DL Presentation Deutsche Telekom

DEUTSCHE TELEKOM
COMPANY PRESENTATION
DEUTSCHE TELEKOM COMPANY PRESENTATION

OVERVIEW
01 Deutsche Telekom
02 Strategy & Transformation
03 Network, Products & Innovation
04 Service & Brand
DEUTSCHE TELEKOM
PROFILE
Customers & Markets
Facts & Figures
Customers
Markets
156 m mobile customers

29 m fixed-network customers/
18 m broadband customers
Approx. 6.6 m TV customers
Some 1.6 m managed
workplace systems
Telekom in figures, 2015
Present in 50 countries
Germany, Europe and the USA:
with own infrastructure
T-Systems: global presence &
alliances via partners
Revenue 69.2 bn
Adjusted EBITDA 19.9 bn
Free Cash-Flow 4.5 bn
Employees & responsibility
Employees worldwide: 225,000

8,600 trainees and cooperative
degree students in Germany
Pioneer of social issues
(climate protection, data privacy,
diversity, etc.)
Source: DT 2015 annual report/TMUS annual report to shareholders 2015
DEUTSCHE TELEKOM
Customers & markets, facts & figures
StrategY & Transformation
Network, Products & INNOVATION
Service & BRAND
GERMANY
40 million mobile customers

Biggest (V) DSL provider in Germany
12.6 million broadband lines
2.7 million IPTV customers incl. satellite
22.4 billion revenue

8.8 billion EBITDA
68,638 employees
110,354 employees in Germany overall
Financial figures taken from DT's 2015 annual report
DEUTSCHE TELEKOM
Facts & Figures: Germany
Service & BRAND
Europe & United states
T-Mobile US:
63.3 million mobile customers
Europe:
Present in 13 countries
52.2 million mobile customers
5 million broadband lines
3.9 million IPTV, satellite, cable customers
iPhone in all European markets
USD 32.07 billion revenue

USD 7.36 billion EBITDA
44,229 employees
12.7 billion revenue

4.3 billion EBITDA
49,638 employees
Direct shareholdings
Financial figures taken from DT's 2014 annual report/TMUS' annual report to shareholders 2014
DEUTSCHE TELEKOM
Facts & figures: EU & US
Service & BRAND
T-SYSTEMS
Information technology and telecommunications
services in all industries:

automotive, finance, transport,
retail & public sector
8.6 billion revenue

0.8 billion EBITDA
46,000 employees
Pioneer in cloud computing
Corporate customers, multinational corporations

& public sector
Financial figures taken from DT's 2015 annual report
DEUTSCHE TELEKOM
Facts & figures: TSI
Service & BRAND
HOW WE SEE OURSELVES

WHAT CONNECTS US.
It is in our nature to seek the company of others: humans need this interaction in
order to move forward. Sharing fosters closeness. It is the very reason we choose to
share our important moments with those important to us.
We share events, experiences, and opinions sometimes even our possessions.
We share knowledge and our ideas. And quite often, by sharing these thoughts, we
turn them into something bigger, something better. That is what drives us.
We, Deutsche Telekom, are more than just another company, which provides society
with infrastructure. Whatever the circumstances, we are a trusted companion in both
peoples private and work lives.
Whenever. Wherever. Forever
making life easier for people and enriching it is our mission.
DEUTSCHE TELEKOM
Profile
Our network is an artery pumping life: fast, reliable and secure.

It provides easy access to all who need it.
We are close to the consumer and are transparent, fair, and open to dialogue.
We identify innovative products at an early stage and develop them in
collaboration with our partners. We do all of this better than anyone else.
This ability forms the basis of trust an essential ingredient for long-lasting
relationships.
Precisely this is the essence of our work at Deutsche Telekom.
Together, with passion, focus and efficiency, we are entering a world
of infinite possibilities.
This connects us.
Service & BRAND
We take responsibility
Data privacy
Diversity
Sponsorship
Leading role in data privacy & data security

Data Privacy Report &
Security on the Internet report
Honeypots as early warning
system against cyber attacks
Leading role in societal and diversity-related issues

Pioneer as first to introduce Group-wide
womens quota
Special programs & initiatives to
promote education & training
Modern working models, e.g., E-mail Policy
Winner of the Max Spohr prize for
exemplary promotion of diversity
Commitment to culture & sport

Amateur & professional sports
e.g., German football association (DFB),
Bayern Munich, Olympic & Paralympic Games,
New sports experience project in
recreational sports
Culture/examples:
International Beethoven Competition, Beethovenfest
DEUTSCHE TELEKOM
Responsibility
Service & BRAND
We take responsibility
CORPORATE RESPONSIBILITY
Sustainability & social engagement
Groundbreaking projects
Environmental and climate protection

E.g., CO2 reduction, efficient use of resources,
sustainable mobility
Social engagement & stakeholder mgmt.

E.g., promote employees social commitments,
support education and competence in media
Sustainable products and innovations

E.g., environmentally friendly and accessible products,
efficient data centers, ehealth
Sustainable supply chain
E.g., binding requirements for the supply chain,
inspections and audits
Integrated financial and CR reporting

E.g., mandatory CR KPIs for the entire Group in the annual
and CR reports, sustainability indexes
DEUTSCHE TELEKOM
Responsibility
Group climate protection target:

20% less CO2 by 2020
Yes, I can! initiative for children and young adults:
5 years, 500 projects, 50,000 opportunities
Blue Angel:
first cordless telephone on the market
to have the eco-label
Supplier selection and development:
sustainability as a key criterion
Success in respected rating indexes and rankings:
oekom, CDP and Sustainalytics, among others
Service & BRAND
OUR GUIDING PRINCIPLES
Customer delight and

simplicity drive our
action
DEUTSCHE TELEKOM
Guiding Principles
Respect and integrity

guide our behaviour
Team together
Team apart
Best place to perform

and grow
Service & BRAND
I am T
count on me
10

OVERVIEW
01 Deutsche Telekom
04 Service & Brand
11
Changing industrys paradigms

internet of things
virtualization
digitization
self-service sharing
mix and match
convergence
bandwidth
All-IP
apps convenience
synchronity

Trends
reliability
stability LTE
open platforms
interoperability Industry 4.0
DEUTSCHE TELEKOM
softwarization
hybrid networks
simplicity
two-sided business model
modularization
coverage
individualization
data is the resource
data analytics
network effects
connected data platforms

OTT data analytics
ecosystem
Service & BRAND
freemium
12
Customer trends
sharing in a connected world
Phone by Apple
Contract by Telekom
25 different apps1
Seamless connectivity
Individual
mix & match
Telekom.de LTE 16:45 38 %
LTE
WLAN
FIBRE
HYBRID
Sharing is the new having

Appification: one use case, one app
Intuitive and simple interfaces mobile first
Digital enabling of all aspects of life

2
1) Average number of downloaded apps on smart phones (2014)
DEUTSCHE TELEKOM
2) Telekom Service Apps: Magenta Service and Telekom Hilft

Trends
Service & BRAND
13
Technology trends
convergence & virtualization
SOFTWARIZATION
VIRTUALIZATION
CONVERGENCE
Software defined networks
Network function virtualization
Hybrid
Service Programming
Service A
Control & Automation
Fixed net for

base load and
stability
Service B
Control & Automation
Cloud
Infrastructure
Replacing consumer hardware
mobile net for

additional
bandwidth
Heterogeneous networks
DEUTSCHE TELEKOM
Modern in-memory platform

Transact & analyze data in real-time
Low-cost open source platform
Batch process/archive infinite
amounts of data
Commodity Hardware
Common IP Layer
eSIM
DATA ANALYTICS
Faster Time-to-Market
Higher elasticity
Higher redundancy
Independence from hardware
virtual set-top box

Technology trends
micro cell
macro cell
Service & BRAND
pico cell
SAP HANA
HADOOP
Instant Results
Infinite Storage
Real time business

results from big data
14
Business model trends

OTT disruption
OTT BUSINESS MODEL
TELCO BUSINESS MODEL
Usage-based
monetization
Open
platforms
Asset-light
portfolio extension
Asset-heavy
network invest
FREEMIUM
SERVICE
PREMIUM
SERVICE
Interoperable
standards
De-facto
standards
DISRUPTION
Unregulated
market
Transport and
protection of user data
DEUTSCHE TELEKOM
Ad-based
monetization
Closed
platforms
Regulated
market
Scale for
utilization

Scale for
Reach
Service & BRAND
Exploitation of
user data
15
We fight for control over our value points
Dumb
Pipe
Infrastructure projects
Owned
network
Seamless connectivity in
fixed and mobile
DEUTSCHE TELEKOM
Virtualized access
through eSIM
Access enabling
hardware/
SIM-card
State-of-the-art devices
Telco service
substitution
Services
(communication,
TV, )
Integrated and simple

offers

Customer relationships dominated through app

Retailization of device
and content stores,
distribution enforced by eSIM payment solutions and online service
Device
distribution
Strategic terminal
management
Billing & contractual

relationship
Reliable and secure

service
Service & BRAND
OTT
moves
Sales & service

channels
Digital and omnichannel service
DT
moves
16
Our strategy
LEADING EUROPEAN TELCO

INTEGRATED
IP NETWORKS
BEST
CUSTOMER
EXPERIENCE
WIN WITH
PARTNERS
LEAD IN
BUSINESS
TRANSFORM PORTFOLIO
EVOLVE FINANCIAL TARGETS & EFFICIENCY
ENCOURAGE LEADERSHIP & PERFORMANCE DEVELOPMENT
DEUTSCHE TELEKOM

Strategy
Service & BRAND
17
Our core beliefs

WE ARE THE TRUSTED PARTNER FOR OUR CUSTOMERS
We relentlessly strive for delivering the best customer experience
Our products make life is for sharing simple, reliable and secure
Our networks provide best seamless connectivity
Sales and service processes go digital, omni-channel and 24 x 365
Partner products and services amend our core proposition
Advanced data analytics improve and extend our service offering
Technology leadership with a superior production model
Fiber-based, integrated IP-networks deliver superior coverage, speed and quality
We scale our production across footprint for efficiency and time-to-market
Our open and interoperable connected data platforms enable the industrial internet
We build the best team in the industry

Empowerment, collaboration and innovation are imperatives of our leadership
We constantly raise the bar while investing into the next, superior generation of talents
We think customer-centric, are disruptive, take ownership, and act truly international
DEUTSCHE TELEKOM

Strategy: Our core belives
Service & BRAND
18
Our seamless high performing network

TECHNOLOGY LEADERSHIP
SUPERIOR SPEED AND COVERAGE SEAMLESS ACCESS

We push a highly competitive fiber based infrastructure and at the same
time stick to our capex envelope!
Target picture: Integrated
Mobile only
1) Outdoor coverage
2) Depending on country
DEUTSCHE TELEKOM
3) In integrated footprint
95% LTE pop-coverage1 in 2018 with up to 300 Mbps

Fiber household footprint of 80% in 2018 with at least
50 Mbps depending on regulatory adjustments
Introduction of super vectoring with more than 250 Mbps in cable
footprint
Download speed of up to 550 Mbps via hybrid in cable footprint
264,000 hotspots and 2,000 small cells in 2018 to boost mobile
capacity & indoor coverage
75 95%2 LTE pop-coverage in 2018 with up to 300 Mbps
50% of households3 with at least 100 Mbps in 2018
12% of households3 with up to 500 Mbps4 in 2018
1.6 mn hotspots in 20185
4) FTTH, FTTB, FTTC, cable/ED3 (cable, esp. in Hungary with Euro-DOCSIS)

Strategy: Integrated IP networks
5) Including FON
Service & BRAND
19
Our superior production model

DIGITAL TRANSFORMATION OF CUSTOMER FACING PROCESSES
COST EFFICIENCY & SIMPLICITY
ALL-IP-TRANSFORMATION
PAN-EUROPEAN NETWORK
INTEGRATED NETWORK STRATEGY

1 LTE roll-out
PSTN migration
in all NatCos
2 Optical fiber
Centralized, virtualized
architecture and
production platforms
PLUG & PLAY
DEUTSCHE TELEKOM

Strategy: Integrated IP Networks
3 Vectoring
4 Hybrid access
PANNET
TIME TO MARKET
BEST CONNECTIVITY
Service & BRAND
20
Our integrated Customer proposition

Mobile
Internet
L
SERVICE
DSL
KOMMUNIKATION
CLOUD
Access
ER
ENTERTAINMENT
LEBEN
Product world in silos

Every tariff element to be booked
separately
SICHERHEIT
Simplified tariff scheme

Data as key differentiator
FROM SEPARATE, COMPLEX TARIFFS
TO SIMPLIFIED WITHIN SILOS
DEUTSCHE TELEKOM

Strategy: Delight your customers
Convergent portfolio, also beyond

tariffs
Seamless connectivity
TO FULLY INTEGRATED TODAY.
Service & BRAND
21
Partnering strengthens our customer proposition

WIN-WIN-WIN THROUGH PARTNERING
ACHIEVEMENTS AND AMBITION OF PARTNERING

6
CUSTOMERS
One-stop shopping
Integrated proposition
Best digital products
Subscriber (mn.)
2.3
2014
2018
300
Revenue ( mn.)
100
2014
PARTNER
Product reach
Technical enablement
Additional revenues
DEUTSCHE TELEKOM
DT
Platform scale
Loyalty boost
Additional revenues
Partner vs. make

Strategy: Win with partners
2018
Subscriber (mn.)
1.7
2014
Service & BRAND
2018
22
open & interoperable platforms

INDUSTRIAL INTERNET
Smart Data fuels the next industrial revolution:
Lot sizes of 1
Autonomous robots
Real-time ERP
EXAMPLE: CONNECTED CAR

Pure
Data
Platform
Connect.
Mgmt.
Services
Car Industry
Solutions
Secure
Autocloud
Data-driven services
(context & 3rd party data)
Data-driven services (internal data)
Open & interoperable platforms for crossindustry data pools
Open, interoperable platforms

Secure data hosting
Data security & privacy as key differentiator
M2M Connectivity
High performance network infrastructure &

traffic prioritization as enabler
industry-agnostic
industry-specific
OUR CUSTOMERS
(SELECTION)
DEUTSCHE TELEKOM

Strategy: Lead in business
Service & BRAND
23
Innovation drives future differentiation
INNOVATION @ DT ...
... is leading edge: e.g. Hybrid,

Super-Vectoring, Qivicon
... happens on all levels:

networks, processes, platforms,
tariffs and products
... considers todays and
anticipates future customer
demands
... is efficient and effective:
focused make vs. partner
decisions
INTEGRATED
IP NETWORKS
BEST CUSTOMER
EXPERIENCE
WIN
WITH PARTNERS
LEAD IN
BUSINESS
PAN-Net/NG-/All-IP
QoS
Hybrid/WiFi
5G
Virtualization
(SDN/NFV)
Super-Vectoring
G.fast
Carrier Aggregation/
MIMO
Communication
Security
Wearables
eTransformation
Steckerleiste
Strategic Partners
M2M
Cloud
Verticals
Advanced Data
Analytics
Open and interoperable
platforms
300 Mbit/s
MagentaEINS/ FMC Plus/ FMCC

Smart Home/Qivicon
NGTV
Payment
Ecosystem Management
eSIM
Accentuated: Innovation in adjacent businesses
DEUTSCHE TELEKOM

Strategy: Innovation
Service & BRAND
24
EuropEs most valuable and most reliable

telecommunications brand
MOST TRUSTED BRAND FOR INTERNET AND MOBILE
COMMUNICATIONS1
Most valuable brand

among European telcos
46
24
24
Source: Institut fr Demoskopie Allensbach, 2014
DEUTSCHE TELEKOM
21
21
19
18
17
15
Most trusted brand for

Internet and mobile
communications
1) Share of people who rate these companies as trustworthy
STRATEGY & TRANSFORMATION

Strategy: Brand
Service & BRAND
25
Regulation must keep pace with reality

Revenue
Scalability
Adjust regulatory frameworks to reinvigorate

industry growth
Review pricing regulation
Allow quality differentiation
Develop uniform legal frameworks to promote
digital innovations
Competitiveness
Ensure fair competition with the same rules for all
players along the value chain
Data privacy and data security
Interoperability
Consumer protection
Access
Devices
Services
Telcos
OTTs
Cable
Media
User
experience
Enable economies of scale to yield dynamic

efficiency gains
Promote market consolidation
Enable partnerships to promote open platforms
and interoperability
Investment
Provide incentives to invest in broadband
infrastructure
Ensure investment-friendly regulation
Harmonize spectrum policy
Improve funding and promote cost-efficient
technologies
Convergence
The telecoms and the OTT market are merging together establishing uniform regulatory frameworks is absolutely necessary
DEUTSCHE TELEKOM

Strategy: Regulation
Service & BRAND
26
We follow a clear portfolio strategy

ACHIEVEMENTS
M&A POLICY GOING FORWARD
Sale of 70% stake in Scout for 1.6 bn

Attractive valuation of 20 times 2013 EBITDA
30% stake retains significant upside potential
Europa
Selective and minor FMC/ICT acquisitions in our core integrated
markets, but only for attractive multiples
TMA and TMNL: mobile attacker strategy
Access to capital markets, scale and synergies

Improved network proposition & turnaround
Strong customer track record, now #3 player
Market cap more than doubled since listing
Synergies NPV increased to $910 bn
US
Un-carrier strategy
Continue de-risking, self-funding, king maker asset
Other
Further monetization of assets if more value can be crystallized
outside group
Smaller technology M&A to strengthen business and innovation
capabilities
Minority shareholders: Opportunistic approach, only if economically
attractive
Strategic solution: building FMC market leader

Premium valuation: 12.5 bn EV
Upside via participation in synergies
Sale to Strer to create leading German

portal operator and online marketer
Participation via 11.6% stake in Strer
4
DEUTSCHE TELEKOM

Strategy: Portfolio strategy
General policy No major acquisitions outside our footprint

Service & BRAND
27
We reduce our indirect cost ex TMUS

VARIABILIZATION OF COST (EX US)
DRIVEN BY REVENUE GROWTH AND INDIRECT COST REDUCTION

bn
Share of direct and indirect1 cost (ex US)
10.4
-0.8 bn
CAGR 1-2%
driven by revenue growth
-0.4 bn
67%
65%
61%
-4pp
1
Adj. direct cost (ex US)
Ambition
50%
55%
19.3
2014
-1.8 bn
indirect cost1 reduction
across all segments
(ex US)
2014 - 2018
-0.5 bn
GHS &
Cons.
-0.1 bn
Segment contribution
Adj. indirect cost1 (ex US)
1) Before capitalization of labor
DEUTSCHE TELEKOM

Strategy: Cost reduction
Service & BRAND
28
The best team puts our strategy in action
LEADING EUROPEAN TELCO
More
Leadership
Diversity
Responsibility
Incentivation
Talent management
Qualification
DEUTSCHE TELEKOM
Live new leadership culture
collaborate, innovate and empower to perform.
Foster international job rotation
international mindset.
Ensure clear end-to-end responsibility
clear leadership and ownership.

raising the bar for overall success.
international leaders & experts.
skill development for future business.

Strategy: Leadership culture
Link our incentive schemes to performance & share price

Push for cross functional, cross segment careers
Invest in training, up-skilling on all levels
Service & BRAND
29
Operational and financial priorities per segment

GERMANY
Superior All-IP production model

and INS rollout!
No. 1 choice for customers via
differentiation:
USA
First to move to pan-European AllIP production model
superior networks
best seamless connectivity
best customer experience
trust
simple and personal products!
T-SYSTEMS MU
Un-carrier strategy:

differentiation:
2.23.2 mn branded postpaid

net adds in 2015!
Radical indirect cost savings
Revenue stabilization in 2016
Cash contribution CAGR 0.5%1
Revenue CAGR 79%
2pp op. ROCE improvement
EBITDA CAGR 710%
FCF CAGR 1318%
EBITDA
CAGR 12%1!
1) All CAGRs 2014 2018
DEUTSCHE TELEKOM
Updated 5-year
growth rates2:
TSI 2015+ Execution

differentiation:
Increased $9-10 bn NPV of Metro

PCS synergies
300m pops LTE coverage

YE15
best in class integrated

products
EUROPE
best networks & scalable

platforms
Security
outstanding cloud experience!
MU Revenue CAGR 3%1

Positive TSI adj. cash contribution
after 2016!
2) 2012 2017 Financial Growth

Strategy: Segments
Service & BRAND
30

OVERVIEW
01 Deutsche Telekom
04 Service & Brand
31
INTEGRATED IP NETWORKS
All-IP Transformation
Pan-European Network
Integrated network strategy

1 LTE rollout
2 Fiber
3 Vectoring
4 Hybrid Access
PAN
NET
Device Hybrid
Shift to IP-Platform until 2018
DEUTSCHE TELEKOM
DT Technology leader
European production
model on IP-Basis

Integrated IP Networks
Service & BRAND
LTE
DSL
Build out of modern infrastructures:

LTE, Fiber/Vectoring etc.
32
INTEGRATED NETWORK STRATEGY

Infrastructure
LTE Roll-Out
1 LTE Roll-Out
Optical Fiber
D: 95% LTE PoP-coverage1 in 2018

with up to 300 MBit/s
EU: 75 95%2 LTE-PoP-coverage
in 2018 with up to 300 MBit/s
2 OPTICAL FIBER
D: Glass Fiber household footprint of

80% in 2018 with at least 50 MBit/s
depending on regulatory adjustments
EU: 50% of households3 with at least 100 MBit/s in
2018, 12% of households3
with up to 500 MBit/s4 in 2018
+
Vectoring
3 Vectoring
HyBrid Access
D: Introduction of super vectoring with more than 250

Mbps in cable footprint
D: Download speed of up to 550 Mbps via hybrid in

cable footprint
4 Hybrid Access
Device
Hybrid
1) Outdoor coverage
2) Depending on country
DEUTSCHE TELEKOM
3) In integrated footprint
LTE
DSL
Hybrid Router
4) FTTH, FTTB, FTTC, cable/ED3 (cable, esp. in Hungary with Euro-DOCSIS)

Network Strategy
Service & BRAND
33
BEST NETWORK & NETWORK BUILD-OUT

IN GERMANY
Example Germany
Leader in broadband quality for mobile and fixed network

Innovative products
Biggest bandwidths
Best network coverage
AWARDS
For the fives time in succession:

Telekom wins the major CHIP network test
Connect network test: top position reinforced
Connect readers choice 2015:
winner of best mobile network provider, among others
DEUTSCHE TELEKOM

Network Germany
Service & BRAND
34
BEST Network
EuropE
Facts Europe
Network coverage
LTE in all markets (AMC 2015)
LTE coverage
12 Countries
Testing LTE Advanced

Fibre, Vectoring and Hybrid as
Network-Booster
Europe first IP-Network in Mazedonia
and DT worldwide first company with
Terastream
2018: 75 95%
Europe wide IP-network
Transformation to pan-european
IP-network
regional FaCTS
1.1 billion km 2
132 million Inhabitants
50 million Households
100 Mbit--supply
IP-voice coverage
2018 up to 9 million
2018 up to 50%
DEUTSCHE TELEKOM

Network Europe
Service & BRAND
35
PRODUCTS & SERVICES

Consumers
Business customers
Cutting-edge mobile communications and

broadband experience
TV
Online services
Cloud products
DEUTSCHE TELEKOM
Innovation & Partner Services
Information & communication

technology (ICT) solutions
Outsourcing & cloud services
Intelligent network solutions for the
health care, automotive and
energy industries

Overview: B2C, B2B, Partner
Service & BRAND
Partner for infrastructure access

and network services
Platforms & partnerships
for innovative services
36
PRODUcts & services consumers

Cutting-edge broadband and mobile
communications experience
WiFi
Optical fiber/VDSL
Entertainment
Mobile
communications/
mobile Internet
Communication
services
Hybrid router
IP telephony
Innovative
services
Smart Home
DEUTSCHE TELEKOM

Products: B2C
Service & BRAND
37
PRODUcts & services consumers

EXAMPLE: GERMANY
Service
CommuniCation
Cloud
MagentaONE
Entertainment
Living
Magenta
Home
DEUTSCHE TELEKOM
Magenta
Mobil

Products: MagentaONE
Service & BRAND
38
Entertainment
(IP)TV aND ENTERTAINMENT-services
(IP) TV
Entertainment-Services
Music streaming via Spotify
Unlimited music streaming with more than 30 million songs available
anywhere over smartphone, tablet, or PC
Integration of the Spotify premium service into Telekom rate plans and
as add-on option
Deutsche Telekom footprint

Deutsche Telekom footprint
with (IP)TV service
(IP)TV in D/Europa, 9 countries in total

>6 million TV customers
Netflix & Maxdome:

Hollywood blockbusters and series highlights
Fully integrated Entertain TV service: broad TV offer in German and English
As an add-on option to Entertain in SD and HD quality
Entertain in Germany:
3D & TV in HD quality with 250 channels
(>100 HD channels)/50,000 content offers
Entertain via satellite
Entertain remote app
Entertain to go: tablet, PC and mobile
Entertain
DEUTSCHE TELEKOM

Products: Entertainment
Service & BRAND
39
COMMunication Services
CLOUD, Security, E-mail
Telekom Cloud
Security
Photos, videos and music whenever, wherever

from the cloud
Deutsche Telekoms secure cloud:
TV certification
E-Mail made in Germany
DE-MAIL
Telekom Security Package:

Security everywhere reliable protection against
virus etc. mobile and at home
Insurance for mobile devices damages, theft, etc.
TelekomCloud
Secure/legally binding e-mail

No letter, but signed and sealed
Security in line with the
De-Mail Act
Saves
printing and
postage costs
End-to-End Service
Data Protection
Data Security
De-Mail
Letters
Registered mail
Faxes
DEUTSCHE TELEKOM

Products: Communication Serices
Service & BRAND
40
SMART HOME
Smart Home Home control on the move
Control the entire house with Smart Home via a smartphone app
and save money as you do so.
Enjoy the feeling of having everything under control:
Demand-based heating no more cold homes
Start washing machines and other appliances when on the
move and save time and money
Full control over windows, doors and shutters
Networked smoke and motion detectors or
HD surveillance cameras
Control everything from a smartphone or tablet
anytime, anywhere
DEUTSCHE TELEKOM

Products: Smart Home
Service & BRAND
41
PRODUCTS & SERVICES FOR BUSINESS CUSTOMERS

Information & communication
technology solutions (ICT)
ICT expertise
& cloud portfolio
Dynamic IT access
(cloud computing)
Collaboration
Mobile company
(cloud services)
DEUTSCHE TELEKOM: PROFILE
Intelligent network solutions
Automobile
Energy
Health
NETWORK, PRODUCTS &

INNOVATION
B2B
SERVICE & BRAND
42
SERVICES FOR BUSINESS CUSTOMERS

Security
Data is subject to German

data protection regulations
IT infrastructure is
protected against attacks
Backed-up networks and
secure access line
Reliability
Transformation
Failure safety (24/7 availability)

Access from every location must be
ensured at all times on an end-to-end
basis
Optimization of networks, servers,

and applications
Cloud integration and migration
Improvement of user experience
Drive innovation
Flexibility
NETWORK, PRODUCTS &

INNOVATION
B2B
SERVICE & BRAND
Parallel use of private and public

services
Integration of the various
virtualization methods
Comprehensive sourcing and
management of hybrid landscapes
Integration of in-house services as
required
43
T-Systems performance
Worldwide deliverability
Develop new business models Analytics
Managed seats worldwide
Approx. 1,355 million
Develop new forms of collaboration Mobile collaboration
Number of data centers (globally)
53 data centers (DCs)
Use new sales channels with greater flexibility and speed Cloud
Gross DC space (m2)
141,000 m
Twin-core DCs
20 twins
Help desk in
21 countries
Ensure high reliability and quality of infrastructure IT platforms

Achieve greater agility and speed Best network
Scalable platforms
Protect data and IT Maximum ICT security
Systems on standard
46,000
MIPS
132,000 MIPS
Storage
287,000 TB
SAPS:
60.7 million SAPS
SAP users
3.3 million users
NETWORK, PRODUCTS &

INNOVATION
B2B
SERVICE & BRAND
44
Industry expertise
Manage 70 % of top 100 companies in all industries across
Germany
No. 1
in Germany in the public sector

in Germany in the transportation sector
No. 2
in EMEA for manufacturing
No. 3
in Germany in the utilities sector
Last revised: Q1/2015
NETWORK, PRODUCTS &

INNOVATION
B2B
SERVICE & BRAND
45
Pioneer IN CLOUD COMPUTING
T-Systems has been offering solutions via dynamic

platforms for more than ten years
More than 36,000 cloud systems worldwide in operation

More than 300,000 employees in customer companies
communicate via T-Systems' Dynamic Services for
Collaboration
Germany's biggest data center is in Biere and covers a
space of 22,000 square meters
NETWORK, PRODUCTS &

INNOVATION
B2B
Focus on security: Systems are subject to German data

protection regulations
SERVICE & BRAND
46
Partners
Global
alliances
Partnerships with global technology leaders
Certificates and exclusive partnerships
Close partnership and collaboration
NETWORK, PRODUCTS &

INNOVATION
B2B
SERVICE & BRAND
T-Systems International GmbH
May 2016
47
Innovation areas
Energy
Health
Connected car
Services for the highly complex energy grid of the

future
Smart metering and gateway communications
services
Solutions for energy-industry processes
Smart home
Smart grid services
Solutions for connecting doctors, patients, hospitals,

health insurance providers, and care facilities.
Telematics
Telemedicine/telemonitoring
Digital processes
Ambient assisted living (AAL)
Hospital IT
Integration of cars and trucks in the Internet and in

enterprise processes
Cloud infrastructure and operation of the open
Business2Car platform
Telematics services
Connectivity (M2M/broadband)
THE INTELLIGENT NETWORKING OF DEVICES AND SYSTEMS IS A GROWTH DRIVER FOR NEW TECHNOLOGIES
NETWORK, PRODUCTS &

INNOVATION
B2B
SERVICE & BRAND
48
Customer example: Shell

GLOBAL DELIVERABILITY
IT and telecommunications from a single Dynamic services for collaboration
source
The solution
An international energy and petrochemicals group with

some 92,000 employees in more than 70 countries
The solution
Takeover of data centers with 12,000 servers in the
United States, the Netherlands, the United Kingdom,
Malaysia and other countries
Consolidation of data centers, SAP and other
applications
Migration of 80 % of applications to the dynamic
services platform
Customer benefits
Greater flexibility through the dynamic services
platform
High fixed operating costs are transformed into
variable costs with a transparent and use-based
price model
NETWORK, PRODUCTS &

INNOVATION
B2B
SERVICE & BRAND
3 farms: Standard MS SharePoint 2010, TSI SharePoint

2010 for specific applications, "FAST" (full text/metadata
search)
Cross-farm services, such as web analytics, identity &
access management (single sign-on)
Set out for 150,000 users, with 300 terabytes of storage
Customer benefits
"Standard" technical benefits: scalability, cost
efficiency, pay per use, simpler maintenance
With standard collaboration functions, employees
get access to relevant information worldwide
without having to know the format or where it is
saved
49
Customer example: MAN

TELEMATICS SYSTEM FOR VEHICLE FLEET MANAGEMENT
MAN is a leading commercial vehicle manufacturer,
with 36,000 employees and production of more than
100,000 vehicles
The solution
Development of a combined telematics and vehicle
fleet management system
Linking of the existing tracking and fleet
management tool with a system for data collection,
vehicle deployment analysis, maintenance
management, and DTCO download
The challenge
Simplifying scheduling
More efficient fleet utilization
Tracking of goods status in real time
Zero distance to drivers and information
Customer benefits
MAN offers its customers a savings package to
reduce running costs and increase operating
efficiency
Vehicle fleets are made more efficient through
improved capacity utilization and real-time
scheduling of goods
NETWORK, PRODUCTS &

INNOVATION
B2B
SERVICE & BRAND
50
Customer example: Swiss Federal Railways (SBB)

ICT OUTSOURCING
Swiss Federal Railways (SBB) has 28,000 staff and
transports 322 million passengers and 54 million tons
of goods every year
The solution
Integration into standardized data-center
environment
Creation of synergies via jointly used platforms
The challenge
Operation of the entire central IT infrastructure
Heterogeneous system landscape
More than 100 different services: mainframe, realtime information systems, etc.
Customer benefits
Transparent services
Clearly defined SLAs that reflect the business
criticality of individual systems
Volume-based charging
Clear distinction between service provider and
customer
NETWORK, PRODUCTS &

INNOVATION
B2B
SERVICE & BRAND
51
INNOVATION
THINK TANKs
Digital Business Unit
Group-wide development
and management of
innovative products,
services & business models
Core task areas:
innovation management,
platform business, product
development, device and
partner management
DEUTSCHE TELEKOM
T-Systems
Innovation Center
T-Labs
Development and backing

of new ideas in start-ups and
spin-offs
Support/challenge/
rethink
T-Venture
Integration of
customers/partners directly
into the innovation process
Development of new ideas
and solution approaches
Access to young, talented
individuals through
university partnerships

Innovation: Think Tanks
Investment in/venture
capital for innovative
business ideas
Key facts 2001-2013:
129 investments
EUR 396 million invested
32 exits
Objective: to generate profit
and synergies
Service & BRAND
Hubraum Incubator
Backing/active realization of
new business models from
start-ups
8-week program in
cooperation with General
Assembly and Betahaus
52
INNOVATION
SUCCESS STORIES
Example: Entertain
Example: mytaxi.net
In-house development
IPTV market launch in 2006
Multi-functional, networked & interactive
Entertain to-go: via tablet, PC & smartphone
DEUTSCHE TELEKOM
Advancement of business idea by Intelligent Apps GmbH

Launched in 2011
Went international in 2012
Revolutionizing the taxi market
2014: successful realization/profitable Exit (sale)

Innovation: Success Stories
Service & BRAND
53

OVERVIEW
01 Deutsche Telekom
04 Service & Brand
54
BEST CUSTOMER SERVICE

EXAMPLE: Germany
Awards for customer service
DEUTSCHE TELEKOM
Awarded regularly:
TV technical inspection services good seal for customer service
European Business Award: EU accolade awarded for excellence and an innovative and
successful business model throughout Europe
Customer service
Technical service
83 million customer contacts per year

70 million phone calls per year
13 million letters/faxes/e-mails per year
Customer service in Web 2.0:
Telekom helps on Facebook and Twitter
feedback platform
20,000 technical service employees
Service & BRAND

Best Customer Service
Daily workload ():

25,000 customer lines provisioned
18,000 customer contacts by phone
7,000 on-site installations

19,000 customer line faults cleared
55
UNSERE MARKENPOSITIONIERUNG ERLEBEN, WAS VERBINDET
OUR BRAND POSITIONING

LIFE IS FOR SHARING
DEUTSCHE TELEKOM
Service & BRAND

Brand Positioning
56
OUR BRAND POSITIONING

LIFE IS FOR SHARING
International Brand
DEUTSCHE TELEKOM
Active Tv Commercials
Service & BRAND

Brand Positioning
57
THANK YOU!

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DEUTSCHE TELEKOM

DEUTSCHE TELEKOM COMPANY PRESENTATION

Facts & Figures

156 m mobile customers

Telekom in figures, 2015

Employees & responsibility

Employees worldwide: 225,000

Source: DT 2015 annual report/TMUS annual report to shareholders 2015

StrategY & Transformation

Network, Products & INNOVATION

Service & BRAND

40 million mobile customers

22.4 billion revenue

Financial figures taken from DT's 2015 annual report

StrategY & Transformation

Network, Products & INNOVATION

Service & BRAND

Europe & United states

USD 32.07 billion revenue

12.7 billion revenue

StrategY & Transformation

Network, Products & INNOVATION

Service & BRAND

Information technology and telecommunications

services in all industries:

8.6 billion revenue

Pioneer in cloud computing

Corporate customers, multinational corporations

StrategY & Transformation

Network, Products & INNOVATION

Service & BRAND

HOW WE SEE OURSELVES

StrategY & Transformation

Our network is an artery pumping life: fast, reliable and secure.

Network, Products & INNOVATION

Service & BRAND

Leading role in data privacy & data security

Leading role in societal and diversity-related issues

Commitment to culture & sport

StrategY & Transformation

Network, Products & INNOVATION

Service & BRAND

Environmental and climate protection

Social engagement & stakeholder mgmt.

Sustainable products and innovations

Integrated financial and CR reporting

StrategY & Transformation

Network, Products & INNOVATION

Group climate protection target:

Service & BRAND

OUR GUIDING PRINCIPLES

Customer delight and

Respect and integrity

StrategY & Transformation

Network, Products & INNOVATION

Best place to perform

Service & BRAND

DEUTSCHE TELEKOM COMPANY PRESENTATION

Changing industrys paradigms

StrategY & Transformation

two-sided business model

data is the resource

connected data platforms