2.

2 Case Studies
A. Boston Public Market, United States, Boston, MA, USA

The design of the first public market in the country was to feature local,
sustainable food that reflects the triumph of place0making and architectural
creativity over mind-boggling infrastructure complexity, transforming the ground
floor of a previously vacant state office building into a vibrant destination that
anchors a growing market district.
White canopies of corrugated metal are evenly washed with up-lights, creating
luminous canted ceilings that vault over 40 distinctive vendor stalls, Rectangular
pylons clad in metallic copper laminate utility risers and simulate pillared market
hall. Creative stalls and signage designs are encouraged to express individual
vendor personalities while exacting tenant design standards safeguard the
appearance and performance market as a whole. Aisle layouts and selling walls are
designed to maximize rentable are and encourage visitor/grower-seller interaction.
The design integrates seven entrances, drawing visitors and residents from all parts
of the city. The Teaching Kitchen and Market Hub create memorable urban
destinations. The entire market is designed as a platform for public education.

The new market supports local agriculture and promotes land conservation while
reducing carbon emissions associated with food transport by air. Ninety percent of
all the food sold in the market is grown, caught, or produced in Massachusetts,
supporting local economy.

Teaching Kitchen

Stall

Market Hub

Market Hub

Section

B. Reading Terminal Market, Philadelphia, Pennsylvania

Floor Plan

Reading Terminal Market is an enclosed public market found at 12th and Arch
Streets in downtown Philadelphia, Pennsylvania. Over one hundred merchants offer
fresh produce, meats, fish, artisan cheese, groceries, ice cream, flowers, grilled
cheese, baked goods, crafts, books, clothing, and specialty and ethnic foods. The
Reading Terminal Market occupies the ground floor and basement levels of the
Reading Terminal's former train shed, now part of the Philadelphia Convention
Center. Market stalls occupy the ground floor with entrances on Filbert Street to the
south, Twelfth Street to the West, and Arch Street to the North. The stalls are
arranged in a grid pattern with an open area in the center with tables and seating.
The Market was one of the first to feature a state-of-the-art refrigerated
storage area in the basement. The basement storage area consists of 52 separate
rooms ranging in volume from 5,000 to 17,000 cubic feet for a total of a half-million
cubic feet of storage space. The temperature of each room can be controlled
individually to meet temperature requirements for different goods: 15 to 25 F (9.4
to 3.9 C) for meat and poultry, 34 F (1.1 C) for fruits and vegetables.
Today the market serves as a popular source for singular culinary treats and
unique merchandise, and is listed with such Philadelphia tourist destinations as
Independence Hall and the Liberty Bell. It is adjacent to two Marriott Hotels, a Hilton
Garden Inn, the Pennsylvania Convention Center, SEPTA's Jefferson Station, the
Philadelphia Greyhound Terminal, and another Philadelphia landmark, The Gallery at
Market East mall.