QM ZG526

BITS-Pilani, WILP
pb.venkataraman@pilani.bits-pilani.ac.in
Course: Operations Management

Course code: QM ZG526
Instructor: P.B. Venkataraman
Course Objectives:
Operation is the core function of a business and its management directly impacts
business performance. However, business operations are generally managed
intuitively. Operations Managers equipped with a perspective and relevant analytical
tools can positively influence business performance. This course aims to provide this
potential to the working executives through gamified lessons, case-studies,
experiments and work-integrated learning exercises.
Learning Outcomes:
1. Design, manage and improve process performance in context of process variability.
2. Dissect overriding strategy of a given organization and develop a suitable operations
strategy in alignment with the organization strategy.
3. Compare and contrast various strategic options for design, process, location &
planning and select appropriate strategies using suitable methods.
Course Material:
Prescribed textbook:
T1 - Jay Heizer., Operations Management, Pearson Education 9th Ed., 2009.
Additional reading:
R1 Eliyahu M, Goldratt, The Goal, Productivity & Quality Publishing Pvt Ltd (1 May 2013).
Pedagogy:
Recorded lectures (RL)
Live classroom discussions
Work integrated learning exercises (WILe)
Case studies (C); Video cases (V)

Simulation labs (SL)
Course Hand-out Operations Management QM ZG526
Page 1
BITS-Pilani, WILP
Instructions to the students:

Welcome to the course on Operations Management. Your course code is MBA ZG526. The prefix
signifies the program you are enrolled and rest of the letters are unique to the course.
This course adapts three teaching-learning strategies namely, gamified lessons, group-learning and
flipped classrooms. Research has confirmed that these strategies improve student engagement,
knowledge retention / recollection and flexibility, a favourable feature for working students like you
all.
Each lesson (module) is built over a gamified content developed by leading universities. You will
learn while playing these games. You will answer a set of questions to test your own understanding.
Relax, these quizzes are not graded. The modules will be further explained through live debriefing
sessions. Upon completing these live lectures, you will attempt the same set of quiz questions as a
team, which are graded.
Group learning is found to be beneficial than self-study. Most of our learning is going to be in
groups. This preconditions formation of small teams of 4-5 right at the beginning of the semester.
This team will remain same all through the semester. You may choose to interact through WhatsApp,
facebook, twitter, Skype or our own learning management system Taxila. I will be available for
interaction in all these media.
A flexible learning approach is adopted to suit your needs as a working professional with time
constraints and multi-tasking. Several pre-recorded learning instruments in the form of lectures by
BITS professors, videos and case articles have been created / archived and provided to you to learn at
your leisure. In addition to these a few resourceful books have been prescribed to refer to.
The course has ten modules that will be covered in twenty two lecture sessions each with an hour
duration. A very detailed course hand-out is shared with you here. This will help you plan your
learning schedule for the entire course duration.
In order to translate the learning into practice, two work integrated learning exercise (WILe) are to be
experimented at your work place. These WILe are graded components. Students are advised to
consider IP / confidentiality aspects before sharing the outcomes.
Two online lab exercises of one week duration each are administered during the course that will
enable the application of certain concepts learnt. These labs are graded based on the performance and
the write-up submitted by the students.
The evaluation scheme and schedule are shared at the end of this document. This continuous
assessment is found to help recollection and retention, while curbing cramming for exams.
Wishing you all the best for your learning efforts.
Module 0 Introduction to Operations Management Course

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BITS-Pilani, WILP
Define course outcomes.

Learning
Outcomes
Relate pedagogical methods to course outcomes.

Match assessment methods with course outcomes.
Plan teaching-learning to meet the course schedule.
Pre-Class M0.1
Hours
Course hand-out
M0.2
Course overview
Class Hours
[2 lecture
sessions] M0.4
M0.3
Student learning outcomes,
pedagogy and assessments

LMS, Networking
M0.5
Student guidelines
M0.6
How to use LMS
Post Class
Hours
M0.7
WILe
None
Lab Work
None
Course hand-out document
Make it stick
https://www.youtube.com/watch?
v=88X4zqkRWFs
References
Notes
Page 3
BITS-Pilani, WILP
Module 1
Learning
Outcomes
Pre-Class
Hours
Theory of Constraints
State the true goal of a business and explain the factors influencing it.
Apply the theory of constraints in your workplace.
Analyze process constraints in the context of process variability.
M1.1 The Goal Movie [46 minutes]

M1.2 Quiz Individual, not graded
The Goal Video will be live streamed.

Refer course page in LMS
M1.3 Module overview
Class Hours
[3 lecture M1.4 TOC terminologies
sessions]
M1.5 TOC concepts debriefing
Post Class
Hours
WILe
[Group
exercise
graded for
6%]
Lab work
References
M1.6 The Goal

M1.7 Quiz Group, graded for 2%
R1
WILe - Improving Operations Performance:

Select a sufficiently complex process from your workplace. Measure the throughput
time, cycle time and capacity utilization. Compute the throughput, operating expense,
inventory (buffer capacity in case of service process) and gross profit. Measure
process time variability for each process. Re-compute the process metrics. Identify
bottleneck. What will you do to improve operations performance? Present it as a 10
minutes video case.
None
R1 Eliyahu M, Goldratt, The Goal, Productivity & Quality Publishing Pvt Ltd (1
May 2013).
The Goal: A Process of Ongoing Improvement by Eliyahu M. Goldratt and Jeff Cox |
Key Takeaways, Analysis & Review. Kindle Edition by Instaread.
Notes
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BITS-Pilani, WILP
Module 2
Learning
Outcomes
Pre-Class
Hours
Improving Operations (Simulation Lab)
Measure the optimal performance of a process.
List key concepts of process analysis.
Analyze how variability affects key process measures and profitability.
M2.1 Balancing process capacity
HBP Exercise [4301-HTM-ENG]
Class Hours
[2 lecture M2.3 Debriefing of exercise
sessions]
M2.4 Capacity & constraint management
Post-Class
Hours
None
WILe
None
References
Jay Heizer., Operations Management, Pearson Education 9th Ed., 2009
Lab [Group
exercise
graded for
4%]
Harvard Business Publishing [4301-HTM-ENG]
Notes
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BITS-Pilani, WILP
Module 3
Learning
Outcomes
Process Design
Design processes using flow diagram.
Prepare to play process analytics lab.

M3.1
Pre-Class
Hours
Process analysis Core curriculum
reading
HBP [8007-HTM-ENG]
[8009-DOC-ENG]
Class Hours
[2 lecture M3.4 Debriefing process analysis
sessions]
Post-Class
Hours
WILe
References
Lab
HBP [8011-PPT-ENG]
None
None
Notes
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BITS-Pilani, WILP
Module 4 Process Analytics (Lab)
Apply process analysis concepts in a dynamic experiential manner.
Learning
Outcomes Analyze the interplay between the various elements of process analytics through
questions and toolkits.
Pre-Class
Hours
M4.1 Process analytics lab
Class
Hours [2
lecture
sessions]
M4.2 Lab Quiz Individual, not graded
HBP [3291-HTM-ENG]
M4.4 Debriefing - Process analytics

M4.5 Lab Quiz Group, graded for 8%
Post-Class
Hours
WILe
None
References Harvard Business Publishing [3291-HTM-ENG]

Lab [Group
exercise
graded for
8%]
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BITS-Pilani, WILP
Notes
Module 5 Process Selection

Learning Compare and contrast various process strategic options and their features.
Outcomes Select the appropriate strategy using the framework.
M5.1 Introduction
Pre-Class
Hours
M5.2 Process strategies

M5.3 Process strategy selection
RL 4.1.1, Hard Rock Video Case

RL 4.2.1
RL 4.3.1
Class
Hours [3
lecture
sessions]
M5.5
Module overview
M5.6
Strategy selection - Illustration
M5.7 Process strategy cases
https://www.youtube.com/watch?v=aAff1PblvSQ
https://www.youtube.com/watch?v=uVoQJrz0sH8
Post-Class
Hours
https://www.youtube.com/watch?v=nP84fiuKfws
https://www.youtube.com/watch?v=C00cbfykUvY
WILe
None
References Jay Heizer., Operations Management, Pearson Education 9th Ed., 2009
Page 8
BITS-Pilani, WILP
Lab
None
Notes
Module 6
Learning
Outcomes
Foundations of Operations Strategy

Dissect mission statements and link them to strategies.
Dissect overriding operations strategy of a given organization and infer its
performance against its strategy.
Build operations strategy for a given organization.
M6.1
Introduction Mission,
Strategy
Pre-Class
Hours
RL 2.1.1, Video Case Regal Marine

RL 2.2.1, Video cases WalMart,
Mercedes, Amazon.com
RL 2.3.1
M6.2 Overriding strategies
M6.3 Ten strategic decisions in operations

Class Hours
[2 lecture
sessions]
Post-Class
Hours
WILe
References
M6.5
Module overview
M6.6
Developing
operations
strategy Illustration
M6.7
Quiz Group, graded for 2%
None
Jay Heizer., Operations Management, Pearson Education 9th Ed., 2009
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BITS-Pilani, WILP
Mike Michalowicz., The Toilet Paper Entrepreneur, HarperCo Books., 2008
Lab
None
Notes
Module 7
Learning
Outcomes
Product Strategy
Compare and contrast the various phases in product life cycle and interpret their
impact on business and strategies
Select the appropriate strategy using product-by-value analysis
Explain various design approaches in achieving business effectiveness
M7.1 Introduction (2)

M7.2 Product life cycle (3)
Pre-Class
Hours
M7.3 Product-by-value analysis (3)
RL 7.1.1, Regal Marine Video Case

RL 7.2.1
RL 7.3.1
RL 7.4.1
M7.4 Design approaches (4)

Class Hours M7.6 Product-by-value illustration

[2 lecture
sessions] M7.7 Design strategy illustrations
https://www.youtube.com/watch?v=xcDT3bNrQkY
https://www.youtube.com/watch?v=Bl3g4JK2V2c
https://www.youtube.com/watch?v=qspaTf-F9BU
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BITS-Pilani, WILP
Post-Class
Hours
M7.8 MB S Class design process
http://youtu.be/_LRuqrnXBM8
M7.9 Product complexity interview
https://www.youtube.com/watch?v=O7qzWnAR7bY
M7.10 Ideo Cart design challenge
https://www.youtube.com/watch?v=M66ZU2PCIcM
Refer course page of LMS
WILe
References
Lab
NA
Jay Heizer., Operations Management, Pearson Education 9th Ed., 2009.
None
Notes
Module 8
Learning
Outcomes
Location Strategy
List the factors considered in selection of location and analyze how they impact the
business.
Select the right location using quantitative tools.
M8.1 Factors impacting strategic location
Pre-Class
Hours
M8.2
Factor rating method
M8.3
Cost-volume analysis
M8.4
Centre-of-gravity method
M8.5
Quiz Individual, not graded
Class Hours M8.6 Module overview

[2 lecture
sessions] M8.7 Pizza Hut Case study
Post-Class M8.8 Location decisions
Hours
RL 8.1.1, Hard Rock Video Case

RL 8.2.1
RL 8.3.1
RL 8.4.1
http://www.livemint.com/Companies/xrI7jynz4qNIbLyHd
xaaLK/Pizza-Hut-to-open-100-outlets-in-India-to-countercompetitio.html
https://www.youtube.com/watch?v=ltOf4-1jq0I
https://www.youtube.com/watch?v=rPyHdkk_034
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BITS-Pilani, WILP
M8.9 Car wash site selection

M8.10 Location promo
https://www.youtube.com/watch?v=pPKPWrlm2Co
WILe
[Group
exercise
graded for
6%]
References
Lab
WILe - Selecting the right location for your business:

Assume that your management has decided to expand the operations to meet the sales
targets. Select an appropriate location for this new facility. Use the factor-ratingmethod, cost-volume analysis and center-of-gravity method. Present it as a PPT [8
slides max].
None
Notes
Module 9
Learning
Outcomes
Planning Strategy
Define S&OP and Aggregate Planning.
Apply various strategies for aggregate planning to minimize cost.

M9.1 S&OP and Aggregate planning
Pre-Class
Hours
Class Hours
[2 hours]
Post-Class
M9.2
Capacity option
M9.3
Demand option
M9.4
Quiz Individual, not graded
RL 9.1.1
RL 9.2.1
RL 9.3.1

M9.6 Planning strategies - Illustration
M9.7 A day in office
https://www.youtube.com/watch?v=qo0g_YUOBKc
https://www.youtube.com/watch?v=fM4xKfLZhFI
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BITS-Pilani, WILP
M9.8 Integrated planning
https://www.youtube.com/watch?v=pAqaYwZhvbM
M9.9 Planning at ABB
Hours
M9.10
Quiz Group, graded for
2%
WILe
References
None
Lab
Notes
Module 10 Operations Management at Littlefield Technologies - Lab

Learning
Outcomes
Pre-Class
Hours
Maximize the cash balance in a virtual factory by managing capacity and

inventory.
Apply the concepts learnt through the course thus far.

M10.1
Operations Management at Littlefield Link will be provided
Technologies A week long simulation game

played as a group.
Class Hours M10.2 Debriefing

[2 hours]
Post-Class None
Hours
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BITS-Pilani, WILP
WILe
None
References
Simulation game Littlefield Technologies
Lab [Group
Simulation game Littlefield Technologies Based on cash balance maintained at

Littlefield Technologies and a one page write-up.
exercise
graded for
8%]
Notes
Evaluation Scheme:
Legend: EC = Evaluation Component; AN = After Noon Session; FN = Fore Noon
Session
#
Name
Type
EC-1 Quiz at the end of Online

modules 1, 3, 5, 6,
7, 8 and 9
Durati Weig
Day, Date, Session, Time
on
ht
1 week 18%
End of respective module
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BITS-Pilani, WILP
Two WILe at the
end of modules 1
and 8
Online
10
days
Three Labs in
modules 2, 4 and
10
Online
1 week 20%
End of respective Lab
Closed
Book
2
hours
20%
26/02/2017 (FN) 10 AM 12
Noon
Open
Book
3
hours
30%
09/04/2017 (FN) 9 AM 12
Noon
EC-2 Mid-Semester Test
EC-3
Comprehensive
Exam
12%
End of respective WILe
Syllabus for Mid-Semester Test (Closed Book): Modules 1 to 5

Syllabus for Comprehensive Exam (Open Book): All topics (Modules 1 to 10 )
Important links and information:

Elearn portal: https://elearn.bits-pilani.ac.in
Students are expected to visit the Elearn portal on a regular basis and stay up to
date with the latest announcements and deadlines.
Contact sessions: Students should attend the online lectures as per the schedule
provided on the Elearn portal.
Evaluation Guidelines:
1. EC-1 consists of Quiz, WILe and Lab. Students will attempt them through
the course pages on the Elearn portal. Announcements will be made on
the portal, in a timely manner.
2. For Closed Book tests: No books or reference material of any kind will be
permitted.
3. For Open Book exams: Use of books and any printed / written reference
material (filed or bound) is permitted. However, loose sheets of paper will
not be allowed. Use of calculators is permitted in all exams.
Laptops/Mobiles of any kind are not allowed. Exchange of any material is
not allowed.
4. If a student is unable to appear for the Regular Test/Exam due to genuine
exigencies, the student should follow the procedure to apply for the MakeUp Test/Exam which will be made available on the Elearn portal. The MakeUp Test/Exam will be conducted only at selected exam centres on the
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BITS-Pilani, WILP
dates to be announced later.

It shall be the responsibility of the individual student to be regular in maintaining the self-study
schedule as given in the course hand-out, attend the online lectures, and take all the prescribed
evaluation components such as Assignment/Quiz, Mid-Semester Test and Comprehensive Exam
according to the evaluation scheme provided in the hand-out. NO TIMELINE EXTENSION WILL
BE PERIMITTED. HENCE PLEASE DO NOT SEEK EXTENSION.
Page 16

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BITS-Pilani, WILP

Course: Operations Management

Case studies (C); Video cases (V)

Course Hand-out Operations Management QM ZG526

Instructions to the students:

Module 0 Introduction to Operations Management Course

Define course outcomes.

Relate pedagogical methods to course outcomes.

Student learning outcomes,

pedagogy and assessments

How to use LMS

Course hand-out document

Course Hand-out Operations Management QM ZG526

M1.1 The Goal Movie [46 minutes]

The Goal Video will be live streamed.

M1.3 Module overview

M1.5 TOC concepts debriefing

M1.6 The Goal

WILe - Improving Operations Performance:

Course Hand-out Operations Management QM ZG526

Improving Operations (Simulation Lab)

Measure the optimal performance of a process.

List key concepts of process analysis.

Analyze how variability affects key process measures and profitability.

M2.1 Balancing process capacity

HBP Exercise [4301-HTM-ENG]

M2.2 Module overview

M2.4 Capacity & constraint management

Jay Heizer., Operations Management, Pearson Education 9th Ed., 2009

Harvard Business Publishing [4301-HTM-ENG]

Course Hand-out Operations Management QM ZG526

Design processes using flow diagram.

Prepare to play process analytics lab.

Process analysis Core curriculum

M3.3 Module overview

M3.5 Quiz Group, graded for 6%

Refer course page in LMS

Harvard Business Publishing [8007-HTM-ENG]

Course Hand-out Operations Management QM ZG526

Module 4 Process Analytics (Lab)

Apply process analysis concepts in a dynamic experiential manner.

M4.1 Process analytics lab

M4.3 Module overview

M4.2 Lab Quiz Individual, not graded

M4.4 Debriefing - Process analytics

Refer course page in LMS

References Harvard Business Publishing [3291-HTM-ENG]

Harvard Business Publishing [3291-HTM-ENG]

Course Hand-out Operations Management QM ZG526

Module 5 Process Selection

M5.2 Process strategies

RL 4.1.1, Hard Rock Video Case

M5.4 Quiz Individual, not graded

Strategy selection - Illustration

M5.7 Process strategy cases

M5.8 Quiz Group, graded for 2%

Refer course page in LMS

Foundations of Operations Strategy

RL 2.1.1, Video Case Regal Marine

M6.2 Overriding strategies

M6.3 Ten strategic decisions in operations

Quiz Group, graded for 2%

Refer course page in LMS

Course Hand-out Operations Management QM ZG526