA

Paper BA 103: Information Technology- I


Credit: 3
Type: L:0:P, 1:0:4
Lecture: 15 hours, Practical: 30 hours
Objective:
To equip the students with a general understanding of computer basics for every-day use.
To train them to use this understanding to supplement their presentation skills.

Topic
Unit: 1

No. Of
Lectures

An overview of computer system


04

Unit: 2

Operating system basics

04

Unit: 3

Introduction to Internet

05

Unit: 4

Networking Basics

02

Unit: 5

Practical: Introduction to software: - Microsoft Office- MS Word, MS


Excel, MS PowerPoint, PageMaker In Design, QuarkXPress, Photoshop,
Corel Draw)

30

11

MIT INTERNATIONAL SCHOOL OF BROADCASTING AND JOURNALISM,


PUNE I INDIA

Paper BA 104: Global Political System and Media Practices


Credit: 3
Type: L:0:0, 3:0:0
Lecture: 45 hours
Objective:
To acquaint the students with important ideas that shaped the 20th century world with emphasis on India.

Topic
Unit: 1

Introduction and understanding of world history as seen from the


perspective of Europe, Africa, America and Asia.

No. Of
Lectures
08

Unit: 2

Rise and consolidation of political ideologies and their impact on the


shaping of world history.

04

Unit: 3

Cause and consequences of the First and Second World wars

08

Unit: 4

Era of Cold War and emergence of New World Order.

05

Unit: 5

Brief introduction to SAARC

04

The Colonial period and India

08

Post-Colonial India

08

Unit: 6

Unit: 7

12

MIT INTERNATIONAL SCHOOL OF BROADCASTING AND JOURNALISM,


PUNE I INDIA

Paper BA105: The Sociology of Global News


Credit: 3
Type: L:0:0, 3:0:0
Lecture: 45 hours
Objective:
Provide a sociological understanding of the basic concepts and perspectives relevant to Mass
Media.
To make the students aware of Indian Societys socio-cultural diversity and their responsibility as
media personnel.
To sensitize them to pressing social issues of contemporary Indian society.

Topic
Unit: 1

No. Of
Lectures

Introduction to Sociology
12

Unit: 2

Role of Media in Society

20

Unit: 3

Class Movement

05

Unit: 4

Linguistic Movements

04

Unit: 5

Shaping of Consumer Consciousness in the Era of Globalization

04

13

MIT INTERNATIONAL SCHOOL OF BROADCASTING AND JOURNALISM,


PUNE I INDIA

Paper BA106: Concepts of Economics


Credit: 3
Type: L:0:0, 3:0:0
Lecture: 45 hours
Objective:
In the day-to-day functioning economy, a large number of economic terminologies are used frequently in
the Media. The main objective of this paper is to familiarize the student of Mass Media with the
fundamental concepts of Economics so that their analytical ability can be strengthened. To achieve this,
the paper is to be taught practical relevance. Wherever applicable, reference is to be made in the context
of the Indian Economy.

Topic

No. Of
Lectures

Micro Economics

20

Unit: 2

Welfare Economics

05

Unit: 3

Macro Economics

10

Unit: 4

International Economics

04

Unit: 5

Indian Economy and Globalization

04

Environmental Economics

02

Unit: 1

Unit: 6

14

MIT INTERNATIONAL SCHOOL OF BROADCASTING AND JOURNALISM,


PUNE I INDIA

Semester: II Syllabi
Paper BA 201: Advanced Communication Skills
Credit: 3
Type: L:0:P, 2:0:2
Lecture: 45 hours
Objective: To advance the communication skills acquired in First Semester.

Topic

Unit: 1

15

Advanced Language Skills Reading, Listening, Speaking and


Writing:
Reading Skills: - Types of Reading, Techniques of Reading,
Barriers of Reading, Decoding meaning.
Listening Skills: - Barriers of good Listening, Purpose of
Listening, outlines and signposting, Gambits.
Speaking Skills: - Barriers of Communication, Paralinguistic
features, Phonetic system
Writing Skills: - Prcis Writing, letter, Memo, Cover Writing,
Editing and Summarizing.

No. Of
Lectures
10
10
10
15

MIT INTERNATIONAL SCHOOL OF BROADCASTING AND JOURNALISM,


PUNE I INDIA

Paper- BA202: A Peep into Indian & Global Literature


Credit: 3
Type: L:0:0, 3:0:0
Lecture: 45 hours
Objectives:
Through reading about litterateurs and their work help students evolve into more thinking, aware,
sensitive human beings; to deepen and widen their understanding of themselves and of life.
To expose students to good writing to help them write better.
To introduce students to the various genres and literary terms to enhance their understanding of
world literature.

Topic
Unit: 1

No. Of
Lectures

Brief History of English Literature


05
Brief History of Indian Literature (Indian literature translated to English)

Unit: 2

05
Introduction to world writers North American, African, European, South
American,

07

Unit: 3
Unit: 4

Introduction to Asian Writers

04

Unit: 5

Introduction to Indian Writers

04

Unit: 6

Forms of Poetry: - Sonnet, Elegy, Ode, Ballad, Lyric, Elegy

Unit: 7

Drama: - Tragedy, Comedy, Poetic Drama, Tragi-Comedy, Closet drama

08
08

Unit: 8

Critical Appreciation of Poetry and Drama.

04

16

MIT INTERNATIONAL SCHOOL OF BROADCASTING AND JOURNALISM,


PUNE I INDIA

Paper-BA203: Psychology: An Introduction


Credit: 3
Type: L:0:0, 3:0:0
Lecture: 45 hours
Objectives:
To provide an understanding of the basic concepts of Psychology and its relevance to mass media

Unit: 1

Topic

No. Of
Lectures

Evolution of Psychology

05

Personality
Unit: 2

08
Motivation and Emotion

08

Cognition

08

Perception

08

Attitude

08

Unit: 3
Unit: 4
Unit: 5
Unit: 6

17

MIT INTERNATIONAL SCHOOL OF BROADCASTING AND JOURNALISM,


PUNE I INDIA

Paper BA204: Indian Political System- A Perception


Credit: 3
Type: L:0:0, 3:0:0
Lecture: 45 hours
Objectives:
To acquaint the students with fundamental political concepts essential for understanding political
system and theories.
Orient the students to the Indian Constitution and the functioning of the Indian political system.

To provide the students with a strong base on the Indian Concepts and to expose them to the
complexities of Indian Political System.

Unit: 1

Topic

No. Of
Lectures

Concepts of Indian Political System

10

Indian Constitution
Unit: 2

15
Political Dynamics (India)

20

Unit: 3

18

MIT INTERNATIONAL SCHOOL OF BROADCASTING AND JOURNALISM,


PUNE I INDIA

Paper-BA205: Ideology of Management & Marketing


Credit: 3
Type: L:0:0, 3:0:0
Lecture: 45 hours

Objective:
To provide an introduction to the fundamentals of management and marketing.

Topic
Unit: 1

No. Of
Lectures

Introduction to Management
06

Unit: 2

Management Today

06

Unit: 3

Organizational Environment and Ethics

05

Unit: 4

Introduction to the Marketing Process

04

Unit: 5

Marketing Strategy & Marketing Mix

04

Unit: 6

Product Mix

04

Unit: 7

Price Mix

04

Place Mix

04

Promotion Mix

04

Marketing in the Digital Age

02

Responsible Marketing & Ethics

02

Unit: 8
Unit: 9
Unit: 10
Unit: 11

19

MIT INTERNATIONAL SCHOOL OF BROADCASTING AND JOURNALISM,


PUNE I INDIA

Paper-BA206: Translation Techniques of Mass Media


Credit: 3
Type: L:0:P, 2:0:2
Lecture: 30 hours, Practical: 15 hours

Objectives:

To know the importance of translation in media.


To provide English, Hindi and Marathi translation skills required in media.

Topic

No. Of
Lectures

Importance of Translation and Need

03

Unit: 2

The Concept of Translation

02

Unit: 3

Translation Theories

16

Unit: 4

Types of Translation

09

Unit: 5

Translation in three languages (Practical)

15

Unit: 1

20

MIT INTERNATIONAL SCHOOL OF BROADCASTING AND JOURNALISM,


PUNE I INDIA

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