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Analysis of Web 2.0 Social
Media
Reilly Eddy

Facebook
2 Facebook
-Contact via Social Media

Click to add speaker notes

-Keeping in touch

3 Simple Light
Facebook
-Marketplace for consumers

- Allows communication through Groups, Pages, Events, etc.

4 Neon Retro Arcade

-Located in Pasadena, CA

-Old school arcade with 50+ games

-Owned by couple Mark and Mia

Simple Dark

5 Neon Retro Arcade

-Losing money

-Desperately needed to raise awareness of the business

6 Neon Retro Diner: What They Did

-Selected a small targeting radius in its area of Pasadena

Material
-Added basic demographic targeting (age and gender)

7 Neon Retro Arcade: The Outcome

-Business increased, Sales soared

8 Black Bear Diner

Swiss
-Diner chain located in Western U.S. created in 1995

-Serves up comfort food and home cooking

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