2/4/2017 FashionSurveyQuestions

FashionSurveyQuestions
Hello,ournamesareMarissaArmstrongandDianaGomezandweare4thyearJapaneseLanguage
&CulturemajorsatCaliforniaStateUniversityofMontereyBay.Weareconductingasurveyforour
CapstoneprojectregardingJapaneseandAmericanfashion,andwewouldappreciateitifyoucould
pleaseanswerthesequestionswithcompletehonestly.Allsubmissionswillremainconfidentialand
willonlybeusedforthisCapstone.

1.1.Whatisyourgender?(Forequalrepresentationpurposes)
Markonlyoneoval.

Male
Female

Other:

2.2.Howoldareyou?(Forequalrepresentationpurposes)
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1720
2124
2528

Other:

3.3.Whatcollegeyearareyouin?
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1styear
2ndyear
3rdyear
4thyear

Other:

4.4.Whatisyourcurrentworkstatus?
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Fulltime(morethanorequalto35hrs/week)
Parttime(lessthanorequalto34hrs/week)
Notworking

Other:

5.5.Howwouldyoucharacterizethecityinwhichyoulive?
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Urban(highpopulationdensity)
Suburban(residentialarea)
Rural(sparselypopulated)

Other:

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2/4/2017 FashionSurveyQuestions

ResearchQuestion1:HowdoJapaneseandAmerican
universitystudentsusetheirstyletorepresenttheiridentity?
6.6.Atwhatagedidyoubegintodevelopyourownstyle(e.g.decidingwhattypeof
clothing/brandsyoulike)?
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811(elementaryschool)
1215(middleschool)
1518(highschool)
1821(collegeorother)
2124(collegeorother)

Other:

7.7.Abouthowmuchdoyouspendonclothinginayear?
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$0300
$301600
$601900
$9011200
$12011500
$1500+

8.8.Howstronglydoyouagreewiththefollowingstatement:"Itisimportantformeto
followthelatestfashiontrends."
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Stronglyagree
Agree
Notsure
Disagree
Stronglydisagree

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2/4/2017 FashionSurveyQuestions

9.9.Whichofthefollowingwordsmostcloselyrepresentsyourclothingtaste?(choose
ONE)
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Stylish
Comfortable
Sporty
Demure
Flirty
Glamourous
Classic
Chic
Sophisticated
Minimalist
Soft/Loose
Fitted

Other:

10.10.Whatimagedoyouwanttoprojectwithyourclothingfortheseoccasions?
Markonlyoneovalperrow.

None
Confident Friendly Outgoing Creative Feminine Masculine Comfortable of
these
Work
Date
Schoolclub
activity
Familydinner
School/classes
Hangingoutwith
friends

11.11.Howsignificantarebrandsandlabelstoyourownpersonalidentity(e.g.Nike,Forever
21,H&M,etc.)?
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Verysignificant
Significant
Notsure
Notverysignificant
Notsignificant

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12.12.WhatfactoristheMOSTimportanttoyouwhenpurchasingaclothingitem?(choose
ONE)
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Countryoforigin
Fit(size)
Quality
Labelorbrand
Price
Design/color
Durability

Other:

ResearchQuestion2:Howinfluentialaretrendsettersrolein
JapaneseandAmericanfashionconsumerism?
13.13.Howoftendoyouconsiderfashiontrendsinyourcountrytochange?
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Always
Frequently
Occasionally
Rarely
Never

14.14.Whatinfluencesyourpersonalstylethemost?
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Fashionmagazines/adverstisements
Socialmedia(celebrities)
Friends/family
Brands
Streetfashion(peopleyourandomlyseeonthestreet)

Other:

15.15.Howsignificantareothers'opinionsinfluencinghowyoudress?
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Very Not Notvery Not

Significant
significant sure significant significant
Peopleyoupassbyin
dailylife
Family
Superiors(atworkor
school)
Colleaguesatwork
Celebrities
Friends

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16.16.Howlikelyareyoutofollowtrends?(e.g.thosecurrentlyrepresentedontoday'ssocial
mediaoutlets)
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Verylikely
Likely
Notsure
Lesslikely
Notlikely

17.17.Howoftendoyoucheckmediatoinfluenceyourpersonalstyle?(e.g.TV,magazines,
socialmedia)
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Always
Frequently
Sometimes
Rarely
Never

18.18.Howlikelywouldyoubuysomethingifitwasendorsedbyacelebrityortv/internet
personalitythatyoulike(e.g.theirownbrand,aproductthattheyuse/wear,advertisement
theyarein,etc.)?
Markonlyoneoval.

Verylikely
Likely
Notsure
Lesslikely
Notlikely

19.19a.ThefollowingimagesrepresentsomeofthemostfollowedInstagramaccounts.
SelectthestylewhichyouconsidertobethetrendiestforFEMALESfromtheimages
below.
Markonlyoneoval.

A
B
C
D
E
F

A.

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2/4/2017 FashionSurveyQuestions

B.

C.

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D.

E.

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F.

20.19b.ThefollowingimagesrepresentsomeofthemostfollowedInstagramaccounts.
SelectthestylewhichyouconsidertobethetrendiestforMALESfromtheimagesbelow.
Markonlyoneoval.

A
B
C
D
E
F

https://docs.google.com/a/csumb.edu/forms/d/1adxsbD76tC3b5dapLkn7Q0hKdz1d5m4wPXk15e8Sc4/edit 8/12
2/4/2017 FashionSurveyQuestions

A.

B.

C.

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D.

E.

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F.

21.20.Whatcharacteristicdoyouthinkismostnecessaryforindividualstobecome
"trendsetters"?
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Relatability
Dispensibleincome
Sincerity
Fanengagement
Anindividualsenseofstyle
Extraleisuretime(todedicatetoshopping/researchingtrends/etc)

Other:

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22.Arethereanyfurthercommentsyouwouldliketoshare?

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