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1. Date despre program

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ACADEMIA DE STUDII ECONOMICE

1.2. Facultatea

MARKETING

1.3. Departamente

(Departament) MARKETING

1.4. Domeniul de studii

Marketing

1.5. Ciclul de studii

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1.7. Programul de studii

Marketing

1.8. Limba de studiu

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1.9. Anul universitar

2016-2017

2. Date despre disciplina

2.1. Denumire

Comportamentul consumatorului

2.2. Cod

16.0013ID2.1-0001

2.3. Anul de studii

2.8. Titulari

AT(AT)

lect.univ.dr. BRANDABUR Raluca Ecaterina

brandabur@mk.ase.ro

TC(TC)

lect.univ.dr. BRANDABUR Raluca Ecaterina

brandabur@mk.ase.ro

SI(SI)

lect.univ.dr. BRANDABUR Raluca Ecaterina

brandabur@mk.ase.ro

2.4. Semestrul 1

2.5. Forma de Examen

evaluare

2.6. Regimul
disciplinei

O
2.7. Nr. credite
(Obligato ECTS
riu)

3. Timp total estimat

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14.00

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42.00 din care

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AT(AT)

4.00

TC(TC)

10.00

SI(SI)

28.00

588.00 din care

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100.00

3.5. Total ore studiu individual

0.00

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20.00

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7.00
14.00

Tutoriat

1.00

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Pagina 1/4

AT(AT)

56.00

TC(TC)

140.00

SI(SI)

392.00

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4.1. De curriculum
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PROFESIONALE

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Organizarea activitatilor de marketing n cadrul organizatiei

7. Obiectivele disciplinei
7.1. Obiectivul general

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7.2. Obiective specifice

The classes, seminars and case studies are designed to ensure for the students the basic knowledge regarding to the
theory and best practices regarding consumer behavior needed for the specialists who are working in marketing.

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Metode de predare/ lucru

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consumatorului
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consumatorului
Modelarea comportamentului consumatorului
Aspecte instrumentale ale studierii comportamentului consumatorului
Aspecte practice ale studierii comportamentului consumatorului

Prelegere / expunere
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Problematizarea
Modelarea
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Experimentul
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Bibliografie
- Blythe jim, Comportamentul Consumatorului, teora, bucuresti, 1998, Romnia
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- Solomon, Balmossy, Askegaard, Hogg, Consumer Behaviour, Third Edition, pearson, essex, 2006, Marea Britanie
8.2. TC(TC)
1

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Metode de predare/ lucru

S1 = cercetarea comportamenteleor de cumparare si consum

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Bibliografie
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Metode de predare/ lucru

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Bibliografie
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angajatori reprezentativi din domeniul aferent programului

10. Evaluare
Activitatea

Criterii de evaluare

Metode de evaluare

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10.1. TC(TC)

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acumulate

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30.00

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acumulate

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70.00

10.3. Modalitatea de notare

Note ntregi 1-10

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Titulari,

16/01/2017

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Director departament,

Pagina 4/4