Professional Documents
Culture Documents
Market Share
Growth
Medium
High
None
Low
Regulation Level
Technology Change
Barriers to Entry
Industry Globalization
Competition Level
Light
High
Low
Low
Medium
This iExpert report presents only a fraction of the data available in IBISWorlds full-length industry reports. For full reports, visit www.ibisworld.com
THREAT
OPPORTUNITY
ISSUE
While the rate of growth of
broadband connections has begun to
taper off as the US market
approaches saturation, the number
of people accessing the internet via
mobile connections has grown
rapidly. Therefore, users can be
exposed to internet-based content
more often.
QUESTIONS
Do you regularly monitor the
number of mobile internet
connections in the United States?
Have you experienced an increase in
demand as more consumers use
mobile internet connections? How
can you use faster connections to
your company's benefit?
ISSUE
It is important to develop a clear
niche. Successful websites cultivate
a unique culture and continuously
appeal to their user base.
QUESTIONS
What is your company's niche
audience? How have you targeted
your website to this client base?
What methods do you use to
advertise your website and attract
more customers?
ISSUE
Advertising is one of the most potent
methods of generating revenue for
internet publishers. When
advertisers increase their budgets,
internet publishers generally
benefit, especially as the industry
captures a significant share of new
advertising money.
QUESTIONS
What proportion of your revenue is
derived from advertising? How do
you generate advertising for your
company? Do you have key
contracts with advertisers that are
relevant to your company? How can
you form new relationships with
advertisers?
ISSUE
Word of mouth recommendations
are an invaluable way to build up a
website's user base. Websites that
can successfully get users to talk to
their friends about the site,
especially offline, tend to grow
faster.
QUESTIONS
How do you develop greater word of
mouth recommendations? Do you
rely more on word of mouth
recommendations or paid
advertising to promote your
website? Have you implemented any
tools that allow people to easily
spread the word about your website?
ISSUE
Internet publishers and
broadcasters face competition from
TV broadcasters for content and
viewers. TV networks are typically
able to secure advertising contracts
and revenue prior to broadcast,
allowing them to invest more money
in new content than most internet
producers.
QUESTIONS
How does your company compete
with TV broadcasting? Can you
upgrade any of your services to
better stream live sporting events?
How do you differentiate your
offerings from TV broadcasters?
ISSUE
The ease with which digital media
can be duplicated and redistributed
means firms selling content must
contend with the threat of piracy.
QUESTIONS
Have you faced issues with piracy?
How can you combat these issues?
What anti-piracy strategies have you
implemented?
Structure component
Barriers to Entry
Competition
Exports
Weight
Score
Structural risk
25%
4.49
Growth risk
25%
1.00
Sensitivity risk
50%
4.18
Overall risk
3.46
Level
Trend
Weight
Score
Low
Steady
13%
9.00
20%
5.00
7%
1.00
Medium
Low
Steady
Imports
Low
Steady
7%
2.00
Assistance
None
Steady
13%
7.00
Growth
20%
1.00
Revenue Volatility
Medium
20%
5.00
Structural risk
4.49
Revenue
Weight
Score
18.8%
25%
1.00
12.9%
75%
1.00
1.00
Score
35%
0.76
15%
1.23
15%
0.99
Sensitivity risk
4.18