Turismo Industrial

A problemtica e tendncias para o futuro

Seminrio Turismo Industrial e Desenvolvimento Local
Turismo de Portugal - 30 Outubro 2013

Carlos Costa [ccosta@ua.pt]

Universidade de Aveiro
DEGEI| GOVCOPP

Sumrio

Parte I: Turismo Industrial: a problemtica dentro de

um contexto de gesto e economia do turismo
Parte II: Turismo Industrial: o caso da Regio de
Aveiro

[2]

Carlos Costa * Universidade de Aveiro | DEGEI| GOVCOPP

Parte I
Turismo Industrial: a problemtica
dentro de um contexto de gesto e
economia do turismo

[3]

Carlos Costa* Universidade de Aveiro | DEGEI| GOVCOPP

[4]

Carlos Costa* Universidade de Aveiro | DEGEI| GOVCOPP

[5]

Carlos Costa* Universidade de Aveiro | DEGEI| GOVCOPP

[6]

Carlos Costa* Universidade de Aveiro | DEGEI| GOVCOPP

Tributo

Dra Vanda Cardoso Lima

[7]

Carlos Costa* Universidade de Aveiro | DEGEI| GOVCOPP

Inovao: alguns conceitos

Edquist (1997) considera que inovaes so criaes com
significado econmico. Podem ser novas, mas podem
tambm ser novas combinaes de elementos antigos.
A emergncia e difuso do conhecimento desempenham um
papel central no complexo processo de inovao, uma vez que
o conhecimento posteriormente transformado em novos
produtos e processos de produo. O processo de inovao
envolve cincia, a tecnologia, aprendizagem, produo,
poltica e procura.

[8]

Carlos Costa* Universidade de Aveiro | DEGEI| GOVCOPP

Primeira Gerao: Modelo Technology-push |

Linear | Neoclssico

Marketing

Vendas

Produo
Design/
I&D

[9]

Engenharia

Carlos Costa* Universidade de Aveiro | DEGEI| GOVCOPP

Segunda Gerao: Modelo Market-Pull |

Demand-Pull | Orientao Procura

Vendas
Produo
I&D
Departamento
Marketing

Necessidades
mercado
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Carlos Costa * Universidade de Aveiro | DEGEI| GOVCOPP

Terceira Gerao: Modelos Interactivos

Coupling Model of Innovation

New Need

Idea
generation

New tech

Needs of society and the marketplace

Research,
Design &
Development

Prototype
production

Manufacturing

Marketing
and Sales

Marketplace

State of the art in technology and production

(Rothwell, 1994)

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Carlos Costa* Universidade de Aveiro | DEGEI| GOVCOPP

Sexta Gerao: Conhecimento e

Conectividade| Aprendizagem Colectiva

Centros
Investigao

Fornecedores

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Universidades

Empresas e
unidades funcionais

Outras
organizaes

Carlos Costa * Universidade de Aveiro | DEGEI| GOVCOPP

Modelos de Inovao Territorial

- Sistemas Regionais de Inovao Importncia e aplicabilidade

Triple Helix: conceito enquadrado nos sistemas de inovao e que pretende

aproveitar e potenciar as competncias complementares da
academia, indstria e governo para facilitar novos processos de
colaborao para a inovao e o desenvolvimento criativo.

Academia

Inovao
Empresas

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Governo

Carlos Costa * Universidade de Aveiro | DEGEI| GOVCOPP

> Os produtores de conhecimento na rede de conhecimento

[A rede de Aveiro para a Inovao em Turismo]

Central
actors

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Carlos Costa [ ccosta@ua.pt ] * University of Aveiro

> Emerging issues for tourism planning in the mid-2000s

New Consumers: DEMAND TRENDS

New Trends

The transformation of Consumer Behaviour

Domestic and Visiting Friends and Relatives Tourism
Alternative tourism and the moralisation of tourism
CONFERENCE TOURISM - MICE Market and Business tourism
Mass Market vs Exclusive market
Culture, heritage and art driven tourism
Third Age tourism
Youth and adventure tourism

Demographics
Safety and Security and World Peace
Crisis management and tourism
Climate Change
Monitoring as an Approach to Sustainable Tourism
Ethics, social responsibility
Media and communications
Corporate Responsibility and Tourism: market driven approach
Liberalisation and deregulation for tourism
Research: New approaches and knowledge creation

New Products: EMERGING INDUSTRY SOLUTIONS

Reengineering established products & destinations
Fashion and accessibility based emerging destinations
Experience based products
Nature based products, Ecotourism and Adventure tourism
Sport and events tourism
Urbanisation and second homes tourism
New Age Travel / Tourism: spiritual experiences
Shopping and tourism
Gastronomy, Food & Wine
Thanatourism and Dark Tourism
(include Spiritual and Pilgrimage tourism)
Space Tourism

Emerging
Realities in
the Market

Place and
Shift

New Management
Organisations and Management in the future
The Future of Work and Employment in Tourism
Policy related Networks and Partnerships in Tourism
Destination based business Networks and Partnerships
Innovation, Creativity and competitiveness
Managing Globalisation
Complexity and Network Theories for tourism destinations
Chaos theory and managerial approaches
Human Resources Developments
Education and Training: Models / approaches
SMEs in Tourism
Resource Management: social, cultural, physical environment
New Tools

New Industry: SUPPLY TRENDS

Hospitality Megatrends
Transport and transit: Air, Land and Sea
Attractions Megatrends
Intermediaries: Travel Agencies & Tour Operators
Culture, Heritage and Visiting Attractions
Entertainment and new leisure
Destination Management Organisations and Actors
Tourism Futures: Conclusions

Consumer Centric Tourism Marketing

Cross-Cultural Hospitality & Tourism Marketing
Information Communication Technologies
Tourism Marketing Information System Decision
Support for the Tourism Manager
Planning, development and the territory
Managing Economic Impacts, Satellite Accounts and Observatories
Quality control, enforcement, improvement
Forecasting methodologies for Tourism

Source: 2006: Buhalis, D Costa, C, (eds), Tourism Business Frontiers: Consumers, Products and Industry, Elsevier, London 2006: Buhalis, D Costa, C, (eds), Tourism Management Dynamics:

Trends, Management and Tools, Elsevier, London

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Carlos Costa [ ccosta@ua.pt ] * University of Aveiro

> Boosting sustainable competitiveness

Costa, C, Panyik, E, Buhalis, D, 2013, European Tourism Planning and Organisation Systems, Channel View
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Carlos Costa [ ccosta@ua.pt ] * University of Aveiro

Costa, C, Panyik, E, Buhalis, D, 2013, European Tourism Planning and Organisation Systems, Channel View
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Carlos Costa * Universidade de Aveiro | DEGEI| GOVCOPP