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  • Empathy Map

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    Eduardo Grande
    63 views1 page
    The document describes an empathy map tool that can be used to better understand customers. The empathy map profiles customer segments by considering what customers think and feel, see, hear, say and do, as well as their pains and gains. This tool works well with personas and value proposition design to gain insight into the customer experience.

    Original Description:

    mapa que ayuda a empatia

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    The document describes an empathy map tool that can be used to better understand customers. The empathy map profiles customer segments by considering what customers think and feel, see, hear, say and do, as well as their pains and gains. This tool works well with personas and value proposition design to gain insight into the customer experience.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    63 views1 page

    Empathy Map

    Uploaded by

    Eduardo Grande
    The document describes an empathy map tool that can be used to better understand customers. The empathy map profiles customer segments by considering what customers think and feel, see, hear, say and do, as well as their pains and gains. This tool works well with personas and value proposition design to gain insight into the customer experience.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    WHY

    Gains

    What does he/she


    Think & Feel?

    1
    3 What does he/she

    What does he/she


    See?
    Hear?

    What does he/she


    Say & Do?
    5

    Pains
    BEHAVIOR
    WHY

    Empathy Map 3.0 NOTES


    The empathy map can be used to profile your customer segments and better understand
    their world, pains and gains. Works great with personas & value proposition design.
    This template is licensed under the Creative Commons Attribution-ShareAlike 4.0 International License.
    Adapted from XPLANE - www.xplane.com To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/4.0/

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