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Competitor Research
DIG103A
UX User and Competitor Research
Slide 1 of 10
00.00.2014
User and
Competitor Research
DIG103A
UX User and Competitor Research
User + Competitor Research
Slide 2 of 10
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User Experience Introduction
UX = User experience, e.g. how users perceive your design.
DIG103A
UX User and Competitor Research
UX Intro
Slide 3 of 10
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UX Process Overview
DIG103A
UX User and Competitor Research
UX Process Overview
Slide 4 of 10
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What is outlined are the 3 main users pulling at the
designer during the process:
Appropriate person (usually the client, investor, e.g. person
signing the cheques)
Organisational goals (usually the company the designer
works for having their needs)
User needs (the end user who the product is being
designed for and their requirements)
The designer is in the middle of the above three looking for a design
solution that can satisfy everyones requirements.
DIG103A
UX User and Competitor Research
UX Process
Slide 5 of 10
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Usability Heuristics
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Examples of User
Experience Solutions
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Killer UX Design
This UX book covers both the historical origin of UX
as well as how to Understand the User Context.
DIG103A
UX User and Competitor Research
Killer UX Design
Slide 8 of 10
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Emotive Image Usage
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Extras
The Pareto Principal
TheQ Camera
DIG103A
UX User and Competitor Research
Extras
Slide 10 of 10
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