1. Ackoff, R.L.; Sasieni, M.W.

(1975), Bazele cercetrii operaionale,

TehnicaPublishingHouse, Bucharest
2. Blan, C. (2004), Marketing aspecte conceptuale i operaionale, ASE
PublishingHouse, Bucharest
3. Ctoiu, I. (2004), tiina i arta modelrii n marketing dimensiuni
semnificative, in Marketing, aspecte conceptuale i operaionale, ASE
PublishingHouse, Bucharest
4.

Demetrescu,

M.C.,

(1971),

Metode

cantitative

marketing,

marketing,

ScientificPublishingHouse, Bucharest
5.

Demetrescu,

M.C.

(2000),

Metode

de

analiz

TeoraPublishingHouse, Bucharest 6. Dumitrescu, M.A.; Niculescu, C. (2001),

Teoria

deciziei

cercetare

operaional,

NiculescuPublishingHouse,

Bucharest
7. Kotler, Ph. (1988), Marketing Management, PrenticeHall Inc.
8. Kotler, Ph., (1970), OperationsResearchand Model Building in Marketing,
Handbook of Modern Marketing, McGraw Hill
9. Langhoff, P. (1965), The Setting: Some Nonmetric Observations, in
Models, Measurementand Marketing, PrenticeHall Inc.
10. Myers, J. G., Greyesr, S.A., Massy, W.F. (1979), The Effectiveness of
Marketings R and D for Marketing Management: An Assessment, Journal of
Marketing, vol. 43
11. Arnold E. Amstutz, Computer Simulation of Competitive Market Response,
Cambridge, Mass.: MIT Press, 1967.
12. B. Benjamin and J. Maitland, "Operational Research and Advertising:
Some Experiments in the Use of Analogies," Operational Research Quarterly,
9 (September 1958), 207- 17.

13. B. Benjamin, W. P. Jolly, and J. Maitland, "Operational Research and

Advertising: Theories of Response," Operational Research Quarterly, 11
(December 1960), 205-18.
14. Paul H. Douglas, Theory of Wages, New York: The Macmillan Company,
1934.
15. Peter L. Henderson, James F. Hind, and Sidney E. Brown, "Sales Effects of
Two Campaign Themes," Journal of Advertising Research, 1 (December
1961), 2-1 1.
16. Philip Kotler, "Competitive Strategies for New Product Marketing Over the
Life Cycle," Management Science, 12 (December 1965), 104-19.
17. Alfred A. Kuehn and Doyle L. Weiss, "Market Analysis Training Exercise,"
Behavioral Science, 10 (January 1965), 5 1-62.
18. William F. Massy and Ronald E. Frank, "Short Term Price and Dealing
Effects in Selected Market Segments," Journal of Marketing Research, 3 (May
1965), 171-85.
19. Francesco M. Nicosia, Consumer Decision Processes, Englewood Cliffs, N.
J.: Prentice-Hall, Inc., 1966.
20. Melvin Shakun, "A Dynamic Model for Competitive Marketing in Coupled
Markets," Management Science, 12 (August 1966), 525-30.
21. Glen L. Urban, "Sprinter: A Tool for New Product Decision Makers,"
Industrial Management Review, 8 (Spring 1967), 43-55.
22. -, "A New Product Analysis and Decision Model," Management Science, 14
(April 1968), 490-517.
23. -, "An On-Line Technique for Estimating and Analyzing Complex Models,"
in Reed Moyer, ed., Changing Marketing Systems, Winter Conference
Proceedings, American Marketing Association, 1967, 322-7.

24. Douglass Wilde and Charles S. Beightler, Foundations of Optimization,

Englewood Cliffs, N. J.: Prentice-Hall, Inc., 1967.
25 D. Buzzell and Charles C. Slater, "Decision Theory and Marketing Management," JOURNAL OF MARKETING, Vol. 27 (July, 1962), pp. 7-16
26 Paul E. Green, "Bayesian Decision Theory in Pricing Strategy," JOURNAL
OF MARKETING, Vol. 28 (January, 1963), pp. 5-14
27. Axelrod, R. (1984). The Evolution c$Cooperation, Basic Books, New York.
28.

Basu, A., R. Lal, V. Srinivasan and R. Staelin (1985). Salesforce

compensation plans: An agency theoretic perspective. Marketing Sci. 4 (Fall),

267-291.
29. Blattberg, R.C. and J. Golanty (1978).Tracker: An early test market
forecasting and diagnostic model for new product planning. J. Marketing Res.
15 (May), 192-202.
30. Bultez, Alain (1988). Editorial for Special Issue on Marketing and
Microeconomics, Inter. J. Res. Marketing 5(4), 22 1-224.
31. Farley, J.U. (1964). An optimal plan for salesmen's compensation. J.
Marketing Res. 1 (May), 39-43.
32. Gensch, D., N. Arersa and S.P. Moore (1990). A choice modelling market
information system that enabled ABB Electric to expand its market share.
Interfaces 2q1) (January/February), 6-25.
33. Holmstrom, B. (1979). Moral hazard and observability, Bell J. Econom. 10,
74-91.
34. King, W.R. (1967). Quantitative Anulysisfor Marketing Management,
McCraw-Hill, New York.

35. Kotler, P. (1971). Marketing Decision Making: A Model Building Approach,

Holt, Rinehart and Winston, New York. Ch. I. Mathematical Marketing Models
23
36. Liiien, Gary L. and Philip Kotler (1983). Marketing Decision Making: A
Model Building Approach, Harper and Row, New York.
37. Lilien, Gray L., Philip Kotler and K. Sridhar Moorthy (1992). Marketing
Models, Prentice-Hall, Englewood Cliffs, NJ.
38. Montgomery, D.B. and G.L. Urban (1 969). Management Science in
Marketing, Prentice-Hall, Englewood Cliffs, NJ.
39. Moorthy, K.S. (1 993). Theoretical modeling in marketing, J. Marketing 57
(April), 92- 106.
40. Parfitt, J.H. and B.J.K. Collins (1968). Use of consumer panels for brand
share prediction, J. Marketing Res. 5 (May), 131-146.
41. Schultz, R.L. and A.A. Zoltners (1981). Marketing Decision Models, NorthHolland, New York.