Professional Documents
Culture Documents
Why prefer cow milk over buffalo milk for urban consumption?
Fat content is high (7.5) in buffalo milk as compared to cow milk (4.3)
Fat intake in cities is way higher as compared to fat burn rate (via exercise)
Cow milk is like mothers milk. It has saturated fat (SF) 55-58%
Melting point of cow milk SF is 37 degrees while buffalo milk is 40 degrees. Average
human body temperature is 37.2 degrees. Hence easily digestible
Cow milk is good for thyroid
Cow milk is good for all, infant and adults
Fresh A2 milk from gir cows grazing at Happy Cows farm of a cowherd
What are Gir cows? (All Indian cows have similar basic traits)
The Gir is a famous milk cattle breed of India. Native tract of the breed is Gir hills
and forests of Kathiawar including Junagadh, Bhavnagar, Rajkot and Amreli districts
of Gujarat.
Coat color of Gir animals varies from shades of red and white to almost black and
white or entire red.
Skin colour is dominantly black but in a few animals it is brown.
Forehead is prominent, convex and broad like a bony shield. This overhangs eyes
in such a way that they appear to be partially closed and the animal shows sloppy
appearance. Ears are long and pendulous and folded like a leaf with a notch at the
tip. Horns are curved turning back at the tip. They orient downwards and
backwards from the base and incline a little upwards and forwards, thereafter.
Gir animals have moderately developed dewlap: males have a large and
pendulous sheath.
Tail is long and whip like; hooves are black and medium-sized; hair is short and
glossy; skin is loose and pliable; hipbones are prominent; the body is well
proportioned; the udder in cows is well developed and round and teat tips are
round.
Adulteration Testing
Testing for adulteration and Microbial activity:
Test done using Test-o-Milk kit researched by DRDO
Result:
Milk is 100% free of any adulteration and has high microbial activity
Milk quality ?
Milk is of supreme quality, fresh, mild sweet, light cream, medium thick, 0.5mm malai, no
visible particles, no adverse smells and the curd is pleasing sour. SNF range of 8.7-9.4 and
Fat average 3.6-4.3. As pure as from a cow whom you wouldve personally nurtured
Which Cows ?
Indigenous Indian (desi) breed cows. Focus is on Gir cows at present
In future we may also be have breeds like Tharparkar, Kankrej, Sahiwal
Organic fodder?
We ensure it is chemical free and pure. Grazing grass is organic since they grow under
natural conditions
Shifting to organic is a gradual process which has started if we dont want to shoot up
MRP
Cows are provided combination of green and dry fodder.
Since that region has sugarcane farms, cows are also given sugarcane. This gives them
good energy and sweetness in milk
Dead/old/diseased/non-milking cows?
Dead: They are buried with due respect
Old: Taken to Gaushala for service
Diseased: Cowherd ensures safe treatment (natural+allopathy). Cow is not milked
during its treatment phase
Non-milking: Kept at farm till next milking process. By-products are used for
farming and manufacturing purposes
Male calves grow up to become bulls used for mating. Bull exchange has been an
old followed tradition which helps diversity in the herd quality of cowherds
Hence we follow Ahimsa (protective) process of serving cows even after its
motherhood
So costly :O
Free of any adulteration, fair-trade process, yield of the Indian cows is
lesser, hygienic process, better cow keeping standards
Our milk is whole milk. We do not change the natural milk composition
Few price sharing of indian cow milk in various cities
Bangalore- Rs.90
Gurgaon-80
Mumbai-80-110-120
Hyderabad-100
Bengaluru-70
Hyderabad-120
Ecomytra Happy Cows Milk is fresh and economical at Rs.64 per liter
Packaging?
3- layer food grade recyclable plastic pouch packaging.
Advantages:
- Low pouch weight. Better for transportation and distribution
- High durability
- Recyclable
- Low packaging cost
Quality assurance?
At procurement stage we ensure quality by giving premium, 60% more
price than average
This ensures that cowherd is happy with the price and doesnt have
negative thoughts of adulterating the milk
We have a SNF, FAT and additional water checking machine at our
packaging unit. Milk is tested once it reaches the unit
Adulteration testing is done using the Test-o-Milk kit
Milk is filtered using mesh wired material.
Packaging unit and collection utensils are cleaned every single day
Milk is packed in 3-layer food grade recyclable plastic pouch packaging
to ensure purity
Milk is transported is insulated vans to maintain freshness
Billing Process?
Monthly Prepaid (Online preferred or Cheque)
Subscriber adds an amount per month
Gets a notification 7 days prior if amount is less than 455/- in personal account
Prepaid system helps in efficient cash management and zero load cowherd,
packaging unit and delivery partner
Delivery process?
If your alteration has been received before 4PM it will be taken into consideration
Delivery will be done between 4am-8am
Query:
Customer service: Whatsapp or SMS on 9222 9888 18. We ensure a revert within
24 hours
Or mail us on info@ecomytra.com