4.

Research analysis

4.1. Introduction
4.2. Objective 3: Introduction of KA as a Hungarian representative of
responsible tourism and how it implements concepts of sust. and resp.
- What kind of initiative is KA? Why and how has it been formed? How does it
operate?
- How significant and influential is it?
- How are responsible concepts materialised?
- How special are its products, their creation, delivery and consumption
(compared to other tourism products)?
- What are the initiatives achievements and failures? Where, how and at what
pace can it develop? What tendency does it show?
- How is the cooperation between KA and World Tours? What role the parties
have?
- How applicable and useful can the practices of KA be for the industry?
- (comparison to international initiatives)

4.3. Objective 4:

Impacts of KA products on tourism stakeholders

-How do the products affect visitors, customers?

- local communities?
- businesses?
- the environment?
- How can all the stakeholders act responsibly during the trips?
- How can the products be beneficial for all stakeholders?
- How adherent are the impacts of the products with sustainability and
responsibility concepts and the principles of KA?