University of West Georgia, Milan & Rome, March 18 - March 26, 2017

Sat, Mar 18, 2017 benvenuti in Italia! day 1

arrive Milan own arrangements - AA

7:20 AM - 7:20 AM
meet ISP Program Manager at the airport 206

transfer to hotel, drop-off luggage bus transfer

12:30 PM - 2:00 PM welcome lunch in a traditional Italian trattoria walk/restaurant

check-in
2:00 PM - 2:00 PM
Ibis Milano Centro, Via Finocchiaro Aprile 2, Milan, 20124

2:00 PM - 11:55 PM rest of the day at leisure

Sun, Mar 19, 2017 exploring Milan day 2

6:30 AM - 9:30 AM breakfast hotel

cultural event: guided tour of Milan

explore the historical sights of the economic capital of the country and learn why it has
morning bus/walk
become both a business and cultural center in Italy. Sites include the famous Duomo,
Vittorio Emanuele II Shopping Gallery, theatre alla Scala

12:30 PM - 2:00 PM lunch: own arrangements

optional cultural event: soccer game

3:00 PM - 5:00 PM sts pay individually
AC Milan vs Genoa CFC

rest of the day at leisure

Mon, Mar 20, 2017 the Italian approach to business day 3

6:30 AM - 6:30 AM breakfast hotel

meet in the lobby, depart for the visit bus full day

visit: overview of Italy's economy and political situation: post-crisis challenges and the
way forward
9:30 AM - 11:00 AM
U.S. Consulate General Milan
management presentation, discussion

lunch: own arrangements

visit: from Italy to the rest of the world: an Italian success story
4:00 PM - 6:00 PM Campari
management presentation, discussion, tour of premises

free to relax, OR

recommended activity - explore il Quadrilatero della moda, OR

experience the downtown area of Milan for exclusive shopping characterized by the
afternoon presence of numerous shops and outlets of the most famous fashion houses in the
world. The Quadrilatero is located south of Porta Nuova and consists of Via
Montenapoleone, Via della Spiga, Via Manzoni and Corso Venezia.

optional cultural event: wine tasting - a taste through Italy

Taste fine Italian wines, such as Fontanafredda Briccotondo Dolcetto, Ferrari Ros,
afternoon/evening sts pay individually
Planeta Cerasuolo di Vittoria, and Mazzei Phillip and many more that represent the
best of Italy.

rest of the day at leisure

Tue, Mar 21, 2017 facing the competition; overcoming challenges day 4

6:30 AM - 6:30 AM breakfast hotel

meet in the lobby, depart for the visit bus full day
visit: a world class manufacturing success story
morning Moleskine
management presentation, case study, discussion
lunch: own arrangements

visit: high fashion - textile industry under pressure of global competition

3:00 PM - 5:00 PM Canclini
management presentation, discussion, tour of facilities

rest of the day at leisure

1/2 University of West Georgia, Milan Rome, March 18 - March 26, 2017 03/02/2017
Wed, Mar 22, 2017 transfer to Rome via Florence day 5

6:30 AM - 7:00 AM breakfast hotel

7:00 AM - 7:30 AM check-out, transfer to Florence (approx. 3 hours 45 minutes) bus full day

11:30 AM - 12:30 PM lunch: own arrangements

cultural event: guided tour of Florence

stroll along Florence's greatest architectural and artistic icons such as Piazza della
early afternoon walk
Repubblica, Piazza della Signoria, the medieval bridge of Ponte Vecchio and the old
town hall of Palazzo Vecchio

free to explore the city of Florence, OR

optional cultural event: Galleria dell'Accademia - Statue of David

The Galleria dellAccademia is without a doubt most famous for its sculptures by the
afternoon great Renaissance artist, Michelangelo. The magnificent statue of David within the sts pay individually
Tribune are what first draw most of the hundreds of thousands of visitors the museum
welcomes every year.

transfer to Rome (approx. 3 hours 40 minutes), check-in

5:00 PM - 9:00 PM
Hotel Arbitart, Via P. Matteucci, 10/20, Rome, 00154

rest of the day at leisure

Thu, Mar 23, 2017 global marketing strategies with an Italian twist day 6

7:00 AM breakfast hotel

meet in the lobby, depart for the visit bus full day

case study: global marketing strategies adapted to the local market

9:00 AM - 11:00 AM Saatchi & Saatchi
management presentation, case study, discussion

lunch: own arrangements

cultural event: guided tour of Rome

afternoon go back in time and explore some of the enduring landmarks of the Roman empire bus/walk
such as the Colosseum, the Roman Forum, Piazza Venezia and the Capitol

rest of the day at leisure

Fri, Mar 24, 2017 The Vatican day 7

7:00 AM breakfast hotel

meet in the lobby, depart for the Vatican city tour bus half day

cultural event: half-day trip to Vatican City

Vatican City, one of the most sacred places on Earth, is home to a unique collection of
morning artistic and architectural masterpieces. Visit the Vatican Museum, Sistine Chapel and St
Peter's Basilica to see the work of geniuses such as Michelangelo, Raphael, Bramante
and Maderna

lunch: own arrangements

afternoon free to relax

farewell dinner cooking class

5:30 PM - 7:00 PM learn how to cook like an Italian! create beautiful Italian specialties for you and your bus transfer/restaurant
team-mates. buon appetito!

return to hotel bus transfer

Sat, Mar 25, 2017 day at lesiure day 8

7:00 AM - 7:00 AM breakfast hotel

free day for sightseeing & shopping, OR

optional cultural event: guided tour of Baroque Rome

enjoy the marvels of Baroque architecture in Rome and visit its impressive buildings sts pay individually via
and squares such as the Piazza Navona, Piazza di Spagna, Pantheon and Fontana di Student Zone
Trevi

Sun, Mar 26, 2017 depart for USA day 9

7:00 AM - 7:00 AM breakfast hotel

8:30 AM - 8:45 AM check-out, transfer to airport bus transfer

11:55 AM - 11:55 AM depart for USA air - AA 719

2/2 University of West Georgia, Milan Rome, March 18 - March 26, 2017 03/02/2017