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Mobility barriers
The height of entry barriers depends on the particular strategic group that
the entrant seeks to join
Mobility barriers are group-specific entry barriers that restrict shifting
strategic position from one strategic group to another
Mobility barriers prevent quick imitation of successful strategies
The most important aspect of any strategic group analysis is identifying the
mobility barriers that impede movement between groups
Internal rivalry
factors increasing rivalry
number of groups on the industry and market share distr. among groups
Laker
Pan
Am
International
United
World
Geographic Scope
Braniff
American
North
west
Conti- Northwest
nental
Eastern
United
USAir
Delta
National
Delta
TWA
National
American
Continental
Western
Southwest
RepublicOzark
USAir Piedmont
Southwest
Regional
Frontier
Texas Intl
AirCal
Kiwi
PSA
No Frills
Regional
Full Service
Quality of Service
Reno
Air
America
West
Others
No Frills
Quality of Service
Full Service