Professional Documents
Culture Documents
Personality
Reciprocal altruism: acting in a way that benefits an unrelated
individual at some expense to oneself, with the expectation that the
recipient will return such assistance in the future
People show more empathy and prosocial behavior as they mature
altruistic individuals share some common traits: empathy and moral
reasoning
Empathy
the ability to understand other peoples perspectives and
respond emotionally to other peoples experiences
empathetic people engage in more prosocial behaviour (donating
money/the poor)
Moral Reasoning
a personality factor that describes the extent to which a persons
willingness to help depends on larger moral standards rather
than the persons needs and the expected consequences for him
or her helping
the use of higher-level moral reasoning is associated with greater
empathy & altruism
parental influence of prosocial behaviour can influence a childs
moral reasoning
Religion
some religious teachings emphasize importance of engaging in
co-operative and prosocial behaviour
other religions emphasize importance of brotherly love and
encourage people to treat others as they would like others to
treat them
religious beliefs are associated with more altruistic behaviours
religion does not always lead to more helping; in fact people who
hold strong religious beliefs are very likely to help those who
they believe are deserving, but not to whom they deem
unworthy/undeserving
Arousal/Cost-Rewarded Model
a model that describes helping behaviour as caused in part by the
physiological arousal that people experience when they see someone in
need of help and in part by their calculation of the costs and rewards of
providing such help
Individuals who experience shock and distress at watching something
unpleasant may be motivated to help simply to reduce their own distress
Impact of Benefits
Benefits or rewards of prosocial behaviour increase helping
Certain types of rewards can lead to decrease in helping
o Children given pennies or praise for helping
Mood
Good mood effect
o When people are in a good mood they are more likely to help
Seeing someone in need can ruin our good mood so help them (to
maintain our mood)
Good mood = think of positive of helping (benefits) vs. the negative (costs)
Bad Moods
bad moods can increase helping because of our desire to make up for
whatever we did that caused this negative feeling, to restore positive self-
image/self-esteem
also increase helping when we arent trying to make up for bad behaviour
important exception: when we have been socially excluded, we are less
likely to help
Modelling
people can increase their altruistic behaviour when such behaviour is
modelled for them by their parents, peers, or even media figures
Gives us role models to follow, shows us the rewards of helping, and
reminds us of the value of helping to society
Environmental Factors
location of the emergency influences prosocial behaviour
people in small towns are more likely to help than people in urban areas
Urban overload hypothesis
o the hypothesis that people who live in urban areas are constantly
exposed to stimulation, which in turn leads them to decrease their
awareness of their environment
Age
children are very willing to seek help, because they are used to receiving it
often; as children get older, they realize that requesting help can show
weakness and dependence on others, therefore becoming more reluctant
to seek help
Attractiveness
Attractive people get more help
Social Norms
Norm of Reciprocity
the idea that we should help those who are in need of assistance, because
they will then help us in the future
Relationship Factors
SImmilarity
were most likely to help those who are similar to us
Friends
people are more likely to help those they/know care about than strangers
exchange relationship
o a relationship in which people desire and expect strict reciprocity