Professional Documents
Culture Documents
(BBA-605)
On
Session 2016-2017
School of Management
Babu Banarasi Das University
Sector I, Dr. Akhilesh Das Nagar, Faizabad Road, Lucknow (U.P.) India
1. TOPIC:
compete for customers, customer satisfaction is seen as a key differentiator and increasingly has
state of satisfaction will vary from person to person and product/service to product/service. The
state of satisfaction depends on a number of both psychological and physical variables which
Today we can get connection with any corner of world through the push button of computer;
with the small mobile phone we can send not only the massages but also a secret document. As
we know that there is a positive view behind any mention that it should be helpful in the
development of society. But humans have diverted mentality some of them of positive view and
some of them of negative view. Where use any invention for the welfare of society but some uses
for the satisfaction their disturbed mentality and to earn more and more money whether it may be
harmful for the society. They infringe the norms of society and their behavior is condemned as
Kumara Kaushalam (2005) in his survey on Business Today has reported that
the mobile market of Airtel had touched two lakh subscriber marks, while the Chennai
cell phone market had crossed the four lakh figures in December 2002. The total of 62
million cell phone subscribers in the Indian Telephone Market is divided between GSM
and CDMA and its proportion was 3.8:1, and 750 million numbers of cell phones sales
Marine and Blanchard (2005) in their study on Bridging the Digital Divide
have identified the reasons for the unexpected boom in mobile networks. According to
them, cell phones, based on Global System for Mobile Communication (GSM) standard,
require less investment as compared to fixed lines. Besides this, a wireless infrastructure
has more mobility, sharing of usage and rapid profitability. Besides this, usage of prepaid cards