CELINA SALINAS

Highly motivated, result-oriented, student services leader with a decade of experience in higher education.
Proficient in environments requiring effective communication skills; innovative solutions and exceptional
customer service.

EDUCATION

Master of Educational Leadership-Community College/Higher Education

05/2016

Northern Arizona University

Bachelor of Science- Business Marketing
University of Phoenix

11/2003

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PROFESSIONAL EXPERIENCE
Central Arizona College
Coordinator II- Outreach & High School Programs

02/2015 Current
Responsible for the development, implementation, and maintenance of college recruitment program to
enhance student enrollment and retention with particular emphasis to Early College, Dual Enrollment, and
Promise for the Future programs.
Key Responsibilities:

Develop, implement, and maintain strategic recruitment program that includes recruitment of
students, K-12 partnerships, business/industry relations and community/civic events. Attend
career and job fairs, high school visits, fall tour, workshops, and conferences; analyze enrollment
trends, evaluate data to determine recruitment program effectiveness. Conduct research, analyzing
community and/or program needs.

In conjunction with marketing team, develop and execute marketing plans and materials and
recommend adjustments to the long range program plan. Assist in developing program budget,
monitoring expenditures and participating in budget planning to support the marketing plan.

Actively participate in admissions and registration of students. Resolve student issues and/or
problems related to the admissions process. Manage the communication series to prospective
students. Provide assistance with enhancement and support of the college web site, student
information system, and on-line student services portal as a recruitment tool.

Plan, organize and conduct enrollment workshops, transfer orientations, and open houses, for
students, Pinal county high school guidance counselors, and faculty in coordination with
marketing, admissions, and financial aid staff. Develop formal campus tour program and
coordinate implementation and oversee training of student ambassadors.

Central Arizona College

Adjunct Faculty

CPD 101 - Orientation to Student Development (1 CR)

Northern Arizona University-Extended Campuses

Outreach Coordinator-Pinal & Graham County

06/2015 Current

11/2012 02/2015
Responsible for the development, implementation and maintenance of outreach activities to prospective
undergraduate and graduate student learners.
Key Responsibilities:

Initiate, develop and conduct various outreach activities including: presentations to local
businesses, government entities, school districts, community college classes and student groups.
Attend career and job fairs, and community events. Host student orientation and information
sessions.

Provide front line information, support and, problem solving to prospective undergraduate and
graduate learners through knowledge of the admission and enrollment processes as well as
general entrance requirements. Collaborate with university departments including financial aid,
admissions, veterans center, and academic advisors to ensure student admission/enrollment
progression.

Enter prospective learner information timely and accurately into student management system.
Evaluate effectiveness of efforts through a tracking system; and generate reports for assessment
with regard to outreach activities. Conduct market research and make recommendations for
partnership opportunities, program development, and marketing collateral to advance the
universitys visibility, mission and goals.

Education Management Corporation

Academic Counselor- Argosy University/Online Higher Education

07/2011 10/2012

Manage online undergraduate population by providing academic support to promote student success.
Key Responsibilities:

Proactive student contact through phone and email communication to deliver exceptional student
experience; effective on boarding to the online education environment to drive student success.

Maintain direct contact with assigned students weekly; counsel students facing academic and/or
personal obstacles; appraising student of available resources; working closely with Graduation
Team to ensure student persistence.

Efficiently and accurately schedule new, continuing and transfer students. Complete unofficial
transfer of credit evaluation; monitor degree progress focused on graduation and determine
candidacy in accordance with school policy.

Financial Aid Officer- Campus Services

Responsible for high volume of graduate and undergraduate student aid applications in support of Argosy
University Ground Campuses.
Key Responsibilities:
Responsible for complete and accurate files, document collection and basic verification/QA and C
Code Requirements. Determine eligibility for all Title IV funds and certify awards according to
established regulations. Process loan origination changes and resolve disbursement rejects from
COD. Certify Alternative loan requests utilizing OpenNet and Elmnet.

REPAC Consortium
09/2008 07/2011
Career & Employment Specialist-Pinal County & Nineteen Tribal Nations
Provide oversight of intensive career & employment counseling services to a diverse population of
participants as part of the WIA Title-1 Dislocated Worker Program.
Key Responsibilities:

Plan and implement orientation, eligibility and intake for WIA Dislocated Worker program.
Analyze clients skills, abilities and qualifications from interviews, adult-basic education testing
(TABE), and other assessment sources to develop short- and long-term client goals for gainful
employment. Collaborate with Tribal entities, vocational and post-secondary institutions for
classroom training. Determine need for supportive services and provide referrals as needed.

Develop and execute strategic marketing plan in accordance with program goals and
measurements. Perform outreach and training activities including; employment workshops,
community events, group orientations, and attend job fairs.

Maintain cooperative relationships with Arizona Workforce Connection one-stop partner

programs, local employers, workforce development agencies and chambers of commerce in order
to develop on-the-job training (OJT) and/or direct placement for clients. Conduct research to
assess local/regional labor market needs for client placement and partnership opportunities.

SallieMae, Inc.
Sr. Electronic Delivery Analyst

07/2004-06/2008

Responsible for the technical customer support of SallieMaes electronic loan delivery products and
services to post-secondary institutions, lender, guarantor and other clients.
Key Responsibilities:
Troubleshoot and render solutions to client problems; software and hardware related; analyze file
related issues and make recommendations for solution.

Technical Liaison for Texas Sales Region providing specialized technical support to achieve sales
goals and collaborate with business-to business partners to ensure seamless processing.

Created and maintained technical procedures, wrote reference documentation and business
system design specifications requiring cost-benefit analysis.

Central Arizona College

Financial Aid Specialist

07/2001-08/2003

Advised students of Federal Student Aid programs, college programs and counseled for individual needs.
Key Responsibilities:
Received and verified aid eligibility documents according to Federal State, and college policies.

Budget reporting and verification of aid to third party agencies including direct responsibility for
Tribal Financial Needs Analysis (FNA) eligibility.

Conduct orientation, contract processing and workshop development for student employment
participants. Provide guidance and training to student employees regarding work assignments and
processes.

Coordinated and facilitated Financial Aid workshops with area High Schools, community
organizations and other internal departments and college organizations. Traveled county-wide in
support of Financial Aid processes.