Professional Documents
Culture Documents
O M
ECON TING I CS
& M AR K E ANAG EM ENT STU D I ES
INSTITUTE O F M
gold.ac.uk/ims Undergraduate
1 2
The Institute of Management Studies at
IMS AT GOLDSMITHS
Goldsmiths offers degree programmes
in three disciplines:
Management
1
Marketing
Were research-active. A rich knowledge base
and solid academic foundation inform everything
And as an institute, we have a distinct you learn, and reflect whats happening within
approach to these areas. Were fusing todays industries whether its an investment
bank in the City, a multinational consultancy or
Goldsmiths academic rigour and a Silicon Roundabout start-up.
2
creative culture with industry-informed
Were holistic. We blend theory, research and
research, interactive group learning practice, so you get a comprehensive model of
and core strengths in psychology, how to succeed in your career. You also have the
freedom and the support to test your ideas in
so you can develop your own mode of different settings and get inside industry. Through
management, economics or marketing. valuable links with TechCity and close interaction
with tutors working win a range of sectors, you
will analyse current management models.
We want you to be able to adapt and
3
stand out in todays economy, so we Were supportive. As a student here you wont
be dismissed for having a radical idea. And
make sure you study a near real-time youll have the chance to hear from everyone in
curriculum thats rooted in current the room. Our student masterclasses give you
the opportunity to listen and learn from the
research and driven by whats experiences of others, so you can apply different
happening in business now. perspectives to the same problem and find new
ways of doing things.
4
Youll gain the skills to develop and We source competitive work placements.
realise an idea, and tailor your degree We constantly look to collaborate with external
partners to provide work opportunities. These
to your own situation. And because our usually occur at the end of the second year, and
programmes are broad in scope, you constitute a 15 credit option. You can also study
for part of your degree at a European university
can lead within any area, and at any through the Erasmus+ scheme.
stage of your professional life.
1 3
Studying management
at Goldsmiths
We offer three degrees in management, each with
a different focus Economics, Entrepreneurship
and Marketing. The degrees all equip you with
a comprehensive theoretical and practical
OUR DEGREES
MANAGEMENT
understanding of Management Studies. You
will learn about key economic, financial, and
Management psychological knowledge-bases in order to
BSc (Hons) Management gain some of the tools you need to effectively
manage and lead people at work, and engage
with Economics in activities such as business creation and
product/business development.
BSc (Hons) Management
with Entrepreneurship The degrees prepare you for work in large/
multinational and small-to-medium sized
BSc (Hons) Management organisations that are global in nature,
innovative, entrepreneurial and digitally
with Marketing cutting-edge. You can expect to develop
transferable skills in critical-thinking, reflection,
Economics time-management, leadership, written/verbal
BA (Hons) Economics communications, sourcing and reviewing the
academic literature or industry reports and
BSc (Hons) Economics online databases, report writing, presentation
skills, and numeracy.
with Econometrics
You will also learn how to undertake research
Marketing on an individual and group basis. As well as
BSc (Hons) Marketing gaining experience of teamwork in the group
work, you learn how to to communicate
effectively with others and how to motivate them.
These degrees can be taken as Four-Year Degrees (with
International Foundation Year). Designed especially for Please note: as well as these IMS degrees,
international students, they include modules that support the Department of Psychology offers
language and academic skills development. Visit gold.ac.uk/
a BSc in Psychology with Management
study/four-year-degrees-international-foundation
gold.ac.uk/ug/bsc-psychology-management
4 5
TYPICAL MODULES TYPICAL MODULES
Management
8 8
Studying economics The Streams
You will be given a choice of five specialisations, or
at Goldsmiths streams. This gives you the flexibility to choose the
one that best suits your interests and future plans.
Today economics means change. New technologies
constantly reconfigure how markets work. New Stream I: Communication and Technology
emerging countries from around the world reshape
This stream explores new forms of social
the world economy. At Goldsmiths we encourage
communication, and how these have changed
you to face these new and evolving challenges by
how humans exchange information.
thinking outside the box and marrying innovation
with tradition.
Stream II: Markets and Organisations
Our economics degrees offer you formal and
ECONOMICS
What is a market? You will explore the differences
rigorous training in economic theory and real-world
between markets and other types of organisations
application, and allow you to specialise in a key area
found in the modern economy.
of the modern economy.
Highlights Stream III: Human Behaviour and Choice
Learn how to communicate and present economic How do humans make choices? In this stream you
ideas effectively. will be introduced to the work of anthropologists,
Take part in small classes and tutorials that foster psychologists and sociologists.
student-staff interaction.
Stream IV: The Creative Impulse
The opportunity to take a job placement
option during the second year so that you This stream fosters unconventional connections
gain work experience. between the artistic world, creativity in business
enterprise and economics.
Learn on a degree where the emphasis is on
quantitative techniques used in the real world. Stream V: Concepts, Ideas and Perspectives
Understand Big Data and its use What makes the economists viewpoint so
in Economic Statistics. distinctive across the social sciences? This stream
The Goldsmiths Library of Economics explores the context of economic ideas.
Housed in the Senate House Library, the
Goldsmiths Library of Economics has more
than 70,000 books, pamphlets, periodicals,
manuscripts and broadsides from the 15th
century until today. Together with the Kress
Library at Harvard University, it is one of
the two best known collections in the world
on the history of economics and business.
10 11
TYPICAL MODULES
Economics
BA (Hons) Economics
3 years full-time
gold.ac.uk/ug/ba-economics
BA (HONS) ECONOMICS BSC (HONS) ECONOMICS
A-Level: ABB, BTEC: DDM,
plus Grade B in GCSE Economics, Maths or
WITH ECONOMETRICS
Statistics
Year 1
ECONOMICS
Year 2
The BA Economics not only covers microeconomics,
macroeconomics, mathematics for economics, Compulsory modules:
quantitative methods and economic history, but Intermediate Microeconomics
also allows you to explore in depth a key area of the
Intermediate Macroeconomics
modern economy and society that puts you at the
forefront of what is happening in the world today. Quantitative Economics
Applied Quantitative Economics
The BSc Economics with Econometrics allows
you to specialise in state-of-the-art economic History of Economic Ideas
statistics. This means you will not only study Economic History
advanced modules in econometrics and economic Plus: 30 credits of modules from the Streams
mathematics, but you will investigate broader
empirical questions such as the use of Big Data in Year 3
analysing the modern economy.
Compulsory modules:
Both degrees will give you a comprehensive
understanding of an area in economics graduates Public Economics
from other universities dont have, which will give International Economics
you a niche in todays competitive labour market. Communication and Presentation Skills
Please note: You can change from the BA Please note that modules Plus either: Manias, Bubbles, Crises
Economics to the BSc Economics with Econometrics listed in this booklet were and Market Failure
up to the end of Year 2, assuming you have Or: Individual and Institutional
completed Further Mathematics for Economics in correct at the time of printing
Economic Behaviour
Year 1. You can change from the BSc Economics (May 2016) and may change
Plus: 30 credits of modules from the Streams
with Econometrics to the BA Economics until the year to year depending on
end of Year 2 without taking any extra module.
staff research leave. You can Plus: up to 60 credits of optional Plus: Econometrics
find the most up-to-date modules from the Streams and other Further Econometrics
economics modules
information about our degree From National Accounting to Big Data
12
programmes on our website. Topics in Mathematical Economics
12
TYPICAL MODULES
Year 1
Compulsory modules:
14 15
MODULE HIGHLIGHTS Digital & Social Media
Marketing
Introductory Economics
This module has three distinct sections. The first
deals with different schools of economic thought.
Digital Marketing and Social Media Marketing We examine important schools of thought
are two areas of marketing that are growing, Classical, Institutional, Marxist, Historical, and
and where there is big potential of future Neoclassical their core ideas, and discuss why
employment of graduates. While advertising their viewpoints are so different. The next focus is
spending on traditional media has recently on microeconomic theory, in particular deductive
declined, firms spend increasing amounts for reasoning used in mainstream rational choice and
online communication and public relations. This perfect competition theory. The last six weeks
module will examine the theories, principles and looks at macroeconomics, when we focus on
practice of digital marketing and social media. specific concepts: national accounting, inflation,
Conceptually this module is divided into three unemployment and business cycles. They are
sections: digital marketing and social media analysed through the use of contemporary
theories, digital marketing communications mix, schools of economic thought and their analytical
and social media practice. frameworks, prompting open discussions.
16 17
OUR STUDENTS
Sondre,
Second-year student
a place where young men
Studying at Goldsmiths and women can take
is such an inspiring and a chance on a dream.
encouraging experience.
What I love most is that On the Management and
there are no limits or Entrepreneurship degree,
impediments to what you we take an idea that starts
can do or what you can in the lecture theatre or in a
achieve here. If you put discussion and turn it into a
enough effort into the work, new project, a new business
the Institute of Management or even a new industry that
Studies will deliver the has the power to change the
fundamentals for aspiring world around you. With this
entrepreneurs to succeed, mindset, which Ive learned,
which I have experienced entrepreneurship becomes
countless times throughout something living and almost
my first year. breathable, a lifestyle.
Because when you start to
Prior to my studies I sailed love your studies, hard work
around the world for a year, isnt work anymore its just
exploring new cultures and a way of living.
local customs. The highlight
of this trip was when I as Our latest project,
a captain managed a small Gold Ventures, is an
vessel crossing the Atlantic. entrepreneurial society
This was when I literally for all kinds of academic
understood that there are fields. By gathering creative
no limits to what people individuals from different
can achieve, you just need fields at Goldsmiths,
the right framework and we can make a unique
resources. This is exactly platform to develop
what Goldsmiths can offer, business ideas together.
10 19
can include the Home
Office, the Employment
Department Group, the
Ministry of Defence and
the Prison Service.
20 21
Register your interest
or apply online at:
FIND OUT MORE
gold.ac.uk/ims
21 22