Profile

01/10/2016

Introduction:
Film production is a complex many-layered business involvingseveral players across
the spectrum of technology, services, software and hardware solutions, talent
management, distribution, supply chain management, and financial management.

While the prospects of a films financial outcome depends on variables that involve
considerable risk; timing, creative processes, trends, and market demands are
difficult to predict, the businesses which serve technical processes are usually
immune to the risks, owing to the outcome of films having no bearing on the
income/payment mechanism of post-production facilities, and this is true across the
world, particularly in Telugu Film Industry based in Hyderabad. Nomatter what
happens to the films investment, payments are almost always made to the
technical services, solutions, and products prior to its release, effectively protecting
these businesses from market forces.

The usual process of a film productionand/or Televison production involves pre-

production, meaning planning, hiring technicians and talent, location scouting,
script and visualizatio. The production process involves the actual shooting and
recording of audio and visuals. The post-producion process involves dubbing,
editing, song-recording, re-recording, sound effects, graphics, visual effects and
color correction. These are a compulsory process of any film production and is
integral to every film ever made and released.

L J studios proposes to provide cutting edge technical solutions in the process of

post-production, as well as technical expertise, creative expertise, and managerial
expertise to content creators, producers, film production houses. The proposed
business includes multi-pronged operations, providing a gamut of solutions
including:

Editing
Song recording
Re-recording (Background score for a film)
Dubbing
Sound effects
VFX (visual and special effects) and Computer Graphics
DI(digital intermediate) a term used for Color correction of the entire film
length
With the growing market and business prospects for Television production and the
explosion of various commerical Television channels, including entertainment,
religious, special interest, News and even national and international channels opting
to produce content regionally, Television production also requires a high-technology
expertise and experience-driven solutions.

Also, with the tremendous growth of social media platforms such as YouTube, Vimeo,
and other private video hosting platforms, as also facebook, Twitter, LinkedIn, etc,
the need for technical solutions for various professional and amateur content
creators is staggering.

Additionally, the team of L J studios, which includes experienced tehcnicians and

creative talent in the field of films, Television, advertising, branding, and social
media, proposes to leverage its advantages in making low-cost high return
productions of its own for electronic and social media platforms, because of the
advantages offered by in-house production and post-production facilities.

ABOUT:
L Jogi Naidu

The founder partner of LJ Studios, Mr.L. Jogi Naidu, brings with him a storehouse of
experience across all the verticals and crafts involved in the entire filmmaking
process. He has acted in about 100 films, and has run the studio offering the same
services previously from 2000-2009, having taken a loan for the same purpose
previously from APSFC and successfully repaid it. Jogi Naidu, the Chief Managing
partner of the studios, brings to the organization tremendous expertise in post-
production facilities, his studio having had provided post-production facilities for
more than 250 films in the previous stint. Both his acting and Business experience
in the field has put him in close proximity to all the players across the spectrum of
filmmaking, heirarchically top to bottom, and spread across all creative and
technical disciplines, which affords him a unique advantage in terms of generating
continuous business and managing it efficiently.
Additionally, L J studios and L. Jogi Naidu in the past have, along with this team
worked on several Government projects, producing ads, awareness audiovisuals,
communication videos, as well as high profile Advertising for private businesses
with big brand value. This puts him and the organization with a unique advantage
of having access to the advertising market and Government Contracts in the field
along with experience.

Kalvakuntla Thejeshwara Rao

Mr. Kalvakuntla Thejeshwara Rao is a state-wide known personality in the field of

social work and politics and has turned a film producer now with a registered banner
with the producers council in the Telugu film chamber of commerce. Mr. KTR, with
his vast pool of contacts, brings potential customers in advantageous to capture
further market with the brand value that he brings to the organization.

BalmuriVenkateshwara Rao

B. Venkateshwara Rao is a junior managingpartner in the organization, who hails

from the film industry and has been in the industry for more than a decade, having
worked on various film projects spanning this time in the capacities of assistant
director and associate director, production manager, handling various elements of
pre-production, production, and post-production, making him a capable candidate
for managing day-to-day affairs, sinc he understands the ins and outs of the
business processes.

Business potential:
Across the world, Telugu film industry ranks among the top language industry,
producing one of the largest numbers of movies per year across the world. Up until
about five years ago, about 120-130 films were produced per year in Telugu alone.
Now, with the digitization of most technology and the budgets coming down due to
the technological advances, as well as ever-increasing market presence of Telugu
films, including production of bilingual, trilingual, and polylingual films, as also
international markets like Dubai, malaysia, singapore, America, etc, the market
potential of Telugu film industry has improved manifold. Now, per year about 220-
230 films are produced per annum, which is an excellent source of market for our
business.

L J studios, owing to having an established brand presence in its chosen field, has a
captive market, that, along with the proposed updated latest technological
equipment and services, can claim without boasting a market share of 20% of all
films produced in Telugu Film Industry hands down, including Marquee clients like
big production houses and leading banners.

Competition:

In the past decade, there have been other studios that have cropped up and have
been performing satisfactorily to very successfully, some of them associated with
other production houses. However, since the equipment is hugely capital intensive,
studios do not usually update their technology quickly, and therefore, some of them
might be out-dated or capable of providing sub-par solutions or services. Also,
independent studios which provide the kind of services like LJ does, in a single-
window manner, are almost non-existent. The proposed studio easily puts most
competition on notice for scope of business solutions offered under a single roof as
well as technological upgradation.

Risk factors: Since the business process involved requires payment prior to the
release and is not contingent upon the performance of any film, the risks involved,
except in cases of rare obligations with regular customers or high-profile customers,
is almost zero. The emergence of other newer similar businesses can pose a
potential risk in terms of reduction of market share, but we have the advantage of
networking in the industry, experience, and highest quality expertise, which can
overshadow the potential risk.