Professional Documents
Culture Documents
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02
01
THE
BOOMAISSANCE
TAPPED OUT
03
21ST CENTURY
SUCCESS
TOP
CULTURAL
TRENDS
04
UNMASKING
UNICORNS
05
06
07
MY WORLD/
THE WORLD
MIND(FUL)
OPTIMIZATION
LAND OF
THE GIANTS
08
THE INFORMAL
NORMAL
09
10
BORECORE
OPEN LIVES
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01
TAPPED OUT
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9.05
2010
9.21
2011
9.53
9.62
9.82
9.84
2012
2013
2014
2015
TAPPED OUT
IMPLICATIONS
01
02
03
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11
USA
Japan
Western Europe
9
7
5
3
1
2014
2015
2013
2011
2012
2010
2009
2008
2007
2006
2004
2005
2003
2002
2001
2000
1999
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1995
1993
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TAPPED OUT
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02
THE BOOMAISSANCE
Self-reported well-being
(On a scale of 1-10, by age)
7.4
7.2
7.0
6.8
6.6
6.4
6.2
6.0
-2
22 1
-2
26 5
-2
30 9
-3
34 3
-3
38 7
-4
42 1
-4
46 5
-4
50 9
-5
54 3
-5
58 7
-6
62 1
-6
66 5
-6
70 9
-7
74 3
-7
78 7
-8
82 1
-8
5
Angus Deaton
Economist, Princeton University
7.6
18
IMPLICATIONS
THE BOOMAISSANCE
01
02
03
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100
18-29
90
30-49
50-64
65+
80
70
60
50
40
30
20
10
0
2005
2006
2008
2009
2010
2011
2012
2013
2014
2015
THE BOOMAISSANCE
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03
st
21 CENTURY SUCCESS
2013
2014
2015
2016
67
58
48
43
Millennials
47
Gen X
46
Boomers
IMPLICATIONS
01
02
03
| 14
44
43
35
27
Salary/salary
growth
Achievement of
personal goals
25
24
Work
achievements
Development of
new skills
Source: KPMG
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04
UNMASKING UNICORNS
Marketers Think
Consumer Actuals
81
62
16
8
UNMASKING UNICORNS
IMPLICATIONS
01
02
03
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2007
2008
2009
2010
2011
2012
2013
2014
2015
20
15
10
30.6
31
1970
2015
0
25-34
35-44
45-54
55-64
UNMASKING UNICORNS
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05
MY WORLD/THE WORLD
Trust in institutions
(%)
27%
19%
40%
41%
Banks
Government
Mass
media
Organized
religion
MY WORLD/THE WORLD
IMPLICATIONS
01
02
03
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$56,516
$53,568
2010
$52,751
$52,666
$52,850
2011
2012
2013
$53,718
2014
2015
MY WORLD/THE WORLD
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06
MIND(FUL) OPTIMIZATION
58%
Gen Xers describe purpose as a value that
describes them in 2015
(up from 48% in 2010)
59%
Millennials describe serenity as a value that
describes them in 2015
(up from 51% in 2010)
MIND(FUL) OPTIMIZATION
IMPLICATIONS
01
02
03
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Women
6.3
Men
6.2
5.6
5.5
5.7
5.2
5.4
5.5
5.3
5.2
5.3
4.8
2008
2009
2010
2011
4.9
4.8
4.6
2007
5.3
2012
4.5
2013
2014
2015
MIND(FUL) OPTIMIZATION
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07
E-commerce
Book & Audible
App Store
Auto
Live Stream
ECOSYSTEM
Food Delivery
Fashion
Home Robotics
Consumer Electronics
TV Programming
Grocery Delivery
Business Services
Cloud Computing
IMPLICATIONS
01
02
03
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Oil/Energy
Tech
Financial Service
Conglomerate
$571
$531
2006
2016
$446
$363
$349
$362
$356
$356
$279
$231
Microsoft
Citigroup
$226
BP
$204
Apple
Alphabet
Microsoft
Amazon
ExxonMobil
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08
71%
Parents are comfortable with
visible tattoos on their childs
primary school teacher
42%
66%
Millennials use curse words or
swear while at work
IMPLICATIONS
01
02
03
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46%
American kids live in a home
with two married heterosexual
parents in their first marriage
23%
Americans are religiously
unaffiliated
(up from 16% in 2007)
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09
BORECORE
We arent as interesting as we
think we are. According to Daniel
Kahnemans Peak-End theory,
our experiences are defined by
a few intense moments in our lives.
We tend to neglect the rest.
IMPLICATIONS
BORECORE
01
02
03
| 38
2004
2015
22
18
16
15
9
Source: BLS
BORECORE
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10
OPEN LIVES
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Ambient listening
Safety zones
Voice activated
hotel rooms
Instagrams filter
Amazon Alexa
sales rose 67%
Driverless cars
Blizzards comment
replacement
OPEN LIVES
IMPLICATIONS
01
02
03
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529,000
Accounts created on Facebook Live
after its third month of launch
OPEN LIVES
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SUMMARY
Technology plays a part, but at the
end of the day its human behavior
that shapes marketing and media
strategies. Current trends are giving
you plenty of material to work with.
Contact us for the latest trends as
they rise in the cultural zeitgeist.
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