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(highly skilled workers and artists) in all stages of the production process, and highly
talented and hardworking employees are required for planning, shooting, editing and
distributing films.
The Film and Video Production industry is indeed witnessing a steady growth over the
years- especially in countries such as the United States, Nigeria, India and China et al.
Though for some underdeveloped countries where piracy is still on rampage, the growth
is a bit redundant.
Statistics has it that the Film and Video Production industry in the Africa, is worth $34bn,
with an estimated growth rate of 0.7 percent. There are about 6,527 registered and
licensed film and video production companies in the United States and they are
responsible for employing about 63,228 people.
One good thing about starting a film and video production business is that even if you
decided to start it in the Africa, your market would not be restricted to business
opportunities in the NIGERIA.; the world will be your target market. Many thanks to the
internet that has made the world a global village. All you need to do is to strategically
position your film and video production brand on the internet and you will be amazed at
the rate people will be calling you from all parts of the world.
we have perfect plans for steady flow of cash from our business partners with interest in
our line of business. We can confidently say that we have a robust financial standing and
we are ready to take on any challenge that we encounter in the industry.
We will ensure that all our employees are selected from a pool of talented and highly
creative people with eyes for good movies in and around Lagos Nigeria (with bias from
Hollywood) and also from any part of the United States. We will make sure that we take
all the members of our workforce through the required trainings that will position them to
meet the expectation of the company and to compete with other players in the United
States and throughout the globe.
At CLEMENT THOMPSON Film and Video Production Company our clients best
interest will always come first, and everything we do will be guided by our values and
professional ethics. We will ensure that we hold ourselves accountable to the highest
standards by meeting our clients needs precisely and completely and of course
producing movies and videos that can compete with the best in the world. We will
cultivate a working environment that provides a human, sustainable approach to earning
a living, and living in our world, for our partners, employees and for our clients.
CLEMENT THOMPSON Film and Video Production Company is owned majorly by
Macqueen Reeves and other partners. Macqueen Reeves is a certified and licensed film
producer, he graduated from New York Film Academy and he has well over 15 years
hand on experience in the film and video production industry working for leading film and
video producing companies in Hollywood prior to starting his own film and video
production company. He will build the business alongside other experienced partners
who have successfully carved a niche for themselves in the industry.
Comedy films
Drama films
Thriller/suspense films
Musical Videos
Documentaries
Creating a timeline of production for film and video and ensuring that timelines
are met
Distributing film and video (if the company is also involved in all of the above)
Film and Video Production Merchandize (Sale of Film and Video Production
Equipment)
structure that we will build CLEMENT THOMPSON Film and Video Production
Company;
Studio Manager
Film Producer
Recording Engineer
Accountant
Responsible for drawing up contracts and other legal documents for the company
Responsible for developing concept and producing movies from start to finish
Works with the accountant and other stakeholders in the company to draw up a
budget for any movie project
Responsible for handle any picture and sound related job for the company; helps
achieve certain specific sounds or feelings to portray through that matches with the
movie (especially for soundtracks).
Designs job descriptions with KPI to drive performance management for clients
Once the movie is ready, then the marketing team will go out to market and
promote the album
Develops, executes and evaluates new plans for expanding increase sales
Responsible for preparing financial reports, budgets, and financial statements for
the organization
Ensures that all contacts with clients (e-mail, walk-In centre, SMS or phone)
provides the client with a personalized customer service experience of the highest
level
Through interaction with clients on the phone, uses every opportunity to build
clients interest in the companys products and services
Handles enquiries via e-mail and phone calls for the organization
Strength:
Our core strength lies in the power of our team and the latest film and video production
equipment that we have. We have a team that can go all the way to give our clients
value for their money; a team that can produce world class movies that can favorable
compete with movies produced by leaders in the industry. We are well positioned in the
heart of Inglewood, Lagos and we know we will attract loads of clients from the first day
we open our film and video production company for business.
Weakness:
As a new film and video production company based in Lagos the headquarter of film
production in the world, it might take some time for our organization to break into the
market and attract some well established artist and bigger corporations and investors;
that is perhaps our major weakness. Another weakness is that we may not have the
required cash to pump into the promotion our business the way we would want to.
Opportunities:
The opportunities in the film and video production industry is massive especially in a
place like Lagos Nigeria where we have Nollywood, and we are ready to take
advantage of any opportunity that comes our way.
Threat:
We like other brands in the industry, have our own fair share of threats. Hence,
technology and the internet which of course is a major tool for the advancement and
gains achieved in the film and video production industry can also poses a threat to the
industry. The truth is that with the advancement of technology, it is now easier for
individuals to produce home videos and musical videos without the help of professional
film and video production companies.
So also, just like any other business, one of the major threats that we are likely going to
face is economic downturn. It is a fact that economic downturn affects purchasing /
spending power. Another threat that may likely confront us is the arrival of a new film and
video production company in same location where our target market exist and who may
want to adopt same business model like us.
Market Trends
Online video is one major trend in the film and video production industry. Recent
statistics from Comscore show that on an average day in 2011, over 100 million
Americans viewed online video content. This represents growth of 43 percent over the
previous year.
Well over 43.5 billion videos were streamed in December 2011 alone; a 44 percent
increase over the previous year. This growth shows no signs of dwindling, as people
increase the absolute number of videos they watch, in addition to viewing longer form
content on leading video sites such as Netflix and Hulu.
Entrepreneurs that are venturing into the film and video production industry are coming
in with creativity and good business skills. The fact that it is highly competitive in the
industry does not in a way stop some film and video production companies from
declaring profits year in year out.
Another known trend in the film and video production industry is that most film and video
production companies are trying as much as possible to recreate themselves on a
regular basis and also to be on top of their game.
Households
Artists
Advertising Agencies
Churches
TV stations
Our Competitive Advantage
We are mindful of the fact that there is stiffer competition in the film and video production
industry in the Africa; hence we have been able to hire some of the best business
developer to handle our sales and marketing.
CLEMENT THOMPSON Film and Video Production Company might be a new entrant
into the film and video production industry in the Africa, but our competitive advantage
lies in the power of our team and the latest film and video production equipment that we
have. We have a team that can go all the way to give our clients value for their money; a
team that can produce world class movies that can favourable compete with movies
produced by leaders in the industry.
Lastly, our employees will be well taken care of, and their welfare package will be among
the best within our category (start-ups film and video production companies) in the
industry meaning that they will be more than willing to build the business with us and
help deliver our set goals and achieve all our aims and objectives.
Film & Video Production Business Plan SALES AND MARKETING STRATEGY
Our sales and marketing team will be recruited based on their vast experience in the film
and video production industry and they will be trained on a regular basis so as to be well
equipped to meet their targets and the overall goal of the organization. We will also
ensure that our excellent movies and videos speaks for us in the market place; we want
to build a standard and well equipped film and video production company that will
leverage on word of mouth advertisement from satisfied clients / artists.
Our business goal is to build CLEMENT THOMPSON Film and Video Production
Company business to become one of the leading choice in the whole of Lagos Nigeria
which is why we have mapped out strategy that will help us take advantage of the
available market and grow to become a major force to reckon with not only in the
NIGERIA but in the world stage as well.
CLEMENT THOMPSON Film and Video Production Company is set to make use of
the following marketing and sales strategies to attract clients;
Attend relevant international and local film festivals, expos, seminars, and
concerts et al
Create different packages for different category of clients in order to work with
their budgets and still produce top notch videos or movies for them
Encourage word of mouth marketing from our loyal and satisfied clients
Sources of Income
CLEMENT THOMPSON Film and Video Production Company is established with the
aim of maximizing profits in the film and video production industry and we are going to
go all the way to ensure that we do all it takes to attract our target market.
CLEMENT THOMPSON Film and Video Production Company will generate income by
offering the following services and products;
Comedy films
Drama films
Thriller/suspense films
Musical Videos
Documentaries
Creating a timeline of production for film and video and ensuring that timelines
are met
Distributing film and video (if the company is also involved in all of the above)
Film and Video Production Merchandize (Sale of Film and Video Production
Equipment)
profits from the first six month of operations and grow the business and our clientele
base beyond Lagos Nigeria to other cities in the NIGERIA. and even the global market.
We have been able to critically examine the film and video production market and we
have analysed our chances in the industry and we have been able to come up with the
following sales forecast. The sales projection is based on information gathered on the
field and some assumptions that are peculiar to start-ups in Lagos Nigeria.
Below is the sales projection for CLEMENT THOMPSON Film and Video Production
Company, it is based on the location of our business and other factors as it relates to film
and video production start ups in the United States;
Payment Options
At CLEMENT THOMPSON Film and Video Production Company, our payment policy
will be all inclusive because we are quite aware that different people prefer different
payment options as it suits them. Here are the payment options that we will make
available to our clients;
In view of the above, we have chosen banking platforms that will help us achieve our
plans with little or no itches.
Film & Video Production Business Plan Publicity and Advertising Strategy
We are aware that there isnt any business that despises new clients. This the reason
why we have been able to work with brand and publicity specialist to help us map out
publicity and advertising strategies that will help us walk our way into the heart of our
target market. We are set to take the film and video production industry by storm which
is why we have made provisions for effective publicity and advertisement of our
recording studio company.
Below are the platforms we intend to leverage on to promote and advertise CLEMENT
THOMPSON Film and Video Production Company;
Leverage on the internet and social media platforms like; YouTube, Instagram,
Facebook ,Twitter, LinkedIn, Badoo, Google+ and other platforms (music online
forums) to promote our business.
Ensure that our we position our banners and billboards in strategic positions all
around Lagos CA
Brand all our official cars / buses and ensure that our trademark label is boldly
printed in all our movies and videos (DVDs) et al
Film & Video Production Business Plan Financial Projections and Costing
The cost of setting up film and video production business can be quite expensive
especially if you are all out to start a standard film and video production company. Aside
from the money required to purchase the latest film recording and production equipment,
you would also need a huge cash base to be able to attract and pay well established film
actors to act in your movies.
Essentially, this is the area we are looking towards spending our start up capital on;
The Total Fee for incorporating the Business in Lagos, Nigeria $750.
The Amount needed to acquire a suitable Office facility with enough space for
standard movie production studio in a business district 6 months (Re Construction of
the facility inclusive) $200,000.
The Cost for equipping the office (computers, printers, fax machines, furniture,
telephones, filing cabins, safety gadgets and electronics et al) $2,000
The cost for equipping the movie production studio with the required video gears
$150,000
Budget for paying at least 5 employees for 3 months and utility bills $100,000
Budget for paying actors and taking care of logistics in movie locations
$500,000
Miscellaneous $20,000
Going by the report from the research and feasibility studies, we will need about $1
million to set up a medium scale but standard film and video production company in the
Africa. Here are some of the key film and video production equipment and gear that we
would need to set up our film and video production company;
Tripods
Wireless Microphone
Lenses: Wide Angle, Clear Protective Lens, Polarizer, Zoom Lens, Macros, etc.
Light Reflector
Video Editing Software and Video Editing Computer (MacBook Pro Laptop /
Apple MacBook Pro Laptop)
partners later, which is why they have decided to restrict the sourcing of his start up
capital to 3 major sources.
These are the areas we intend generating our start up capital;