Professional Documents
Culture Documents
Marloes Klop
2016
rights
reserved.
Contains
Ipsos' Confidential
and Proprietary
information information and may
2016Ipsos.
Ipsos.AllAll
rights
reserved.
Contains
Ipsos' Confidential
and Proprietary
and may not be disclosed or reproduced without the prior written consent of Ipsos.
A companys reputation
is at the heart of
the threat
Objectives of cybercrime
often go beyond financial
gains reputation is a
direct target: the aim is
often to embarrass
the victim
Senior corporate
communicators
MPs and
Business & Finance
journalists
The public
HOW DO
CORPORATE
COMMUNICATORS
PERCEIVE CYBERCRIME?
Members of Ipsos MORIs
Reputation Council
42%
42%
Malpractice by staff
27%
26%
17%
17%
13%
10%
Q. From the following list, please tell me which two you feel are the greatest threat to your organisations reputation?
Base: All Reputation Council members that answered question (96)
2
WHAT ARE THE VIEWS OF
MPs AND
BUSINESS & FINANCE
JOURNALISTS?
Cybercrime | Oct 2016 | Version 1 | Public
48
40
38
14
Malpractice by staff
11
Mistreatment of staff
% Top mentions
31
25
Mistreatment of staff
20
Malpractice by staff
False claims in marcomms
16
7
5
47
Base: All MPs (102), All Business Journalists (81) asked, Summer 2016
48
0
Source: Ipsos MORI
MP
MP
Journalist
10
MPs
High: 66%
9
High: 76%
20
25
922
2
20
25
5 5
% Very high
% Very low
51
46
% Fairly high
% Don't know
5 5
38
25
46
% Fairly low
49
42
6 1 10
38
33
42
% Very well
% Not at all well
% Fairly well
% Dont know
Base: All MPs (102), All Business Journalists (81) asked, Summer 2016
Cybercrime | Oct 2016 | Version 1 | Public
11
17
Collaborate with
others/specialists/regulators/police/Gov
13
16
12
11
26
28
MPs
26
Business &
Finance journalists
20
21
Base: All MPs (102), All Business Journalists (81) asked, Summer 2016 ranked by MPs
12
13
MPs
23
18
Business &
Finance journalists
73
74
% Yes
% No
% Dont know
Base: All MPs (102), All Business Journalists (81) asked, Summer 2016
14
19
21
Regulation/legislation
20
17
18
20
29
MPs
Business &
Finance journalists
18
All MPs (75) and all Business Journalists (59) who think that the government needs to do more on cybercrime issues, Summer 2016 ranked by MPs
15
Trust is an issue
I trust most large companies
8 2 9
data secure
82 9
38
47%
agree
18
25
18
Strongly agree
38
Tend to agree
Neither agree / disagree
Tend to disagree
25
Strongly disagree
Don't know
17
3
8 1
18
25
38
67%
agree
21
5 6
18
24%
agree
25
14
56%
agree
14
31
42
49
Strongly agree
38
Tend to agree
Tend to disagree
Strongly disagree
Q. To what extent do you agree or disagree with the following statements about cybercrime in the financial services sector?
Base: 1,007 GB adults 18-65, March/April 2016
Don't know
Source: Ipsos MORI
18
46%
28%
Knowingly
21%
17%
13%
13%
13%
12%
11%
19
20
Preparedness
Proactivity
Coordination
Education
Transparency
21
THANK
YOU
2016
rights
reserved.
Contains
Ipsos' Confidential
and Proprietary
information information and may
2016Ipsos.
Ipsos.AllAll
rights
reserved.
Contains
Ipsos' Confidential
and Proprietary
and may not be disclosed or reproduced without the prior written consent of Ipsos.
22