[AM]

Alyza Madson
2359 Golfview Drive Pittsburgh, Pa
Phone: (412) 316-5404 https://www.linkedin.com/in/alyzamadson
E-Mail: madsonal@miamioh.edu alyzalaurie.com

Objective

I chose my Strategic Communications and Professional Writing double major to obtain a well-rounded education of public
relations, social media marketing, brand management, writing and strategic/ applied communication. Through my
education and past experiences, I have developed a reliable set of skills and abilities to successfully problem solve and
work in demanding situations. I seek to obtain a position that allows me to be expressive, problem solve strategically and
work collaboratively.

Education

Miami University - Strategic Communications & Professional Writing - Class of 2017

College of Arts and Sciences, GPA 3.4/4.0

Experience

Marketing Intern- The Sextant Group Summer 2016

Assisted national marketing team with writing, organizing and coordinating marketing materials
Social media upkeep for Facebook, Twitter and LinkedIn pages, inclusive of content research, site planning and analysis
Worked with project managers nationwide to keep project details and information relevant and accurate
Created five hero stories highlighting successful company projects for marketing and promotional material

Public Relations Intern- PR Visions Fall 2016

Creating a PR plan for Vivians Victory, a local nonprofit supporting programs and resources to parents
Managing Facebook, Instagram, Website and LinkedIn page to promote charity events

Marketing/ Advertising Intern- WHIRL Magazine Summer 2015

Composed multiple press releases announcing the annual WHIRL Yoga Fest
Analyzed market segmentation trends to examine Pittsburgh yoga studio trends
Increased the amount of participating yoga studies from fifty to over two hundred
Active with customer relations and sales

Social Media/Sales Intern- Amber Products Summer 2014

Worked with Ambers social media pages including Facebook, Twitter and Instagram
Published interactive and relatable posts, increasing reachability and response rate by sixty percent
Participated in three company tradeshows in Orlando, Las Vegas, and New York

Skills/Awards/ Campus Involvement

HTML and CSS proficient Miami University Women in Business

Hootsuite Certified Presidents List Fall 2015
Hub Spot Certified Deans List Spring 2016
PRSSA Delta Gamma Fraternity