PURCHASING DECISION ON RTWS BRAND AMONG SELECTED

STUDENTS OF THE UNIVERSITY OF MINDANAO

An Undergraduate Thesis Presented to the Faculty of

the College of Business Administration
Major in Marketing Management

Code No:

By:
Reyes, Mary Grace
Ulay, Lovely Mae
Lim, Carlo

August 2016
Chapter 1
THE PROBLEM AND ITS SETTING
Background of the study
Design industry depends on the shoppers. Purchaser introduction
advertising is a post-advanced promoting strategy in view of the shopper
inclinations regarding requirements and needs. The procedure goes for
delivering things and merchandise that may individuals willing to purchase.
Along these lines, purchaser interest is the center of the advertising strategy.
One of the methodologies connected in the strategy is called purchaser driven
methodology that may relates to which customer needs are the main thrust of
all showcasing choices. The purchaser needs incorporate the elements, for
example, nature, particular and attributes of the item itself. In accordance with
the study, the makers and venders of piece of clothing items may lose buyers
as they don't know about their needs and not eventually understanding their
needs and inclinations. The proceeded with suitability of piece of clothing
industry depends on the capacity of makers, promoters, and retailers to
foresee, create, and convey styles of attire and other material items that
accommodate with the longings of the devouring open (Sanad, 2016).

In worldwide situation, the study demonstrates that the more youthful

populace market in the USA is advancing in size and the spending power has

boosted from 6 to 8 percent more in 2009 than in 2008. In connection, deals

at high schooler claim to fame stores augmented to $11 billion (Palan and
Mallalieu, 2012). Furthermore, the number of inhabitants in youngsters
conceived somewhere around 1994 and 2010, for the Generation Y, is roughly
to be more than 23 million and considered as the quickest developing division
in the clothing business while then again, the era Z which was conceived after
1994 acclimated to high-innovation ward and uses various data sources
(Schroer, 2012).
In the Philippines, in backing with the investigation of Rodriguez (2008)
which was directed in Manila, Philippines with the aggregate of 200 female
college understudies from the University of the Philippines in Diliman
Campus, the information can be reasoned that the Filipinos had faith in the
influence of an endorser with a high superstar status which had all the more
decidedly impacts the shopper's demeanor towards the promotion and buy
goals. Furthermore, in appreciation to endorser validity, the main qualities
which impact disposition towards the ad and buy expectations are:
experienced, learned, qualified, and dependable. Besides, the spokespersons
have the qualities in which are more influential and are more prepared to do
emphatically impacting both state of mind towards the notice and aims to
purchase. The outcomes likewise bolster the perspective that society
assumes a critical part in promoting. The understanding involves that the
powerful separation directs the relationship between the endorser sort and
state of mind towards the notice. Hence, the higher the force separation rate,
the more grounded the endorser's sort and state of mind.

In Davao City, style businesses are on advancing. The RTW made

items are for the most part supplied from the National Capital Region (NCR)
as the inside for industrialization in the Philippines. Moreover, Davao City is
outstanding for tribal wears, and Davaoeno-touched clothing types with the
end goal of vacation spot and becoming more acquainted with the Davao
societies particularly the couture. The city is notable for the popular style
originators perceived in abroad that may help the exceeding of design
industry in Davao (Pangilinan, 2013).

Consequently, the method of reasoning of the study is to recognize the

patterns of client's obtaining choice on prepared to-wear garments since style
industry is in solid rivalry and set into flow. The reason for existing is to amass
the aftereffects of the relationship of obtaining choice regarding the gave
markers: value, quality and design towards the respondent's profiling in the
key ranges in Davao City, restricted to the Business Administration
understudies of the University of Mindanao.
Statement of the Problem
The target of the study is to distinguish the obtaining choice on RTW's
image among chose understudies of the University of Mindanao. In particular,
it addressed the accompanying inquiries expressed:
1. What is the profile of the respondents in terms of:
1.1
Age;
1.2
Sex; and,
1.3
Year Level?
2. What is the level of purchasing decision affecting on RTWs brand in
terms of:
2.1
2.2
2.3

Price;
Quality; and,
Fashion?

3. Is there a significant difference on the purchasing decision on RTWs

brand to the students perception as the target customers?
Hypothesis of the Study
Ho: There is no significant difference on the purchasing decision on
RTWs brand to the students perception as the target customers.
Scope and Limitation of the Study
This study was centered around the Marketing ideas for the most part
the shopper conduct hones gave by knowing its purchaser inclinations in
purchasing prepared to-wear items. At that point, it is restricted to the
inclinations of the single woman undergrads in the University of Mindanao
who are included throughout Business Administration situated in Davao City
considering that they are the significant respondents of the study.
Review of Related Literature
This chapter is the literature that supported the study gathered from
books, internet and magazines.
RTW Brand
RTW is a contraction word for "prepared to-wear" relating to the
garments which are as of now redone as indicated by the client request
showed in the attire retail locations. The expression 'prepared to wear' is from
the French expression interpretation 'pre-a-watchman' and can likewise be
known as 'off-the-peg' or 'off-the-rack'. As indicated by the American Heritage
Dictionary of English Language, there are two things that can make a
garments thing a prepared to-wear thing: the standard measuring which as of
now leveled and completed to be worn by the clients. The distinction with
prepared to-wear is the wide selectivity of decisions accessible. Linkage of

RTW is the mass business sector which is by all accounts the term for
garments for not considered to have originated from a high mold designer
(Sanad, 2016).
Marking is an imperative procedure to separate the item from its rivals.
Marking is the key pointers of building up item traits. The name, logo,
exchange mark, even patent number or bundle outline were proposed to
recognize the company's items or administrations from others that may
speaks to the client as the wellspring of the item which prompts the
relationship of the brand. In taking the brand choices, the firm needs to
consider the accompanying contemplations: the objective business sector;
social impacts available and the part of the brand plays its business
procedure. Case in point, the brand name which is socially outsider that
discovers trouble in getting acknowledged in the business sector, as on
account of the investigation of Kiss and Tell brand beautifying agents
advertised results to disappointment in the Indian business sector. In addition,
the firm should need to guarantee that brand name was not marked in light of
the fact that it speaks to either a national pioneer or a nation (Kotler, 2009).
In connection to the article, with respect to ladies' apparel, prepared to
wear outfits took more time to create. It was not until the 1920's that it did.
Nonetheless, amid the decade, the specific variables, extravagantly
development of urban expert, advancements in mechanical creation,
improvements of national markets and mail-request inventories, added to
quick development and advancement. The ladies' readymade apparel started
to offer. Ladies started to look RTW pieces as advantageous, upgraded, and
moderate things that were anything but difficult to supplant as changes in

styles happen as opposed to view mass-delivered garments as lost

uniqueness. The main issue was that a large number of the pieces fit
ineffectively since various makes utilized distinctive measuring frameworks.
This came about to garments that were of various measurements being
marked with the same sizes. Individuals needed to depend on changes or
give back the pieces of clothing, expanding costs for prepared to wear dress.
It wasn't until 1937 that ladies' standard measuring framework was developed
(Palan and Mallalieu, 2012).
In backing with the study, individuals had the capacity to make
garments in amount, measure and convey by standardizingthe composed
image. Besides, the variables conceivable that some size of fabricated attire
could have been made with a basic creation line. Notwithstanding that, an
architect may as of now have concocted prepared to wear attire amid that
time yet was never recorded. In the same way as other things ever, the
apparel just needed to take a gander at what do know. This conveys the
consideration regarding producing from late times in induction of the
expression "prepared to-wear" purposefully used to depict the style business
in Europe and the US. Generally, the instant design was come about because
of the modern unrest and innovation, material and advancements. A case of
industrialized design was seen with Levi pants. The material was from France,
Levi (the man) began to explore different avenues regarding it for tents and
afterward found the material reasonable for work attire. The work attire then
worked its approach to end up well known apparel for a huge number of
individuals which drove it to turning into a style thing as well. Sewing
machines prompted cost cuts, the nature of the articles expanded and the

expense between more conventional fine garments and the mass fabricated
was beginning to be less checked. Also, the efficient made it a decent
alternative to just purchase as opposed to made items (Schroer, 2012).
As per the study of Sonalidhonakar (2010), expressed that brand
choice of an organization resemble a notoriety of a man. The acquiring of the
individual's notoriety was being expounded by making a decent attempt things
well. Brand a name term, sign, image or plan or a blend of them, expected to
recognize the great or administrations of one vender or gathering of dealers
and to separate them from the contenders. Brand recognizes what
distinguisher of a brand for its unbranded ware partners in shopper's
recognitions and sentiments about the items and how they perform. What's
more image dwells in psyches of buyers. Besides, the brand distinguish of an
item incorporates the brand name, logo, hues, slogan brand and image.
Brand is a business sector guarantee to convey particular components,
advantages and administrations. Brands are not worked by publicizing but
rather by the brand experience. Brand name have attractive qualities; propose
about the item's an advantages, recommend the item class, recommend solid,
high fanciful qualities, simple to spell, maintain, perceive and recollect,
unmistakable and ought not convey poor implications in different nations and
dialect.

Price
Markering field characterized cost as the estimation of the item or the
administrations offered to the client for fulfillment. Cost deciphered as the

money related quality in proportionality of benefiting administrations and

buying an item in satisfaction with the requirements and needs of the clients
that will arrange the two gatherings; the client and the firm(Kotler, 2009).
In connection to the style business, the design shopper purchases
taking into account the purchaser's close to home taste, status needs and
money related condition. Besides, numerous style brands contend in layered
value extents to speak to various buyer value focuses. The design house that
made its imprint in couture, for instance, regularly builds up a prepared towear line for retail establishments and a rebate line for mass-merchandisers.
The to dispatch in your picked specialty business sector may rely on upon
controlling the configuration, sourcing and creation expenses to introduce
your line at the suitable value point. Dispatching a line that passes on high
esteem as far as workmanship, materials and outline at a sensible cost won't
not engage the status-cognizant customer. Be that as it may, it may increase
awesome footing among a bigger customer bunch. Once dispatched
effectively, with a few gainful seasons, it can make invasions into other
business sector levels(Duff, 2012).
Besides, a study directed by Ijas (2011) that economy was dependably
the most vital variable in acquiring change one's way of life. Families with less
number of individuals have the chance to spend a great deal of cash on their
dress where as it gets to be troublesome for the expansive families. As
present days,most ladies had ventured into the expert living prepared to
adjust with the cutting edge world. She cherishes to wear alluring yet open to
dress for themselves and in the meantime most ladies needs to keep up the
uniqueness. Moreover, cash is considered as the power to drive something a

stage forward. Design is changing quickly nowadays since low and center
wage classes are adjusting new cuts and hues quickly so the style trailblazers
are prepared to get a sudden change style to keep up the distinction between
design pioneers and form supporters
As indicated by Peters (2010) in his exploration expressed that more
established customers are speaking to an undeniably vast and monetarily
intense part of the populace around the world. The exploration supported the
age-related changes in discernment, influence and objectives to impact more
seasoned buyer's basic leadership forms, makes these procedures not quite
the same as those more youthful grown-ups. The objective of this audit was to
come to more viewed as comprehension of age contrasts in the inputs, for
example, cognizance, influence and objectives; and, the results, for example,
choices, brand decisions, and propensities forms. For instance, the surviving
writing on customer basic leadership concentrates to a great extent on the
ways which one contribution, for instance, the memory, influences to one
result brand decision in cost. Moreover, the wide assortment of the writing
was accomplished by highlighting the effect of age-related changes in
cognizance,

influence

and

objective

on

choice,

decisions

and

habits.Furthermore, age contrasts in subjective and full of feeling procedures

and also changes in objectives have critical hypothetical and down to earth
suggestions for how choices made and how they can progressed.
Notwithstanding this, age-related decrease in the proficiency of deliberative
procedures that we will settle on poorer quality choices as we age. In any
case, age-related versatile procedures incorporating spurred selectivity in the
utilization of deliberative limit, an expanded spotlight on enthusiastic

objectives, agreater experience foresee better or more awful choices for more
seasoned grown-ups relying upon the circumstance.
The investigation of Smith (2004) made sense of in her postulation that
the financial atmosphere has an imperative part in purchaser conduct towards
attire items. It has been an element in the accomplishment of quality brands.
Esteem brands offer a low estimated adaptation of current catwalk style that
has been progressively assuming a critical part in the design market. It is
proposed that the present business sector development will be proceeded into
what's to come. The study recognized that most every now and again tried
variables in studies identified with purchaser buy conduct towards attire items
to investigate American customer inclinations for home material items
namely:the value, shading, style, brand name/planner, fiber content,
accessibility of bundled sets, fabric sort, and string consider wellas the retail
channel. The study affirmed that the most essential buy criteria were the
value, then, trailed by shading and style for bedding;and, in opposite, cost and
shading for shower items.
As per Somervuori (2012), organizations regularly accept that clients
know the definite costs of the items they assess and that they contrast the
costs with what they pick up from the item. In any case, research
demonstrates that shoppers once in a while recollect the cost of a late buy
and that their value review is poor. Such results have shocked specialists and
organizations alike. Research discoveries have prompted questions about the
significance of cost in buy circumstances and the capacity of buyers to settle
on judicious buy choices. Moreover, venders aren't right in accepting that
purchasers contrast costs with what they pick up from items. Rather,

purchasers contrast their impression of the cost with their inward reference
cost. Reference cost is the value shoppers use to analyze the offered costs of
an item or administration. Regardless of whether a purchaser chooses to buy
an item relies on upon the feelings the apparent cost brings out in contrast
with the reference cost.
Quality
As per Kotler and Armstrong (2010), in business sector offering, an
item is the key component that conveys worth to the client. Items are more
than simply substantial questions yet comprehensive of administration
elements, outline, execution quality, brand name and bundling. An item's
quality has a noteworthy effect towards the item or administration execution,
along these lines it is connected to a client's and fulfillment that likewise key
for advertiser's item situating devices.
Quality is characterized as assessment of brilliance and predominance
of the item. In the past concentrates, a few scientists contended that quality
can't be characterized and quality is target which can be measured. In an
alternate thought others trusted quality can't be measured. Joining this two
methodologies quality is isolated into goal of value and impression of value
(Thu Ha, and Gizaw, 2014).

Thu Ha and Gizaw (2014) presumed that the goal of value is

assessment of the item in light of physical qualities. While view of value
considers subjective documentation which is purchaser assessment of the

item and judgment that in light of a few properties. In connection to the

investigation of Yulianda and Handayani (2015) in view of information
examination a speculations test on items quality and the buyer brain research
variables, the creators presume that halfway item quality has critical impact on
buy choice, however mental variables did not influence the shopper obtaining
choice and then again, purchaser brain science variables direct the
relationship between the buy choice elements. At that point, after the item
quality was tried at the same time, two variables essentially impact the buy
choice.
By the 1850 Census in the US, there were a large number of clothiers
making garments. Some of them were at that point making instant things and
the others were simply beginning to know the prepared to-wear apparel. In
2005, there were prepared to-wear suites offered without precedent for
America by Brooks Brothers. Chic garments were getting to be famous to
possess regardless of the possibility that it was just a dress to wear on
Sunday to Church. Fine garments or mold apparel were available to bigger
markets. As the wage levels expanded concurred with the lower fabricating
costs, closets became in like manner. The attack of the garments was a
differentiator between early instant and the made-to-fit option still accessible.
Sometime in the past prepared to wear things did not fit well as there was no
settled upon standard thus a few people still needed to have variations made
to get a solid match. There was a requirement for some kind of examination to
help the business to deliver things with a sufficient fit to genuinely make them
prepared to-wear (Rzepka, 2011).

The examination of Rzepka (2011) states that USDA attempted to

make a standard estimating for produces to construct their size with respect
to. Alongside other information and fabric creator's endeavors far and wide,
garments would in the end be better fitting. It got to be simpler to fabricate for
minimal effort and still have the things fit all around ok to look the way they
were proposed. In the meantime, craftsmanship and garments would be
increasingly entwined a high-mold houses would form into overall known
elements. It wouldn't have been long until they would begin to use the present
day producing techniques to expand their notoriety and benefits. They could
offer an item that fitted alright for most people and was nearer to what the
higher expense of selective fitting made when a thing was made-to-fit.
Furthermore, shoppers have articles of clothing uniquely developed without
any preparation by a sewer. Tailor, all alone hand, they are acquiring prepared
to wear (RTW) articles of clothing. These articles of clothing are mass
delivered by attire makers in an assortment of sizes alluded to as
"institutionalized". This term makes a general endeavor to give attire fit to a
larger part of our populace. While this framework has been by and by for quite
a long time, it is not without numerous issues that are prompting poor fit for
buyers. These benchmarks were made in the early part of the twentieth
century and keep on being the premise for attire estimating in spite of the fact
that it has been recommended that body estimation outlines should be
overhauled no less than at regular intervals to stay current. For the present
shopper populace, the piece of clothing estimating framework is inconsistent
and inapplicable. The insights on buyer body shape and sizes are extremely
out-dated to precisely estimate attire purchaser and give. Actually, gave an

expected. That eighty for each penny of current RTW dress does not
appropriately fit those acquiring it. Changes in the populaces' way of life and
eating routine, and additionally a more veered ethnic populace, have brought
about a sensational movement in body shapes. At the season of the first body
shape appraisal used to make size gauges in 1942, the lion's share of those
deliberate were of hourglass body shape.
Changes in the scene of body shapes have prompted poor attack of
RTW dress, however different variables have added to the plague of the
current RTW estimating framework. Anthropometry of the human body is not
indistinguishably reproduced starting with one individual then onto the next, so
it is foolish for clothing makers to expect that attire be institutionalized and still
yield an appropriate fit. Most clothing size outlines just utilize the bust,
abdomen, and hip perimeter estimations to manage article of clothing size,
which is deficient to precisely quantify the human structure. From these three
estimations, examples are done in view of suppositions of corresponding body
connections keeping in mind the end goal to fill in the hole for other body
estimations important to make an entire piece of clothing. The present
populace, with vast variety in body extent and shape won't fit in the attire
created in this framework. Inadequately served clients are left embittered,
needing changes, and spending more cash on an article of clothing than
initially planned. Amongst a clothing makers' own items exists much
inconsistency. A study found that request initiators don't take after norms,
prompting an extensive variety of difference, Three out of five producers don't
take after request initiators details, while one and only out of fifty do take after
measures put forward by request initiators. Articles of clothing of the same

size from the same producers were found to have as much as three inches in
fluctuation. The study inferred that request initiators don't hold fast to standard
size diagrams, and piece of clothing makers are either incapable or unwilling
to create articles of clothing that meet request initiator details. Request
initiators are given obsolete gauges which are lacking to make articles of
clothing and are hence compelled to make their very own estimating
arrangement. Every request initiators takes freedom at picking a model size to
construct all pieces of clothing with respect to, which may fluctuate contingent
upon age, occupation, cause, or financial gathering which they intend to serve
(Rzepka, 2011).
The examination of Rzepka (2011) included that the present populace
is comprised of ladies who vary from the obsolete estimating framework,
these ladies contrast from each other fit as a fiddle and pieces of clothing fit
inclination. An expanded push to comprehend ladies' fit inclinations combined
with their body shapes can possibly help producers see better techniques to
estimating advancement and expansion fit fulfillment. The Center for Disease
Control of the United States has affirmed that the U.S. populace is becoming
because of variables, for example, change in eating routine, and the
anthropometry of bodies is changing, bringing on an obsolete measures
framework that is still being used. Likewise, the underlying expectation for the
study was to encourage the female shopper's recognizable proof of her body
sort and size from the variety of existing body sorts and to empower character
her single best fitting size paying little heed to value, kind of clothing, or maker
of the piece of clothing.
Fashion

In style, one of the components that influences the design is the

sociological angle. The examination of Ijas (2011) expressed that in primitive
and even in present social orders, there is not even a solitary circle of our
lives other than in picking our garments that significantly portrays our societal
qualities and morals. The analyst characterized that man is a social creature.
Bunch acknowledgment has a pivotal part in acknowledgment of garments.
Everybody needs to be an individual from the general public in which he lives.
Be that as it may, in the event that he strays from the set guidelines and
models of his general public, he will be no more a piece of his general public.
Moreover, bustling ways of life offers more casual disposition towards the
determination of dress. As now-a-days more ladies are working outside the
home and for this they require agreeable, simple to wash, east to mind yet
stylish garments styles.
In the event that individuals are exceptionally social then certainly we
have to grow our closets as indicated by the most recent patterns and styles.
Furthermore, the other way around on the off chance that somebody is not
exceptionally social, he/she unquestionably needs less number of garments.
The analyst clarified that there are diverse levels of humility in various
societies and religions. For instance any piece of attire that is satisfactory in
one religion may not be adequate in another religion, so while picking an
outfit, one ought to know his/her cutoff points and limits set their religion
however then it is likewise watched that now a day's gentle natured standards
are changed in social orders like in long time past days individuals considered
dark shading as an image of grieving where as today it is worn as a formal
shading in capacities like weddings or gatherings. Since in this age individuals

used to give of the past ideas and adjust with the new ones. Also in earlier
decades ladies used to wear red shading on their big day as to take after their
custom yet now a days they are tolerating different hues like olive green,
turquoise, child pink, white, silver, dim, purple, yellow and numerous different
blends (Ijas, 2011).
Another exploration of Duff (2012) expressed that maintainability
influences design. The expression "supportability" alludes to creating items in
an eco-accommodating way. In style, be that as it may, it likewise alludes to
whether another creator can support and develop piece of the pie in a
frequently flighty commercial center. Promoting and appropriation assume a
critical part in your maintainability, as does your capacity to persistently create
new and engaging outlines. Another part of maintainability is consistent
advancement in your outline procedure, store network, circulation, venture
into different items and buyer contribution. Process displaying has turned into
a lifestyle in the style business. It utilizes research into purchaser needs and
purchasing propensities, consolidated with generation strategies and cost
examination, to create inventive items that go past just.
The surface relates the mental part of the man in seeing the style. As
indicated by Ijas (2011) through her examination expressed that the surface of
material is additionally applicable to the brain science of our psyches. She
outlined that a few people want to purchase an agreeable dress if no matters
it is out of style, where as particularly youngsters are more inspired by
destroying something stylish no matters in the event that it makes uneasiness
for them. Besides it is additionally said that when we wear unforgiving,
unpleasant and extreme stuff, we are more well-suited to act in the same way

as rude, merciless and impolite with others. Same is the situation, when
individuals wear light and delicate materials; it carries on in cool, delighted,
bright and cheerful inclination.
The examination of Brown (2014) represented the connection of hues
can likewise influences the design in which makes life excellent and
important. He refered to tha everyone was captivated by various shades that
reflect particular sentiments or feelings. Moreover, shading is imperative,
particularly in attire. Garments are made much more delightful and in style in
light of various hues. The man even uncover your identity and dispositions. At
the point when the general population are upbeat or when the man praise an
uncommon event, individuals regularly wear garments with splendid or pastel
hues. At the point when individuals are grieving the passing of their friends
and family, they wear dark garments. Most school garbs, for the most part the
upper pieces of clothing, are white. In reality, shading assumes a vital part in
our regular life, particularly in wearing garments. Thus, some garments look
better on you as a result of their hues. Diverse hues and shading mixes make
your composition look solid and smooth; they even highlight your best
components like the hair and eyes. He included that light is the wellspring of
all hues. At the point when light strikes an article, shading is either retained or
reflected. Consider the rose. The rose is red since it reflects just red light
beams and retains different hues. The hues dark, white, and dim are viewed
as the unbiased hues. The shading dark shows up on the grounds that it
ingests all light beams, while white shading shows up in light of the fact that it
mirrors all light beams.

Inquire about additionally expounded the relationship of the season

towards design. The specialist accentuated that in amid summer, individuals
for the most part wear light-hued, free fitting garments that make us
agreeable. In opposite, on blustery days, since it is cool, the general
population wore coats, jackets, or any thick garments to warm our bodies. At
that point, wearing garments as per the event you are going to can without
much of a stretch influences the style in convenient mannered. In formal
festivals like wedding and dedicating, make a point to dress formally. You can
wear less formal or easygoing garments when going to a move party, club
meeting, or while going out with your companions to see a motion picture.
Moreover, some garments, when worn by others, look excellent on them,
however when the general population make an effort, not to look right on the
individual. This is on the grounds that diverse people have distinctive body
structures and sizes. Garments that is free or tight on you may simply be fit on
others, and the other way around. Pick garments that match the individual's
body size and sort (Brown, 2014).
Ijas (2011) expressed that mechanical elements can likewise
influences the design of individuals. She clarified that the present day age is
likewise considered as "mechanical period", on the grounds that in this age,
even a youngster is furnished himself/herself with the most recent data, so is
the psyches of them. It can be effortlessly said that the most recent innovation
catches the consideration of current ladies in picking the styles, outlines and
cuts that suits her identity. Ladies are utilized to scan for the most recent
design from web as opposed to squandering their own time in planning and
picking another style. In addition web additionally encourages in finding an

area for the specific store or a planner's outlet. The simple arrangement of
web to the regular man is in contact with most recent happenings in the style
world. There are numerous more sites that give the valuable data in regards
to the up and coming patterns. Also in each enormous city, style houses are
opened for open where they can discover numerous sorts of planner wear
under one rooftop. Thus, it helps us to choose the most appropriate ensemble
for ourselves in a brief timeframe.
Innovative headways have additionally changed the mentalities of
individuals around the globe by giving them an assortment in apparel things.
With the coming of numerous most recent hardware, individuals can have the
chance of having financially savvy, speedy, prepared to wear, simple to care
and simple to handle articles of clothing. Moreover, mechanical changes
acquire most recent improvements the field of assembling materials,
collecting and taking care of them and advancing new plans, and creating
mechanized pieces of clothing which extraordinarily influence the decisions of
ladies by giving them a scope of new fabrics and articles of clothing. New
mixes of filaments and the mixing of common strands with artificial strands
give more solace and straightforwardness to the purchaser yet keep up the
regular feel of material. Along these lines, marking and showcasing likewise
acquired incredible changes the field of materials and garments. There are
numerous better approaches for acquainting another item with the client that
quickly

catches

the

consideration

of

the

client

(Ijas,

2011).

Theoretical Framework
Similarly as shown by Sanad (2016), client states from claiming brain
What's more procuring decision for buying apparel items, particularly RTW
things could have variables, to example, those value, those personal
satisfaction and the outline. Esteem acknowledges Likewise An champion
around the The majority basic criteria to settling around a decision should
buyas those system for picking those brand What's more diverse qualities.
Second, the caliber associations Similarly as criteria of purchasing RTW mark
since customers guaranteed those physical properties What's more What's
more the solidness. In that point, those plan will be the criteria in which those
a standout amongst a sort pervasive style Furthermore example in which An
mamoncillo dresses saw in the configuration business dives to settling on
profit same time satisfying purchaser needs Furthermore solicitations. Along
these lines, these three pointers will aggravate the vitality of recognizing the
purchase decision from claiming RTW mark.
Conceptual Framework
The investigation is theoretically-based. We utilized the hypothesis of
Sanad (2016) on recognize the indicators for both free Furthermore
subordinate variable of the consider. Those principle variable which may be
the buying choices with respect to RTWs brands need aid comprises of the
Emulating indicators: those price, caliber Also style. On the other hand, those
directing variable which is the profile would comprises of the accompanying
indicators: As far as their age, sex Furthermore quite a while level Similarly as
demonstrated Previously, figure 1.
Purchasing Decision on
RTWs brand
Main
Price
Variable
Quality
Fashions

Moderate Variable
Profile
Age
Sex
Figure 1. TheFramework
Year Level
of the Study

Significance of the Study

The discoveries of the study were gainful of the following:.
Fashion Businessman. The discoveries of the examine would
valuable Additionally of the style business parts particularly who captivated in
RTW benefits of the business since recognizing purchaser Inclination offers
Inclination prompting buying choice about picking primed-to-wear results
might have been those principle reason for existing of the contemplate. It
camwood produce business plans once how should convince clients will
purchase all the their results utilizing showcasing qualities with addition grade
target of whatever benefits of the business parts which will be those benefit.
Merchandising Sectors. The contemplate will be of service of the
promoting parts since it may be acknowledged Similarly as the practically

number of locked in business in the Philippines To some degree of the

benefits of the business in the place the RTWs are have to place. It may be
vital should have this study to be able to secure Also with execute sets for
showcasing deliberations Furthermore methodologies worked of the business
that makes chances pertaining on sponsor especially those style business
parts that expounds quite in the Philippines to monetary development and
advancement.
Researchers and Readers. The vitality of the examine could make
functional of the specialists, furthermore general book lovers with secure new
plans and ideas will get that's only the tip of the iceberg information something
like purchaser inclination, furthermore polishes prompting choose what's more
to buy items over came about by utilizing this information also data clinched
alongside directing new scrutinize investigations, furthermore other related
topics..
Definition of Terms
The following terms are defined operationally in this study:
RTW Products. The abbreviation RTW hails from those saying ready-towear products. These need aid instant apparel items shown, furthermore
might a chance to be bought over apparel lines, attire store, furthermore
expansive style retailing establishments.
Purchase Decision. It may be inferred starting with the idea about
deliberate approaches for how on buy results on any clients that might
recognizes inclination or components influencing will pick and to purchase
those item.
Price. The amount for installment or payment provided for toward one
client will an additional as an exchange for merchandise alternately benefits.
Quality. A trademark or An helter skelter worth of a certain item.

Fashion. The popular style of a thing at a certain time or among a certain

group.

Chapter 2
METHODOLOGY
This chapter identifies the methodologies and the systematic process of
gathering data and information used in the study. The section introduces the
research design, research subjects, research instruments, data gathering
procedures and statistical treatment of the data.
Research Design
The research used a descriptive co-relational research design to interpret
the results of the data. These measures were described the various aspects
of data sets and procedures in accordance to the description of the
respondents in the form of survey questionnaire to be able to quantify the
results clearly. The measures will be based on the indicators assess in the
review of related literature and data gathering measures available from
primary to secondary sources. It is an approach by which includes the
significant relationship in the level of purchasing decision on RTWs brand
according the perception of the students as the major respondents of the
study.
Research Respondents
The research respondents of the study are the college students since they
are the main focus of the study. The respondents are preferably located at the
vicinity of the University of Mindanao under the courses offered in the College
of Business Administration Education at Bolton Street, Davao City which had

total accumulated number of respondents of 100 students with different

courses and majorssince the research applies budget line. The study was
used to formulate random sampling method of gathering the information which
is to be used in the identification of the respondents of the study by
acknowledging the permission to them to conduct a study by answering the
survey questionnaire clearly.
Profile of the Respondents
Questionnaire of interview are utilized to collect data on the telephone,
face to face, and through the other communication media. The more formal
terms sample survey emphasis that the purpose of contracting respondents is
to obtain a representative sample of the population.
A buyers decision is influenced by a person characteristic such as the
buyers age and life cycle stage, occupation, economic situations, lifestyle,
and personality and self-concept. Buyers change the goods services every
time at their life. The economic situation is a factor were most consumers
purchase product that is affordable since they consider personal income.
(Kotler & Armstrong, Principles of Marketing, 2010).
Research Instrument
The study used a survey questionnaire developed by the researchers in
gathering the important data used in quantifying and interpreting the
conclusion. The draft of the questionnaire was constructed by the researchers
before it was submitted to the adviser for corrections and improvement which
validates the content for the relevance of the study. The questionnaire

consists of close-end statements which are easily identified to the

respondents by putting a check corresponds to the answer.
The questionnaire was composed of two parts: the first part is the profiling
or the personal data of the respondents in terms of name (optional), age and
year level. And on the other hand, the second part of the questionnaire is for
the category of the main variable of the study which is the level of the
purchasing decision on RTWs brand, consists of three indicators namely:
Price; Quality; and, Fashions.
The responses on the study were interpreted by the researchers using the
rating scale of measurement as follow.
Intervals

Responses

Purchasing Decision

4.20-5.00

Strongly Agree

This means that there is an outstanding

agreement

in

accordance

to

the

respondents perception in regards to the

3.40-4.19

Agree

statements given.
This means that there is fairly agree in
accordance

to

the

respondents

perception in regard to the statement

2.60-3.39

Undecided

given.
This means that there is no permanent
decision or has no choice in accordance
to the respondents perception in regard to

1.80-2.59

Disagree

the statement given.

This means that there is an disagreement
in

accordance

to

the

respondents

perception in regard to the statement

1.00-1.79

Strongly

given.
This means that there is an outstanding

Disagree

disagreement

in

accordance

to

the

respondents perception in regard to the

statement given.
Data Gathering Procedures
The following steps were undertaken by the researchers in gathering the
pertinent data for the study.
Seeking permission to conduct a study. A letter asking for permission to
conduct a study was sent to the school administration personnel and to the
respondents which are seeks for the approval of the authority to conduct a
study.
Distribution and retrieval of the questionnaire. The distribution of
questionnaires was done after the researchers asked their permission to
conduct a study. After the respondents gather all the necessary information
and met the target respondents, the researchers retrieved the answered
survey questionnaires by the respondents
Tabulation of Data. The researchers tabulated the data by using the
statistical formulas and methods given to identify the necessary data
information needed to address the problems of the study.
Statistical Tools of Data
For the interpretation of data, the following statistical tools were used:
Percentage. This will be used to determine the accumulated
responses in regards to the profiling of the respondents and gathering
information.
Standard Deviation. This was used to ascertain possibility of the
statistical data with its indicators to find out the results quantitatively.
Mean. This was used to ascertain the highest frequency of the sample
population pertaining to the purchasing decision of RTWs brand with its
indicators to find out the results quantitatively.
P-value. This was used to get the observed sample results given to
test the significance of the study based on the statistical results given.

Chapter 3
RESULTS AND DISCUSSION
This chapter initiates the results given based on statistical data provided
through conducting a research survey to the respondents which interprets and
discusses the following variables and the significant relationship based on the
quantitative results.
Profile of the Respondents
The survey gathered by the researchers was conducted in the University
of Mindanao Bolton Campus of the urban areas in Davao City where the
respondents are located. It was comprised of 100 respondents who engaged
in ambulant street vending who are the main focuses of the study.

Table 1 presents the profiling of the respondents pertaining to the UM

CBAE students as the main respondents according to the age, sex and the
daily sales income. In terms of age, it was observed that the age bracket 1929 years old have the highest frequency of the respondents with the total
number of 77 out of 100 respondents or 77% of the total samples; and,
followed by the age bracket 18 years old and below with 23 out of 100
respondents or 23% of the total number of samples. Therefore, the age
bracket of 19-29 years old has the highest number of respondents engaged.
In terms of sex, females and males are fairly in dominance with the total
number of 50 respondents, respectively in 100 respondents. Therefore, the
result shows that there's an equality of male and female in the study to fairly
see the results were made in the study.
In terms of year level, it was observed that the third year students had the
highest frequency of responses based on the survey given with 51 out of 100
respondents or 51% of the total number of samples given, followed by the
second year students with 24 out of 100 respondents or 24% of the total
number of samples given, then the fourth year students with 17 out of 100
respondents or 17% of the total number of samples given, and lastly the first
year students had the least frequency of response with 8 out of 100
respondents or 8% of the total number of samples given in the survey.
Therefore, the results specified that mostly of the students respond on the
study are mostly third year students based on the statistical results conducted
according to the survey.

Age

Respondents Profile
Number

Percentage

18 below
19-29

23
77
Total
Sex

Male
Female

100
Number
50
50

Total
Year Level
1st
2nd
3rd
4th

23%
77%

100
Number
8
24
51
17

Total
100
Table 1. Profile of the Respondents

100%
Percentage
50%
50%
100%
Percentage
8%
24%
51%
17%
100%

Level of Purchasing Decisions in RTW's Brand among Selected

Students in the University of Mindanao in terms of Price
The respondents were given the questionnaires which was necessary to
the study. It were easily identified the statements provided through checking
the box appropriated to their response using the Likert rating scale method.
As the researchers gathered all the necessary information, the study used a
statistical method by using the mean as the highest representation of the
responses acquired by each indicator in the two variables.
The table 2.1 shows the level of purchasing decisions in RTW's brand
among selected students in the University of Mindanao in termsof price as the
indicators of the independent variables in the study. In the results given
provided through the survey, it was being observed that the highest standard
deviation was in the statement 4 states that I would prefer to buy ready to
wear products regardless of the price with the value of 1.05 and the lowest
standard deviation was in the statement 1 states that I would prefer to buy

ready to wear clothes if it is affordable with the total value of 0.57 in number.
On the other hand, the highest mean value occurred in the table was in the
statement 1 with the total value of 4.60 in number and the lowest mean value
was in the statement 4 with the total value of 3.86 in number. Therefore, there
was reciprocity of the results based on the standard deviation and mean
value. The descriptive equivalent of each statements are: very high in
statements 1 and 2; and, high in the statements 3,4, and 5.
As a result, the overall total standard deviation value reflected in table 2.1
was 0.53 in number while the overall mean of the study based on the price
level according to the respondents survey analysis has an accumulation of
4.31 mean value that may interpreted as highly decided by the respondents.
This statistical measure means that the level of purchasing decision in RTWs
brand in terms of price was highly recommended by the students.
No

Item

SD

Mean

Descriptive

I would prefer to buy ready to wear clothes if 0.57

4.60

Equivalent
Very High

it is affordable.
I would prefer to buy ready to wear products 0.64

4.54

Very High

if I can gain discounts when purchasing.

I would prefer to buy ready to wear products 0.89

4.18

High

in bulk so I can pay less.

I would prefer to buy ready to wear products 1.05

3.86

High

regardless of the price.

I can save more money when buying ready- 0.81

4.39

High

4.31

High

to-wear products rather than made to order

products.
TOTAL

0.53

Table 2.1 Level of Purchasing Decisions in RTW's Brand in terms of

Price

Level of Purchasing Decisions in RTW's Brand among Selected

Students in the University of Mindanao in terms of Quality
Based on the study results given, table 2.2 shows the level of purchasing
decisions in RTW's brand in terms of qualityas the one of the indicators in
independent variables in the study based among the selected students in the
University of Mindanao. In the results given provided through the survey, it
was being observed that the highest standard deviation was in the statement
1 states that I would prefer to buy RTWs of high quality and long lasting with
the value of 0.90 and the lowest standard deviation was in the statement 3
states that I would prefer to buy ready to wear clothes because it is easier to
fit and wear with the total value of 0.67 in number. On the other hand, the
highest mean value occurred in the table was in the statement 2 in which
states that I would prefer to buy RTW because it is convenient and
comfortable with the total value of 4.30 in number and the lowest mean value
was in the statement 5 which states that I would prefer to buy RTW because
it is safer for the healthwith the total value of 3.85 in number. In the
interpretation of the results given, the descriptive equivalent of each
statements are highly decided in all the statements of the survey
questionnaires based on the quality
As a result, the overall total standard deviation value reflected in table 2.2
was 0.61 in number while the overall mean of the study based on the price

level according to the respondents survey analysis has an accumulation of

4.18 mean value that may interpreted as highly decided by the respondents.
This statistical measure means that the level of purchasing decision in RTWs
brand in terms of quality was highly recommended by the students.
No

Item

SD

Mean

Descriptive

I would prefer to buy RTW of high quality and 0.90

4.27

Equivalent
High

long lasting.
I would prefer to buy RTW because it is 0.70

4.30

High

convenient and comfortable.

I would prefer to buy RTW because it is 0.67

4.28

High

easier to fit and wear.

I would prefer to buy RTW because it is more 0.72

4.20

High

flexible.
I would prefer to buy RTW because it is safer 0.89

3.85

High

for the health.

TOTAL
0.61 4.18
High
Table 2.2 Level of Purchasing Decisions in RTW's Brand in terms of
Quality

Level of Purchasing Decisions in RTW's Brand among Selected

Students in the University of Mindanao in terms of Fashions
Based on the study results given, table 2.3 shows the level of purchasing
decisions in RTW's brand in terms of fashionsas the one of the indicators in
independent variables in the study based among the selected students in the
University of Mindanao. In the results given provided through the survey, it
was being observed that the highest standard deviation was in the statement

1 states that I would prefer to buy RTWs because it makes me feel

confident with the value of 0.80 and the lowest standard deviation was in the
statement 5 states that I would prefer to buy ready to wear clothes because
of vast available options and choices with the total value of 0.66 in number.
On the other hand, the highest mean value occurred in the table was in the
statement 5 with the total value of 4.35 in number and the lowest mean value
was in the statement 4 which states that Wearing ready-to-wear products
gives me a sense of belongingness in the group with the total value of 4.07 in
number. In the interpretation of the results given, the descriptive equivalents
of each statement are highly decided in all the statements of the survey
questionnaires based on the fashion.
As a result, the overall total standard deviation value reflected in table 2.3
was 0.60 in number while the overall mean of the study based on the fashion
level according to the respondents survey analysis has an accumulation of
4.25 mean value that may interpreted as highly decided by the respondents.
This statistical measure means that the level of purchasing decision in RTWs
brand in terms of fashion was highly recommended by the students.
No

Item

SD

Mean

Descriptive

I would prefer to buy RTW because it makes 0.80

4.21

Equivalent
High

2
3

me feel confident.
I would prefer to buy RTW that fits my style.
0.69
I would prefer to buy RTW if it is trendy and 0.68

4.30
4.32

High
High

updated.
Wearing ready-to-wear products gives me a 0.82

4.07

High

sense of belongingness in the group.

I would prefer to buy RTW because of vast 0.66

4.35

High

available of options and choices.

TOTAL
0.60 4.25
High
Table 2.3 Level of Purchasing Decisions in RTW's Brand in terms of
Fashion

Summary in the Level of Purchasing Decisions in RTW's Brand among

Selected Students in the University of Mindanao
Based on the overall results given from the different quantitative data
from each indicator of the independent variables, table 3 shows the overall
summary in the level of purchasing decision in RTWs brand among the
respondents responses. It describes that the standard deviation of each
indicators given are: 0.53 for price; 0.61 for the quality; and, 0.60 for fashion
with an overall standard deviation of 0.49 in number. On the other hand, the
mean of each indicator given are: 4.31 for price; 4.18 for quality; and, 4.25 for
the fashion with an overall mean value of 4.25 in number. As a result, the
descriptive equivalent given in each indicator based on the quantitative survey
implies highly decided. Therefore, the indicators given based on the
quantitative result by survey resulted into highly decided in which interprets
that in terms of purchasing a product based specifically on ready to wear
products, it is fairly decided by a consumer to buy RTW products primarily
based on the price, quality and the fashion.
Indicators
Price
Quality
Fashion
Over-all

SD
0.53
0.61
0.60
0.49

Mean
4.31
4.18
4.25
4.25

Descriptive Equivalent
High
High
High
High

Table 3. Summary in the Level of Purchasing Decisions in RTW's Brand

among Selected Students in the University of Mindanao

Significance of the Difference on the Purchasing Decisions in RTW's

Brand among Selected Students in the University of Mindanao when
analyzed by Age
Presented in table 4 is the significance of the difference on the
purchasing decisions in RTWs brand among of the respondents. The survey
shows and observed that the highest standard deviation of the ages 18 and
below by the indicators given was the quality with 0.52 in number and the
lowest was the price with 0.39 in number. In addition, the highest mean of the
ages 18 and below based on the indicators given was the fashion with 4.33 in
number and the lowest was the quality with 4.16 in number. While on the
other hand, the highest standard deviation of the ages 19-29 years old by the
indicators given was the quality with 0.64 in number and the lowest was the
price with 0.57 in number. In addition, the highest mean of the ages 19 to 29
years old based on the indicators given was the price with 4.31 in number and
the lowest was the quality with 4.19 in number. In relation to the quantitative
results of the survey based on the overall responses of the respondents, the tvalue results given in each indicator were: 0.001 for price; 0.043 for quality
and 0.534 for fashion. In contrary, the p-value results given in each indicator
were: 0.975 for price; 0.836 for quality and 0.466 for fashion with all
hypothetical decision which was to accept the null hypothesis and rejected the
alternative hypothesis.

Overall, the total standard deviation and mean value of the ages 18 and
below was: 0.37 and 4.27 respectively. While on the other hand, the ages 1929 years old had overall standard deviation and mean value of 0.52 and 4.24
in number, respectively. In relation to the results given through standard
deviation and mean value, it calculates the overall statistical data by t-value
and p-value of 0.053 and 0.819 in number respectively. Therefore, the survey
results shows that the overall hypothetical decision of the study was to accept
the null hypothesis and reject the alternative hypothesis in which has an
interpretation that there is no significant differences on purchasing decision in
RTWs brand according to the respondents profiling when it analyzed by age.
Indicators

18-below
SD
Mean

19-29
SD
Mean

T-

P-

Decision in

value
value
Hypothesis
Price
0.39 4.31
0.57 4.31
0.001
0.975
Accept
Quality
0.52 4.16
0.64 4.19
0.043
0.836
Accept
Fashion
0.47 4.33
0.63 4.23
0.534
0.466
Accept
Overall
0.37 4.27
0.52 4.24
0.053
0.819
Accept
Table 4. Significance of the Difference on the Purchasing Decisions in
RTW's Brand among Selected Students in the University of Mindanao
when analyzed by Age
Significance of the Difference on the Purchasing Decisions in RTW's
Brand among Selected Students in the University of Mindanao when
analyzed by Sex
Presented in table 5 is the significance of the difference on the
purchasing decisions in RTWs brand among of the respondents. The survey
shows and observed that the highest standard deviation of the male
respondents by the indicators given was the fashion with 0.60 in number and
the lowest was the price with 0.47 in number. In addition, the highest mean of

the male respondents based on the indicators given was the price with 4.39 in
number and the lowest was the quality with 4.21 in number. While on the
other hand, the highest standard deviation of the female respondents by the
indicators given was the quality with 0.64 in number and the lowest was the
price with 0.58 in number. In addition, the highest mean of the female
respondents based on the indicators given was the price with 4.23 in number
and the lowest was the quality with 4.15 in number. In relation to the
quantitative results of the survey based on the overall responses of the
respondents, the t-value results given in each indicator were: 2.207 for price;
0.269 for quality and 2.280 for fashion. In contrary, the p-value results given in
each indicator were: 0.141 for price; 0.605 for quality and 0.134 for fashion
with all hypothetical decision which was to accept the null hypothesis and
rejected the alternative hypothesis.
Overall, the total standard deviation and mean value of the male was:
0.46 and 4.31 respectively. While on the other hand, the female had overall
standard deviation and mean value of 0.51 and 4.18 in number, respectively.
In relation to the results given through standard deviation and mean value, it
calculates the overall statistical data by t-value and p-value of 1.877 and
0.174 in number respectively. Therefore, the survey results shows that the
overall hypothetical decision of the study was to accept the null hypothesis
and reject the alternative hypothesis in which has an interpretation that there
is no significant differences on purchasing decision in RTWs brand according
to the respondents profiling when it analyzed by sex.
Indicators

Male
SD
Mean

Female
SD
Mean

T-

P-

Decision in

value

value

Hypothesis

Price
0.47 4.39
0.58 4.23
2.207
0.141
Accept
Quality
0.59 4.21
0.64 4.15
0.269
0.605
Accept
Fashion
0.60 4.34
0.60 4.16
2.280
0.134
Accept
Overall
0.46 4.31
0.51 4.18
1.877
0.174
Accept
Table 5. Significance of the Difference on the Purchasing Decisions in
RTW's Brand among Selected Students in the University of Mindanao
when analyzed by Sex

Significance of the Difference on the Purchasing Decisions in RTW's

Brand among Selected Students in the University of Mindanao when
analyzed by Year Level
In terms of year level, respondents profiling were distinguished by the
year level attained by the students as the main respondents. Presented in
table 6 is the significance of the difference on the purchasing decisions in
RTWs brand among of the respondents. The survey shows and observed that
the highest standard deviation of the first year respondents by the indicators
given was the quality with 0.47 in number and the lowest was the price with
0.45 in number. In addition, the highest mean of the first year respondents
based on the indicators given was the price with 4.47 in number and the
lowest was the quality with 4.10 in number. In terms of the second year
respondents, the highest standard deviation in which the indicators given was
the fashion with 0.67 in number and the lowest was the price with 0.50 in
number. In addition, the highest mean of the second year level respondents
based on the indicators given was the price with 4.24 in number and the
lowest was the fashion with 4.15 in number. In terms of the third year
respondents, the highest standard deviation in which the indicators given was

the quality with 0.69 in number and the lowest was the price with 0.58 in
number. In addition, the highest mean of the third year level respondents
based on the indicators given was the price with 4.34 in number and the
lowest was the quality with 4.16 in number. Lastly, in terms of the fourth year
respondents, the highest standard deviation in which the indicators given was
the price with 0.78 in number and the lowest was the quality with 0.44 in
number. In addition, the highest means of the fourth year level respondents
based on the indicators given were the quality and the fashion both with 4.29
in number and the lowest was the price with 4.23 in number. In relation to the
quantitative results of the survey based on the overall responses of the
respondents, the f-value results given in each indicator were: 0.559 for price;
0.255 for quality and 0.369 for fashion. In contrary, the p-value results given in
each indicator were: 0.643 for price; 0.858 for quality and 0.775 for fashion
with all hypothetical decision which was to accept the null hypothesis and
rejected the alternative hypothesis.
Overall, the total standard deviation and mean value of the first year
respondents were: 0.39 and 4.32 respectively. In terms of second year level
respondents, it has an overall standard deviation and a mean value of 0.49
and 4.19 in number, respectively. In terms of third year level respondents, it
has an overall standard deviation and a mean value of 0.55 and 4.25 in
number, respectively. And lastly, in terms of fourth year level respondents, it
has an overall standard deviation and a mean value of 0.35 and 4.28 in
number, respectively. In relation to the results given through standard
deviation and mean value, it calculates the overall statistical data by f-value
and p-value of 0.200 and 0.896 in number respectively. Therefore, the survey

results shows that the overall hypothetical decision of the study was to accept
the null hypothesis and reject the alternative hypothesis in which has an
interpretation that there is no significant differences on purchasing decision in
RTWs brand according to the respondents profiling when it analyzed by year
level.

Indicators

1st

2nd

4th

3rd

F-

P-

Decision in

valu

value

Hypothesis

e
SD

Mea

SD

Mea

SD

Mea

SD

Mea

Price

0.40

n
4.47

0.50

n
4.24

0.58

n
4.34

0.78

n
4.23

0.55

0.643

Accept

Quality

0.47

4.10

0.61

4.17

0.69

4.16

0.44

4.29

9
0.25

0.858

Accept

Fashion

0.45

4.38

0.67

4.15

0.63

4.26

0.48

4.29

5
0.36

0.775

Accept

Overall

0.39

4.32

0.49

4.19

0.55

4.25

0.35

4.28

9
0.20

0.896

Accept

Table 6. Significance of the Difference on the Purchasing Decisions in

RTW's Brand among Selected Students in the University of Mindanao
when analyzed by Year Level

Chapter 4
SUMMARY, CONCLUSION AND RECOMMENDATION
This chapter indicates the conclusions drawn from the survey research
gathered about the purchasing decisions in RTWs brand among selected
students in the University of Mindanao as the main respondents and the
possible recommendations provided for the study.
Summary
The summary of the findings occurred in the study which gathered by the
researchers to the respondents are as follows:
1. According to the results obtained from the survey gathered by the
researchers, it was being observed that the profiling of the respondents

have a majority of age brackets 19-29 years old. In addition, it was

emphasized that it was fairly divided the number of males and females
to have fairly quantitative results in the survey. Then, in terms of the
year level of the respondents, it was being emphasized that the
majority of the respondents are consists of the third year students since
the respondents available during the random sampling method of
gathering the respondents are mostly third year students.
2. Based on the survey gathered through the independent variable which
is the purchasing decision on RTWs brand in terms of: price, quality
and fashion; the research shows that the main respondents has
majority decided in highly which supports with the over-all standard
deviation and mean value of 0.49 and 4.25, respectively. Overall, the
level of the purchasing decision obtained by the students as the main
respondents was highly decided.
3. The decision of the study obtained by the researchers stated that the
null hypothesis was majority accepted in terms of the significance in
the level of purchasing decision according to the respondents profiling
that may distinguished in age, sex and year level. Therefore, it was
being denoted that there is no significant relationship in the level of
purchasing decisions in RTWs brand according to the respondents
profiling in which technically implies the acceptance of the null
hypothesis and the rejection of the alternative hypothesis of the study.
Conclusion
The conclusion applied by the respondents based on the survey results
given to the 100 respondents that respond through the survey questionnaire
that mostly of the students are dominantly specified with the age-brackets 19-

29 which were the ideal age of choosing modernistic lifestyle, the social status
improvement and the work stabilization with fairly distinguished by males and
females with majority year level of third year students.
In terms of level of the purchasing decision in RTWs brand as the
independent variable of the study with its indicators: price, quality and fashion
were highly and fairly decided by the students as the main respondents
In terms of significance of the difference in purchasing decision in RTWs
brand according to the respondents profiling distinguished by age, sex and
year level had overall descriptive equivalent of highly and fairly decided by the
students that may interpreted as the RTWs products were fairly treated and
decided in terms of price, quality and fashions no matter in regards to the
respondents profiling in terms of age, sex and year level.
Therefore, the overall decision of the hypothesis of the study about the
level of purchase decisions in RTWs brand according to the respondents
profiling has no significant difference since the price, quality and fashion has
no interrelation about the profiling of the respondents in terms of age, sex,
and year level.
Recommendations
As the results given, the researchers provide and come up for the
recommendations for the study. These are the follows:
1. The fashion businessman in the different fashion company of the
makers of RTWs brand must organize the strategic programs in
innovating the price, product, place, promotion and the presentation

such as the modernistic fashion styles, high-quality but low affordable

price and the customer driven experience to make the customers ease
the decision making for choosing the needs of clothing.
2. The merchandising sectors needs to empower the fashion industry in
the Philippines by supporting the Filipino makers of RTWs brand rather
than to the international makers to improve the economical living of the
Philippines and to capable the customers to buy the RTWs brand
proudly made in the Philippines with the high standard attributes that
can ease the decision making of the customers. The merchandising
sectors needs to establish more distribution channels to enrich to the
customers promoting the Philippine-made RTW products and its
benefits to satisfy the customers.
3. The researchers and readers will generate more ideas to improve the
study by initializing more strategies by the means of introducing new
technologies and standardized operating procedures in which the price,
quality and the fashion strategy were being emphasized that may which
will be obtained to have a big improvement of profitability measures for
the clothing business industry such as the RTW business clothing.

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