Importance of Brand Awareness and

Brand Loyalty in assessing Purchase

Intentions of Consumer
Dear Respondents,
I am a research scholar and your opinion is vital for my
research project. You are requested to complete every statement with
honesty. Given information will be kept confidential and will be used for
research purpose only.

Demographic Profile

Gender:
a)Male

b)Female

Age:
a)16 to 20

b)21 to 25

c)26 to 30

d)31 to 35

Level of education:
a)Intermediate

b)Graduation

c)Masters

Product:
a)Bonanza

b)Khadi c)Gull Ahmeds d) J.

Brand loyalty:
(1) I consider myself to be loyal to X brand.
(a) Agree
(b) strongly agree
(e) strongly Disagree

(c) Neutral

(d) Disagree

(2) I will not buy other brands if X is available at the store.

(a) Agree
(b) strongly agree
(e) strongly Disagree

(c) Neutral

(d) Disagree

(3) X brand fulfilled my expectations the last time I bought it.I will buy X
again.
(a) Agree
(b) strongly agree
(e) strongly Disagree

(c) Neutral

(d) Disagree

(c) Neutral

(d) Disagree

(4) I will suggest X to other consumers

(a) Agree
(b) strongly agree
(e) strongly Disagree

(5) If there is another brand as good as X,I would prefer to buy X Brand.
(a) Agree
(b) strongly agree
(e) strongly Disagree

(c) Neutral

(d) Disagree

(c) Neutral

(d) Disagree

Brand awareness:
(6) I know what X looks like
(a) Agree
(b) strongly agree
(e) strongly Disagree

(7) I can recognize X among other competing brands.

(a) Agree
(b) strongly agree
(e) strongly Disagree

(c) Neutral

(d) Disagree

(c) Neutral

(d) Disagree

(8) I am aware of X brand

(a) Agree
(b) strongly agree
(e) strongly Disagree

Purchase Intentions
On the scale of 1 to 5 , 1 for very unlikely and 5 for very likely choose
the number that best reflects your opinion towards the following
questions to your purchase intention.
(9)How likely you are to purchase this product?

Very unlikely
1
2
(10)How likely are you try this product?
Very unlikely
1
2

3
3

4
4

5
5

very likely
very likely