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M ANA G EM E NT,

O M
ECON TING I CS
& M AR K E ANAG EM ENT STU D I ES
INSTITUTE O F M

gold.ac.uk/ims Undergraduate
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The Institute of Management Studies at

IMS AT GOLDSMITHS
Goldsmiths offers degree programmes
in three disciplines:

Management

Economics Why study at the Institute


of Management Studies

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Marketing
Were research-active. A rich knowledge base
and solid academic foundation inform everything
And as an institute, we have a distinct you learn, and reflect whats happening within
approach to these areas. Were fusing todays industries whether its an investment
bank in the City, a multinational consultancy or
Goldsmiths academic rigour and a Silicon Roundabout start-up.

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creative culture with industry-informed
Were holistic. We blend theory, research and
research, interactive group learning practice, so you get a comprehensive model of
and core strengths in psychology, how to succeed in your career. You also have the
freedom and the support to test your ideas in
so you can develop your own mode of different settings and get inside industry. Through
management, economics or marketing. valuable links with TechCity and close interaction
with tutors working win a range of sectors, you
will analyse current management models.
We want you to be able to adapt and

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stand out in todays economy, so we Were supportive. As a student here you wont
be dismissed for having a radical idea. And
make sure you study a near real-time youll have the chance to hear from everyone in
curriculum thats rooted in current the room. Our student masterclasses give you
the opportunity to listen and learn from the
research and driven by whats experiences of others, so you can apply different
happening in business now. perspectives to the same problem and find new
ways of doing things.

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Youll gain the skills to develop and We source competitive work placements.
realise an idea, and tailor your degree We constantly look to collaborate with external
partners to provide work opportunities. These
to your own situation. And because our usually occur at the end of the second year, and
programmes are broad in scope, you constitute a 15 credit option. You can also study
for part of your degree at a European university
can lead within any area, and at any through the Erasmus+ scheme.
stage of your professional life.
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Studying management
at Goldsmiths
We offer three degrees in management, each with
a different focus Economics, Entrepreneurship
and Marketing. The degrees all equip you with
a comprehensive theoretical and practical
OUR DEGREES

MANAGEMENT
understanding of Management Studies. You
will learn about key economic, financial, and
Management psychological knowledge-bases in order to
BSc (Hons) Management gain some of the tools you need to effectively
manage and lead people at work, and engage
with Economics in activities such as business creation and
product/business development.
BSc (Hons) Management
with Entrepreneurship The degrees prepare you for work in large/
multinational and small-to-medium sized
BSc (Hons) Management organisations that are global in nature,
innovative, entrepreneurial and digitally
with Marketing cutting-edge. You can expect to develop
transferable skills in critical-thinking, reflection,
Economics time-management, leadership, written/verbal
BA (Hons) Economics communications, sourcing and reviewing the
academic literature or industry reports and
BSc (Hons) Economics online databases, report writing, presentation
skills, and numeracy.
with Econometrics
You will also learn how to undertake research
Marketing on an individual and group basis. As well as
BSc (Hons) Marketing gaining experience of teamwork in the group
work, you learn how to to communicate
effectively with others and how to motivate them.
These degrees can be taken as Four-Year Degrees (with
International Foundation Year). Designed especially for Please note: as well as these IMS degrees,
international students, they include modules that support the Department of Psychology offers
language and academic skills development. Visit gold.ac.uk/
a BSc in Psychology with Management
study/four-year-degrees-international-foundation
gold.ac.uk/ug/bsc-psychology-management

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TYPICAL MODULES TYPICAL MODULES
Management

BSc (Hons) Management Year 1


BSc (Hons) Management Year 1
with Economics Compulsory modules: with Entrepreneurship Compulsory modules:
Organisations and Organisations and
3 years full-time (including optional work Organisational Strategy 3 years full-time (including optional work Organisational Strategy
placement in Year 2) Introductory Economics placement in Year 2)
Introductory Economics
gold.ac.uk/ug/bsc-management-economics gold.ac.uk/ug/bsc-management
Understanding Understanding Entrepreneurship
A-Level: BBB, BTEC: DDM -with-entrepreneurship
Entrepreneurship Introduction to Marketing
A-Level: BBB, BTEC: DDM
Introduction to Marketing Perspectives on Capital:
Perspectives on Capital: Financial Physical, Human
This management degree examines the wider Financial Physical, Human This management degree examines the and Social
social, historical and political context in which and Social importance of entrepreneurship to managers
organisations and managers operate, and how and the organisations in which they work. It Finance and Accounting
it shapes the circulation, and demand/supply, of
Finance and Accounting Marketing Management
takes an in-depth look at the entrepreneurial
goods and services. This emphasis on context, in Marketing Management mindset, and how entrepreneurs think, feel
combination with a focus on management theories, and behave. It examines the many different
processes and practices, makes the degree a unique kinds of entrepreneurs, from serial to accidental Year 2
offering within the field of economics. Year 2 entrepreneurs, and entrepreneurial businesses Compulsory modules:
Compulsory modules: from start-ups, to small businesses, family Organisational Behaviour
The degree introduces you to different schools of
economic thought, from Classical, to Institutional, Organisational Behaviour businesses and corporate ventures. This degree
explores how managers can use entrepreneurial Research in Management
Marxist, Historical, and Neoclassical. It gives Research in Management
knowledge to conceive, test and develop business Creative and Social Enterprises:
you detailed knowledge of microeconomic and Intermediate Macroeconomics ideas into sustainable enterprises. Business Models, Values and
macroeconomic concepts. Within this, the degree
looks at sources and outcomes of economic Mathematics for Economics Planning
Throughout the degree, you will develop a taste
fluctuations and business cycles. and Business for the kinds of resources (human, social and How do you Create? From Creative
Economic Reasoning financial) needed to start, manage and grow Thought to Action and Impact
It addresses key questions such as:
History of Economic Ideas businesses, and the strategies by which businesses Entrepreneurial Behaviour
What factors lead to unemployment? Or Further Mathematics for grow and remain innovative. You will learn about Plus: modules to the value of
Are national monetary and fiscal policies Economics why some entrepreneurs succeed while others fail,
30 credits from an approved list
effective? and how entrepreneurs can enhance the resilience
Plus: modules to the value of from other departments
of their businesses. You will engage with different
What purpose do currency areas like the 30 credits from an approved list theories and practices around entrepreneurship
Eurozone serve, and what are the strengths and from other departments and related fields such as economics, psychology,
limitations of such for nations? Year 3
sociology, design and geography.
Why do economic crises occur and what are the Compulsory modules:
Year 3 This programme, like the topic, is dynamic and
implications for businesses? engaging. You will learn different techniques for Leadership and Talent
Compulsory modules:
You will learn how to analyse economic data, developing, testing and implementing business Management
Leadership and Talent
conduct basic mathematical manipulations of ideas. Youll carry out independent research on International Business
Management
economic formulas, and understand economic entrepreneurs and be taught how to construct a Innovation Case Studies
relationships through graphs. International Business business model and plan. You will also learn how
Entrepreneurial Management
Intermediate Microeconomics to prepare essays, reports, presentations, case
When you graduate youll be able to demonstrate and Growth
International Economics studies, individual reflections/diaries and other
a systematic understanding of economic Dissertation
projects, and engage with and manage teams.
theory, and clearly articulate arguments on the Manias, Bubbles, Crises
strengths and limitations of economic analysis for On completing the degree, you will be in a strong Plus: modules to the value of
and Market Failure
understanding the economy and society. position to enter the workplace, able to analyse 30 credits from an approved list
Individual and Institutional from other departments
and synthesise the different factors that shape
Economic Behaviour entrepreneurial thinking and behaviours.
Plus: modules to the value of
30 credits from an approved list
from other departments
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TYPICAL MODULES
Management

BSc (Hons) Management Year 1


with Marketing Compulsory modules:
Organisations and
3 years full-time (including optional work Organisational Strategy
placement in Year 2)
Introductory Economics
gold.ac.uk/ug/bsc-management-marketing
A-Level: BBB, BTEC: DDM Understanding Entrepreneurship
Introduction to Marketing
Perspectives on Capital:
Financial Physical, Human
This degree examines the importance of and Social
marketing knowledge for managers. It shows
Finance and Accounting
how organisations communicate with their
customers, and the strategies and tools they Marketing Management
use to do so. It seeks to define marketing, takes
you through the history of marketing, and Year 2
helps you to understand the role of marketing
Compulsory modules:
within organisations, and its value within both
Organisational Behaviour
organisations and society more generally.
Research in Management
Within the degree, the power of brands, Product Innovation and
brand communities and how consumers build Management
relationships with them, will be discussed. Youll Marketing Communications
be informed of different schools of thought Brand Management
on marketing, and become acquainted with Consumer Behaviour
core marketing principles and tools such as
Plus: modules to the value of
segmentation, targeting and positioning, and 30 credits from an approved list
the 4Ps: Product, Place, Promotion and Price. from other departments
For example, you will understand how market
research influences new product development and
commercialisation. The marketing theories covered Year 3
will be complemented with real-life examples, Compulsory modules:
exercises and simulations, such as appreciating how Leadership and Talent
companies set prices. Management
International Business
On completing the degree, you will know why and
how businesses communicate with consumers Marketing Strategy
through different platforms like social media, and Digital and Social Media
how they develop relationships with them and Marketing
influence their decision-making. Youll be able Dissertation
to weigh the different ways in which companies Plus: modules to the value of
meet customer demands and expand the customer 30 credits from an approved list
base. You will learn about the opportunities and from other departments
challenges facing marketing professionals in todays
business environment. And youll be able to utilise
different strategic marketing tools and devise
creative marketing campaigns.

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Studying economics The Streams
You will be given a choice of five specialisations, or
at Goldsmiths streams. This gives you the flexibility to choose the
one that best suits your interests and future plans.
Today economics means change. New technologies
constantly reconfigure how markets work. New Stream I: Communication and Technology
emerging countries from around the world reshape
This stream explores new forms of social
the world economy. At Goldsmiths we encourage
communication, and how these have changed
you to face these new and evolving challenges by
how humans exchange information.
thinking outside the box and marrying innovation
with tradition.
Stream II: Markets and Organisations
Our economics degrees offer you formal and
ECONOMICS
What is a market? You will explore the differences
rigorous training in economic theory and real-world
between markets and other types of organisations
application, and allow you to specialise in a key area
found in the modern economy.
of the modern economy.
Highlights Stream III: Human Behaviour and Choice
Learn how to communicate and present economic How do humans make choices? In this stream you
ideas effectively. will be introduced to the work of anthropologists,
Take part in small classes and tutorials that foster psychologists and sociologists.
student-staff interaction.
Stream IV: The Creative Impulse
The opportunity to take a job placement
option during the second year so that you This stream fosters unconventional connections
gain work experience. between the artistic world, creativity in business
enterprise and economics.
Learn on a degree where the emphasis is on
quantitative techniques used in the real world. Stream V: Concepts, Ideas and Perspectives
Understand Big Data and its use What makes the economists viewpoint so
in Economic Statistics. distinctive across the social sciences? This stream
The Goldsmiths Library of Economics explores the context of economic ideas.
Housed in the Senate House Library, the
Goldsmiths Library of Economics has more
than 70,000 books, pamphlets, periodicals,
manuscripts and broadsides from the 15th
century until today. Together with the Kress
Library at Harvard University, it is one of
the two best known collections in the world
on the history of economics and business.

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TYPICAL MODULES
Economics

BA (Hons) Economics
3 years full-time
gold.ac.uk/ug/ba-economics
BA (HONS) ECONOMICS BSC (HONS) ECONOMICS
A-Level: ABB, BTEC: DDM,
plus Grade B in GCSE Economics, Maths or
WITH ECONOMETRICS
Statistics
Year 1

BSc (Hons) Economics Compulsory modules:


Introductory Economics
with Econometrics Economic Reasoning
Perspectives from the Social Sciences
3 years full-time Mathematics for Economics and Business
gold.ac.uk/ug/ba-economics-econometrics Plus: up to 30 credits of modules from the Streams
A-Level: ABB, BTEC: DDM,
including Grade B in A-Level Mathematics or Plus either: Finance and Accounting Plus: Further Mathematics for Economics
equivalent
Or: Further Mathematics for Economics

ECONOMICS
Year 2
The BA Economics not only covers microeconomics,
macroeconomics, mathematics for economics, Compulsory modules:
quantitative methods and economic history, but Intermediate Microeconomics
also allows you to explore in depth a key area of the
Intermediate Macroeconomics
modern economy and society that puts you at the
forefront of what is happening in the world today. Quantitative Economics
Applied Quantitative Economics
The BSc Economics with Econometrics allows
you to specialise in state-of-the-art economic History of Economic Ideas
statistics. This means you will not only study Economic History
advanced modules in econometrics and economic Plus: 30 credits of modules from the Streams
mathematics, but you will investigate broader
empirical questions such as the use of Big Data in Year 3
analysing the modern economy.
Compulsory modules:
Both degrees will give you a comprehensive
understanding of an area in economics graduates Public Economics
from other universities dont have, which will give International Economics
you a niche in todays competitive labour market. Communication and Presentation Skills
Please note: You can change from the BA Please note that modules Plus either: Manias, Bubbles, Crises
Economics to the BSc Economics with Econometrics listed in this booklet were and Market Failure
up to the end of Year 2, assuming you have Or: Individual and Institutional
completed Further Mathematics for Economics in correct at the time of printing
Economic Behaviour
Year 1. You can change from the BSc Economics (May 2016) and may change
Plus: 30 credits of modules from the Streams
with Econometrics to the BA Economics until the year to year depending on
end of Year 2 without taking any extra module.
staff research leave. You can Plus: up to 60 credits of optional Plus: Econometrics
find the most up-to-date modules from the Streams and other Further Econometrics
economics modules
information about our degree From National Accounting to Big Data
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programmes on our website. Topics in Mathematical Economics

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TYPICAL MODULES
Year 1
Compulsory modules:

BSc (Hons) Marketing


Introduction to Marketing
Studying marketing Marketing Management
at Goldsmiths 3 years full-time Introduction to Market
gold.ac.uk/ug/bsc-marketing Research
At Goldsmiths Institute of Management Studies
we investigate the areas of consumer behavior, A-Level: ABB/BBB; BTEC: DDM Introductory Economics
psychology of marketing, web psychology, critical Organisations and
PR, branding, promotional culture and advertising. Organisational Strategy
You will also learn about: Do you want become a marketing manager within
a company? Would you like to work in advertising, Finance and Accounting
Marketing Fundamentals events management, market research or PR? Perspectives from
Providing you with the foundations of marketing Would you like to work in a creative agency? Our the Social Sciences
theory and practice in areas such as product BSc (Hons) Marketing at Goldsmiths will provide
development, service design, promotion and you with the core knowledge, skills, and abilities
advertising, brand management, and consumer that you need to succeed in this field. Year 2
behavior. Compulsory modules:
MARKETING
To do so, this programme uniquely includes
Marketing in Practice key knowledge from Psychology, Sociology, Consumer Behaviour
Aimed at helping you to apply your marketing Anthropology, Economics and Management that Product Innovation
skills in practice, especially in the areas of strategic will add to your ability to develop and implement
marketing, market research, digital marketing, and and Management
innovative marketing strategies. At Goldsmiths,
technology, innovation and marketing. you will be on a leading-edge programme of study Brand Management
Economics, and Management Foundations that combines interdisciplinary knowledge that Marketing Communications
Introducing you to management theory and will help you to succeed in your marketing or Market Research and
practice, organisational behavior, and economics. management career. Consumer Insight
Given the key role of marketing as a strategic This BSc in Marketing draws from the strong
function of an organisation, our BSc in Marketing Organisational Behaviour
interdisciplinary environment of Goldsmiths,
aims to familiarise you with how a company and from the research and teaching expertise Plus option modules
works, and how marketing decisions are part of the developed within the Institute of Management
strategy of a company. Furthermore, marketing Studies in the fields of consumer behaviour, Year 3
actions are closely linked to economic theories consumer culture, innovation, marketing
such as demand, supply, and pricing, and to legal Compulsory modules:
strategy, economics, organisational psychology,
constraints. For this reason, modules in this area management and entrepreneurship. Digital & Social
are designed to give you with more contextual Media Marketing
knowledge around the practice of marketing.
Consumer Culture
Social Sciences Marketing Strategy
Marketing research and practice are heavily
informed by social sciences in general, especially Technology & Marketing
by psychology, anthropology and sociology. Very Dissertation
often, marketing practitioners who succeed in the Plus option modules
industry have backgrounds in one of these subjects.
These are also disciplines in which Goldsmiths has
a solid reputation and expertise. In Year 2 and Year 3, option
modules can be chosen from
a range of departments
including Psychology,
Sociology, and Anthropology

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MODULE HIGHLIGHTS Digital & Social Media
Marketing
Introductory Economics
This module has three distinct sections. The first
deals with different schools of economic thought.
Digital Marketing and Social Media Marketing We examine important schools of thought
are two areas of marketing that are growing, Classical, Institutional, Marxist, Historical, and
and where there is big potential of future Neoclassical their core ideas, and discuss why
employment of graduates. While advertising their viewpoints are so different. The next focus is
spending on traditional media has recently on microeconomic theory, in particular deductive
declined, firms spend increasing amounts for reasoning used in mainstream rational choice and
online communication and public relations. This perfect competition theory. The last six weeks
module will examine the theories, principles and looks at macroeconomics, when we focus on
practice of digital marketing and social media. specific concepts: national accounting, inflation,
Conceptually this module is divided into three unemployment and business cycles. They are
sections: digital marketing and social media analysed through the use of contemporary
theories, digital marketing communications mix, schools of economic thought and their analytical
and social media practice. frameworks, prompting open discussions.

Technology & Marketing Manias, Bubbles, Crises


This module will look at the role of technology and Market Failure
within the marketing process. On the one hand,
the module will explore the psychological, social This module combines resources from three fields
and cultural responses of consumers to the latest of economic theory: macroeconomic analysis,
technologies. On the other hand, it will look at history of economic thought and economic
how companies respond to the latest technologies history. Initially it focuses on six episodes in
and how they employ them in marketing-related economic history, ending with the current
processes. Technologies emerge in response to a (post-2007) crisis. The writings of different
variety of (potentially conflicting) human needs schools of economic thought are used and
and aspirations. In addition, technologies can contrasted in order to see how theorists analysed
be employed and used in different ways, and the crises, and the types of solutions they offered
the ways in which companies and consumers to solve them. The last three weeks focus on the
use technologies affect the evolution of social concept of economic crises, and discuss how
and cultural norms. This gives rise to ethical these events alter our understanding of the
questions of which companies as well as workings of the market economy.
consumers must be aware.

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OUR STUDENTS
Sondre,
Second-year student
a place where young men
Studying at Goldsmiths and women can take
is such an inspiring and a chance on a dream.
encouraging experience.
What I love most is that On the Management and
there are no limits or Entrepreneurship degree,
impediments to what you we take an idea that starts
can do or what you can in the lecture theatre or in a
achieve here. If you put discussion and turn it into a
enough effort into the work, new project, a new business
the Institute of Management or even a new industry that
Studies will deliver the has the power to change the
fundamentals for aspiring world around you. With this
entrepreneurs to succeed, mindset, which Ive learned,
which I have experienced entrepreneurship becomes
countless times throughout something living and almost
my first year. breathable, a lifestyle.
Because when you start to
Prior to my studies I sailed love your studies, hard work
around the world for a year, isnt work anymore its just
exploring new cultures and a way of living.
local customs. The highlight
of this trip was when I as Our latest project,
a captain managed a small Gold Ventures, is an
vessel crossing the Atlantic. entrepreneurial society
This was when I literally for all kinds of academic
understood that there are fields. By gathering creative
no limits to what people individuals from different
can achieve, you just need fields at Goldsmiths,
the right framework and we can make a unique
resources. This is exactly platform to develop
what Goldsmiths can offer, business ideas together.

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can include the Home
Office, the Employment
Department Group, the
Ministry of Defence and
the Prison Service.

The role of an economist


YOUR FUTURE
Youll use your knowledge
of economic theory to advise
government departments,
Career businesses, banks and other
inspiration organisations. Your research The largest employers of What is an entrepreneur? that entrepreneurs are
will help governments economists in the UK are The Economist: There innovators: people who
The role of an to develop policies and the Government Economic are two distinctive views. come up with ideas and
occupational psychologist businesses to plan financial Service and the Bank of The first is the popular embody those ideas in
As an occupational strategies. Your work will England. Others include: view: that entrepreneurs high-growth companies.
psychologist, youll vary according to which Commercial and are people who run their
work on improving the sector you are advising, investment banks own companies, the self- Chris Oakley (former chair
performance of businesses but might include: employed or small-business of web design company
Other government people. The second is Chapter Eight, as reported
and organisations, and departments and
Monitoring past and Joseph Schumpeters view on businesszone.co.uk):
increasing employee job think tanks
present economic issues An entrepreneur sees an
satisfaction. Youll work with
and trends International opportunity which others do
organisations of all sizes
Creating mathematical organisations such as the not fully recognise, to meet
across the private, public
models to predict future European Union an unsatisfied demand or to
and third sectors. Youll
work in government and economic developments Regional development radically improve the
public services, in leadership Analysing statistics agencies performance of an existing
development centres and Specialist consultancies business. They have
Producing reports and unquenchable self-belief that
consultancies. Youll work presenting findings to Insurance companies
alongside other professionals this opportunity can be
your employer or client Trade unions made real through hard
such as managers, HR, union
Writing reports for Newspapers and work, commitment and
representatives, training
the press financial journals the adaptability to learn
advisers and specialist staff
within client organisations. Examining the the lessons of the market
effectiveness along the way.
One of the largest single of current policies
employers of occupational Advising on the potential
psychologists is the Civil economic impact of
Service. Other employers policies and ideas

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Register your interest
or apply online at:
FIND OUT MORE
gold.ac.uk/ims

Get in touch with our


Enquiries team:
+44 (0)20 7078 5300
course-info@gold.ac.uk

The information in this publication was


correct in September 2016. Every effort
is made to ensure that the information is
accurate, and Goldsmiths will undertake
to inform students of any material
changes to the information contained
in it. Examples may include, but are not
limited to: the timetable, location and
methods of delivery; and the content,
syllabus and mode assessment of any
programme.

You can read our most up-to-date


disclaimer at www.gold.ac.uk/disclaimer

Goldsmiths, University of London 2016

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