Professional Documents
Culture Documents
1.
Total (million)
18.0
16.0
14.0
12.0
10.0
Trips
Average Trip
17.8
15.9
14.5
12.8
11.9 11.8
11.6
10.4
9.8
15.2
14.0
13.7
9.8
9.7
12.2
12.1
10.1
12.4
11.6
13.2
12.0
10.8
10.6
9.8
8.0
6.0
4.0
2.0
0.0
1.22
1.22
1.22
1.20
1.24
1.21
1.19
1.30
1.28
1.32
1.26
1.22
A total of 131.0 million1 domestic visitors comprising excursionists and tourists were
recorded in 2011 with 162.8 million trips made. Excursionists are those who travel less
than 24 hours while tourists are those who travel for at least one night.
Chart 1 showed the number of domestic visitors by month during the year 2011. The
highest number of domestic visitors recorded was in August,13.7 million visitors with
17.8 million trips and in September, 12.4 million visitors with 15.9 million trips. This is in
conjunction with the Hari Raya celebrations, which is a tradition for Malaysians to Balik
Kampung2. In 2011, on an average, Malaysian residents aged 15 years and above made
1.24 trips. However, in the months of August and September, domestic visitors made
1.30 trips and 1.28 trips respectively. The third highest number of domestic visitors was
recorded in November 2011, 12.0 million visitors with 15.2 million trips made. This
coincided with the Hari Raya Qurban celebrations and school holidays.
Notes: 1. This number includes the same residents who make a trip or multiple trips in a year.
2. Balik Kampung is a tradition for Malaysian citizens to return to their hometown during the holiday celebrations
(e.g. school holidays, Eid celebration, Chinese New Year, Christmas) to visit their parents and relatives.
21
2.
Table 1:
2.1
2010
2011
Percentage
Change (%)
34,679
42,346
22.1
137,853
162,835
18.1
252
260
3.2
Rural
Urban
Malaysia
131.0
150.0
115.5
120.0
90.0
60.0
88.4
78.5
37.0
42.6
30.0
0.0
2010
22
2011
Out of the 131.0 million domestic visitors in 2011, 65.1 per cent or 85.3 million
were excursionists, while the remaining 34.9 per cent or 45.7 million were tourists.
Both segments of visitors registered increases with excursionists, 12.3 per cent
and tourists, 15.7 per cent (Chart 3).
Chart 3:
Total
(Million)
120
131.0
140
120
100
78.5
75.9
100
80
40
39.5
28.1
25.5
55.5
37.0
60
40
11.4
20
88.4
85.3
80
50.4
60
45.7
29.7
Excursionist
('000)
Tourist
('000)
Rural
25,523
11,443
Total
Visitors
('000)
36,966
Urban
50,394
28,096
78,490
Total
75,917
39,539
115,456
42.6
32.9
12.9
20
2.2
2011
Total (Million)
115.5
Rural
Excursionist
('000)
29,732
Tourist
('000)
12,867
Total Visitors
('000)
42,599
Urban
55,539
32,864
88,403
Total
85,271
45,731
131,002
Total
(million)
Rural
Urban
Malaysia
162.8
180.0
137.9
107.4
91.3
120.0
46.5
55.4
60.0
0.0
2010
2011
23
2.3
the
total
expenditure
of
Chart 5: T o t a l e x p e n d i t u r e o f
domestic visitors by strata,
2010 and 2011
In
comparison,
domestic
Rural
45.0
31.7
30.0
On
15.0
Urban
RM
billion
25.1
10.6
9.6
0.0
2010
2011
Total Expenditure
2010 : RM34.7b
2011 : RM42.3b
Chart 6:
On an average, visitors from the
Average expenditure of
domestic visitors by strata,
2010 and 2011
Urban
RM
300
Rural
295
274
207
191
200
100
0
2010
24
2011
3.
Strata
Average Length
of Stay
Total
Expenditure
(RM million)
Average
Expenditure
per Trip (RM)
2010
2011
2010
2011
2010
2011
2010
2011
Urban
2.58
2.47
17,260
20,561
557
562
216
227
Rural
2.59
2.39
6,424
6,448
500
431
193
180
Malaysia
2.58
2.45
23,684
27,009
541
524
210
214
25
4.
Components
Percentage Share
Percentage
(%)
Change
(%)
2010
2011
2010
2011
Shopping
8,914
13,149
25.7
31.0
5.3
Transport
8,098
10,019
23.4
23.7
0.3
7,975
9,691
23.0
22.9
-0.1
Accommodation
6,130
5,028
17.6
11.9
-5.7
894
1,097
2.6
2.6
0.0
Other activities
2,667
3,362
7.7
7.9
0.2
Total Expenditure
34,679
42,346
100.0
100.0
26
Total Expenditure
(RM million)
Domestic tourists on the other hand spent RM20.2 billion on food & beverages, transport
and accommodation during their trips (Table 4). These three components accounted for
74.6 per cent of expenditure by domestic tourists. Shopping was 14.1 per cent (RM3.8
billion), expenses on entrance fees/tickets, expenses before travelling such as purchase
of luggage or warm clothes and packages, 3.0 per cent (RM0.8 billion) and expenses for
other activities such as sports, health centres and spa, 8.3 per cent (RM2.2 billion).
Table 4:
Components
6,448
7,756
27.2
28.7
1.5
Transport
6,220
7,417
26.3
27.4
1.1
Accommodation
6,096
4,985
25.7
18.5
-7.2
Shopping
2,603
3,801
11.0
14.1
3.1
595
801
2.5
3.0
0.5
Other activities
1,722
2,249
7.3
8.3
1.0
Total Expenditure
23,684
27,009
100.0
100.0
27
5.
28
In 2011, 75.6 per cent of domestic tourists visited friends and relatives or Balik
Kampung. This was followed by trips for vacation, 17.3 per cent, official business/
education, 3.7 per cent and entertainment, 1.1 per cent. Trips for incentive travel,
medical treatment, shopping and places of worship was each below 1.0 per cent.
Table 6 shows the main activities undertaken by domestic tourists during their
trips.
Table 6:
29
5.2
30
In terms of domestic tourists, Kedah received the highest number, 5.1 million
tourists or 11.2 per cent followed by Johor, 4.3 milllion or 9.4 per cent and Perak,
4.1 million or 8.9 per cent. Chart 7 shows the arrival of domestic tourists by state in
2011.
Chart 7:
5,125
Kedah
4,321
Johor
4,065
Perak
3,745
Negeri Sembilan
Pulau Pinang
3,554
Selangor
3,530
3,407
Pahang
3,230
Sabah
2,882
Sarawak
2,775
Melaka
2,662
Terengganu
2,659
2,392
Kelantan
1,077
Perlis
205
W.P. Putrajaya
102
W.P. Labuan
0
1,000
2,000
3,000
4,000
5,000
6,000
31
5.3
Mode of Transportation
As in the previous survey, land transport is still the most preferred mode of
transport by domestic visitors accounting for 97.5 per cent. Water transport was
next at 1.3 per cent and air transport, 1.2 per cent.
Travelling by road using private vehicles was reported as the first choice of
transport at 89.8 per cent. Next was buses and taxis at 9.8 per cent and trains at
0.4 per cent (Chart 8).
Chart 8:
Water
1.3%
Train
0.4%
Land
97.5%
Taxi
2.2%
Air
1.2%
5.4
Private vehicles
89.8%
Bus
7.6%
Types of Accommodation
About 84 per cent of domestic tourists chose to stay with friends and relatives. This
was followed by hotels, 14.2 per cent. Less than 1.0 per cent of domestic tourists
stayed in chalets, apartments, rest houses and homestays (Chart 9).
Chart 9:
0.5%
0.4%
14.2%
Hotel
Chalet
Apartment
Homestay
Rest house
83.9%
32
6.
In 2011, the proportion of male domestic visitors was 49.0 per cent and female
domestic visitors was 51.0 per cent. This ratio was about the same as 2010
(Chart 10). The percentage of male visitors registered a marginal increase of
0.2 per cent as compared with 2010.
Chart 10: Percentage distribution of domestic visitors by gender, 2010 and
2011
2010
2011
Female
51.2%
Male
48.8%
Female
51.0%
Male
49.0%
40 - 54
12.3
29.3
28.8
38.0
25 - 39
24
2010
2011
12.4
20.4
37.5
21.3
33
6.2
Ethnic Group
The 2011 survey showed that the majority of domestic visitors were Bumiputera.
This group represented 67.0 per cent of total domestic visitors. This was followed
by Chinese, 22.0 per cent, Indians, 7.0 per cent and other ethnic groups, 4.0 per
cent as shown in Chart 12.
Chart 12:
Others
4.0%
Chinese
22.0%
Bumiputera
67.0%
6.3
Educational Level
Chart 13 shows that 56.8 per cent of domestic visitors in 2011 possessed
secondary level of education. Tertiary education was next at 21.3 per cent and
primary education and below, 21.9 per cent.
Chart 13:
60.0
50.0
40.0
30.0
21.3
18.2
20.0
3.7
10.0
0.0
Tertiary
34
Secondary
Primary
No Formal
Education
6.4
Household Income
The results from the survey showed 36.5 per cent of domestic visitors were
categorised in the household income class between RM1,001 to RM3,000 per
month. Households earning between RM3,001 to RM5,000 per month accounted
for 18.3 per cent while 26.9 per cent were reported to be in the RM5,001 or more
income class (Chart 14).
Chart 14: Percentage distribution of domestic visitors household income
class, 2010 and 2011
Household Income
Class (RM)
2010
24.2
1,000
36.5
19.5
3,001 - 5,000
15.3
5,001 - 10,000
5.1
>10,001
18.3
15.5
11.4
0.0
6.5
18.3
35.9
1,001 - 3,000
2011
10.0
20.0
30.0
40.0
50.0
60.0
70.0
80.0
Occupation
In Chart 15, the employed group comprising sales persons/clerical, professional/
technical, managerial/administration and general workers accounted for 49.8 per
cent. It is significant to note that the remaining domestic visitors such as selfemployed worker, unpaid family worker, housewife and unemployed accounted for
50.2 per cent.
Chart 15: Percentage distribution of domestic visitors by occupation, 2011
12.8%
Professional/technical
7.2%
35.0%
Managerial/administration
17.5%
Sales person/clerical
General worker
15.2%
12.3%
Student/retiree
Others
35