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Introduction
Business analytics (BA) is a subset of Business intelligence (BI) and is defined differently by
different organizations. For many organizations, BA is simply an enterprise reporting system.
Other organizations incorporate scorecards and performance metrics to help meet strategic
goals. Still others use complex data models and predictive analytics to make proactive
business decisions to give the organization a competitive advantage. Northrop Grumman sees
business analytics as all of these things and as a cornerstone of our customers efforts to
achieve the goals set forth in their strategic plans.
Analytics adoption within the private sector began over a decade ago. Findings reflecting the
potential benefits of a successful implementation across a variety of industries are undeniable.
According to Gartner research, BI has become a necessity rather than a competitive edge.
Northrop Grumman sees business analytics as necessary table stakes and recognizes that in
order for our federal customers to operate successfully under ever-increasing budget
constraints, they must leverage BA to efficiently use funds and increase transparency of
spending to the public, while maintaining progressive quality of citizen services. For example,
for many skilled technical and professional positions, federal agencies need to hire from the
same pool of talent as private industries, if not one smaller. In addition, business analytics can
give organizations the ability to mobilize its workforce in the event of disaster or need for surge
support. Through business analytics for talent management, data mining and predictive
analysis can and should be used by federal agencies to make better decisions around
acquisition, retention, development, and succession. With the data most customers already
collect, our Northrop Grumman Analytics Team creates data models that give our customers a
higher probability of making the best possible decisions about talent, workforce and logistical
planning.
Health IT Solutions
Northrop Grummans Health IT Solutions has developed and continues to enhance a Health
Analytics Center of Excellence that includes a suite of tools that perform data mining and
predictive analysis for the CDC and the CMS. The Improving Health Outcomes initiative
analyzes outcomes and costs of chronic disease for providers, populations and communities.
This has been a useful tool for customers in shaping health policies. Our Health Analytics
portfolio has enabled our customers to increase rapid response of health services for at risk
populations based on disease threat indicators. The Health Analytics Predictive Models
allowed health care providers to customize a childs immunization or medications based on
predictive health analytics using family medical history and risk/exposure assessments.
measuring and improving business processes around the results of comprehensive data
analysis.1
Unfortunately, creating, integrating and effectively deploying a business analytics solution for
an organization is not like flipping a switch. Data models, however, are a form of analysis that
can produce noticeable results in a relatively short period of time. In some cases, a data
warehouse can jump start an analytics solution, but it is not required. A successful
implementation requires (like any Analytics effort) collective support from the entire
organization. Functional experts and the business owners must be engaged in order to ensure
that performance metrics are properly defined and that factors that may impact it are identified.
Technical experts must be involved in developing the data models for information that will
ultimately be used to impact improved performance metrics. Leadership must be vested and
actively participate in analytics to ensure there is a cultural buy in for the use of business
analytics and that the results of the data models are applied to gain results.
Northrop Grumman also assists customers in completing an Analytics maturity assessment.
The assessment looks at things like user adoption, centralized data sources, and support in
comparison to Northrop
Grummans and industry
leaders best practices to
determine the maturity of
an organizations
Analytics solution. The
maturity assessment can
also be a tool for
organizations to develop
a roadmap to reach
robust, powerful
business analytics. As a
leading federal systems
integrator, Northrop
Grumman can help
customers find a balance
Figure 2: Our Business Analytics Maturity Model
in maximizing best
practices from private industry while tailoring the solution to meet the unique needs of
government.
Predictive data models are a key component to the Northrop Grumman Business Analytics
package and allow our team to isolate high impact populations for a particular performance
metric and maximize or minimize their impact on that metric, depending on whether their
impact is positive or negative. For example, Northrop Grumman, in partnership with tier one
technology providers, integrated a system that improves the detection and prevention of fraud
and waste. Without leveraging such technology, the amount of claims data is far too large to
have a human investigate each case. To examine a use case, set a control group by selecting
a set of claims randomly and find about a 2 percent fraudulent claim rate. Using our predictive
data modeling techniques, you identify claims that have a high probability of being fraudulent
1
Deep, Streaming Analytics: Premises, Promises & Perils. Marc Demarest, TDWI Solution Summit, September
2011.
Business Analytics for Better Government
(based on fraudulent claim data from the past), and those that are most likely not fraudulent
(statistically speaking). By focusing on the claims that have a high fraudulent probability, you
increase the amount of fraudulent claims discovered prior to payout. By eliminating claims that
have a very low probability of fraudulence, you decrease manpower costs by lowering the
number of claims that need to be reviewed, thus increasing operational efficiencies. Market
research has shown this method using data models can result in a five-fold increase in cost
savings.
the quality of the solution and enabling faster realization of operational benefits. Using
shorter, more visible lifecycles, our approach lowers technical risk and saves our
customers from excessive expenses that typically result from more traditional linear
software development lifecycles.
Leverage existing investments. In order to deliver the best value possible to our
customers, we:
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o
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We have several applications of these techniques in the Workforce Planning arena. We can
identify customer employees who have a high probability of either leaving or staying, which is
data customers can use to focus efforts on retaining essential talent. Using data identifying
employees that are likely to leave, our customers can chose
to ramp up efforts to acquire a replacement long before an
employees resignation is received. Since acquiring a
clearance for a new hire is a lengthy and costly process,
this is extremely valuable for customers requiring a cleared
workforce. We also use our techniques to assist customers
in cultivating a balanced high performing workforce by
identifying areas of likely growth or loss in federal resources
over time across a variety of demographics, skills and
competencies.
These techniques serve as a valuable commodity for several areas of operation across the
federal market. For example, since compliance is a major concern for many customers, it is
important to identify potential shortfalls using predictive analysis, which will address risks
before they become problems. Another example is mission analytics. Data mining can be
applied to intelligence collection databases putting collectors in better position to gain better
intelligence from potential threats. Just as in the private sector, predictive analytics can provide
government the ability to manage its budget accurately. This provides stronger analysis of
potential budget cuts and the downstream impact on available resources, and helps to reduce
federal spending. Lastly, on large programs, predictive analysis could help managers identify
potential risks before they become operational challenges, such as the loss of critical
resources, emerging or increasing needs for new skill sets, and a variety of surge support
events. This enables managers to take proactive steps required to mitigate risk, saving the
significant time and effort associated with addressing risks after they become operational
challenges.
Northrop Grummans experience with analytics, data mining, data integration, and federal
customer operations make us uniquely prepared to implement the technologies that can solve
a variety of operational challenges for the Federal Government. Our organization and its
collection of top talent, methods and best practices makes us best positioned to meet specific
challenges our federal customers will continue to face. Our vision is to expand data mining and
predictive analysis into several areas of federal operations to drive significant operational
efficiencies and yield higher quality government services, adhering to our corporate mission of
the value of performance. Over the past 50 years, Northrop Grumman has established itself
as a leader in innovative federal technology implementations and we will continue this trend by
leading business analytics to drive measurable results and better government.