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+ PROJECTED WORLDWIDE MOBILE AD SPEND (Billions) i 2013 2014 2015 2016 2018 2019 Facebook: 55% WhatsApp: 37% © 9 In 2016, the number of social media users has increased by Tels e-s4¢- LAL ATPL) Nola $750,000 Is the approximate cost for custom Snapchat filters for a peak 24-hours period. po—) There were more than Snapchat possibly going public 150 million daily snapchat as early as march 2017. users in 2016 Al Lenses for Facebook & Instagram Sn ne ed ue eee cer DO Eo et eu eee aes More Customer Service Chatbots The rise in social customer service means more business will look to automate simple requests from customers. A Projected $46 billion will be spent on social media advertising in 2017 Search Social Ads Promoted Posts More Visual and Te Cad aerelalccile Crt Ce ama ea engaging and curated images in their content and social Era MPa ecu Cee) BCR ee Reo get Te aud ER te dics 84% ($5.24 billion) of Facebook advertising revenue for Q2 2016 was from mobile ads. PT Ta rity) di 4 Melee cage} Ree ee oe a td Ce a ae em ecu? te ae Have made a purchase because they saw it on social media. CTL ae GRAFDOM

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