media kit 2010

www.
theedge
singapore.
com


overview
TheEdgeSingapore.com – Today’s Business & Investment News & Analysis -Today.

Get it online, on time and on target.

• The Daily Edge – Get Today’s Business & Investment

News - Today. Access breaking business news daily and be
always in the ‘know’. Best of all, it’s absolutely free of subscription
fees and requires only a simple registration.

• BlogHeads – Exclusive daily independent, insightful opinions

and commentaries on the economy and markets by The Edge
writers and columnists.

• Investing – Make informed investment decisions with The

Edge’s in-depth coverage of Singapore’s Capital Market with:
m Brokers Call – a useful, time-saving and convenient

compilation of buy, sell or hold recommendations from

select broking houses.
m Investing Ideas – gain insights, analyses &

knowledge with proprietary coverage of investment

themes or specific companies listed on the Singapore
Exchange (SGX) and the region.
m Funds – obtain a comprehensive understanding of the

latest investment trends and issues affecting the fund

industry. Read The Edge’s latest news, views & features
on mutual fund investing, fund launches, market trends,
investment themes and exclusive interviews with fund
managers.

• Markets – reliable and timely trading information for a

better informed perspective of the stock market, all at your
convenience with:
m Right Timing – time the market with The Edge’s

proprietary short, medium and long-term technical

outlook of the STI and other major indices.


overview
m Hot Stocks – be clued in on stocks to buy or sell with
exclusive technical analysis of individual stocks.
m Insider Moves – acquire a valuable ‘future’ view
of potential stock movements by tracking substantial
shareholder trades.
m Mid-week Market Commentary via email
– receive The Edge’s proprietary and independent mid-
week email which provides a useful review of Monday
to Wednesday market action and be able to anticipate the
direction for the rest of the week.

• Property – get the important analyses, comments & insights

on the property market with:
m Property Buzz – The Edge’s property news channel

with exclusive stories on local and overseas property,

REITs, comments from property developers, strategies of
property investment funds and insights from marketing
agents.
m Done Deals – keep track of local private residential

property prices with the most up-to-date listing of

transactions on downloadable pdf pages.

• Managing – access daily management related news, views and

interviews with the movers & shakers of Singapore’s corporate
corridors. Get the latest trends and insights from management
gurus on leadership, marketing, branding, HR training and
technology business.

• Indulge – appreciate the “LUXE” life and live in the lap

of luxury with features on fine dining & drinks and luxury
automobiles. Learn how to spend it well on the finest brands,
new products and travel destinations. Learn the art of
entertaining for business. Browse the latest in fashion and
accessories. Get informed on executive healthcare and
well-being.


overview
Traffic Profile
Visitors are predominantly investors and business decision
makers. Advertisers will have access to a highly focused
audience of sophisticated savvy consumers and high-level
corporate influencers at the same time.

Traffic Statistics
Visitor traffic statistics are monitored by Google Analytics.
Latest statistics are available upon request.

SAMPLE OF WEBSITE STATISTICS REPORT:

theedgesingapore.com


ad opportunities
theedgesingapore.com provides a variety
of advertising solutions to suit different
communication needs.

Standard Advertising Units

From traditional ad sizes (standard IAB banner
options) to creative innovations (curtains/pop-
up/pop-under/ across the screen/floater etc)
theedgesingapore.com offers the flexibility to
customize the advertising campaign that is right for
your marketing plans.

Channel Sponsorship
Integrates an advertiser’s logo branding with The
Edge contents ideally on an exclusive basis for
exclusive share of eyeballs. Identified by “Brought to
you by xxx ” or “Sponsored by xxx ” or “Presented by
xxx”.

Mid-week Market Commentary Email Alerts

Weekly email alerts are delivered directly to the
in-boxes of registered users’ who have opted-in
to receive these useful alerts. Advertisers can
choose to sponsor each day’s alert over a period
of time. It allows marketers to reach a top quality
qualified audience in a contextual environment
that guarantees exclusive and total share of voice
for their marketing message. The list of recipients
are 100 percent permission based thereby ensuring
messages are read in a welcomed state-of-mind as
opposed to an unsolicited email.


standard ad options: Preload page

Preload Ad
640 (w) X 480 (h)


standard ad options: Home page
Leaderboard
970 (w) X 90 (h)

Block Ad A
300 (w) X 250 (h)

Block Ad B
300 (w) X 250 (h)

Full Banner A
468(w) X 60(h)

Skyscraper
120 (w) X 600 (h)

Full Banner B 
468(w) X 60(h)
standard ad options: Inside pages
Leaderboard
970 (w) X 90 (h)

Full Banner
468(w) X 60(h)

Block Ad A
300 (w) X 250 (h)

Block Ad B
300 (w) X 250 (h)

Skyscraper
120 (w) X 600 (h)


standard ad options: Channel
sponsorship


standard ad options: Email alert

Banner Ad
468 (w) X 120 (h)

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ad format details
Ad Type Dimensions Expandable File Size Animation Remarks

Leaderboard 970 x 90 30k images / 40k flash Max 5 secs

Leaderboard Expand up to 30k images / 40k flash Max 5 secs Audio user-initiated. Mouse-over
(expandable) 970 x 200 opening. Mouse-off retraction.
Close X mandatory.

Full Banner 468 x 60 30k images / 40k flash Max 5 secs

Full Banner Expand up to 30k images / 40k flash Max 5 secs Audio user-initiated. Mouse-over
(expandable) 468 x 240 opening. Mouse-off retraction. Auto
Expansion Ad - Max 5 secs animation.
Close X mandatory.

Medium Rectangle 300 x 250 30k images / 40k flash Max 5 secs

Medium Rectangle Expand up to 30k images / 40k flash Max 5 secs Audio user-initiated. Mouse-over
(expandable) 500x250 opening. Mouse-off retraction. Auto
Expansion Ad - Max 5 secs animation.
Close X mandatory.

Skyscraper 120 x 600 30k images / 40k flash Max 5 secs

Skyscraper Expand up to 30k images / 40k flash Max 5 secs Audio user-initiated. Mouse-over
300 x 600 opening. Mouse-off retraction.
Auto Expansion Ad - Max 5 secs
animation. Close X mandatory.

Email Alerts, Top Banner or Text Ad 468 x 60 30k images 25 words up to a max of 4 lines of text

Email Alerts, Middle Banner or Text Ad 468 x 60 30k images 25 words up to a max of 4 lines of text

The Edge Publishing Pte Ltd

150 Cecil Street #13-00
Singapore 069543
Tel: 65 6232 8622
Fax: 65 6232 8620
advertising.spore@bizedge.com
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advertisement rate
www.theedgesingapore.com With effective from July 1, 2009

Position & Type SOV Home Page Inside News Pages Notes:
• Sections:
(Weekly Rate, SGD) (Weekly Rate, SGD) Breaking business news
Blogs and commentaries
Curtain raiser 100% $2,000 NA Investing
Management
Markets
Property
Leaderboard 33% $2,500 $1,750 Lifestyle
Archives
Leaderboard, Expandable 33% $3,750 $2,625 • Ad Rotations:
1) Leaderboard - 3 times
maximum
2) Other positions - 2 times
Medium Rectangle A 50% $2,200 $1,540 maximum

Medium Rectangle A, Expandable 50% $3,300 $2,310 • Sponsorship / Section

sponsorship rate is subject to
quantity/ campaign period
and available upon request
Medium Rectangle B 50% $2,000 $1,400 Ad Submission Instructions:
• Ad creative should reach
Medium Rectangle B, Expandable 50% $3,000 $2,100 theedgesingapore.com no
less than 5 working days
before scheduled campaign
flight.
Skyscraper 50% $1,500 $1,050
• Banner ads should be in gif
or swf formats
Skyscraper, Expandable 50% $2,250 $1,575
• Mid-week banner ad should
be in gif format only

Full banner A 50% $1,500 $1,050 • Transparency should be

enabled for banner ads
Full banner A, Expandable 50% $2,250 $1,575
• Ad delivery address:
theedgesingapore@gmail.com

Terms & Conditions

Full banner B 50% $800 $560 • Ad positions are subject to
availability upon time of
Full banner B, Expandable 50% $1,200 $840 confirmation
• Bookings from agencies/
clients accredited with The
Edge Publishing Pte Ltd will
Mid-week market commentary 100% $0.25 per recipient NA enjoy 30 days credit. Non-
accredited business will be
accepted on “payment before
- Top Banner plus Text Ad campaign flight” basis.

For more creative ad options (e.g. site takeover ad,

site domination etc) or sponsorship details,
please contact us at (65)62328656
or email advertising.spore@bizedge.com

The Edge Publishing Pte Ltd

150 Cecil Street #13-00
Singapore 069543
Tel: 65 6232 8622
Fax: 65 6232 8620

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