Professional Documents
Culture Documents
PHILLIP H. PHAN
Rensselaer Polytechnic Institute
Lally School of Management & Technology
USA
CLEMENT K. WANG
National University of Singapore
Singapore
INTRODUCTION
Extant studies on entrepreneurial success usually focus on the process of
resource acquisition and value creation. These studies tend to use life cycle
models of the entrepreneurial process that begin with opportunity scanning
and idea generation. While these have led to a deeper understanding of the
social network and resource support requirements of entrepreneurs, they
have shed less light on the antecedents to the propensity for entrepreneu151
rial activity. This gap is being filled by such studies as Kourilsky and Walstad (1998) who tried to understand the pre-entrepreneurial characteristics
of students to understand how entrepreneurship education should be structured. Ongoing polls by the U.S. Small Business Administration, the
Gallup Organization and others further increases understanding by surveying the general population, heretofore ignored in many studies on the antecedents to entrepreneurial behavior. Our study adds to this growing literature by modeling the pre-entrepreneurial characteristics of Asian undergraduate and graduate non-business students as antecedents to the propensity for entrepreneurship, defined as the likelihood that students will create
their own ventures after graduating. Specifically, these antecedents are hypothesized to fall into three categories: beliefs about entrepreneurship education and entrepreneurial success, attitudes towards entrepreneurship, and
personal background.
LITERATURE REVIEW
The link between attitudes and behaviors was first advanced by Brayfield
and Crockett (1955), and was empirically verified, among others, by
Cialdini, Petty and Cacioppo (1981), and Azjen and Fishbein (1977). In
related work, the link between attitudes, various organizational constructs,
such as culture, and employee performance has also been extensively researched (Stevens, Philipsen and Diederiks, 1992; Browner and Kubarski,
1991; Bowles, 1989; Lachman, 1988; Goldberg and Kirschenbaum, 1988;
Lachman and Nissim, 1986). These studies have shown that the personal
characteristics and mental attributes of individuals have significant impact
on performance (Pinder, 1984). More generally, the attitude that people
have about their work, opportunities and costs will have an important impact on decisions. Thus, the linkage between the propensity for entrepreneurial venture is tied to the attitudes that individuals had toward starting
new businesses.
Past research has shown a tendency for managerial attitudes to influence employee work attitudes and subsequent work performance (Pasquale
1986, Brown 1985; Mannheim, 1984; Jaccard and Pomazal, 1977). To the
extent that the aggregation of worker attitudes forms the basis of an organization's culture, worker attitudes also affects a firm's performance
(Pasquale, 1986; Fondas and Stewart, 1994). For example, related studies
that have looked at this issue have found that entrepreneurial beliefs about
the external environment, and attitudes towards the usefulness of market152
Barkham (1993) showed that the size of a new firm is strongly influenced by entrepreneurial characteristics. He posited that education influenced entrepreneurial ability such that more educated entrepreneurs reacted more quickly to disequilibrium (Schultz, 1980) so that more capable
entrepreneurs are able to grow larger firms that the degree of organizational complexity increases with size. He also found that entrepreneurs
with prior experience were more likely to succeed with larger ventures.
Finally, he found that entrepreneurs with better content knowledge of
markets, management and technology were more likely to be associate
with larger firms. Clouse (1990) conducted an experiment linking entrepreneurial education to students' start-up decisions and found that students
exposed to multiple experiences in simulated new venture decision making
were more prepared to deal with complex decisions involved in business
start-ups. He found significant differences in decision-making behavior
before and after students were exposed to a venture creation curriculum.
They were more able to assess risks and accordingly made better decisions.
Kuratko, Hornsby and Neffziger (1997) found a significant correlation
between the goals of the entrepreneur and the sustainability of the business
development effort. They also found that entrepreneurs were motivated by
a set of goals comprising extrinsic rewards, the need for independence,
intrinsic rewards, and family security. Stewart, Watson, Carland and Carland (1998) found significant differences in the need for achievement, risk
taking propensity, and preference for innovation between corporate managers, small business owners and entrepreneurs. In particular, they found
that entrepreneurs scored highest on all three dimensions, suggesting that
individuals can be classified according to their proclivity for entrepreneurship on the three dimensions. Interestingly, they also found that while, on
average, entrepreneurs were more educated than small business owners,
corporate managers were the most highly educated group. This suggests
that while content knowledge is important for individuals to take the entrepreneurial plunge, a surfeit of knowledge can lead to risk aversion behaviors that reduce the propensity to engage in entrepreneurial activity.
Ven de Ven, Hudson and Schroeder's (1984) comprehensive research
on business startups suggest that entrepreneur's level of education and distinctiveness of the business idea were important contributions to new venture success. In particular, they found that college educated entrepreneurs
were more likely to be associate with longer surviving firms. Hood and
Young (1993) reviewed the literature on entrepreneurship education and
concluded that the "encouragement of independent thinking and attitudinal
154
THEORETICAL MODEL
Figure 1 shows the theoretical model we used for this study. The model is
synthesized from our review of the extant literature on the antecedents to
entrepreneurial intention by grouping the reported antecedents into three
conceptual blocks - socio-economic background variables, attitudinal
variables, and constructs for beliefs. The arrows are the hypotheses while
the boxes are the measured constructs. Specifically, attitude towards entrepreneurship is hypothesized to be related to beliefs but also has separate
and positive effects on the propensity for entrepreneurship. Specifically, a
positive attitude is hypothesized to be positively correlated with increased
tolerance for risk taking, which is in turn positively related to entrepreneurship. More significantly, the interaction between beliefs and attitudes
has an additional (i.e., multiplicative) positive effect on the propensity for
entrepreneurship.
Figure 1. Precursors to Entrepreneurship.
Background
Prior Family
j Business
Gender
Level of Education
Attitudes
Intrinsically motifc,
w vated
Extrinsically motivated
i L
N.
^ \ ^
Beliefs
About the importance of business
related factors to
success
156
METHODS
Data is collected from a sample of 13014 undergraduate and graduate students from the engineering, science, and computer science faculties at the
National University of Singapore, the largest public university in Singapore. The response rate was 60.98%. Analysis revealed no response biases,
however, it is recognized that as the sample is limited to only students in
technical fields, the findings may not be generalizable to non-technical
students. The survey instrument is constructed based on scales similar to
those used in past empirical studies on entrepreneurial attitudes, beliefs
and knowledge (see e.g. Krueger and Carsrud (1993), Kolvereid (1996),
Robinson et al (1991) and Kourilsky and Walstad (1998)) and adapted after incorporating feedback from interviews with several informants knowledgeable about entrepreneurship in Singapore.
Variables
The study variables are groups into 4 categories. The dependent variable
measures the propensity for new venturing and consists of two dimen157
sions. The intention to start a new business is measured by the sum of two
Likert scales measuring the intention to start a new business in the respondent's area of study (engineering, science, computing) and the intention to
start a new business not in the area of study. The usefulness of intention
measure as a predictor of future behavior has found support in the literature (Ajzen, 1985; Krueger and Carsrud, 1993). The likelihood of starting
a new business measures the time from graduation that a respondent believes he or she will start the new business. This ranges from 'dropping out
of school to start the business' to 'more than 10 years from graduation' to
'never'. The responses for the latter were recoded into an ordinal scale reflecting the time to starting a new business.
There are 3 categories of independent variables. Attitudes toward entrepreneurship, beliefs about what makes successful businesses, and respondents' backgrounds. Attitudes toward entrepreneurship were measured with two scales. One was a 9-item Likert scale (1 to 5, 1 = not important, 5 = very important) tapping into attitudes towards independence, risk
taking, innovation, prestige and wealth, and social consciousness (Table
1). The items were reduced to three factors using factor analysis and the
reliabilities of the factors were determined using Cronbach's Alpha. Table
1 reports the three resulting factors, Intrinsic, Extrinsic and Communal
Motivators for starting a business, and their reliabilities .82, .79, .85, respectively. All three factors were used for subsequent analysis, as they
were highly reliable. In addition, by examining the item loadings, we determined the face validity of the factors to be high.
Table 1. Rotated Component Matrix of Attitudes Towards Starting New Businesses.
Variables
Intrinsic
Motivators
Extrinsic
Motivators
Communal
Motivators
.790
.776
.739
.626
.220
.191
.215
.145
.006
.8147
.008
.142
.326
.310
.832
.751
.740
.001
.008
.7907
.006
.006
.004
.156
-.006
.262
-.211
.889
.885
.8548
158
Attitude Towards
Attitude
Entrepreneurship
Towards
Education
Experience
.813
-.002
.796
.792
.730
.103
-.002
-.215
.176
.822
-.204
.7942
.626
.1804
and therefore have a positive attitude toward business education and hence
display a greater propensity for venturing. Thus, beliefs were operationalized as moderators to the influence of attitudes on the probability of startups. Table 3 reports the factor analytical results of the scale. As expected
two factors were derived, one beliefs about business-related areas of success and other on personal competency-related areas of success. The factor
for business-related beliefs also reported a high Cronbach's Alpha at (.85)
while the one for personal competency was lower at .74. Because the Alpha for the second factor was low, we dropped it from further analysis.
Table 3. Rotated Component Matrix of Beliefs about Entrepreneurial Success Factors.
Business
Factors
Variables
Having an establishing network of business contacts
Understanding the business environment
Having easy access to finance
Having an innovative product/idea/process
Learning from yours and others' mistakes
Having supportive government policies
Building a capable management team
Attending formal business management courses
Having supportive teachers and mentors
Having necessary business management experience
Having supportive family members
1 Reliability Alpha
.797
.765
.747
.631
.577
.547
.541
.009
.005
.387
.274
.8518
Competency^
Factors
.009
.222
.164
-.006
.349
.363
.443
.79
.768
.636
.577
.7427
160
1
2
3
4
5
6
7
8
9
10
11
12
1.00
.518 + 1.00
-.011 -.006 1.00
.153 + .145 + 1.00
.223+
.014 .009 .023*-.O08 1.00
.082 + .055 + .038*.166+ 1.00
.078+
.002 .047 + .236 + 1.00
+
.366
.054+ .043+
.339 + .229 + .031*.002 .012 .076 + 1.00
.023*
.191 + .157 + -.008 .11T-.016 .002 .032*-.004 1.00
.100 + .096 + .051 + .053 + .061+.005 -.002 1.00
.046\025*
.335 + .255 + .000 .049 + .001 .029*.045+ .218+ .139\188 + 1.00
13
14
_15
.225+ .089+ .059+ .019 .048+ .021*.425+ .142+ .059+ .131 + 1.00
.027*
.007 .006 .001 .018 -.002-.001-.013.049 + 1.00
+
.029* .070 .024*
.191 +
.014 .007 .005 .006
.380 + 1.00
+
+
+
+
+
+
+
+
.057 .055
.039 .137 .105 .089 .063 .317
.001 -.012.003 -.004.124 + .209 + .211 + 1.00
.053 + .047 +
.036*.121 +
.041 + .024*.126 +
-.018.020.004 -.010.148 + -.016.262 + .232 + .098+
.020*
.023*
.035*.120 + .045 +
.188+
Statistical Approach
As the model (Figure 1) predicts both moderating and mediating relationships between the independent variables and dependent variables, we used
a series of hierarchical regressions to check for the effects of the variables
(Tables 5-7). Simply, hierarchical regression allows us to determine if the
hypothesized mediating and moderating effects exists and the contributions to total variance explain by the moderating effects. We also report a
general model, in which the simultaneous effects of all the variables are
considered, and explore their contributions to variance explained (Table
8).
163
Turning to the tests of the model, Table 5 reports the hierarchical regression results to check for the mediation of attitude on background. Specifically, we hypothesize that background will have an impact on attitudes
towards entrepreneurship and that these attitudes are responsible for new
venture creation. First, we find that respondent's background while significantly related to the dependent variables contributes only about 3% of
the variance explained. Specifically, we found that males tend to be more
likely to start new businesses (B=.15, p<.000) and also state an interest in
doing so (B=.17, p<.000). We also found that students who had families
with businesses were also more likely (B=0.07, p<.000) and interested
(B=.09, p<.000) in starting a business themselves. Interestingly, we found
that students with more years of formal education were less likely (B=.03,
p<.05) and less interested (B.03, p<.05) in starting a business, although
this result is a weak one, considering the size of the sample.
We also found that the hypothesized mediating effect of attitudes is
not supported. Instead, we found that attitude was a separate independent
construct. Notice that the variance explained increases substantially (.20
for interest and .10 likelihood). Also, the 'background' variables continued
to remain statistically significantly related to the dependents. This indicates that the impact of the attitude variables was separate. Specifically,
we found that intrinsic motivators and the attitude toward entrepreneurship
education were both highly positively related to interest (B=.28, p<.000;
B=24, p<.000, respectively) and likelihood (B=. 19, p<000; B=18,
p<.000, respectively) of starting a new business. We also found that both
extrinsic and communal motivators to venture were related to the interest
(B=15, p<.000; B=.05, p<.000, respectively) and likelihood (B=. 12,
p<.000; B=.06, p<.000, respectively) of new venturing. The independent
variables also contributed a great deal to variance explained, confirming
their importance in the model. Overall variance explained ranged from .13
(F=225, p<.000) to .24 (F=113, p<.000), which was deemed acceptable in
this exploratory study.
Table 6 reports the tests for mediation of beliefs on background and
the propensity for venturing. Specifically, we wanted to see if a respondent's background would be related to his beliefs about what were the success factors for new ventures (given that background included family
business experience, socioeconomic status and amount of education, all of
which were hypothesized to shape beliefs), and whether such beliefs
would lead to new venture creation. The idea behind this hypothesis is that
the more confident that an individual believes he knows the success factors, the less the perceived risk and therefore the greater the likelihood and
164
Model
1
(Constant)
Respondent's field of study
R-square
Adjusted R square
SE of Estimate
F (significance)
2
(Constant)
Respondent's field of study
Gender of respondent
Social economic status
Involved in family business
Amount of formal education
1
R-square
Adjusted R square
SE of Estimate
F (significance)
B
(Constant)
Respondent's field of study
Gender of respondent
Social economic status
Involved in family business
Amount of formal education
Beliefs about business related success
factors
1
R-square
Adjusted R square
SE of Estimate
1
F (significance)
165
.033
.032
1.2263
37.346(.000)
Table 7. Hierarchical Regression to Moderate Beliefs with Attitudes and Propensity for
Entrepreneurship.
Dependent: Interest in 1Dependent: Likelihood 1
Starting a Business | of Starting a Business |
Model
[ Beta
t
Beta
t
Sig.
SiS.000
69.587
jl (Constant)
64.183
.oooj
Respondent's field of study
.382 -.006 -.485
-.011 -.874
.627|
R-square
1
.000
.000
1
Adjusted R square
.000
.000
SE of Estimate
2.6863
1.2468
F (significance)
.763(382)
.236(.627)
2 (Constant)
74.297
.000
72.370
.000
-.019 -1.737
.082 -.016 -1.384
.166
Respondent's field of study
.264 21.428
.000
.210 16.067
.000
Intrinsic motivators for venturing
.151 13.552
.000
.139 11.735
.000
Extrinsic motivators for venturing
.052 4.646
.000
.065 5.466
.000
Communal motivators for venturing
.239 20.833
.000
.184 15.080
.000
Attitude towards entrepreneurship education
.056 4.610
.000 -.048 -3.704
.000
Beliefs about business related success factors
I R-square
.217
.119
Adjusted R square
.216
.118
SE of Estimate
2.3787
1.1709
F (significance)
304.81 (.000)
148.33(.000)
1
3 (Constant)
.000
73.930
71.588
.000)
.078 -.016 -1.361
Respondent's field of study
-.019 -1.765
.173
.000
Intrinsic motivators for venturing
.263 21.286
.207 15.803
.000
.159 14.076
.000
Extrinsic motivators for venturing
.144 12.023
.000
.050 4.428
.000
.063 5.238
Communal motivators for venturing
.ood
.238 20.630
.182 14.891
.000
Attitude towards entrepreneurship education
.000
.069 5.427
.000 -.052 -3.828
Beliefs about business related success factors
.000
.022 1.814
.070
.018 1.421
Beliefs about biz factors x attitude toward
.155
entrepreneur education
A92
.032 2.574
.010 -.009 -.687 i
Beliefs about biz factors x intrinsic motiva\
tors
.001
.001
-.037 -3.281
-.041 -3.391
Beliefs about biz factors x extrinsic motivators
.110 -.001 -.093
.926
.019 1.597
Beliefs about biz factors x communal motivators
.220
.120
[ R-square
.219
.119
Adjusted R square
1.1701
2.3747
SE of Estimate
90.446 (.000)
186.094 (.000)
1 F (significance)
p<.001). The results for the 'likelihood' dependent variable were weaker.
Specifically, we found that beliefs negatively moderated the relationship
between extrinsic motivators and the likelihood of business startup (B=.04, p<.001) by the respondents.
In Table 8, we find that the independent variables explained about
twice the variance for interest in starting a business as for the likelihood of
doing so. Examining where the greatest contribution to variance explained
came from, we discover that it is attitudes, rather than background or beliefs or knowledge that provided the greatest explanatory power. In addition, the attitude construct was also responsible for explaining interest
more completely than likelihood. An earlier analysis of the correlation table for method variance did not reveal any notable problems. Thus, we are
fairly confident that these results are not spurious, even though there was a
potential for this problem to occur. Table 8 also suggests the interaction of
beliefs and attitudes did not contribute to a high level of variance explained, although there were statistically significant findings. This may
imply that the two constructs, in contrast to the theory, may not be distinct.
Table 8. Hierarchical Regression of the General Model (Figure 1).
Model
I (Constant)
Respondent's field of study
-.761
.447
-.006
R-square
.000
.000
Adjusted R square
.000
.000
2.6834
1.2466
SE of Estimate
F (significance)
Respondent's field of study
16.364
.000
1.095
.274
.035
Gender of respondent
Social economic status
.171 13.432
.014
.630
1
.241 (.624)
.579(.447)
b (Constant)
-.482
18.696
.000
2.666
.008
.000
.152 11.941
.000
-.002
-.137
.891
.000
-.005
.996
.092
7.460
.000
.067
5.414
.000
-.029 -2.166
.030
-.027 -2.039
.041
R-square
.033
.027
Adjusted R square
.033
.026
SE of Estimate
2.6392
1.2301
F (significance)
45.085(.000)
36.321(.000)
167
Model
3 (Constant)
-.657
.511
.018
1.423
.155
Gender of respondent
.135 11.849
.000
.124 10.229
.000
.004
.361
.718
.005
.419
.675
.061
5.542
.000
.046
3.916
.000
-.042 -3.540
.000
.016
1.244
.213
.284 25.542
.000
.186 15.678
.000
.147 13.361
.000
.052
4.718
.000
.118 10.091
.055 4.626
.000
.239 20.897
.000
.179 14.722
.000
Adjusted R square
SE of Estimate
F (significance)
.237
.135
.236
.134
2.3455
1.1603
225.192(.000)
U (Constant)
Respondent's field of study
-.006
Gender of respondent
.133
Social economic status
.003
Involved in family business
.060
Amount of formal education
-.042
Intrinsic motivators for venturing
.263
Extrinsic motivators for venturing
.140
Communal motivators for venturing
.049
Attitude towards entrepreneurship educa.238
tion
Beliefs about business related success
.051
| factors
R-square
.239
Adjusted R square
.238
SE of Estimate
2.343
F (significance)
1 204.945
168
.000
113.006(.000)
22.289
-.507
11.715
.284
5.467
-3.560
21.455
12.587
4.451
20.896
.000
.612
.000
.776
.000
.000
.000
.000
.000
.000
.016
.126
.006
.047
-.016
.209
.126
.058
.180
22.400
1.277
10.378
.496
4.001
-1.261
15.999
10.620
4.885
14.767
.0001
.202
.000
.620
.000
.207
.000
.000
.000
.000
4.192
.000
-.054 -4.170
.000
(.000)
.137
.136
1.159
103.726
(.000)
Model
5 (Constant)
1.255
10.341
.514
4.029
1.159
15.759
10.842
4.589
14.606
.210
.000
.608
.000
.247
.000
.000
.000
.000
-.059 -4.372
.000
1.197
.231
.042
-.016 -1.183
.237
.002
-.037 -3.057
.002
.241
.810
.594
.000
.785
.000
.001
.000
.000
.000
.000
.000
.127
.067
.016
.125
.006
.047
.015
.206
.130
.055
.178
.015
.003
.139
.137
1.1581
75.046(.000)
CONCLUSION
This study has drawn from past research on entrepreneurial attitudes and
demographics and the link to intentions in order to understand the role of
education in the pre-start up phase of new businesses. In particular, it at169
tempted to investigate how education or students' background may be contributing factors to the propensity for entrepreneurial activity. Using data
from a large sample of university students in Singapore, it found that while
the length of formal education reduced the propensity to start businesses,
possibly because of the high opportunity cost of human capital, strong beliefs (confidence) about the business factors that lead to success was
strongly correlated with the propensity to start new businesses. Most importantly, we found that attitudes towards entrepreneurship were key to
explaining new business startups. In addition, we found statistically significant interaction effects between beliefs and attitudes, although these
effects did not account for a large amount of additional variance.
The study findings hold clear implications for policy prescriptions.
Firstly, they suggest that introducing students to entrepreneurship at an
early stage can be beneficial as they develop positive attitudes toward
starting new businesses. In addition, the content of entrepreneurship
courses should focus on practice rather than theory, in order for students to
experience rather than simply learn about entrepreneurship. Finally, evoking interest at an early stage may also reduce the tendency for an attenuation of interest that may come with more years of formal education.
A number of promising future research directions can be identified
from the research reported in this paper. Firstly, while the empirical data
from Singapore broadly confirm the research model on antecedents to entrepreneurship, it would be interesting to explore if similar findings hold
for other socio-economic environments and cultural settings. For example, the significant negative effect of opportunity cost of human capital in
the study could be due to the sizable presence of large multinational enterprises in Singapore, leading to abundant supply of high paying jobs and
attractive career options (Wong, 2001). Its negative influence on entrepreneurial propensity may be less pronounced in countries where unemployment rates among university graduates are higher. Application of the research model to different countries may thus provide cross-cultural insights on how national environments shape the antecedents to entrepreneurship. Secondly, while this paper's empirical focus on university students in technical fields is particularly relevant to policy makers interested
in technology-based startups by technically trained professionals, it may
be useful to extend the empirical research to university students in nontechnical fields (e.g. business management) as well.
170
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BIOGRAPHICAL NOTES
Phillip H Phan is Warren H. Bruggeman '46 adn Pauline Urban Bruggeman Distinguished Chair and Associate Professor, Lally School of Management and Technology,
Rensellaer Polytechnic Institute. He is also the Director of Research, Severino Center for
Technological Entrepreneurs hip, Lally School of Management and Technology, Rensellaer Polytechnic Institute. He obtained his PhD from University of Washington.
Poh-Kam Wong is an Associate Professor at the Business School of the National University of Singapore, where he is also director of the Centre for Entrepreneur ship. He obtained his B.Sc, M.Sc. and PhD from MIT. His current research interests are focused on
management of technological innovation, national science and technology policy, and
technology entrepreneurs hip.
Clement Wang is an Assistant Professor at the Business School of the National University
of Singapore. He obtained his B.Sc, and PhD from the University of Waterloo. His research interests are in New Product Development, Venture Capital Financing and Entrepreneurs hip.
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