Professional Documents
Culture Documents
1. It is a marketing scheme whereby an entry grants award credits to customers and the
entity can redeem the award credits in exchange for free or discounted goods or
services.
2. The award credits granted to customers under a customer loyalty program is often
described as
a. Points
b. Awards
c. Credits
d. Royalty
4. Under a customer loyalty program, if the entity supplies the award itself, the
consideration allocated to the award credits
5. Under a customer loyalty program, if a third party supplies the award and the entity is
collecting the consideration for the award credits as principal in the transaction
a. The entity shall not recognize revenue from the award credits
b. The entity shall recognize initially a deferred revenue equal to the gross
consideration allocated to the award credits
c. The entity shall recognize initially a deferred revenue equal to the difference
between the consideration for the award credits and the amount paid by the
entity to the third party
d. The entity shall recognize immediately revenue equal to the gross consideration
allocated to the award credits